{"id":97615,"date":"2022-07-31T05:39:52","date_gmt":"2022-07-31T03:39:52","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/"},"modified":"2021-03-03T07:20:22","modified_gmt":"2021-03-03T10:20:22","slug":"lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/","title":{"rendered":"Liste de contr\u00f4le, tout ce que votre site WordPress doit avoir pour fonctionner"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/#1-Dominio\" >1.\u00a0\u00a0\u00a0\u00a0 Dominio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/#2-Host\" >2.\u00a0\u00a0\u00a0\u00a0 Host<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/#3-Certificado-SSL\" >3.\u00a0\u00a0\u00a0\u00a0 Certificado SSL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/#4-Theme\" >4.\u00a0\u00a0\u00a0\u00a0 Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/#5-Plugins\" >5.\u00a0\u00a0\u00a0\u00a0 Plugins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/#6-Las-herramientas-de-Google\" >6.\u00a0\u00a0\u00a0\u00a0 Las herramientas de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/#7-Contenido\" >7.\u00a0\u00a0\u00a0\u00a0 Contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/lista-de-comprobacion-todo-lo-que-debe-tener-tu-web-wordpress-para-funcionar\/#%C2%BFVerificaste-todo\" >\u00bfVerificaste todo?<\/a><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>Una web se compone de varios items. Te decimos todo lo que debe tener tu web en WordPress para funcionar.<\/p>\n<p>S\u00ed eres un visitante asiduo de los tutoriales que compartimos en <strong>CourseWpress.com<\/strong>, es muy probable que ya sepas lo suficiente sobre las bases de WordPress como para poner en marcha y gestionar tu proyecto web.<\/p>\n<p>Pero montar una web por sencilla que sea en algun punto se puede tornar lioso.\u00a0 El dominio, el hosting, los plugins.<\/p>\n<p>Horas y horas de trabajo frente al ordenador y no sabes si ya est\u00e1 lista. No sabes lo que te falta. Eso es debido a que solemos olvidar todo lo que debe tener una web en WordPress para funcionar.<\/p>\n<p>En este art\u00edculo te enumeramos todos los items que debe tener tu web, es por este motivo que guarda este post en tus marcadores o en tus favoritos: si est\u00e1s montando una web te va a servir de mapa y de hoja de ruta.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-Dominio\"><\/span>1.\u00a0\u00a0\u00a0\u00a0 Dominio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1851\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/C\u00f3mo-puedo-crear-PBN-para-que-no-sea-penalizada.jpeg\" alt=\"\" width=\"526\" height=\"350\"  \/>Lo primero que hacemos cuando deseamos una web es <strong>comprar un dominio<\/strong>.<\/p>\n<p>Ya hemos compartido contigo en un art\u00edculo <em>textuellement <\/em>todo lo que debes conocer sobre los dominios y algunos consejos para que <strong>elijas el mejor<\/strong>.<\/p>\n<p>El dominio es importante debido a que <strong>es lo primero que los usuarios ven<\/strong> y es lo primero que <strong>recuerdan<\/strong> de nuestra web. Es por este motivo que debemos asegurarnos un buen nombre de dominio: corto, memorable, potente. Que comunique la verdad y la esencia de tu proyecto.<\/p>\n<p>\u00bfYa elegiste tu nombre de dominio?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-Host\"><\/span>2.\u00a0\u00a0\u00a0\u00a0 Host<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1714\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/VPS-o-Servidor-Virtual-Privado-3.jpeg\" alt=\"VPS o Servidor Virtual Privado (3)\" width=\"233\" height=\"350\"  \/>Si hacemos una analog\u00eda con los negocios del mundo <em>r\u00e9el<\/em>, el host ser\u00eda el equivalente al espacio f\u00edsico donde se encuentra instalado tu negocio, almac\u00e9n incluido.<\/p>\n<p>La oferta de host en amplia.<\/p>\n<p>En el mercado es factible encontrar\u00a0 <strong>servicios de alojamiento<\/strong> que van desde el m\u00e1s modesto, hasta los alojamientos dedicados e ilimitados que son m\u00e1s costosos.<\/p>\n<p>Aunque para comenzar, en ocasiones no es necesario que contrates el servicio de host m\u00e1s caro.<\/p>\n<p>Solo aseg\u00farate que el prestador de servicio te ofrezca la posibilidad de <strong>escalar tu plan<\/strong> cuando as\u00ed lo requieras.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-Certificado-SSL\"><\/span>3.\u00a0\u00a0\u00a0\u00a0 Certificado SSL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1533\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/FREE-SSL-Certificate-Wizard.png\" alt=\"Assistant de certificat SSL GRATUIT\" width=\"789\" height=\"416\"  \/>Si necesitas que tu web sea visitada, y eso es lo que deseamos todos los bloggers y webmasters, debes tener instalado un certificado de seguridad SSL.<\/p>\n<p>Como te explic\u00e1bamos en el tutorial: qu\u00e9 es SSL y c\u00f3mo conseguir un SSL gratuito:<\/p>\n<p>SSL o Secure Sockets Layer (SSL) es un protocolo criptogr\u00e1fico de seguridad en la web. Es lo que hace que la direcci\u00f3n de ciertas p\u00e1ginas webs sea: HTTPS en lugar de HTTP. Donde la letra \u201cS\u201d significa Seguro.<\/p>\n<p>Los navegadores m\u00e1s usados Firefox, Chrome, Opera, y todos los que en ellos se centran, en sus actualizaciones m\u00e1s recientes <strong>no te dejan tener acceso a una web si esta no cuenta con certificado SSL<\/strong>.<\/p>\n<p>S\u00ed, tu web debe tener uno.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-Theme\"><\/span>4.\u00a0\u00a0\u00a0\u00a0 Theme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1806\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/video.jpg\" alt=\"\" width=\"488\" height=\"334\"  \/>El theme es importante debido a que es el que determina, en gran medida, el <strong>aspecto visual de tu web<\/strong>.<\/p>\n<p>Las posibilidades son casi infinitas.<\/p>\n<p>Hay miles de <strong>temas gratuitos<\/strong> en el repositorio de plantillas de WordPress.<\/p>\n<p>Si necesitas saber todo lo que necesitas para elegir un buen theme WordPress en este tutorial te mostramos c\u00f3mo:<\/p>\n<p>Comment choisir un mod\u00e8le pour un blog WordPress<\/p>\n<p>Aseg\u00farate que tu plantilla se adapte a tu nicho. Hemos seleccionado las mejores por nicho:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-Plugins\"><\/span>5.\u00a0\u00a0\u00a0\u00a0 Plugins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-504\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Yoast-Seo-Plugin-wordpress-1024x511.png\" alt=\"Plugin Yoast Seo WordPress\" width=\"1024\" height=\"511\"  \/>Los plugins son esos complementos que nos hacen la vida m\u00e1s f\u00e1cil. Existen unos plugins necesarias que debe tener tu web, sin importar la tem\u00e1tica.<\/p>\n<ul>\n<li>Yoast SEO.<\/li>\n<li>WordFence, un plugin de seguridad.<\/li>\n<li>Akismet, una herramienta antispam.<\/li>\n<li>SumoMe o alg\u00fan plugin para compartir en las redes sociales.<\/li>\n<li><strong>Jetpack for WordPress<\/strong>, una suite que hace de todo.<\/li>\n<li><strong>Mailchimp,<\/strong> para el email marketing.<\/li>\n<li>Contact Form 7, para nuestra p\u00e1gina de contacto.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6-Las-herramientas-de-Google\"><\/span>6.\u00a0\u00a0\u00a0\u00a0 Las herramientas de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1706\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/WP-Google-Search.jpg\" alt=\"\" width=\"952\" height=\"468\"  \/>No hay un proyecto web, que se precie de ser serio, que no cuente con <strong>Google Analytics<\/strong> y <strong>Google Webmaster Tool<\/strong> instalado desde el primer d\u00eda.<\/p>\n<p>Nosotros, hemos creados una serie de tutoriales dedicados a las herramientas de Google. Te ser\u00e1n de mucha ayuda para que configures el <strong>Analytique <\/strong>y te des de alta en el <strong>Webmaster Tool. <\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-Contenido\"><\/span>7.\u00a0\u00a0\u00a0\u00a0 Contenido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1867\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/lo-que-debe-tener-tu-web-WordPress-para-funcionar.jpeg\" alt=\"\" width=\"448\" height=\"289\"  \/>S\u00ed, el contenido es el rey.<\/p>\n<p>Es lo que garantizar\u00e1 que tengas visitas y, que esas visitas generen conversiones.<\/p>\n<p>Sin contenido no hay blogging.<\/p>\n<p>Y da lo mismo que tengas un ecommerce, la p\u00e1gina de una app o lo que sea. Si tienes a tu disposici\u00f3n de un proyecto web esta debe tener el mejor contenido.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFVerificaste-todo\"><\/span>\u00bfVerificaste todo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1850\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Beneficios-de-tener-una-PBN.jpeg\" alt=\"\" width=\"428\" height=\"350\"  \/>\u00a0 Esto es todo lo que necesita tu web para funcionar. Asegurate que antes de ponerla en l\u00ednea no le falte ninguno de los items que enumeramos en este art\u00edculo. Por lo visto, esto es el comienzo, hay mucho m\u00e1s para aprender, si buscas saber m\u00e1s apuntate al mejor curso online de WordPress en espa\u00f1ol.<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Una web se compone de varios items. Te decimos todo lo que debe tener tu web en WordPress para funcionar. S\u00ed eres un visitante asiduo de los tutoriales que compartimos&#8230;<\/p>","protected":false},"author":1,"featured_media":97616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[1434,1438,1439],"class_list":["post-97615","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress","tag-chrome","tag-hosting","tag-plugins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lista de comprobaci\u00f3n, todo lo que debe tener tu web WordPress para funcionar - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Una web se compone de varios items. Te decimos todo lo que debe tener tu web en WordPress para funcionar. 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