{"id":94026,"date":"2022-08-09T21:56:16","date_gmt":"2022-08-09T19:56:16","guid":{"rendered":"https:\/\/rmarketingdigital.com\/redes-sociales\/libro-curso-de-marketing-digital-100-practico\/"},"modified":"2020-11-23T12:31:27","modified_gmt":"2020-11-23T15:31:27","slug":"libro-curso-de-marketing-digital-100-practico","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/","title":{"rendered":"Libro Curso de Marketing Digital [100% PR\u00c1CTICO]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Reserva-tu-libro-del-Curso-de-Marketing-Digital-o-en-formato-ebook\" >R\u00e9servez votre livre depuis le cours de marketing num\u00e9rique ou au format ebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Indice-del-Libro\" >Index des livres:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-1-Definicion-del-Modelo-de-Negocio\" >Chapitre 1: D\u00e9finition du mod\u00e8le d&#039;entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-2-Analisis-interno\" >Chapitre 2: Analyse interne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-3-Analisis-externo\" >Chapitre 3: Analyse externe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-4-Analisis-DAFO\" >Chapitre 4. Analyse SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-5-Objetivos-y-buyer-persona\" >Chapitre 5. Objectifs et personnalit\u00e9 de l&#039;acheteur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-6-Estrategias-de-marketing-mas-efectivas\" >Chapitre 6. Strat\u00e9gies de marketing les plus efficaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-7-Estrategias-SEO\" >Chapitre 7. Strat\u00e9gies de r\u00e9f\u00e9rencement.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-8-Estrategia-de-contenidos-y-branded-content\" >Chapitre 8. Strat\u00e9gie de contenu et contenu de marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-9-Estrategia-de-social-media\" >Chapitre 9. Strat\u00e9gie des m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-10-Medios-pagados-y-publicidad\" >Chapitre 10. M\u00e9dias payants et publicit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-11-Branding-y-Personal-Branding\" >Chapitre 11. Image de marque et image de marque personnelle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-12-KPIs-y-medicion\" >Chapitre 12. KPI et mesure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-13-Plan-de-accion\" >Chapitre 13. Plan d&#039;action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-14-Embudos-de-conversion-e-Email-Marketing\" >Chapitre 14. Entonnoirs de conversion et marketing par e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-15-Monetizacion-y-formas-de-ganar-dinero\" >Chapitre 15. Mon\u00e9tisation et moyens de gagner de l&#039;argent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Capitulo-16-Plantillas-y-herramientas-profesionales\" >Chapitre 16. Outils et mod\u00e8les professionnels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Aspectos-a-destacar-en-este-libro-de-marketing-digital\" >Aspects \u00e0 souligner dans ce livre de marketing num\u00e9rique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Reserva-tu-libro-del-Curso-de-Marketing-Digital-o-en-formato-ebook-2\" >R\u00e9servez votre livre depuis le cours de marketing num\u00e9rique ou au format ebook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#%C2%BFTe-gusto-este-post-Valoralo\" >As-tu aim\u00e9 cette publication? \u00c9valuez-le<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/#Puede-que-esto-te-interese%E2%80%A6\" >Cela peut vous int\u00e9resser ...<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div>\n<div class=\"post_info\">\n\t\t\t\t\t\t\t<span class=\"time\">09\/09\/2019<\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"post_author\"><br \/>\n\t\t\t\t\t\t\t\tMarketing num\u00e9rique<br \/>\n\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<p>Apr\u00e8s plus de 700 articles publi\u00e9s sur le blog <strong>J&#039;ai commenc\u00e9 \u00e0 \u00e9crire mon premier livre physique avec la maison d&#039;\u00e9dition Anaya.<\/strong><\/p>\n<p>Oui, vous avez bien entendu, je peux enfin vous pr\u00e9senter mon livre &quot;Digital Marketing Course&quot; o\u00f9 vous apprendrez de mani\u00e8re pratique comment d\u00e9velopper un plan de marketing digital pour n&#039;importe quel projet.<\/p>\n<p><strong>Le livre est 100% pratique et vous aurez \u00e9galement acc\u00e8s \u00e0 un cours vid\u00e9o de 16 le\u00e7ons<\/strong> o\u00f9 vous apprendrez \u00e0 appliquer les diff\u00e9rentes strat\u00e9gies de marketing num\u00e9rique d\u00e9crites dans le livre.<\/p>\n<p>D&#039;apr\u00e8s mon exp\u00e9rience professionnelle, d\u00e9finir correctement et correctement la feuille de route d&#039;un projet num\u00e9rique est essentiel si nous voulons nous rapprocher de nos objectifs, sinon nous pouvons faire l&#039;erreur d&#039;essayer des actions jusqu&#039;\u00e0 en trouver une qui fonctionne ou qui nous donne un r\u00e9sultat.<\/p>\n<p>Un grand merci \u00e0 tous les professionnels qui m&#039;ont aid\u00e9 \u00e0 grandir dans le monde du marketing num\u00e9rique, en particulier aux grands professionnels et amis qui ont \u00e9galement particip\u00e9 au livre tels que Luis Villanueva, \u00c1lvaro Fontela, Rafa Sospedra, MJ Cach\u00f3n, \u00c8lia Guardiola, Miguel \u00c1ngel Trabado, Rub\u00e9n M\u00e1\u00f1ez, Fernando Angulo, Fernando Cebolla, Ana Ivars, Carlos Pinz\u00f3n, Inge S\u00e1ez et I\u00f1aki Tovar.<\/p>\n<p><strong>Vous pouvez maintenant r\u00e9server mon livre Digital Marketing Course,<\/strong> et soyez le premier \u00e0 l&#039;avoir entre vos mains et profitez de l&#039;apprentissage du monde du marketing num\u00e9rique.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16776 aligncenter\" alt=\"couverture du livre de cours de marketing num\u00e9rique\" width=\"640\" height=\"823\"  data-lazy- src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1861261..png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16776 aligncenter\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1861261..png\" alt=\"couverture du livre de cours de marketing num\u00e9rique\" width=\"640\" height=\"823\"  \/><\/noscript><\/p>\n<p>ISBN: 978-84-415-4164-1<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reserva-tu-libro-del-Curso-de-Marketing-Digital-o-en-formato-ebook\"><\/span>R\u00e9servez votre livre depuis le cours de marketing num\u00e9rique ou au format ebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Indice-del-Libro\"><\/span>Index des livres:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Introduction au marketing num\u00e9rique<\/li>\n<li>D\u00e9finition du business model.<\/li>\n<li>Analyse interne.<\/li>\n<li>Analyse externe.<\/li>\n<li>BOSSER.<\/li>\n<li>Objectifs et personnalit\u00e9 de l&#039;acheteur.<\/li>\n<li>Strat\u00e9gies de marketing plus efficaces.<\/li>\n<li>Strat\u00e9gie de r\u00e9f\u00e9rencement.<\/li>\n<li>Strat\u00e9gie de contenu et contenu de marque.<\/li>\n<li>Strat\u00e9gie des m\u00e9dias sociaux.<\/li>\n<li>M\u00e9dias et publicit\u00e9 payants<\/li>\n<li>Image de marque et image de marque personnelle.<\/li>\n<li>KPIS et mesure.<\/li>\n<li>Plan d&#039;action.<\/li>\n<li>Entonnoirs de conversion et marketing par e-mail.<\/li>\n<li>Mon\u00e9tisation et moyens de gagner de l&#039;argent.<\/li>\n<li>Mod\u00e8les et outils professionnels.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-1-Definicion-del-Modelo-de-Negocio\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16769 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4169163..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16769 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4169163..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 1: D\u00e9finition du mod\u00e8le d&#039;entreprise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il existe de nombreux projets qui sont lanc\u00e9s sur le march\u00e9 sans avoir au pr\u00e9alable correctement d\u00e9fini ce qu&#039;est r\u00e9ellement leur business model.<\/p>\n<p><strong>Il est n\u00e9cessaire de d\u00e9terminer quels seront les canaux de mon\u00e9tisation les plus importants du projet.<\/strong><\/p>\n<p>Mais pas seulement \u00e7a.<\/p>\n<p>Il est \u00e9galement essentiel de d\u00e9terminer quels seront les \u00e9l\u00e9ments sur lesquels il doit \u00eatre soutenu, ainsi que d&#039;\u00eatre clair sur les co\u00fbts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-2-Analisis-interno\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16770 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4700761..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16770 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4700761..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 2: Analyse interne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avant de commencer \u00e0 concevoir une strat\u00e9gie marketing, nous devons faire une analyse interne pour d\u00e9couvrir quelle est notre situation concurrentielle.<\/p>\n<p><strong>Vous devrez analyser les deux \u00e9l\u00e9ments hors ligne, tels que:<\/strong><\/p>\n<ul>\n<li>Analyse des services.<\/li>\n<li>Analyse des produits.<\/li>\n<li>Analyse d\u00e9partementale.<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p><strong>En tant qu&#039;\u00e9l\u00e9ments en ligne:<\/strong><\/p>\n<ul>\n<li>Analyse de visibilit\u00e9<\/li>\n<li>Analyse de la strat\u00e9gie de contenu.<\/li>\n<li>Analyse de la strat\u00e9gie SEO<\/li>\n<li>Analyse de la strat\u00e9gie dans les r\u00e9seaux sociaux<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-3-Analisis-externo\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16771 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-8608494..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16771 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-8608494..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 3: Analyse externe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L&#039;analyse externe nous permettra <strong>conna\u00eetre le type de strat\u00e9gies que le concours met en \u0153uvre<\/strong>.<\/p>\n<p>C&#039;est alors que nous conna\u00eetrons r\u00e9ellement la situation concurrentielle dans laquelle nous nous trouvons.<\/p>\n<p>Les m\u00eames \u00e9l\u00e9ments que dans l&#039;analyse interne devront \u00eatre analys\u00e9s (dans la mesure o\u00f9 il est possible d&#039;obtenir les donn\u00e9es).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-4-Analisis-DAFO\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16772 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-7912504..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16772 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-7912504..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 4. Analyse SWOT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apr\u00e8s avoir effectu\u00e9 les deux analyses, l&#039;\u00e9tape suivante consiste \u00e0 les traduire dans une matrice SWOT.<\/p>\n<p>De cette mani\u00e8re, nous conna\u00eetrons la r\u00e9alit\u00e9 du projet par rapport \u00e0 <strong>quatre quadrants:<\/strong><\/p>\n<ul>\n<li>Forces.<\/li>\n<li>Faiblesses<\/li>\n<li>Opportunit\u00e9s.<\/li>\n<li>Des menaces<\/li>\n<\/ul>\n<p>Il s&#039;agit de l&#039;\u00e9tape pr\u00e9alable \u00e0 la conception de la strat\u00e9gie.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-5-Objetivos-y-buyer-persona\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16507 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1709281..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16507 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1709281..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 5. Objectifs et personnalit\u00e9 de l&#039;acheteur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dans ce chapitre, nous verrons l&#039;importance de d\u00e9finir <strong>Objectifs SMART<\/strong> qui sont r\u00e9alisables et la personne acheteur.<\/p>\n<p>Bien d\u00e9finir notre client id\u00e9al est essentiel si nous voulons lui envoyer le bon message.<\/p>\n<p>Un m\u00eame produit peut avoir des clients diff\u00e9rents, les segmenter et comprendre les diff\u00e9rences entre eux doit \u00eatre une priorit\u00e9.<\/p>\n<p>Pour cela, <strong>En plus de vous dire toutes les questions que vous avez \u00e0 vous poser, je vous indiquerai les outils que vous pouvez utiliser.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-6-Estrategias-de-marketing-mas-efectivas\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16505 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-2839230..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16505 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-2839230..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 6. Strat\u00e9gies de marketing les plus efficaces<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le but ultime de toute entreprise est toujours le m\u00eame: augmenter le chiffre d&#039;affaires.<\/p>\n<p>Par cons\u00e9quent, dans ce chapitre, je vais vous dire <strong>quelles sont les strat\u00e9gies les plus efficaces sur Internet aujourd&#039;hui.<\/strong><\/p>\n<p>Plus tard, nous entrerons dans les d\u00e9tails de chacun d&#039;eux.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-7-Estrategias-SEO\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16507 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1709281..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16507 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-1709281..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 7. Strat\u00e9gies de r\u00e9f\u00e9rencement.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dans ce chapitre, vous conna\u00eetrez les points essentiels lors de la conception d&#039;une strat\u00e9gie de r\u00e9f\u00e9rencement.<\/p>\n<p>De l&#039;\u00e9tude des mots, en passant par les facteurs page et hors page.<\/p>\n<p>Ainsi que les KPI les plus importants pour mesurer la strat\u00e9gie de r\u00e9f\u00e9rencement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-8-Estrategia-de-contenidos-y-branded-content\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16286 alignleft\" alt=\"conversion\" width=\"101\" height=\"101\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4598233..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16286 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4598233..png\" alt=\"conversion\" width=\"101\" height=\"101\"\/><\/noscript>Chapitre 8. Strat\u00e9gie de contenu et contenu de marque<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gr\u00e2ce \u00e0 la strat\u00e9gie de contenu, nous pourrons nous faire conna\u00eetre, accro\u00eetre notre autorit\u00e9 et surtout nous positionner comme une r\u00e9f\u00e9rence dans notre secteur.<\/p>\n<p>Ce chapitre se concentre sur la cr\u00e9ation d&#039;un calendrier \u00e9ditorial puissant, ainsi que sur les types de contenu les plus efficaces.<\/p>\n<p>Je vais aussi vous raconter la pyramide du succ\u00e8s d&#039;un blog, vous verrez qu&#039;il ne faut pas beaucoup de contenu pour qu&#039;un projet fonctionne.<\/p>\n<p>Seulement l&#039;essentiel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-9-Estrategia-de-social-media\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16284 alignleft\" alt=\"engagement\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-9901300..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16284 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-9901300..png\" alt=\"engagement\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 9. Strat\u00e9gie des m\u00e9dias sociaux<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vous saurez \u00e9tape par \u00e9tape pour concevoir une strat\u00e9gie de m\u00e9dias sociaux avec diff\u00e9rents exemples.<\/p>\n<p>Je vais \u00e9galement vous dire ce que le<strong> types de strat\u00e9gies les plus efficaces dans les r\u00e9seaux sociaux tels que:<\/strong><\/p>\n<ul>\n<li>Strat\u00e9gies de marque.<\/li>\n<li>Strat\u00e9gies de vente.<\/li>\n<li>Diriger les strat\u00e9gies de capture.<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-10-Medios-pagados-y-publicidad\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16292 alignleft\" alt=\"promotion\" width=\"112\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-9003591..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16292 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-9003591..png\" alt=\"promotion\" width=\"112\" height=\"100\"\/><\/noscript>Chapitre 10. M\u00e9dias payants et publicit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La publicit\u00e9 est l&#039;une des strat\u00e9gies les plus efficaces pour obtenir des r\u00e9sultats \u00e0 court terme.<\/p>\n<p><strong>Cela nous permet de montrer le bon message, aux bonnes personnes et au bon moment.<\/strong><\/p>\n<p>Par cons\u00e9quent, dans ce chapitre, je vais vous parler des particularit\u00e9s des diff\u00e9rentes fa\u00e7ons de faire de la publicit\u00e9 telles que:<\/p>\n<ul>\n<li>Publicit\u00e9s Facebook et Instagram.<\/li>\n<li>Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>Google Ads<\/li>\n<li>Influenceurs<\/li>\n<li>M\u00e9dias<\/li>\n<\/ul>\n<p>Ainsi que des cas sp\u00e9cifiques et des outils que nous utilisons.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-11-Branding-y-Personal-Branding\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16281 alignleft\" alt=\"positionnement de l&#039;esprit\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-3361724..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16281 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-3361724..png\" alt=\"positionnement de l&#039;esprit\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 11. Image de marque et image de marque personnelle<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L&#039;image de marque est d\u00e9terminante pour toute entreprise et sa taille n&#039;a pas d&#039;importance.<\/p>\n<p>C&#039;est tout aussi important pour une multinationale que pour un pigiste.<\/p>\n<p><strong>L&#039;image de marque est ce qui nous permet de nous positionner sur le march\u00e9 et de nous diff\u00e9rencier des autres concurrents.<\/strong><\/p>\n<p>Nous allons approfondir ce chapitre.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-12-KPIs-y-medicion\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16294 alignleft\" alt=\"kpi\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-2810172..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16294 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-2810172..png\" alt=\"kpi\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 12. KPI et mesure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Comment ils disent: tout ce qui n&#039;est pas mesur\u00e9 ne peut pas \u00eatre am\u00e9lior\u00e9.<\/p>\n<p>Vous devez savoir quelles sont les variables les plus importantes \u00e0 mesurer pour chacune des strat\u00e9gies.<\/p>\n<p>Vous n&#039;\u00eates pas oblig\u00e9 de pr\u00eater attention \u00e0 toutes les donn\u00e9es, uniquement \u00e0 celles qui sont directement li\u00e9es \u00e0 vos objectifs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-13-Plan-de-accion\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16293\" alt=\"calendrier\" width=\"100\" height=\"83\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-8780290..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16293\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-8780290..png\" alt=\"calendrier\" width=\"100\" height=\"83\"\/><\/noscript>Chapitre 13. Plan d&#039;action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Une erreur que font de nombreux projets lors de l&#039;\u00e9laboration de leur plan de marketing est le plan d&#039;action.<\/p>\n<p>C&#039;est l\u00e0 que nous devrons d\u00e9finir toutes les actions que nous allons r\u00e9aliser et leur attribuer une p\u00e9riode de temps.<\/p>\n<p>Je vais vous montrer diff\u00e9rents outils que vous pouvez utiliser dans cette phase, comme le calendrier de Gantt.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-14-Embudos-de-conversion-e-Email-Marketing\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16508 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-3935049..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16508 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-3935049..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 14. Entonnoirs de conversion et marketing par e-mail<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Toutes les strat\u00e9gies que nous menons doivent \u00eatre associ\u00e9es \u00e0 la r\u00e9alisation d&#039;une conversion.<\/p>\n<p>Les entonnoirs de vente sont la partie qui relie chacun des canaux pour atteindre cet objectif.<\/p>\n<p><strong>Par cons\u00e9quent, dans ce chapitre, je vais vous parler de diff\u00e9rents types d&#039;entonnoirs tels que:<\/strong><\/p>\n<ul>\n<li>Entonnoir de bienvenue en t\u00eate.<\/li>\n<li>Entonnoir de vente en ligne.<\/li>\n<li>Entonnoir de vente avec publicit\u00e9s Facebook.<\/li>\n<li>Entonnoir pour vendre des cours.<\/li>\n<li>Entonnoirs de remarketing.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-15-Monetizacion-y-formas-de-ganar-dinero\"><\/span><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16504 alignleft\" alt=\"\" width=\"100\" height=\"100\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4562806..png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16504 alignleft\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/Libro-Curso-de-Marketing-Digital-100-PRACTICO-4562806..png\" alt=\"\" width=\"100\" height=\"100\"\/><\/noscript>Chapitre 15. Mon\u00e9tisation et moyens de gagner de l&#039;argent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pour finir, je vais vous dire <strong>les moyens les plus efficaces de mon\u00e9tiser un projet sur Internet tels que:<\/strong><\/p>\n<ul>\n<li>Le marketing d&#039;affiliation.<\/li>\n<li>Articles sponsoris\u00e9s.<\/li>\n<li>Adsense.<\/li>\n<li>Infoproduits.<\/li>\n<li>Cours en ligne.<\/li>\n<li>S\u00e9minaire en ligne.<\/li>\n<\/ul>\n<p>L&#039;objectif est que vous puissiez voir le plein potentiel des entreprises sur Internet aujourd&#039;hui.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitulo-16-Plantillas-y-herramientas-profesionales\"><\/span><strong>Chapitre 16. Outils et mod\u00e8les professionnels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Vous aurez acc\u00e8s \u00e0 diff\u00e9rents mod\u00e8les et outils<\/strong> des professionnels tels que:<\/p>\n<ul>\n<li>Mod\u00e8les du mod\u00e8le de canevas.<\/li>\n<li>Mod\u00e8le pour votre calendrier \u00e9ditorial.<\/li>\n<li>Mod\u00e8le d&#039;analyse interne et externe.<\/li>\n<li>Mod\u00e8le pour faire votre plan d&#039;action.<\/li>\n<li>Mod\u00e8le de calendrier de Gantt.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Aspectos-a-destacar-en-este-libro-de-marketing-digital\"><\/span>Aspects \u00e0 souligner dans ce livre de marketing num\u00e9rique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Cours <strong>100% pratique<\/strong> o\u00f9 j&#039;explique comment concevoir et ex\u00e9cuter chacune des strat\u00e9gies.<\/li>\n<li>16 le\u00e7ons vid\u00e9o r\u00e9alis\u00e9es par diff\u00e9rents professionnels du secteur et qui vous aideront \u00e0 comprendre chacune des strat\u00e9gies.<\/li>\n<li><strong>Acc\u00e8s aux mod\u00e8les professionnels<\/strong> cela sera tr\u00e8s utile dans vos projets.<\/li>\n<li><strong>Acc\u00e8s gratuit de 30 jours \u00e0 un compte professionnel SEMrush<\/strong>, un excellent outil que vous pouvez utiliser pour votre strat\u00e9gie SEO et SEM.<\/li>\n<li><strong>Acc\u00e8s gratuit de 30 jours \u00e0 un compte professionnel Metricool<\/strong>, un outil fondamental pour votre audit sur les r\u00e9seaux sociaux, ainsi que pour sa gestion.<\/li>\n<li>Remise pour acc\u00e9der \u00e0 l&#039;une des meilleures banques d&#039;images (Freepiks).<\/li>\n<li>Des trucs, astuces et surtout beaucoup d&#039;exp\u00e9rience transmis par chacun des professionnels qui participent au livre.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reserva-tu-libro-del-Curso-de-Marketing-Digital-o-en-formato-ebook-2\"><\/span>R\u00e9servez votre livre depuis le cours de marketing num\u00e9rique ou au format ebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je serai heureux de r\u00e9soudre ou de r\u00e9pondre \u00e0 toutes vos questions sur le livre.<\/p>\n<p>J&#039;esp\u00e8re sinc\u00e8rement que ce premier livre de marketing num\u00e9rique que j&#039;ai \u00e9crit vous a aid\u00e9 \u00e0 dynamiser de nombreuses entreprises Internet.<\/p>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFTe-gusto-este-post-Valoralo\"><\/span>As-tu aim\u00e9 cette publication? \u00c9valuez-le<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 style=\"magin-top:20px;\"><span class=\"ez-toc-section\" id=\"Puede-que-esto-te-interese%E2%80%A6\"><\/span>Cela peut vous int\u00e9resser ...<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>09\/09\/2019 R Marketing Digital Despu\u00e9s de m\u00e1s de 700 art\u00edculos publicados en el blog me he lanzado a escribir mi primer libro f\u00edsico con la editorial Anaya. S\u00ed, has escuchado&#8230;<\/p>","protected":false},"author":1,"featured_media":94027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1367],"tags":[],"class_list":["post-94026","post","type-post","status-publish","format-standard","has-post-thumbnail","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Libro Curso de Marketing Digital [100% PR\u00c1CTICO] - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"09\/09\/2019 R Marketing Digital Despu\u00e9s de m\u00e1s de 700 art\u00edculos publicados en el blog me he lanzado a escribir mi primer libro f\u00edsico con la editorial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Libro Curso de Marketing Digital [100% PR\u00c1CTICO]\" \/>\n<meta property=\"og:description\" content=\"09\/09\/2019 R Marketing Digital Despu\u00e9s de m\u00e1s de 700 art\u00edculos publicados en el blog me he lanzado a escribir mi primer libro f\u00edsico con la editorial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/fr\/reseaux-sociaux\/libro-curso-de-marketing-digital-100-practico\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-09T19:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/portada-libro-miguel-florido-1-4615934.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"Libro Curso de Marketing Digital [100% PR\u00c1CTICO]\",\"datePublished\":\"2022-08-09T19:56:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/\"},\"wordCount\":1565,\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/portada-libro-miguel-florido-1-4615934.png\",\"articleSection\":[\"Redes sociales\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/redes-sociales\\\/libro-curso-de-marketing-digital-100-practico\\\/\",\"name\":\"Libro Curso de Marketing Digital [100% PR\u00c1CTICO] - 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