Lean Startup Concept
What is the Lean Startup?
The Lean Startup is a methodology born from Lean Manufacturing created by the Japanese company Toyota and part of the idea of improving the efficiency of a firm by reducing and improving all its processes. When taking it to startups, it is a philosophy that translates into three basic pillars to boost productivity and guarantee good health for them: validated learning, experimentation and, finally, interaction.
A methodology implemented and coined in recent years with the aim of preventing the premiere and launch of new services and / or products from being ruined by a bad start-up. It is also based on learning the needs and experiences of the user, since it depends on him that something that is launched is successful.
All the assumptions and hypotheses have to be experimented and transformed into demonstrable facts thanks to interactions with consumers and the continuous study of both these and the products and the market. The Lean Startup raises the need to launch prototypes, products and tests in order to verify these hypotheses in order to translate them into something that little by little will shape what is proposed to be implemented in the future.
The expense is reduced in the experimentation phases; But, once these are concluded, the investment begins to increase since the learning has already ended. From that point on, financing is pursued and, at the same time, a great success rate is predicted, since all the previous study demonstrates the viability of the initiative or proposals that have been built based on reviewing.
What is the Lean Startup for?
The Lean Startup serves to avoid the failure of a company when launching a product of any kind. It is also a safe way to test and experiment with different shapes and models until you find the key, with what can simply impact the public and obtain the success that is so desired to boost the benefits of a brand.
It serves, at the same time, to reduce the cost in the most experimental phases and also reduce the risks in the last and pre-launch phases. It involves saving and good business development.
Lean Startup Examples
As an example of Lean Startup we are going to think about the case of NeoAttack and our SEO. One of the most important points in this field is SEO positioning, and for this you have to know what are the guidelines that mark the google algorithm and company. This is something that requires constant experimentation and testing to turn the hypotheses into real facts with which to act with some justification when proposing the contents with which to position, or what is the same, follow the methodology of the Lean Startup.
More information about the Lean Startup
If you want to read more about the Lean Startup, take a look at the contents that we are going to link below:
