Databases have become the main platform that every company must use to position yourself in the sales market. They also represent the starting point to strengthen the engagement with your potential customers in the long term. That is why the databases for call center, email marketing or SMS of any online marketing plan must start with the consolidation of a quality database tailored to the brand's objectives with the true purpose of guaranteeing its effectiveness.
The intention of this method is not only focused on getting leads, but also on achieving quality conversions thanks to the implementation of personalized campaigns where customers identify with what is offered and have no doubts about sharing their phone numbers for a subsequent phone call from the call center.
Don't waste any more time, get the best databases for call centers and launch a marketing campaign with a precise targeting so you can achieve loyalty with your potential customers. We will let you know the best strategies!
Utility of databases
Do not underestimate the power that a good database offers for the projection and consolidation of the online marketing campaign. And it is that, if it is direct marketing, like telemarketing, it is not convenient to start from a database whose segmentation does not offer the ideal information to attract the attention of customers. This serious error can lead to the rejection of the campaign for seeming intrusive, which translates into a loss of investment and time.
If you still don't know the benefit you can get from a good database, take a look at its most outstanding utilities:
- Databases allow first-line knowledge detailed information of clients, helping to filter the most suitable candidates for the campaign.
- They allow the creation of a secure record of customer information which can be updated in real time streamlining the administration and management of information.
- From the databases it is possible to create personalized marketing campaigns that will have the greatest impact on the interest of potential customers.
- Databases contribute to customer loyalty.
- Any lead generation agency take advantage of a well-structured database to optimize your conversion rate.
- Company sales departments can use databases to personalize your promotions based on the profile of the clients that are part of the contact list.
- Thanks to a good database it is possible monitor sales status achieved and reconsider new strategies that favor these actions.
How to get a good database for call center?
Starting from an effective database, it is possible to concentrate all the information of the clients and classify profiles that most coincide with the objectives of the brand, product or service. This action is essential to create personalized campaigns that are directed to a specific type of consumer or company, depending on the purpose.
At this point, it is necessary to emphasize that mass communications without proper segmentation engage the interest of customers for what is offered, weakening engagement.
Specifically, the starting point for creating call center databases is the segmentation. To get custom variables, the first thing will be to define the type of customer you want to capture.
If it's a strategy directed to the consumer (business to consumer, B2C for its acronym in English), it is necessary to request general data such as name and surname, residence address, telephone number (mobile or landline), email address or social networks. It is important to include segmentation fields that are specific in the face of a good filtering rate such as State, city, province/colony, profession/occupation, culture, hobbies, hobbies, and more.
Now, if what you are looking for is a database for a b2b campaign (business to business) with the intention of reaching other companies; In addition to the data to complement the general information, there are other segmentation variables that cannot be ignored, such as the company size and type, the niche where it is present in the current market or its business philosophy. You can also establish some segmentation variables focused on the main figure of the company (purchasing preferences, hobbies or hobbies) and thus be able to personalize communications with the aim of cultivating and encouraging their interest in what is offered and to be able to gain the attention of the company.
Of course, a good segmentation is not achieved by magic, since for find those leads, it is important to establish a structured recruitment plan using strategies such as pull and push marketing. In this case, you have to work efficiently and constantly with tools and methods such as SEO, SEM and SMO to reach that target audience that will become potential customers.
Extra tips to get the best database
It does not matter if you are starting to create a database with a simple excel template or you already have a sophisticated CRM system, the following tips will allow you to optimize the process of creating contacts.
- Uses individual fields for each segmentation variable; for example, mobile number in one field, fixed number in another, and so on. The idea is to optimize the information filtering capacity.
- Remember that the databases contain information from other people, so you must ensure the security of your content. If you do not yet have a CRM system, it is best to control who can have access to it.
- As an internal control, include an extra field where you can do annotations or observations important about each contact. For example, purchasing behavior, payment commitments, and more.
- Create and respect a format for data collection. That is, you must define if you include or discard abbreviations, accents, spelling errors and others. This facilitates not only segmentation, but also access to information for future modifications.
A good database for call center will be the springboard to generate quality leads, since you will be able to reach those contacts whose needs can be met with what you offer. Feeling identified with the campaign, they have the confidence to click on the button to finalize the registration and exchange your personal information data. Without a doubt, they become those potential clients that will optimize the commercial growth of any company.
