The characteristics of the social context influence the profile of the frequent consumer. A company has a duty to know its customers if it wants to position itself as a benchmark. Which are the variables que definen el comportamiento del client?
High expectations
A requirement that responds to an increasingly informed consumer profile given that, through the internet, they can enter different sources of information about the product or service you demand. He is a person who knows what he wants when he pays for it.
Personalization
If there is a reason why customer service is complex, it is because each person is completely individual in their expectations, needs, reasons for purchase and circumstances. the personalization It is the solution that the consumer expects when selecting a store, in other words, they do not want to be treated as a simple number.
Look for a mood
The act of purchase goes beyond the material point of view. Behind a wish of purchase there is the search for an experience that once lived produces a state of illusion (in the event that expectations have been met). The lure of novelty is an encouragement in itself.
Mark
The imagen de marca de una compañía además se refuerza cuando la información sobre algunos de los Names of the companies you work with (clients requesting your services).
They value the price
Price is not the only thing that matters when selecting a product, despite everything, it is a variable present in the final decision. There are clients who prioritize low cost, others seek services cousin and some focus on luxury. The client has access to the prices of the different points of sale, so this criterion can make them choose one option over another.
