{"id":86362,"date":"2022-09-05T05:10:04","date_gmt":"2022-09-05T03:10:04","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/"},"modified":"2021-03-03T17:43:49","modified_gmt":"2021-03-03T20:43:49","slug":"creacion-del-tema-perfecto-de-bienes-raices-de-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/","title":{"rendered":"Cr\u00e9er le th\u00e8me immobilier WordPress parfait"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Potente-utilidad-de-busqueda\" >Potente utilidad de b\u00fasqueda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Informacion-de-contacto-del-agente-y-corredor\" >Informaci\u00f3n de contacto del agente y corredor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Diseno-web-adaptable\" >Dise\u00f1o web adaptable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Listado-destacado\" >Listado destacado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Plantilla-de-detalles-de-listado\" >Plantilla de detalles de listado<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Subencabezado\" >Subencabezado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Area-de-contenido-principal\" >\u00c1rea de contenido principal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Barra-lateral-widgets\" >Barra lateral (widgets)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Plantilla-de-agente\" >Plantilla de agente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/fr\/wordpress\/creacion-del-tema-perfecto-de-bienes-raices-de-wordpress\/#Opciones-de-diseno-y-personalizacion\" >Opciones de dise\u00f1o y personalizaci\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"container-med\">\n<div class=\"entry atype\">\n<p>Desde que cre\u00e9 mi primer tema de WordPress para bienes ra\u00edces en diciembre de 2008, y miles de compradores m\u00e1s tarde, he aprendido a conocer lo que los compradores y los agentes de bienes ra\u00edces quieren en t\u00e9rminos de caracter\u00edsticas y facilidad de uso.<\/p>\n<p>En general, siempre que se siente a pensar en un tema nuevo, debe pensar en el usuario final.  Ponte en su lugar, c\u00f3mo van a utilizar este tema, qu\u00e9 es lo m\u00e1s importante para ellos en cuanto a funcionalidades, dise\u00f1o, etc\u2026 En este caso estamos hablando de la industria inmobiliaria, y en el transcurso de este art\u00edculo yo Cubriremos los puntos clave y las caracter\u00edsticas que conforman el tema inmobiliario perfecto de WordPress.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Potente-utilidad-de-busqueda\"><\/span>Potente utilidad de b\u00fasqueda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digamos que est\u00e1s buscando una casa, lo primero que haces cuando est\u00e1s en un sitio es buscar la utilidad de b\u00fasqueda, \u00bfverdad?  S\u00e9 que lo hice cuando estaba buscando comprar mi primera casa, por lo que esta caracter\u00edstica suele ser la prioridad n\u00famero UNO (o la n\u00famero uno para los que no hablan espa\u00f1ol;)).  Tome mi tema WP Pro Real Estate 4, a modo de ejemplo, la utilidad de b\u00fasqueda est\u00e1 al frente y en el centro, evitando que el usuario se pierda buscando en la p\u00e1gina de inicio lo que realmente quiere.<\/p>\n<p><img alt='powerful-search-utility-9992867' class=\"aligncenter size-full wp-image-21886\" title=\"powerful-search-utility\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/powerful-search-utility-9992867.png' alt=\"\" width=\"650\" height=\"300\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Informacion-de-contacto-del-agente-y-corredor\"><\/span>Informaci\u00f3n de contacto del agente y corredor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bien, has encontrado la casa perfecta, \u00bfcu\u00e1l es el siguiente paso?  Contactando al agente o corredor de todos modos.  Lo que he hecho es crear widgets de informaci\u00f3n del agente e informaci\u00f3n del corredor, tanto para mis temas WP Pro Real Estate 3 como para WP Pro Real Estate 4.  Esto le posibilita al agente \/ corredor colocar su informaci\u00f3n de contacto en cualquiera de las 10 \u00e1reas listas para widgets, diablos pueden colocarlas en las 10 si lo desean, lo que garantiza que no perder\u00e1n esa venta.<\/p>\n<p><img alt='agent-broker-contact-information-7921325' class=\"aligncenter size-full wp-image-21887\" title=\"agent-broker-contact-information\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/agent-broker-contact-information-7921325.png' alt=\"\" width=\"650\" height=\"300\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Diseno-web-adaptable\"><\/span>Dise\u00f1o web adaptable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En estos d\u00edas, los dispositivos m\u00f3viles son enormes, cada vez m\u00e1s personas navegan por Internet sobre la marcha utilizando tel\u00e9fonos inteligentes y tabletas.  El dise\u00f1o web receptivo (RWD) es un enfoque del dise\u00f1o web en el que un sitio est\u00e1 dise\u00f1ado para brindar una experiencia de visualizaci\u00f3n \u00f3ptima (lectura y navegaci\u00f3n f\u00e1ciles con un m\u00ednimo de cambio de tama\u00f1o, desplazamiento y desplazamiento) en una amplia gama de dispositivos (desde una computadora de escritorio). monitores a tabletas y tel\u00e9fonos m\u00f3viles).  Puede ver un gran ejemplo de esto en mi tema WP Pro Real Estate 4, use una aplicaci\u00f3n de esc\u00e1ner QR en su dispositivo dispositivo tel\u00e9fono celular para comprobarlo.<\/p>\n<p><img alt='fully-responsive-5348977' class=\"aligncenter wp-image-21888\" title=\"fully-responsive\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/fully-responsive-5348977.png' alt=\"\" width=\"650\" height=\"300\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Listado-destacado\"><\/span>Listado destacado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cualquier agente o corretaje tendr\u00e1 algunos listados que querr\u00e1n se\u00f1alar al frente y al centro de la p\u00e1gina de inicio, en la parte de arriba del \u00e1rea de b\u00fasqueda del listado o en cualquiera de las muchas \u00e1reas de la barra lateral.  Echando un vistazo a mi tema WP Pro Real Estate 4, puede ver un buen carrusel de listados destacados en la p\u00e1gina de inicio, despu\u00e9s un lugar destacado en la parte de arriba de los resultados de b\u00fasqueda del listado.  Al mismo tiempo inclu\u00ed un widget de listados muy flexible donde un usuario puede elegir entre los muchos tipos de taxonom\u00eda (tipo de propiedad, estado, camas, ba\u00f1os, ciudad, estado, c\u00f3digo postal) y despu\u00e9s establecer una determinada etiqueta para extraer en este caso elegir\u00eda Estado y la etiqueta de Destacados, despu\u00e9s establecer\u00eda el n\u00famero que les gustar\u00eda que se mostrara.<\/p>\n<h2><img alt='featured-listings-5559629' class=\"aligncenter size-full wp-image-21889\" title=\"featured-listings\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/featured-listings-5559629.png' alt=\"\" width=\"650\" height=\"300\"><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Plantilla-de-detalles-de-listado\"><\/span>Plantilla de detalles de listado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Otro elemento importante es el detalle de la lista o la plantilla \u00fanica, esto debe ser un dise\u00f1o agradable y ajustado.  La jerarqu\u00eda de items que he encontrado que funciona mejor es la siguiente:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Subencabezado\"><\/span>Subencabezado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Migas de pan<\/li>\n<li>Navegaci\u00f3n de listados anteriores \/ siguientes<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Area-de-contenido-principal\"><\/span>\u00c1rea de contenido principal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Direcci\u00f3n postal, ciudad, estado, c\u00f3digo postal<\/li>\n<li>Precio<\/li>\n<li>Cama, ba\u00f1o, pies cuadrados o m2, MLS o n\u00famero de identificaci\u00f3n<\/li>\n<li>Control deslizante de im\u00e1genes<\/li>\n<li>Anuncio publicitario (contenido de la publicaci\u00f3n)<\/li>\n<li>Caracter\u00edsticas del listado<\/li>\n<li>Ubicaci\u00f3n (Google Maps)<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Barra-lateral-widgets\"><\/span>Barra lateral (widgets)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Informaci\u00f3n del agente<\/li>\n<li>Informaci\u00f3n del corredor<\/li>\n<li>Calculadora de hipoteca<\/li>\n<li>Solicitar una visita (formulario de contacto)<\/li>\n<li>Agentes Otros listados<\/li>\n<\/ol>\n<p><img alt='listing-detail-template-2011024' class=\"aligncenter size-full wp-image-21890\" title=\"listing-detail-template\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/listing-detail-template-2011024.png' alt=\"\" width=\"650\" height=\"1328\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plantilla-de-agente\"><\/span>Plantilla de agente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La plantilla de agente (author.php) es una excelente manera de mostrar informaci\u00f3n de contacto y biograf\u00eda, junto con un mapa grande de las listas de agentes.  Esto es exactamente lo que hice en mi tema WP Pro Real Estate 4 a continuaci\u00f3n:<\/p>\n<p><img alt='agent-template-3129912' class=\"aligncenter size-full wp-image-21891\" title=\"agent-template\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/agent-template-3129912.png' alt=\"\" width=\"650\" height=\"659\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Opciones-de-diseno-y-personalizacion\"><\/span>Opciones de dise\u00f1o y personalizaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No permita que su usuario se quede atascado en un solo dise\u00f1o, ofr\u00e9zcales opciones.  A modo de ejemplo, en WP Pro Real Estate 4, he incluido dise\u00f1os de columna izquierda, columna derecha y tres columnas que se pueden elegir por p\u00e1gina, por secci\u00f3n (b\u00fasqueda de lista y \u00fanica) o en general en todo el sitio.<\/p>\n<p>Ya sea para cargar un logotipo personalizado o crear una m\u00e1scara personalizada, debe permitir que sus usuarios personalicen f\u00e1cilmente su tema para satisfacer sus necesidades espec\u00edficas.  Eche un vistazo al ejemplo a continuaci\u00f3n, he creado un amplio marco de administraci\u00f3n para permitir todo tipo de opciones y posibilidades de temas.<\/p>\n<p><img alt='customization-options-7661672' class=\"aligncenter size-full wp-image-21892\" title=\"customization-options\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/09\/customization-options-7661672.png' alt=\"\" width=\"650\" height=\"300\"><\/p>\n<p>\u00a1Espero que hayas encontrado estos puntos \u00fatiles y te haya inspirado a seguir adelante y crear tu propio tema perfecto de WordPress para bienes ra\u00edces!<\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"http:\/\/schema.org\",\"@type\":\"BlogPosting\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wpexplorer.com\/create-wordpress-real-estate-theme\/\"},\"headline\":\"Creating The Perfect WordPress Real Estate Theme\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.wpexplorer.com\/wp-content\/uploads\/real-estate-wordpress-theme-designing.png\",\"width\":650,\"height\":300},\"datePublished\":\"2012-09-09T21:14:21-06:00\",\"dateModified\":\"2019-09-30T17:53:27-06:00\",\"author\":{\"type\":\"Person\",\"name\":\"Chris Robinson\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"R Marketing Digital\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/www.wpexplorer.com\/wp-content\/themes\/wpexplorer\/images\/wpexplorer-organization-logo.png\",\"width\":400,\"height\":60}},\"description\":\"Since creating my first real estate WordPress theme back in December of 2008, and thousands of buyers later, Iu2019ve grown to know what buyers and real estate agents want in terms of features and ease of use. 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