TikTok has logged more than 1.65 billion downloads to date, with new users added in 2019 representing 13% year-on-year growth from the 655 million installs the app recorded in 2018.
The fourth quarter of 2019 was its best quarter, with its 219 million installs. representing 6 percent year-on-year growth from its best previous quarter in the fourth quarter of 2018. TikTok was the second most downloaded app on the App Store and Google Play globally last year, second only to WhatsApp's 849 million downloads.
Despite having been banned in india At the end of April, that market still managed to lead TikTok downloads in 2019 with 323 million installs, which represents 44 percent of the overall figure, compared to 27 percent in 2018 with 180 million installs.
By comparison, China was TikTok's second-largest market for 2019, accounting for 7 percent of all downloads, compared to 16 percent in 2018, with nearly 52 million for that country's version. Douyin , while the United States accounted for 6 percent with about 46 million. (Please note that Sensor Tower does not track data from third-party Android stores in China or other regions.)
TikTok's Most Successful Year for Revenue
TikTok raised $ 176.9 million in 2019, 71 percent of its all-time total of $ 247.6 million. The fourth quarter of 2019 was also the best quarter of the application for user spending, with the $ 88.5 million that it earned that quarter, which is equivalent to double the gross of the previous quarter, and six times more than what was generated during the same quarter of 2018.
China remains the largest spender on TikTok, with the 122.9 million $ spent by iOS users accounting for 69 percent of the market share in 2019 and more than triple what US users (20 percent of the market share) spent within the application ($ 36 million). Britain was No. 3 overall with just 2 percent of the share, or $ 4.2 million.
Savoring the big moment
With the growth that the social sensation ByteDance has had especially over the past year, TikTok now has to grapple with unique potential challenges, from privacy and security concerns to how it handles in-app purchases for young users. However, 2019 figures show that those potential impediments do not appear to be affecting TikTok yet, as the app appears poised to maintain its current growth, both in terms of downloads and revenue, in 2020.
