{"id":94251,"date":"2022-08-17T17:02:42","date_gmt":"2022-08-17T15:02:42","guid":{"rendered":"https:\/\/rmarketingdigital.com\/estrategias\/que-son-y-como-configurarlos-en-tu-site\/"},"modified":"2020-11-25T17:03:36","modified_gmt":"2020-11-25T20:03:36","slug":"que-son-y-como-configurarlos-en-tu-site","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/strategies\/que-son-y-como-configurarlos-en-tu-site\/","title":{"rendered":"Que sont-ils et comment les configurer sur votre site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/strategies\/que-son-y-como-configurarlos-en-tu-site\/#%C2%BFQue-son-los-Rich-Snippets\" >\u00bfQu\u00e9 son los Rich Snippets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/strategies\/que-son-y-como-configurarlos-en-tu-site\/#%C2%BFComo-configurar-Rich-Snippets\" >\u00bfC\u00f3mo configurar Rich Snippets?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/strategies\/que-son-y-como-configurarlos-en-tu-site\/#%E2%9E%BD-Tipos-de-Rich-Snippets-de-Google\" >\u27bd Tipos de Rich Snippets de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/strategies\/que-son-y-como-configurarlos-en-tu-site\/#%E2%9E%BD-Formatos-para-implementarlos-en-tu-sitio-web\" >\u27bd Formatos para implementarlos en tu sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/strategies\/que-son-y-como-configurarlos-en-tu-site\/#%E2%9E%BD-Plugin-Rich-Snippets-for-WordPress\" >\u27bd Plugin Rich Snippets for WordPress<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/strategies\/que-son-y-como-configurarlos-en-tu-site\/#Como-configurar-One-Schena-el-plugin-Rich-Snippets-for-WordPress\" >C\u00f3mo configurar One Schena, el plugin Rich Snippets for WordPress<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div>\n<p>Los Rich Snippets son fragmentos que ves cuando haces una b\u00fasqueda en Google. Aparecen como fragmentos destacados y resaltan del resto de informaci\u00f3n que ofrece el motor de b\u00fasqueda, llamando la atenci\u00f3n de los usuarios.<\/p>\n<p>Por tanto, se trata de una estrategia que tiene el objetivo de incrementar el CTR de tu p\u00e1gina web. Pero para entender su funcionamiento y qu\u00e9 utilidad tienen, vamos a ver detalladamente:<\/p>\n<ul>\n<li>Qu\u00e9 son los Rich Snippets de Google.<\/li>\n<li>C\u00f3mo configurarlos de forma sencilla.<\/li>\n<li>Qu\u00e9 plugin Rich Snippets for WordPress es el m\u00e1s recomendado.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-son-los-Rich-Snippets\"><\/span>\u00bfQu\u00e9 son los Rich Snippets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Son fragmentos enriquecidos, creados con un c\u00f3digo HTML, que se insertan en las p\u00e1ginas web, con el objetivo de que el buscador comprenda y clasifique correctamente los datos del sitio web. Y as\u00ed aparecer en las primeras posiciones de Google de forma distinta.<\/p>\n<p>Sin embargo, a los usuarios se les muestra un contenido atractivo con un title, una descripci\u00f3n y en algunos casos unas estrellas (de valoraciones), una foto u otros elementos visuales.<\/p>\n<blockquote>\n<p>Es importante trabajar los Rich Snippets de Google en tu sitio web porque adem\u00e1s de mejorar el CTR, impactar\u00e1s a los usuarios con contenido relevante y mejorar\u00e1s tu visibilidad.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo-configurar-Rich-Snippets\"><\/span>\u00bfC\u00f3mo configurar Rich Snippets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ahora que ya sabes con detalle qu\u00e9 son los Rich Snippets, toca configurarlos. Para ello, debes tener en cuenta previamente qu\u00e9 tipos existen para escoger el que mejor se adapte al tipo de contenido que quieres destacar.<\/p>\n<p>Asimismo, te cuento a continuaci\u00f3n c\u00f3mo implementarlos en tu sitio de forma f\u00e1cil y r\u00e1pida, con la ayuda de un plugin muy completo. \u00a1Sigue leyendo para saber de qu\u00e9 plugin se trata! \ud83d\ude42<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Tipos-de-Rich-Snippets-de-Google\"><\/span>\u27bd Tipos de Rich Snippets de Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay muchos tipos de Rich Snippets de Google, entre los m\u00e1s utilizados se encuentran:<\/p>\n<ul>\n<li>De productos<\/li>\n<li>De reviews<\/li>\n<li>De personas<\/li>\n<li>De recetas<\/li>\n<li>De organizaciones<\/li>\n<li>De eventos<\/li>\n<li>De m\u00fasica<\/li>\n<li>De contenido de v\u00eddeo<\/li>\n<li>De noticias<\/li>\n<\/ul>\n<p> <strong style=\"font-size: 14px\">Rich Snippet destacado:<\/strong><span style=\"font-size: 14px\"> Este es uno que todos desean y se basa en la intenci\u00f3n de b\u00fasqueda del usuario. Por ejemplo, si el usuario teclea en el buscador \u2018qu\u00e9 es remarketing\u2019 y encuentra un snippet que le resuelve su duda, este no pensar\u00e1 dos veces hacer clic para ampliar informaci\u00f3n sobre ese tema, ya que Google le est\u00e1 ofreciendo la mejor informaci\u00f3n sobre ese tema. <\/span><\/p>\n<p>Por otro lado, como puedes intuir, conseguir esta posici\u00f3n en Google es importante para tu sitio web, ya que obtienes visibilidad, aumentas el n\u00famero de clics y la tasa de conversi\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Formatos-para-implementarlos-en-tu-sitio-web\"><\/span>\u27bd Formatos para implementarlos en tu sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google te da varias opciones o formatos para implementar estos fragmentos enriquecido a tu web:<\/p>\n<p>Despu\u00e9s de elegir uno de estos formatos, tienes dos opciones:<\/p>\n<ol>\n<li>Dirigirte a la galer\u00eda de b\u00fasqueda de Google y adaptar los datos del ejemplo de c\u00f3digo JSON-LD para el Rich Snippet escogido para tu sitio web.<\/li>\n<li>Ir a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/schema.org\/\">https:\/\/schema.org\/<\/a>, donde encontrar\u00e1s una gran variedad de fragmentos enriquecidos, categorizados por temas, para que te sea f\u00e1cil elegir el que m\u00e1s te encaje.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Plugin-Rich-Snippets-for-WordPress\"><\/span>\u27bd Plugin Rich Snippets for WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si cuentas con un blog o eCommerce en WordPress, y quieres a\u00f1adir Rich Snippets r\u00e1pidamente, sin necesidad de tener conocimientos t\u00e9cnicos, el plugin <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/es.wordpress.org\/plugins\/all-in-one-schemaorg-rich-snippets\/\">All in One Schema<\/a> es ideal para este fin.<\/p>\n<blockquote>\n<p>All in One Schema es el plugin Rich Snippets for WordPress por excelencia. Adem\u00e1s de lo f\u00e1cil que resulta a\u00f1adir microdatos, es un plugin gratuito que permite agregar esquemas no solo a entradas de tu blog, sino tambi\u00e9n a eventos, rese\u00f1as, productos, personas, v\u00eddeos, etc.<\/p>\n<\/blockquote>\n<p>Tan solo tendr\u00e1s que activarlo y completar las casillas correspondientes en las p\u00e1ginas o entradas de tu blog donde desees tener estos fragmentos.<\/p>\n<div class=\"scbb-content-box scbb-content-box-gray\">\n<h4><span class=\"ez-toc-section\" id=\"Como-configurar-One-Schena-el-plugin-Rich-Snippets-for-WordPress\"><\/span>C\u00f3mo configurar One Schena, el plugin Rich Snippets for WordPress<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Despu\u00e9s de su instalaci\u00f3n, dir\u00edgete al men\u00fa \u2018Rich Snippets\u2019.<\/li>\n<li>Traduce los textos a espa\u00f1ol y si lo deseas modifica los colores que vienen por defecto para la cajita del snippet.<\/li>\n<li>Cuando ya lo hayas customizado, podr\u00e1s dirigirte a la entrada de tu post y debajo de tu editor te saldr\u00e1 la opci\u00f3n \u2018Configure Rich Snippet\u2019.<\/li>\n<li>Justo debajo, tendr\u00e1s un men\u00fa desplegable donde podr\u00e1s seleccionar el microdato adecuado, seg\u00fan el contenido que vayas a publicar (evento, personas, receta, art\u00edculo, v\u00eddeo, software, etc.).<\/li>\n<li>A continuaci\u00f3n, a\u00f1ade los datos que te pide y autom\u00e1ticamente el plugin se encargar\u00e1 de a\u00f1adir internamente los microdatos de Schema.<\/li>\n<li>Comprueba que funciona bien con la <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\">herramienta de datos estructurados de Google<\/a>.<\/li>\n<\/ul>\n<\/div>\n<p>No tienes que preocuparte de a\u00f1adir c\u00f3digo personalizado en function.php o en tu propio plugin, ya que el plugin se encarga de todo el proceso interno, de forma autom\u00e1tica. No obstante, si tienes <span style=\"font-family: Roboto, Helvetica, sans-serif; font-size: 14px;\">conocimientos m\u00e1s avanzados de programaci\u00f3n, puedes a\u00f1adir el c\u00f3digo estructurado t\u00fa mismo en WordPress.<\/span><\/p>\n<p><strong>CONCLUSIONES:<\/strong><\/p>\n<p>El uso de este plugin no te asegurar\u00e1 por completo que Google muestre en las SERPs los microdatos que has insertado, aunque por lo general suele funcionar muy bien.<\/p>\n<p>Seg\u00fan mi experiencia, con algunos de mis clientes, es un plugin que recomiendo porque ayuda bastante a destacar en las SERPs.<\/p>\n<p>Independientemente de c\u00f3mo lo configures, recuerda que los Risch Snippets sirven para facilitar el trabajo a los motores de b\u00fasqueda. Y estos te posicionar\u00e1n mejor si tienes datos estructurados integrados. As\u00ed que no te olvides de integrarlos para sacar tus propias conclusiones.<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-family: Roboto, Helvetica, sans-serif; font-size: 14px;\">\u00bfHas insertado alguna vez datos estructurados a tu blog o web? \u00bfQu\u00e9 plugin utilizaste?<\/span><\/em><\/p>\n<\/p><\/div>\n<p><script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '1222127377922349');\n  fbq('track', 'PageView');\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Rich Snippets son fragmentos que ves cuando haces una b\u00fasqueda en Google. Aparecen como fragmentos destacados y resaltan del resto de informaci\u00f3n que ofrece el motor de b\u00fasqueda, llamando&#8230;<\/p>","protected":false},"author":1,"featured_media":94252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1370],"tags":[],"class_list":["post-94251","post","type-post","status-publish","format-standard","has-post-thumbnail","category-estrategias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 son y c\u00f3mo configurarlos en tu site - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Los Rich Snippets son fragmentos que ves cuando haces una b\u00fasqueda en Google. 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