Concept of legal bases
What are the legal bases?
The Legal Bases are a series of official documents that are used to prevent the two parties involved in an online promotion: the brand and the participant. They are used to detail all the legal aspects of a contest, as well as additional details such as the origin, the development of this and all the aspects that may be of interest to any interested party.
In general, they compile a series of fundamental aspects to eliminate the doubts of the participants. The aspects that are usually covered in these bases are the ones that we are going to list below:
- Description of the contest or promotion.
- Dates between which it moves.
- Mechanics of the contest or promotion.
- Location and extension of the promotion.
- Data protection of the participants.
- Safety rules.
- Limits of responsibilities.
- Additional rules.
- Conflict resolution process.
They are, without a doubt, an element that should not be missing when launching a promotional campaign along the lines of a contest or raffle. It is highly recommended, if not mandatory, that they be introduced accompanying the development and the corresponding explanations for the participants when determining the rules.
Its character and contents may be variable depending on the country where the proposal is carried out. Behind the regulations implemented in the European Union, for example, it is necessary to dedicate an epigraph to talk about the Data Protection Act (LPD) and the explicit consent that both parties must give.
What are the legal bases for?
The purpose of the Legal Bases is to detail necessary information to the participants of a sweepstakes or contest. They serve so that they know how to proceed, what are the deadlines that are handled and what are all the rules that govern it; as well as so that, in the event of any type of incident, problems with the audience do not arise due to movements of doubtful reliability.
Examples of legal bases
In any sweepstakes you are looking for on the networks, or even in which you want to participate, you can find an infinite number of different legal bases.
An example that may be useful to you is the one we explain in one of our articles as part of the information to be offered on Facebook (social networks are essential to give visibility to a campaign of this type):
How to run Contests on Facebook? Improve your social media campaign
More information about Legal bases
Since they are something that depends both on the website in which they will appear and the country where it is located, there is a lot to read about the legal bases, especially when trying to determine ones that are robust and well explanatory. Due to this, we leave you two interesting links that can help you learn a little more about them and their implementation in contests:
