Chinese mobiles gain market share in Spain

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The latest data on the sale of mobile phones in Spain have shown that Chinese devices are gaining ground in the preference of users. This is evident after the report made by Canalys' technology market analysis agency. Where it is found that the sales of Chinese Huawei devices have skyrocketed throughout the first quarter of this year. By growing in this period a 31% compared to the same period last year. In practice, these data indicate very clearly that at this time the Chinese trademark presents a market share close to 24%.

On the other hand, another of the Asian giants in this technological market also presents results that can be described as very good. Not in vain, Xiaomi que lleva unos meses comercializando sus productos en el mercado español, ya tiene una cuota de mercado de algo más del 14%. Aún cuando lo más interesante de este nuevo análisis sobre la comercialización de dispositivos tecnológicos es que a lo largo del primer trimestre de 2018 ya ha logrado posicionarse por encima de algunas de las grandes marcas mundiales como Apple, que tiene un índice de loyalty del 12,9% entre los usuarios. . Compradores españoles. Posteriormente de haber disminuido su presencia en torno al 6,7%.

Another of the most relevant data that is extracted from this report is that mobile phones of Chinese origin have been among the best-selling models in recent months. To the point that four of the best-selling terminals in this period they are Chinese and very particularly from the Huawei brand. With the Honor P8 Lite model at the forefront of the demands of national users. Other formats that have made a prominent place in the top ten of the best-selling mobiles are the Xiaomi Redmi 4X and the Xiaomi Redmi Note 4.

With respect to Spanish mobiles, only BQ manages to sneak into the fifth position in the ranking, representing 3.6% of sales in the country.

Present in the market with good representation

Una de las claves para entender estos excelentes datos de los dispositivos chinos se basa en el éxito de su strategy comercial. Dicho de otra forma, a través de la concentración de los llamados móviles más baratos. With prices below 300 euros and that they are having a magnificent reception by the users of our country, as shown in this sales indicator. Not only because they have very competitive rates, but also because of the important representation they have in their points of sale or marketing.

On the other hand, it is also very notable that devices from this Asian area are penetrating the national market faster than expected by previous studies on this important technological market. To the point that it has cleared up a series of doubts about the quality of its products, gaining the trust of consumers, as evidenced in Canalys's technology market analysis.

Traditional mobile brands lose ground

Another feature offered by this study is that given the rise of smartphone telephony and smartphones Chinese the sale of the more traditional commercial brands slows down. One of these examples has materialized in the results generated by the Japanese Sony, which has seen its income reduce in recent months due to the sales of these technological devices. This is a contrast that is affecting the habits of consumers who prefer to opt for other more competitive models with respect to the equation between quality and price.

On the other hand, at the same time as the aforementioned Huawei, there are other brands in Spain that are making their way in the commercialization of their smartphones. Largely sourced from different Chinese companies that may be largely unknown in the West. As an example, Oppo, Vivo, Xiaomi, LeEco, Meizu and Huawei, among some of the most relevant.

Because while it is true that some of these names may be unfamiliar to most users, it is no less true that they are backed by powerful and proven technology. To the extent that we are referring to some of the smartphone manufacturers that more to market in China and in its border areas. On the other hand, they are gaining a greater market share in Western countries, especially in Spain.

Advantages of Chinese mobiles

These models of technological devices are characterized by their excellent price, but are backed by another series of benefits that make their market share continue to take a step forward in Spain. Not only because they have very competitive rates. But for the following that we expose you below:

• They present some processors, which without being the most perfect, have some acceptable results in terms of its link with consumption and energy.
• As has been pointed out in different reports from consumer institutions, the quality of the screen Even though they are not exceptional, they can be considered correct.
• They are very useful to buy for the scenarios where the holders have subscribed two different lines since the Dual SIM system is integrated in almost all models.
• Offer warranty up to 2 years in online stores of Spanish suppliers. Allow its repair in the event of any incident in its technological devices.

Tones featured by these models

On the contrary, Chinese mobiles can also generate some other problem in their use, and therefore it is what you have to have at the time of purchase. These are some of the most relevant and they refer mainly to its components.

• Of course their batteries are not the best of all and tend to wear out more often than other models.
• You will have more problems in your customization on Android since resources are scarcer in certain applications.
• As to hardware that present their technological devices come from brands that in most cases are not well recognized by Spanish users.