{"id":95517,"date":"2022-10-04T10:55:45","date_gmt":"2022-10-04T08:55:45","guid":{"rendered":"https:\/\/rmarketingdigital.com\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/"},"modified":"2021-01-03T02:27:17","modified_gmt":"2021-01-03T05:27:17","slug":"importancia-de-la-transformacion-de-eventos-presenciales","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/","title":{"rendered":"Importance de la transformation des \u00e9v\u00e9nements en face \u00e0 face"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#Importancia-de-la-transformacion-digital-de-eventos\" >Importance de la transformation num\u00e9rique des \u00e9v\u00e9nements<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Caracteristicas-de-un-evento-digital\" >\u27bd Caract\u00e9ristiques d&#039;un \u00e9v\u00e9nement num\u00e9rique<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#Como-transformar-un-evento-a-digital\" >Comment transformer un \u00e9v\u00e9nement en num\u00e9rique<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Definir-el-contenido\" >\u27bd D\u00e9finir le contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Preparar-la-escaleta\" >\u27bd Pr\u00e9parez le r\u00e9capitulatif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Incluir-turno-de-preguntas\" >\u27bd Inclure l&#039;heure des questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Utilizar-herramientas-seguras\" >\u27bd Utilisez des outils s\u00fbrs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div>\n<p><span style=\"font-weight: 400;\">La num\u00e9risation des \u00e9v\u00e9nements est plus qu&#039;une r\u00e9alit\u00e9. C&#039;est un processus strat\u00e9gique auquel de nombreuses entreprises, marques et professionnels sont de plus en plus confront\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La raison principale est que la possibilit\u00e9 de tenir un \u00e9v\u00e9nement num\u00e9rique, ou simultan\u00e9ment en personne et en streaming, lui permet d&#039;\u00eatre accessible \u00e0 un plus grand nombre de personnes et, de plus, facilite une meilleure utilisation des ressources investies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour ce faire, ayez un bon <\/span><a href=\"https:\/\/www.doiser.com\/organizacion-de-eventos\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">organisation \u00e9v\u00e8nementielle<\/span><\/a><span style=\"font-weight: 400;\"> c&#039;est la cl\u00e9. Et si votre \u00e9quipe n&#039;a pas besoin de professionnels experts dans ce domaine, la meilleure option est de faire appel \u00e0 une entreprise qui fournit ce type de service pour \u00e9viter les erreurs.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">La seule fa\u00e7on de r\u00e9ussir votre \u00e9v\u00e9nement num\u00e9rique est de faire confiance \u00e0 ceux qui connaissent ce domaine et ma\u00eetrisent parfaitement les outils n\u00e9cessaires pour l&#039;ex\u00e9cuter.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Alors, dans cet article, nous vous invitons \u00e0 savoir: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pourquoi il est important de mener \u00e0 bien une transformation num\u00e9rique correcte des \u00e9v\u00e9nements.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Comment transformer vos propres \u00e9v\u00e9nements en face \u00e0 face en une option num\u00e9rique.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Importancia-de-la-transformacion-digital-de-eventos\"><\/span>Importance de la transformation num\u00e9rique des \u00e9v\u00e9nements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Plus que jamais, la digitalisation des \u00e9v\u00e9nements est une action essentielle pour les entreprises. Nous vivons dans un sc\u00e9nario o\u00f9 les rencontres en face \u00e0 face deviennent chaque jour plus contraignantes et o\u00f9 il est n\u00e9cessaire de trouver des alternatives.<\/p>\n<blockquote><p>L&#039;une de ces alternatives repose sur la transformation de l&#039;\u00e9v\u00e9nement en face-\u00e0-face en un \u00e9v\u00e9nement num\u00e9rique, ou en un \u00e9v\u00e9nement qui peut \u00eatre propos\u00e9 dans les deux modalit\u00e9s.<\/p><\/blockquote>\n<p>D&#039;un autre c\u00f4t\u00e9, Internet a permis aux entreprises d&#039;atteindre un public \u00e0 des milliers de kilom\u00e8tres. Pour ces personnes, il est tr\u00e8s difficile d&#039;assister \u00e0 des \u00e9v\u00e9nements en personne.<\/p>\n<p>C&#039;est une autre raison pour laquelle la num\u00e9risation des \u00e9v\u00e9nements est pertinente pour une entreprise. De cette fa\u00e7on, toutes les personnes qui le souhaitent peuvent y assister, quel que soit leur emplacement.<\/p>\n<p>D&#039;un point de vue commercial, cela peut \u00eatre une source de revenus importante. \u00e0 la fois pour la vente de billets et pour les ventes qui peuvent \u00eatre cl\u00f4tur\u00e9es. De plus, c&#039;est une autre fa\u00e7on de d\u00e9velopper l&#039;entreprise.<\/p>\n<p><strong>Conseil:<\/strong> L&#039;id\u00e9al serait de pouvoir combiner les deux modalit\u00e9s, en face \u00e0 face et en streaming, et ainsi profiter des avantages des deux et en m\u00eame temps am\u00e9liorer les r\u00e9sultats.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Caracteristicas-de-un-evento-digital\"><\/span>\u27bd Caract\u00e9ristiques d&#039;un \u00e9v\u00e9nement num\u00e9rique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Et qu&#039;est-ce qui rend la transformation num\u00e9rique des \u00e9v\u00e9nements si attractive? Autour d&#039;un \u00e9v\u00e9nement num\u00e9rique, une s\u00e9rie de caract\u00e9ristiques se rejoignent qui contribuent \u00e0 faire de ce type d&#039;activit\u00e9s ici pour rester:<\/p>\n<ul>\n<li><strong>Plus de couverture<\/strong>. Les gens de partout dans le monde peuvent assister \u00e0 un \u00e9v\u00e9nement num\u00e9rique.<\/li>\n<li><strong>Sans limites de capacit\u00e9.<\/strong> Comme il n&#039;est pas tenu dans une salle ferm\u00e9e, il n&#039;y a pas de limite de capacit\u00e9.<\/li>\n<li><strong>Plus \u00e9volutif<\/strong>. Tout ce qui pr\u00e9c\u00e8de rend l&#039;\u00e9v\u00e9nement \u00e9volutif sans aucune limitation.<\/li>\n<li><strong>Moins de co\u00fbts.<\/strong> Celles-ci sont r\u00e9duites en supprimant certains \u00e9l\u00e9ments obligatoires en face-\u00e0-face.<\/li>\n<li><strong>Innovation<\/strong>. Avec le capital \u00e9conomis\u00e9, il est possible d&#039;investir dans des aspects qui nous aident \u00e0 offrir une meilleure exp\u00e9rience utilisateur.<\/li>\n<li><strong>Possibilit\u00e9 de rejouer<\/strong>. Si l&#039;\u00e9v\u00e9nement est enregistr\u00e9, vous pouvez obtenir un mat\u00e9riel \u00e0 offrir aux participants en prime.<\/li>\n<\/ul>\n<p>Comme vous pouvez le voir, les enjeux sont \u00e9lev\u00e9s. Et, par cons\u00e9quent, il vaut la peine d&#039;avoir l&#039;aide de tiers lors de l&#039;organisation d&#039;un \u00e9v\u00e9nement num\u00e9rique. Ce n&#039;est pas seulement \u00e0 cause de l&#039;investissement r\u00e9alis\u00e9 dans sa c\u00e9l\u00e9bration, mais \u00e0 cause de tout ce que cela implique.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-transformar-un-evento-a-digital\"><\/span>Comment transformer un \u00e9v\u00e9nement en num\u00e9rique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Comme nous l&#039;avons d\u00e9j\u00e0 comment\u00e9 tout au long de cet article, la meilleure option pour num\u00e9riser des \u00e9v\u00e9nements est d&#039;avoir une \u00e9quipe d&#039;experts qui ont une connaissance de premi\u00e8re main de cet environnement et des outils n\u00e9cessaires.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Definir-el-contenido\"><\/span>\u27bd D\u00e9finir le contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tr\u00e8s probablement, le contenu de votre \u00e9v\u00e9nement num\u00e9rique diff\u00e8re en partie de ce que vous aviez con\u00e7u pour le format face-\u00e0-face. Si tel est le cas, veuillez le revoir et l&#039;adapter.<\/p>\n<p>Dans le cas o\u00f9 il s&#039;agit d&#039;un \u00e9v\u00e9nement en face \u00e0 face et d&#039;un streaming en m\u00eame temps, trouvez l&#039;\u00e9quilibre dont les deux publics ont besoin pour en tirer le meilleur parti.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Preparar-la-escaleta\"><\/span>\u27bd Pr\u00e9parez le r\u00e9capitulatif<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C&#039;est vital pour tout format, mais en num\u00e9rique, il est essentiel d&#039;\u00e9viter d&#039;allonger inutilement les sessions.<\/p>\n<p>Lorsque nous sommes dans un environnement physique, la salle n&#039;est r\u00e9serv\u00e9e que pour un temps. Nous ne pouvons pas nous en remettre. Par cons\u00e9quent, toutes les pr\u00e9sentations et activit\u00e9s doivent \u00eatre ajust\u00e9es.<\/p>\n<p>\u00c9tant enseign\u00e9 en ligne, il n&#039;y a pas de telles pressions, mais nous ne voulons pas non plus ennuyer le public. Alors pr\u00e9parez le r\u00e9capitulatif et ajustez le timing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Incluir-turno-de-preguntas\"><\/span>\u27bd Inclure l&#039;heure des questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lors d&#039;\u00e9v\u00e9nements en face \u00e0 face, il est courant d&#039;approcher l&#039;orateur en fin de s\u00e9ance pour lui poser des questions. Dans l&#039;\u00e9v\u00e9nement num\u00e9rique, cette possibilit\u00e9 n&#039;existe pas. Lorsque cela se termine, la salle en ligne est ferm\u00e9e.<\/p>\n<p>Pour cette raison, nous vous recommandons d&#039;inclure une heure de questions dans votre liste, afin que les participants puissent intervenir en partageant leurs doutes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Utilizar-herramientas-seguras\"><\/span>\u27bd Utilisez des outils s\u00fbrs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Afin de ne pas compromettre l&#039;\u00e9mission, vous devez utiliser des outils stables, s\u00e9curis\u00e9s et fiables. Ce n&#039;est pas le moment des tests ... tout \u00e9chec pourrait entra\u00eener le gaspillage de l&#039;effort mis dans l&#039;\u00e9v\u00e9nement!<\/p>\n<p>Oserez-vous transformer votre face-\u00e0-face en \u00e9v\u00e9nement digital? Suivez les recommandations que nous avons partag\u00e9es avec vous et offrez la meilleure exp\u00e9rience possible \u00e0 vos participants.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La digitalizaci\u00f3n de eventos es m\u00e1s que una realidad. Es un proceso estrat\u00e9gica por el que muchas empresas, marcas y profesionales se est\u00e1n enfrentando cada vez m\u00e1s. La principal raz\u00f3n&#8230;<\/p>","protected":false},"author":1,"featured_media":95518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1366],"tags":[],"class_list":["post-95517","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emprendedores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Importancia de la transformaci\u00f3n de eventos presenciales - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"La digitalizaci\u00f3n de eventos es m\u00e1s que una realidad. 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