Google Ads concept
What is Google Ads?
Google Ads is what was previously known as Google Adwords. After a change in styles and functions, Google decided to modify a large part of the tools that it makes available to individuals and companies. Within its commercial promotion and marketing system for companies, it has prepared three different tools, one of them being Ads, the specialized in commercial promotion through the Internet.
It allows companies to develop and publish ads with which to improve their visibility throughout the Google Display network, being one of the most used customer acquisition methods by agencies and experts, and getting brutal reach across the entire internet. Right now, it accounts for almost a quarter of all clicks that users make when doing a search of any kind.
The main difference between Google Ads and Google Adwords is that it takes advantage of Machine Learning to present solutions with which to improve the ads. It takes data from the audience and their interaction to obtain a greater economic return in each of the working advertising formats, thus allowing greater profitability when investing in commercial promotion.
What is Google Ads for?
Google Ads is used so that any company can take advantage of the entire network made up of Google to promote itself. It is a platform that allows you to place ads on the SERPs and other websites of its display network so that companies can increase their presence throughout the network.
It has the same objective and goals as Adwords, but with the facilities provided by Machine Learning techniques. On a commercial level, it is an indisputable ally to be able to grow take advantage of privileged positions in search engines, even when it requires developing the campaigns in the best viable way to guarantee good performance.
Thus, the function of Ads is none other than to facilitate the development of ads to be shown to users who browse through Google or other platforms that are part of its network.
Examples of Google Ads
It is impossible to give examples of Google Ads, since it consists of a platform and does not lead to exemplifications. Despite everything, they can be given ads made through it. Even when it seems that there is very little room for maneuver in these advertising formats that are developed through this system provided by Google, the reality is that there are many options, as can be seen in the following article:
Examples of campaigns carried out with Google Adwords
More information about Google Ads
Do you want more information about Google Ads? In that case, we can provide you with more details and related aspects in the following links. The articles that you have below expand a little more what we have explained here, at the same time giving a certain practical approach to be able to take advantage of this platform:
