Google Algorithm Concept
What is the Google Algorithm?
The Google Algorithm is a mathematical formula, or set of these, that is responsible for constructing the criteria according to which Google positions the contents of any online portal in its results lists by introducing certain keywords, more recognized as keywords. A compilation of mechanisms that molds the seo strategies and that is in constant evolution.
SEO specialists and anyone looking to grow their online portal are obliged to follow it very closely, since it is in charge of dictating who will be more or less visible in the search engine and it does not stop changing every few months. The new Google algorithm, for example, is completely different from the one that existed years ago, which influences the strategies to follow to position.
Penguin, Panda, Hummingbird or, more recently, Pigeon, are the clearest examples of this algorithm. Different versions that have appeared as weight updates and that on occasions have completely changed the criteria when it comes to positioning, which are accompanied by small but constant modifications that take place every few months, to the point of reaching and exceeding one hundred annual updates.
An aspect of vital importance that we are going to see more of to fully understand its usefulness and to what extent it is influential. Not in vain, the algorithms of this search engine are considered as the hearts of the internet as we know it at this time
What is the Google Algorithm for
The Google Algorithm is used to sort the SERPs with content that, according to its own code, deserves to be in the different positions based on its quality and its reception by users. Its mission is as long as the reader, or user, finds the most appropriate solution to what they are looking for when they enter a series of keywords, that instead of coming across millions of results, they simply have what they need ahead of them.
Google Algorithm Examples
As an example of the Google Algorithm we can take Colibrí (Hummingbird). This was one of the most recognized updates to its ranking criteria, since it was a completely new algorithm and it managed to affect almost all searches made around the world.
To learn more about it and how it has shaped what is known as semantic SEO, we suggest you take a look at our article: SEO On Page: Complete Guide with Tips and Tricks to Position in Search Engines.
More information about the Google Algorithm
If you want to learn more about the Google algorithm, we are going to leave you some reference links so that you can read at length on this matter. We hope they are useful to you, since it is one of the most important points when talking about positioning in networks.
