Business Intelligence (BI) concept
What is Business Intelligence?
BI, also known by the Anglo-Saxon term Business Intelligence, is the ability to transform collected data into useful information to develop knowledge with which to improve different aspects of a business, mainly in relation to decision-making. A concept closely linked, within marketing, to knowledge of the brand, the public and the strategies with which to act to grow.
It is one of the most important items to develop effective actions. A compilation and analysis of the essential metrics to build strategies, develop initiatives and fundamentally know who to direct them to in order to achieve the desired return.
In an era in which Big Data is offering so much information necessary for brands, as well as companies looking for other alternatives to get closer to the audience (as a result of what is known as attraction marketing), applying business intelligence is a great way to put it all together and get the most positive results possible.
Most large companies use this approach to implement effective marketing campaigns. Even though it is a concept that extends to areas that go beyond marketing, this is one of the ones that benefits the most from its existence due to the treatment of the information that it entails.
What is Business Intelligence (BI) for?
The Business Intelligence (BI) serves to make the most of the resources in the elaboration of actions. By collecting large doses of information and, fundamentally, analyzing and interpreting it correctly, it allows better use of all campaigns to boost their effectiveness and thus obtain a greater impact with all of them.
Of special importance within marketing, with much emphasis on everything concerning its digital branch, it is a concept that aims to streamline decision-making; but, fundamentally, make them correct and reduce the margin of error when proposing new initiatives, at the same time as putting them into practice.
Examples of Business Intelligence (BI)
Giving examples of Business Intelligence (BI) is complicated, since each company implements it in its own way. Posing a practical case, we could think of NeoAttack, our digital marketing agency, and the study of our clients. For example, if the majority turn to us to Design web pages, we could do a study of this audience to know their interests and needs in other areas and propose ideas with which to take them to any of our other services.
Taking advantage of this and even a study of visits to our website, we could develop strategies to make other aspects of our business visible in order to improve its impact among customers and leads.
More information about Business Intelligence
Do you want to know more about Business Intelligence? In that case, keep reading the information provided in the following links.
