Image Ad Concept
What is an Image Ad?
An Image Ad is any advertising format, normally used in the Google AdWords search engine, which is characterized by being composed of a normally static image, visible to all users who contemplate said advertising format on any website or place belonging to the Network of Display of the Internet giant. Compatible with different types of formats, in order to make it easier to upload images with which to shape these ads, it is one of the most recurrent types of commercial promotion throughout the internet.
Through this system and this concept, advertisers can use JPG, PNG, HTML or even GIF files to represent their ads. Since it is possible that they are also dynamic, that is, with transitions and movements that bring a little more attraction to the format, the use of the gif type is the most common in this field together with html. Both are company favorites due to their versatility and possibilities beyond static illustration.
Tremendously popular and frequent on all types of websites, Google favors and facilitates their use at the same time offering tools and aids with which to create image ads fully adapted to its huge network of websites and platforms, something that guarantees greater visibility not only because of means of pages but also devices.
What is an Image Ad for?
An image ad serves to promote. Its function is limited to carrying out promotional purposes, giving greater visibility to a brand, a business, a product or a service specifically. The final objective depends on the intentions of the advertiser, even though the format always advocates a certain style to capture the attention of users.
It is a way of attracting the consumer with something striking, be it static or dynamic. The use of transitions, effects or even the right colors to stand out from the rest of the competition are the most effective means of this type of ad. At the same time, the ease of its preparation and use in the Google Display Network is something that benefits the brand and those who decide to embed it on their websites, since they also receive income from the views of these ads.
Image Ads Examples
As examples of image advertisement we can take many views on any web page at this time, to offer a wide range in which many of these are framed, we can leave you with the following compilation prepared and made public on the blog of our agency, NeoAttack :
Banner Ads: World's 100 Best Creative Examples
More information about Image Ad
If you are looking for more information about the image ad, we suggest you take a look at the publications that we are going to link below. In them you will find more interesting and probably quite useful details.
