{"id":98434,"date":"2022-09-21T20:54:19","date_gmt":"2022-09-21T18:54:19","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/"},"modified":"2021-03-03T06:02:55","modified_gmt":"2021-03-03T09:02:55","slug":"montate-una-tienda-como-crear-un-ecommerce-en-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/","title":{"rendered":"Configurer un magasin - Comment cr\u00e9er un commerce \u00e9lectronique dans WordPress"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Por-que-los-ecommerce-estan-experimentado-un-boom\" >Pourquoi le commerce \u00e9lectronique conna\u00eet un boom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Por-que-debes-tener-tu-propia-plataforma-de-ventas-o-ecommerce\" >Pourquoi vous devriez avoir votre propre plate-forme de vente ou de commerce \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Que-se-necesita-para-vender-por-internet\" >Ce qui est n\u00e9cessaire pour vendre en ligne<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Una-web\" >Un site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Un-producto-un-servicio\" >Un produit, un service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#%C2%BFQue-puedes-vender\" >Que pouvez-vous vendre?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Intangibles\" >Immat\u00e9riels:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Formacion\" >Formation:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Como-montar-una-tienda-en-WordPress\" >Comment cr\u00e9er un magasin sur WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#WooCommerce\" >WooCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Como-instalar-WooCommerce\" >Comment installer WooCommerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/montate-una-tienda-como-crear-un-ecommerce-en-wordpress\/#Instalando-WooCommerce\" >Installer WooCommerce<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>Nous \u00e9chouons \u00e0 chaque fois que nous affirmons que le <strong>le e-commerce est une activit\u00e9 en plein essor<\/strong>. Et est-ce le <strong>achat vente de produits et services<\/strong> Gr\u00e2ce \u00e0 Internet, c&#039;est quelque chose qui est d\u00e9finitivement l\u00e0 pour rester. En m\u00eame temps, c&#039;est une activit\u00e9 qui se d\u00e9veloppe de fa\u00e7on exponentielle.<\/p>\n<p>Preuve en est les millions d&#039;op\u00e9rations commerciales qui sont effectu\u00e9es chaque jour via des plateformes de vente telles qu&#039;Amazon, eBay et mercadolibre. Plus ax\u00e9 sur la vente de <strong>biens physiques et produits<\/strong>, bien qu&#039;avec un fort volume de <strong>ventes de contenu ou d&#039;articles t\u00e9l\u00e9chargeables<\/strong>.<\/p>\n<p>Dans ce dernier spectre, des entreprises telles que Netflix, iTunes, <strong>Udemi<\/strong> ou de la vapeur, lorsque les produits vendus consistent en <strong>Biens intangibles<\/strong>: films, s\u00e9ries, musique ou jeux vid\u00e9o.<\/p>\n<p>Sans compter que depuis quelques ann\u00e9es des plateformes plus orient\u00e9es vers <strong>vente de services<\/strong> ou des exp\u00e9riences comme airbnb ou trivago ont connu une augmentation consid\u00e9rable, sinon astronomique.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por-que-los-ecommerce-estan-experimentado-un-boom\"><\/span>Pourquoi le commerce \u00e9lectronique conna\u00eet un boom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Car personne n&#039;est un e-commerce secret qui conna\u00eet un bon moment (et ce n&#039;est pas quelque chose de temporaire). Cela est d\u00fb \u00e0 plusieurs raisons, parmi lesquelles on peut citer:<\/p>\n<ul>\n<li>Quoi <strong>le public<\/strong> ou <strong>les acheteurs potentiels font confiance aux plateformes<\/strong>: il n&#039;y a plus la peur, la m\u00e9fiance que repr\u00e9sentait l&#039;achat \/ vente via une plateforme web il y a quelques ann\u00e9es. Maintenant, c&#039;est une pratique si courante qu&#039;elle n&#039;est pas per\u00e7ue comme quelque chose de magnifique. <strong>les achats e-commerce font partie de la vie quotidienne <\/strong>des millions de personnes, comme faire du shopping au magasin ou \u00e0 l&#039;\u00e9picerie du coin.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>La technologie qui rend le commerce \u00e9lectronique r\u00e9alisable est devenue accessible. D\u00e9j\u00e0 <strong>tu n&#039;as pas besoin d&#039;\u00eatre un g\u00e9ant<\/strong> de l&#039;industrie comme Amazon ou Apple <strong>pouvoir avoir une boutique en ligne<\/strong>.<\/li>\n<\/ul>\n<p>Et c&#039;est pr\u00e9cis\u00e9ment sur ce point que nous voulons vous parler dans ce post.<\/p>\n<p>Nous voulons que vous r\u00e9p\u00e9tiez avec nous et que vous tatouiez ceci en feu si n\u00e9cessaire:<\/p>\n<p><strong>Vous n&#039;avez pas besoin d&#039;\u00eatre un g\u00e9ant pour avoir une boutique en ligne.<\/strong><\/p>\n<p>Vous pouvez m\u00eame le r\u00e9p\u00e9ter comme un mantra pendant que nous vous montrons:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por-que-debes-tener-tu-propia-plataforma-de-ventas-o-ecommerce\"><\/span>Pourquoi vous devriez avoir votre propre plate-forme de vente ou de commerce \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sur le Web, il existe des plates-formes telles qu&#039;Amazon, eBay ou Mercadolibre o\u00f9 vous pouvez vendre simplement en vous inscrivant et en cr\u00e9ant un profil.<\/p>\n<p>Mais si vous \u00eates s\u00e9rieux au sujet du commerce \u00e9lectronique et que nous sommes tr\u00e8s s\u00fbrs que c&#039;est votre cas, vous <strong>vous devez cr\u00e9er votre propre plateforme de vente<\/strong>.<\/p>\n<p>Celui qui ne d\u00e9pend pas de tiers.<\/p>\n<p>Vendre sur une plateforme tierce implique de se soumettre \u00e0 leurs r\u00e8gles et <strong>payer des commissions<\/strong>. Oui, payez un pourcentage pour chaque vente effectu\u00e9e.<\/p>\n<p>Avec votre propre boutique en ligne, vous d\u00e9finissez vos propres r\u00e8gles. Vous n&#039;aurez \u00e0 payer de commissions \u00e0 personne.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que-se-necesita-para-vender-por-internet\"><\/span>Ce qui est n\u00e9cessaire pour vendre en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour vendre en ligne, vous avez besoin de:<\/p>\n<ul>\n<li>Un site.<\/li>\n<li>Un produit ou service produit.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Una-web\"><\/span>Un site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pour vendre en ligne, il faut un <strong>Plate-forme<\/strong> qui vous permet d&#039;atteindre des clients potentiels, ou mieux encore <strong>qu&#039;ils viennent \u00e0 vous.<\/strong><\/p>\n<p>La premi\u00e8re chose est alors un site Web ou un blog o\u00f9 vous pouvez <strong>montrez vos produits<\/strong>, services ou si c&#039;\u00e9tait le cas vos services productivis\u00e9s.<\/p>\n<p>Il va sans dire. Nous cr\u00e9ons nos sites Web dans WordPress.<\/p>\n<p>Les raisons abondent. Si vous faites partie de ceux qui n&#039;ont pas encore d\u00e9cid\u00e9 de <strong>gestionnaire de contenu ou CMS<\/strong> nous vous laissons un post o\u00f9 nous listons <strong>7 raisons puissantes pour lesquelles nous utilisons WordPress.org<\/strong>.<\/p>\n<p><em>Si vous \u00eates d\u00e9j\u00e0 un utilisateur convaincu du meilleur gestionnaire de contenu, vous pouvez ignorer cette partie.\u00a0\u00a0 <\/em><\/p>\n<p>En cas <strong>que vous ne savez pas ce qu&#039;est WordPress<\/strong> et tu as besoin <strong>apprenez \u00e0 l&#039;installer<\/strong> Nous avons pr\u00e9par\u00e9 pour vous un guide assez complet qui vous aidera dans le processus.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dSLBWuRVky\">\n<p>Qu&#039;est-ce que WordPress et comment l&#039;installer (Guide \u00e9tape par \u00e9tape)<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/www.cursowpress.com\/que-es-wordpress-como-instalarlo\/embed\/#?secret=dSLBWuRVky\" data-secret=\"dSLBWuRVky\" width=\"600\" height=\"338\" title=\"&quot;Qu&#039;est-ce que WordPress et comment l&#039;installer (Guide \u00e9tape par \u00e9tape)&quot; - Cours en ligne WordPress\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>WordPress est sans aucun doute un <strong>gestionnaire de contenu<\/strong> directement li\u00e9 au <strong>l&#039;esprit d&#039;entreprise<\/strong>. En m\u00eame temps, vous pouvez configurer votre boutique.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Un-producto-un-servicio\"><\/span>Un produit, un service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vous savez d\u00e9j\u00e0 qu&#039;il n&#039;y a pas de vente sans produit, sans service. Si vous \u00eates entr\u00e9 \u00e0 la recherche d&#039;un guide pour mettre en place un site Web dans WordPress, c&#039;est parce que vous avez clairement l&#039;intention de vendre quelque chose que vous poss\u00e9dez d\u00e9j\u00e0 ou que vous connaissez d\u00e9j\u00e0.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue-puedes-vender\"><\/span>Que pouvez-vous vendre?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les possibilit\u00e9s sont presque infinies. Ils ne doivent pas n\u00e9cessairement \u00eatre des produits physiques. Vous pouvez offrir:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Intangibles\"><\/span>Immat\u00e9riels:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Oui, <strong>produits virtuels<\/strong> \u00e0 t\u00e9l\u00e9charger sous forme de musique, de livres, d&#039;un guide PDF.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Formacion\"><\/span>Formation:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Cours. Si vous \u00eates bon, vous pouvez devenir enseignant afin que les autres soient aussi bons que vous. C&#039;est notre cas, nous voulons que vous soyez un expert en WordPress et <strong>Nous vous proposons le meilleur cours en ligne en espagnol<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-montar-una-tienda-en-WordPress\"><\/span>Comment cr\u00e9er un magasin sur WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous \u00eates un professionnel, un artiste, un artisan, un entrepreneur ou une PME, vous avez de la chance. C&#039;est le moment id\u00e9al pour vendre.<\/p>\n<p>Vous n&#039;\u00eates pas oblig\u00e9 de laisser un bras et une jambe essayer. Ici, nous vous montrons comment vous pouvez <strong>vendre en ligne<\/strong> afin que vous puissiez cr\u00e9er votre propre boutique.<\/p>\n<p>Nous aimons toujours vous faciliter la vie.<\/p>\n<p>C&#039;est pourquoi nous vous apprendrons \u00e0 cr\u00e9er une boutique WordPress \u00e0 l&#039;aide d&#039;un outil puissant. Le meilleur <strong>plugin de commerce \u00e9lectronique existant<\/strong>. Nous vous proposons WooCommerce.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WooCommerce\"><\/span>WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>WooCommerce est avec plus de trois millions d&#039;installations actives sans aucun doute le plugin de boutique en ligne le plus populaire pour WordPress. C&#039;est gratuit et gratuit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-instalar-WooCommerce\"><\/span>Comment installer WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous ne savez pas comment installer un plugin, nous pr\u00e9parons un article dans lequel nous vous guiderons \u00e9tape par \u00e9tape tout au long du processus.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instalando-WooCommerce\"><\/span>Installer WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pour installer Woocommerce, vous devez suivre la voie suivante:<\/p>\n<p>Sur votre tableau de bord WordPress.<\/p>\n<blockquote>\n<p>Plugins&gt; Ajouter un nouveau<\/p>\n<\/blockquote>\n<p>Vous \u00e9crivez dans le moteur de recherche: <strong>woocommerce<\/strong>. Nous recherchons (en appuyant sur Entr\u00e9e)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-692\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/CursoWordpress-Woocommerce-1024x576.jpg\" alt=\"CoursWordpress Woocommerce \" width=\"1024\" height=\"576\"  \/><\/p>\n<p>De nombreuses options appara\u00eetront.<\/p>\n<p>Nous installerons celui qui marque: Plus d&#039;un million d&#039;installations actives.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-694 aligncenter\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/woocommerce-ecommerce.jpg\" alt=\"commerce \u00e9lectronique woocommerce\" width=\"442\" height=\"353\"  \/><\/p>\n<p>Nous pressons: <strong>Installer maintenant<\/strong>.<\/p>\n<p>Nous l&#039;activons.<\/p>\n<p>Une fois install\u00e9, il nous demandera de configurer le magasin.<\/p>\n<p>Pour cela, il est n\u00e9cessaire de remplir les formulaires avec une s\u00e9rie de donn\u00e9es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-695\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/woocommerce-opciones-cursow.jpg\" alt=\"woocommerce cursowpress\" width=\"735\" height=\"157\"  \/><\/p>\n<ul>\n<li>L&#039;adresse de votre magasin.<\/li>\n<li>La devise que vous utilisez.<\/li>\n<li>Que vous vendiez des produits physiques ou num\u00e9riques ou les deux.<\/li>\n<li>Le mode de paiement et d&#039;exp\u00e9dition.<\/li>\n<\/ul>\n<p>Vous cr\u00e9ez vos produits et vous serez pr\u00eat \u00e0 vendre.<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Nos quedamos cortos cada vez que afirmamos que el comercio electr\u00f3nico es una actividad en auge. Y es que la compra venta de productos y servicios a trav\u00e9s de de&#8230;<\/p>","protected":false},"author":1,"featured_media":98435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-98434","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M\u00f3ntate una tienda - c\u00f3mo crear un ecommerce en WordPress - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Nos quedamos cortos cada vez que afirmamos que el comercio electr\u00f3nico es una actividad en auge. 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