{"id":98373,"date":"2022-06-12T05:19:01","date_gmt":"2022-06-12T03:19:01","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/"},"modified":"2021-03-03T06:20:30","modified_gmt":"2021-03-03T09:20:30","slug":"que-son-los-call-to-actions-y-como-agregarlos-en-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/","title":{"rendered":"Que sont les \u00abappels \u00e0 l&#039;action\u00bb et comment les ajouter dans WordPress"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/#Que-es-un-Call-to-Action\" >Qu&#039;est-ce qu&#039;un appel \u00e0 l&#039;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/#%C2%BFPor-que-es-importante-usar-call-to-actions\" >Pourquoi est-il important d&#039;utiliser l&#039;appel \u00e0 l&#039;action?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/#Paginas-estaticas-y-llamadas-a-la-accion\" >Pages statiques et appels \u00e0 l&#039;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/#%C2%BFComo-agregar-Call-to-Actions-en-WordPress\" >Comment ajouter un appel aux actions dans WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/#Como-insertar-Call-to-Actions-en-WordPress-sin-plugins\" >Comment ins\u00e9rer un appel aux actions dans WordPress sans plugins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/#Plugins-para-agregar-Call-to-Actions-en-WordPress\" >Plugins pour ajouter un appel aux actions dans WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/#WordPress-Calls-to-Action\" >Appels \u00e0 l&#039;action WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/#Elementor\" >Elementor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-son-los-call-to-actions-y-como-agregarlos-en-wordpress\/#El-texto-si-importa\" >Le texte compte<\/a><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p><strong>Appel \u00e0 l&#039;action <\/strong>est un terme qui a beaucoup de poids dans le vocabulaire du web<strong>, <\/strong>blogs et marketing en ligne.<\/p>\n<p>Nous vous montrons les d\u00e9tails sur le \u00ab<strong>appel \u00e0 l&#039;action<\/strong>\u00bbEt comment vous pouvez les ajouter \u00e0 votre site Web, blog ou commerce \u00e9lectronique en fonction de <strong>WordPress <\/strong>et profitez-en ainsi.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que-es-un-Call-to-Action\"><\/span>Qu&#039;est-ce qu&#039;un appel \u00e0 l&#039;action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dans le monde des toiles un <strong>appel \u00e0 l&#039;action<\/strong> -en espagnol: <strong>appel \u00e0 l&#039;action<\/strong>- c&#039;est un \u00e9l\u00e9ment qui encourage ou invite les visiteurs d&#039;un site \u00e0 <strong><em>Cours<\/em><\/strong> une action concr\u00e8te.<\/p>\n<p>Ces actions peuvent \u00eatre:<\/p>\n<ul>\n<li>S&#039;abonner \u00e0 <strong>liste de diffusion<\/strong> ou la newsletter du blog.<\/li>\n<li><strong>Achetez les produits<\/strong> ou <strong>contracter les services<\/strong> que vous proposez sur votre page de vente.<\/li>\n<li>T\u00e9l\u00e9chargez un <strong>aimant en plomb<\/strong>.<\/li>\n<li>Remplissez un sondage.<\/li>\n<li><em>Inviter<\/em> pour naviguer \u00e0 travers diff\u00e9rentes pages \/ articles avec <strong>information d&#039;interets<\/strong> pour le visiteur.<\/li>\n<\/ul>\n<p>Et en bref, en gros, toute action qui convient du point de vue d&#039;un <strong>strat\u00e9gie de marketing en ligne<\/strong>.<\/p>\n<p>Bien s\u00fbr, je pense toujours \u00e0 <strong>ajouter de la valeur au visiteur<\/strong>.<\/p>\n<p>C&#039;est pourquoi il n&#039;est pas surprenant que dans la plupart des cas <strong>appel \u00e0 l&#039;action<\/strong> avoir <strong>forme de bouton<\/strong>.<\/p>\n<p>Est-ce que ceux-ci doivent \u00eatre indubitables <strong>\u00e9l\u00e9ment cliquable<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor-que-es-importante-usar-call-to-actions\"><\/span>Pourquoi est-il important d&#039;utiliser l&#039;appel \u00e0 l&#039;action?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Parce que le <strong>appel \u00e0 l&#039;action<\/strong> ils nous aident \u00e0 <strong>obtenir des conversions<\/strong>:<\/p>\n<ul>\n<li>Vendre des produits, des services.<\/li>\n<li>Gagnez des abonn\u00e9s.<\/li>\n<li><strong>G\u00e9n\u00e9rez plus de trafic<\/strong> \u00e0 toutes les pages de notre site Web ...<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Paginas-estaticas-y-llamadas-a-la-accion\"><\/span>Pages statiques et appels \u00e0 l&#039;action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bien que ce ne soit pas une v\u00e9rit\u00e9 absolue grav\u00e9e dans la pierre. Chacun de <strong>pages contenant des informations statiques<\/strong> qui composent notre site Web - s&#039;ils sont bien planifi\u00e9s - doivent avoir <strong>appels \u00e0 l&#039;action<\/strong>.<\/p>\n<p>Dans un site Web s\u00e9rieux, quel que soit le th\u00e8me ou le but, il y a des pages qui doivent \u00eatre oui ou oui.<\/p>\n<p>Nous pr\u00e9parons un <strong>Didacticiel<\/strong> o\u00f9 nous partageons de nombreux documents sur le <strong>pages avec des informations statiques qui ne devraient pas manquer dans votre blog WordPress<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>L\u00e0, nous vous avons dit que:<\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p><strong>Oui, votre site Web ou votre blog sont des outils s\u00e9rieux, ils doivent donner la possibilit\u00e9 aux visiteurs de s&#039;abonner, de partager votre contenu avec leurs amis, de lire vos autres articles. Mais surtout, ils vous laissent leur email pour agrandir votre liste de diffusion.<\/strong><\/p>\n<\/blockquote>\n<p>Comment cela est-il accompli?<\/p>\n<p>Avec appel \u00e0 l&#039;action!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo-agregar-Call-to-Actions-en-WordPress\"><\/span>Comment ajouter un appel aux actions dans WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si nous nous en tenons \u00e0 la d\u00e9finition de base de ce qu&#039;est un appel \u00e0 l&#039;action <strong>tout \u00e9l\u00e9ment<\/strong> Quoi <strong>invitez le visiteur \u00e0 cliquer dessus<\/strong> c&#039;est un <strong>appel \u00e0 l&#039;action<\/strong>.<\/p>\n<p>Alors vu comme \u00e7a un <strong>texte d&#039;ancrage<\/strong> qui invite le visiteur \u00e0 cliquer peut \u00eatre consid\u00e9r\u00e9 comme un <strong><em>appel \u00e0 l&#039;action<\/em><\/strong>.<\/p>\n<p>Mais comme le <em>tendance<\/em> est de faire le <strong>CTA<\/strong> l&#039;utilisation viable la plus frappante <strong>boutons<\/strong> et d&#039;autres que nous vous montrons <strong>diverses m\u00e9thodes<\/strong>.<\/p>\n<p>Essayez-les et tenez-vous-en \u00e0 celui qui vous convient le mieux.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-insertar-Call-to-Actions-en-WordPress-sin-plugins\"><\/span>Comment ins\u00e9rer un appel aux actions dans WordPress sans plugins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous ne souhaitez pas utiliser l&#039;infini de plugins pour cr\u00e9er des boutons qui existent dans le r\u00e9f\u00e9rentiel WordPress, c&#039;est votre m\u00e9thode.<\/p>\n<p>Placer le <strong>Vue HTML<\/strong> dans le <strong>\u00e9diteur de texte de votre WordPress<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-939\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/curso-wpress-call-to-action-HTML.jpg\" alt=\"cours de HTML sur l&#039;appel \u00e0 l&#039;action wpress\" width=\"1007\" height=\"428\"  \/><\/p>\n<p>Copiez le code suivant dans un <strong>\u00e9diteur de texte pour la programmation<\/strong> id\u00e9al pour jouer avec les lignes CSS et HMTL:<\/p>\n<p style=\"text-align: center;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &lt;a style=&quot;&raquo;display:&quot; inline-block; padding: 12px 24px; border: 0; border-radius: 6px; font-weight: bold; letter-spacing: 0.0625em; text-transform: uppercase; background: #3498db; color: #fff; text-decoration: none;&raquo; href=&quot;\/fr\/&raquo;AQU&Iacute;-VA-TU-ENLACE&raquo;\/&quot;&gt; Llamada a la Acci&oacute;n&lt;\/a&gt;<\/p>\n<p>Nous utilisons et recommandons <strong>Notepad ++.<\/strong> Il est gratuit et remplit plus que sa mission. Si vous utilisez un autre comme <strong>Texte sublime<\/strong> ou <strong>Atome<\/strong> brillant. Bien s\u00fbr, si vous ne voulez pas avoir de probl\u00e8mes avec le code, \u00e9vitez les\u00a0 <strong>bloc notes<\/strong> qui vient par d\u00e9faut dans Windows.<\/p>\n<p>Une fois l\u00e0-bas, modifiez la section des liens. Ajoutez le lien dont vous avez besoin:<\/p>\n<p>Dans: PLACEZ VOTRE LIEN ICI<\/p>\n<p>Vous obtiendrez en cons\u00e9quence un <strong>bouton<\/strong> avec ces caract\u00e9ristiques<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-940\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/curso-wpress-call-to-action-BOTON.jpg\" alt=\"BOUTON de cours d&#039;appel \u00e0 l&#039;action wpress\" width=\"325\" height=\"171\"  \/><\/p>\n<p>Tu peux <strong>le modifier<\/strong> selon <strong>l&#039;esth\u00e9tique de votre blog<\/strong> r\u00e9fl\u00e9chissant aux couleurs et aux mesures.<\/p>\n<p>Prends en un <strong>tableau<\/strong> ou un <strong>G\u00e9n\u00e9rateur de code de couleur HTML<\/strong> et remplacez le code de couleur d&#039;arri\u00e8re-plan dans:<\/p>\n<p>background: #Y ICI VOUS AJOUTEZ LA COULEUR DE FOND.<\/p>\n<p>Vous \u00eates maintenant pr\u00eat \u00e0 ajouter <strong>appel \u00e0 l&#039;action<\/strong> <strong>pas besoin de plugins<\/strong> ni d&#039;installer quoi que ce soit.<\/p>\n<p>Mais si vous \u00eates plus de plugins, nous vous recommandons un couple qui vous aidera avec l&#039;appel \u00e0 l&#039;action sur votre site Web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plugins-para-agregar-Call-to-Actions-en-WordPress\"><\/span>Plugins pour ajouter un appel aux actions dans WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"WordPress-Calls-to-Action\"><\/span>Appels \u00e0 l&#039;action WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-938\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/WordPress-Calls-to-Action.jpg\" alt=\"Appels \u00e0 l&#039;action WordPress\" width=\"1011\" height=\"465\"  \/><\/p>\n<p>\u00a0<\/p>\n<p>Un plugin sp\u00e9cialis\u00e9. Il permet de construire des boutons avec une grande complexit\u00e9 graphique.<\/p>\n<h3\/><span class=\"ez-toc-section\" id=\"Elementor\"><\/span>\n<h3>Elementor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-661\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/CursoWordpress-Elementor-1024x576.jpg\" alt=\"Cours ElementorWordpress\" width=\"1024\" height=\"576\"  \/><\/p>\n<p>Le constructeur de pages pr\u00e9f\u00e9r\u00e9 de la maison permet d&#039;ajouter des boutons \u00e9labor\u00e9s ou minimalistes avec des appels \u00e0 l&#039;action. M\u00eame dans sa version gratuite.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El-texto-si-importa\"><\/span>Le texte compte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>Au-del\u00e0 du th\u00e8me du design un <strong>appel \u00e0 l&#039;action efficace<\/strong> cela d\u00e9pend beaucoup du texte.<\/p>\n<p>C&#039;est pourquoi il est important que la copie de l&#039;appel \u00e0 l&#039;action offre au lecteur \/ visiteur un <strong>motivation<\/strong> cliquer.<\/p>\n<ul>\n<li>T\u00e9l\u00e9charger<\/li>\n<li>S&#039;abonner<\/li>\n<li>je suis d&#039;accord<\/li>\n<li>D&#039;accord<\/li>\n<\/ul>\n<p>Ce sont des exemples de textes que nous trouvons habituellement dans <strong>boutons<\/strong> appel \u00e0 l&#039;action mais ils peuvent \u00eatre am\u00e9lior\u00e9s. Maintenant que nous savons comment <strong>ajouter des appels \u00e0 l&#039;action<\/strong> essayez diff\u00e9rents textes et tenez-vous-en \u00e0 celui qui vous donne <strong>meilleures conversions<\/strong>.<\/p>\n<p>Vous voulez certainement en savoir plus. En pensant \u00e0 vous, nous pr\u00e9parons <strong>le meilleur cours WordPress en ligne et en espagnol.<\/strong><strong> Qu&#039;attendez-vous pour vous inscrire?<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Le call to action est un terme qui a beaucoup de poids dans le vocabulaire du web, des blogs et du marketing en ligne. Nous vous montrons les d\u00e9tails de l&#039;&quot;appel\u2026<\/p>","protected":false},"author":1,"featured_media":98374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-98373","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 son los &quot;call to actions&quot; y c\u00f3mo agregarlos en WordPress - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Call to action es un t\u00e9rmino que tiene mucho peso dentro del vocabulario propio de la web, el bloggin y el marketing online. 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