Web Audit Concept
What is a web audit?
The web audit, also known as SEO audit, is the starting point with which an online positioning strategy begins. It is, in fact, the previous step to carry out any action, since it is used to review all possible factors, both internal and external (on page and off page), that affect the performance of a web page when taking positions in any current search engine.
Another point of interest related to web audits is that they serve to check the performance of a page in connection with another of the competition. In this way, you can see how the picture is in general and study other pages that perform better to see what kinds of strategies they carry out to be able to act accordingly.
There are several main objectives of an audit of this type. From the detection of weaknesses or errors of a web page to the optimization of it for a correct indexing, they make up the range of purposes that justify the realization of one. It is exactly for this reason that it has to be done before starting to mobilize an SEO campaign, since it serves to check which are the strong points to attack with it and the keywords with which it works best.
What is a web audit for?
The role of a web audit is nothing more than to show both the strengths and weaknesses of a web page. It is the procedure with which, by means of a compilation of tools, the behavior of a portal is determined and its causes are ascertained. In case of stagnation or unexpected growth, it is the best way to find out what is behind it all and, anyway, to act accordingly if there can be something to solve.
Usually, it is something that is left in the hands of professional SEO agencies, given that they have more than enough knowledge and means to carry out an exhaustive and precise analysis with which to know everything about a website and, a posteriori, mobilize to improve it.
Examples of use of a web audit
As an example of a web audit it is difficult to highlight something exact, since it requires the use of various tools, such as Ahrefs at the time of establishing the amount of inbound links. In spite of everything, in the following article we leave you several names of these utilities and, incidentally, how they can be used to climb positions in the Google search engine and the like:
How to make a good point-to-point SEO Strategy?
More information about Web audits
Since it is one of the mechanisms that any Internet site has to go through sooner or later, it is recommended that you inform yourself as much as possible. Next, we leave you content related to the web audit that can be of great advantage to you to know a little more about its execution steps, range of action and consequences:
