{"id":95660,"date":"2022-08-19T01:43:14","date_gmt":"2022-08-18T23:43:14","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/"},"modified":"2021-03-03T08:27:32","modified_gmt":"2021-03-03T11:27:32","slug":"que-es-una-landing-page-y-como-crear-una-en-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/","title":{"rendered":"Qu&#039;est-ce qu&#039;une page de destination et comment en cr\u00e9er une dans WordPress"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#%C2%BFQue-es-una-landing-page\" >Qu&#039;est-ce qu&#039;une page de destination?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#%C2%BFCuales-son-las-caracteristicas-de-una-landing-page\" >Quelles sont les caract\u00e9ristiques d&#039;une page de destination?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#1-Objetivo-claro\" >1. Objectif clair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#2-Llamada-a-la-accion\" >2. Appel \u00e0 l&#039;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#3-Llamativa\" >3. accrocheur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#4-Sencilla\" >4. Simple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-page-en-WordPress\" >Cr\u00e9er une page de destination dans WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-con-WPBakery\" >Cr\u00e9er un atterrissage avec WPBakery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-con-un-Theme\" >Cr\u00e9er un atterrissage avec un th\u00e8me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-page-con-WordPress-Landing-Pages-Plugin\" >Cr\u00e9ez une page de destination avec le plugin WordPress Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-page-con-Popup-Builder\" >Cr\u00e9er une page de destination avec Popup Builder<\/a><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>Ongle <strong>page de destination<\/strong> ou <em>page de destination <\/em>est un \u00e9l\u00e9ment puissant dans une strat\u00e9gie de <em>blogguer<\/em> ou <strong>commercialisation<\/strong>. Apprenez avec nous \u00e0 en cr\u00e9er un.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-una-landing-page\"><\/span>Qu&#039;est-ce qu&#039;une page de destination?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ongle <strong>page de destination<\/strong> C&#039;est une page qui, dans un site Web ou un blog, a pour but d&#039;effectuer des conversions. Une page de destination recherche le <strong>capture de plomb<\/strong> (ou alors <strong>les perspectives<\/strong>) \u00e0 travers, par exemple, le <strong>inscription \u00e0 la liste de diffusion<\/strong>. Ceci avec l&#039;intention que ces prospects ou prospects <strong>acheter un produit ou un service<\/strong>.<\/p>\n<p>Oui, les pages de destination nous aident \u00e0 gagner de l&#039;argent si nous savons comment les faire.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCuales-son-las-caracteristicas-de-una-landing-page\"><\/span>Quelles sont les caract\u00e9ristiques d&#039;une page de destination?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une landing page est une page hyper sp\u00e9cialis\u00e9e. Comme vous le savez, il n&#039;a qu&#039;un seul objectif: <strong>g\u00e9n\u00e9rer des conversions<\/strong>.<\/p>\n<p>Pour atteindre cet objectif sp\u00e9cifique, une s\u00e9rie de <strong>\u00e9l\u00e9ments<\/strong> organis\u00e9 d&#039;une mani\u00e8re sp\u00e9cifique. Ces \u00e9l\u00e9ments (et plus encore leur disposition) sont communs \u00e0 tous <strong>pages de destination<\/strong>. Voyons ce qu&#039;ils sont.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Objetivo-claro\"><\/span>1. Objectif clair<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1145\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/wordpress.png\" alt=\"\" width=\"823\" height=\"378\"  \/><\/p>\n<p>Toutes les pages de destination puissantes ont <strong>un seul but<\/strong> (nous savons d\u00e9j\u00e0 ce que c&#039;est). C&#039;est pourquoi ce sont des pages <strong>sur le th\u00e8me du singe<\/strong>. On parle de <strong>seulement une chose<\/strong>. Et tout ce qui y est dit a \u00e0 voir avec \u00e7a <em>chose<\/em>.<\/p>\n<p>Si l&#039;objectif de la page de destination est que le visiteur nous donne son <strong>e-mail<\/strong> il <strong>copie<\/strong> de la page <strong>devrait \u00eatre clair<\/strong>. Rien pour donner le vertige au visiteur avec des histoires \u00e9tranges.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Llamada-a-la-accion\"><\/span>2. Appel \u00e0 l&#039;action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-938\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/WordPress-Calls-to-Action.jpg\" alt=\"\" width=\"1011\" height=\"465\"  \/><\/p>\n<p>Dans les pr\u00e9c\u00e9dents \u00e9pisodes, nous vous avons parl\u00e9 de la pertinence de <strong>appels \u00e0 l&#039;action<\/strong> ou <strong>appel \u00e0 l&#039;action<\/strong>. Nous vous apprenons m\u00eame \u00e0 <strong>cr\u00e9er des CTA efficaces avec WordPress<\/strong>. Tout ce que nous vous enseignons l\u00e0-bas vous servira.<\/p>\n<p>C&#039;est que lors de la cr\u00e9ation d&#039;une page de destination ou d&#039;une page de destination efficace, nous avons besoin que tout le contenu de celle-ci soit un <strong>appel \u00e0 l&#039;action<\/strong> \u00e9norme. Une claire invitation \u00e0 l&#039;action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Llamativa\"><\/span>3. accrocheur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il n&#039;y a pas de page de destination efficace qui ne soit pas <strong>tape \u00e0 l&#039;oeil<\/strong>. Si c&#039;est ennuyeux, \u00e0 peine nos visiteurs le font <strong>Cliquez sur<\/strong>. Dans le m\u00eame temps, une bonne image indique au visiteur la qualit\u00e9 des produits ou services.<\/p>\n<p>Comme nous vivons en disant: <strong>Les visiteurs <em>manger<\/em> avec les yeux<\/strong>. Nourrissez-les bien.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Sencilla\"><\/span>4. Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1147\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/dropbox.png\" alt=\"\" width=\"806\" height=\"366\"  \/><\/p>\n<p>Nous vous l&#039;avons dit dans le premier point. Si un palier a un seul <strong>objectif clair<\/strong>, nous devons \u00eatre coh\u00e9rents avec cet objectif. Autant que toi <strong>concepteur visuel<\/strong> vous permet d&#039;inclure toutes sortes de <strong>ornements<\/strong> et les filigranes se limitent \u00e0 ce qui est n\u00e9cessaire.<\/p>\n<p>Une fois que vous \u00eates clair sur tous les points qui rendent un atterrissage efficace, il est normal que vous souhaitiez cr\u00e9er le v\u00f4tre. Nous vous disons quels sont les outils qui vous aideront \u00e0 en cr\u00e9er un.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-page-en-WordPress\"><\/span>Cr\u00e9er une page de destination dans WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour cr\u00e9er une landing page, il n&#039;y a personne <strong>outil<\/strong> seul. Nous partageons avec vous ceux que nous utilisons.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-con-WPBakery\"><\/span>Cr\u00e9er un atterrissage avec WPBakery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1128\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/antes-1024x233.png\" alt=\"avant que\" width=\"1024\" height=\"233\"  \/><\/p>\n<p>Lorsque nous savons quels \u00e9l\u00e9ments inclure sur votre page de destination, rien de tel qu&#039;un <strong>concepteur visuel<\/strong> pour nous aider \u00e0 concr\u00e9tiser l&#039;id\u00e9e.<\/p>\n<p>Si vous suivez ce qui est expos\u00e9 dans notre tutoriel de <strong>introduction \u00e0 la conception avec WPBakery<\/strong><strong>. <\/strong>Vous obtiendrez votre page de destination apr\u00e8s quelques clics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-con-un-Theme\"><\/span>Cr\u00e9er un atterrissage avec un th\u00e8me<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Oui, il existe des sites Web purs <strong>page de destination<\/strong>. Rien de <strong>sur moi<\/strong>, services, blog et autres histoires. Ces pages fonctionnent comme la premi\u00e8re \u00e9tape d&#039;un processus complet <strong>entonnoir de vente<\/strong>.<\/p>\n<p>Beaucoup d&#039;entre eux sont bas\u00e9s sur un mod\u00e8le sp\u00e9cialis\u00e9. <strong>Mod\u00e8les<\/strong> Quoi:<\/p>\n<ul>\n<li>Page de destination de la construction<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1144\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Construction-Landing-Page.png\" alt=\"Page de destination de la construction\" width=\"522\" height=\"444\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1143\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Book-landing-page.png\" alt=\"R\u00e9server la page de destination\" width=\"502\" height=\"418\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1141\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/apppage.png\" alt=\"\" width=\"521\" height=\"418\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1142\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Lawyer-Landing-Page.png\" alt=\"Page de destination de l&#039;avocat\" width=\"519\" height=\"432\"  \/><\/p>\n<p>Les th\u00e8mes que nous listons sont disponibles dans le <strong>R\u00e9pertoire de mod\u00e8les WordPress<\/strong>. Certains sont gratuits et d&#039;autres peuvent \u00eatre utilis\u00e9s dans votre <strong>version all\u00e9g\u00e9e<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-page-con-WordPress-Landing-Pages-Plugin\"><\/span>Cr\u00e9ez une page de destination avec le plugin WordPress Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1140\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/WordPress-Landing-Pages-Plugin.jpg\" alt=\"Plugin de pages de destination WordPress\" width=\"587\" height=\"286\"  \/><\/p>\n<p>Il existe de nombreux outils de paiement d\u00e9di\u00e9s aux landing pages. Et leur trouver des r\u00e9f\u00e9rences est extr\u00eamement simple. C&#039;est pourquoi nous incluons dans cette liste:<\/p>\n<p><strong>Pages de destination WordPress <\/strong><\/p>\n<p>C&#039;est un plugin qui vous aidera \u00e0 cr\u00e9er une page de destination \u00e0 partir de z\u00e9ro.<\/p>\n<p>Les r\u00e9sultats sont efficaces si vous voulez un <strong>page de destination simple<\/strong>. Il comprend plusieurs options utiles telles que la possibilit\u00e9 de faire <strong>Test des pages A et B<\/strong>. Nous ne pouvons pas demander plus \u00e0 ce plugin pour ce prix: <strong>Est libre<\/strong>. Il est r\u00e9guli\u00e8rement mis \u00e0 jour par ses d\u00e9veloppeurs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-page-con-Popup-Builder\"><\/span>Cr\u00e9er une page de destination avec Popup Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C&#039;est le genre de d\u00e9couverte qui nous rend fiers. <strong>G\u00e9n\u00e9rateur de fen\u00eatres publicitaires<\/strong> est un plugin qui a plus \u00e0 voir avec <strong>pop-ups<\/strong> quoi avec le <strong>landin pages<\/strong>. Au moment o\u00f9 nous utilisions <strong>Bonjour bar<\/strong> quand il a \u00e9t\u00e9 interrompu, nous avons d\u00fb en trouver un autre.<\/p>\n<p>Alors nous avons trouv\u00e9 <strong>G\u00e9n\u00e9rateur de fen\u00eatres publicitaires<\/strong>. Ne vous laissez pas berner par son nom ou par ce pour quoi il a \u00e9t\u00e9 con\u00e7u. En appliquant quelques ajustements, nous pouvons faire n&#039;importe quel <strong>surgir<\/strong> avec un formulaire pour demander aux donn\u00e9es de nos visiteurs de devenir une page de destination efficace.<\/p>\n<p>Cela signifie que les possibilit\u00e9s sont presque infinies. Bien entendu, pensez toujours \u00e0 respecter les caract\u00e9ristiques de base du <strong>pages de destination<\/strong>.<\/p>\n<p>Rappelez-vous si vous voulez \u00eatre un <strong>expert<\/strong> dans le d\u00e9veloppement web et tout ce qui concerne le monde de <strong>WordPress<\/strong> s&#039;inscrire pour <strong>meilleur cours en ligne en espagnol du meilleur gestionnaire de contenu: WordPress.org<\/strong><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Una landing page o p\u00e1gina de aterrizaje es un elemento potente dentro de una estrategia de bloggin o marketing. Aprende con nosotros a crear una. \u00bfQu\u00e9 es una landing page?&#8230;<\/p>","protected":false},"author":1,"featured_media":95661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-95660","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 es una landing page y c\u00f3mo crear una en WordPress - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Una landing page o p\u00e1gina de aterrizaje es un elemento potente dentro de una estrategia de bloggin o marketing. 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