{"id":83440,"date":"2022-10-16T10:26:53","date_gmt":"2022-10-16T08:26:53","guid":{"rendered":"https:\/\/rmarketingdigital.com\/dev\/un-twa-con-las-mejores-aplicaciones-web-y-de-android\/"},"modified":"2020-09-16T22:38:04","modified_gmt":"2020-09-17T01:38:04","slug":"un-twa-con-las-mejores-aplicaciones-web-y-de-android","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/dev\/un-twa-con-las-mejores-aplicaciones-web-y-de-android\/","title":{"rendered":"un TWA avec les meilleures applications web et Android"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/dev\/un-twa-con-las-mejores-aplicaciones-web-y-de-android\/#%C2%BFQue-es-un-TWA\" >Qu&#039;est-ce qu&#039;un TWA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/dev\/un-twa-con-las-mejores-aplicaciones-web-y-de-android\/#%C2%BFPor-que-crear-una-TWA-en-lugar-de-una-aplicacion-nativa\" >Pourquoi cr\u00e9er un TWA au lieu d&#039;une application native?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/dev\/un-twa-con-las-mejores-aplicaciones-web-y-de-android\/#Construyendo-OYO-Lite\" >Construire OYO Lite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/dev\/un-twa-con-las-mejores-aplicaciones-web-y-de-android\/#Como-un-TWA-ayudo-a-OYO-a-satisfacer-las-necesidades-de-sus-usuarios\" >Comment un TWA a aid\u00e9 OYO \u00e0 r\u00e9pondre aux besoins de ses utilisateurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/dev\/un-twa-con-las-mejores-aplicaciones-web-y-de-android\/#Cree-su-propio-TWA\" >Cr\u00e9ez votre propre TWA<\/a><\/li><\/ul><\/nav><\/div>\n<p><\/p>\n<div>\n<header class=\"w-article-header\">\n<p class=\"w-article-header__subhead w-mb--non\">\n<p>          Comment une startup h\u00f4teli\u00e8re a cr\u00e9\u00e9 une application Android qui s&#039;appuie sur le contenu Web pour augmenter consid\u00e9rablement l&#039;engagement des utilisateurs et r\u00e9duire la taille des fichiers<\/p>\n<p>\n          <time>7 novembre 2019<\/time><br \/>\n            Mise \u00e0 jour <time>8 novembre 2019<\/time>\n        <\/p>\n<\/header>\n<p>Fond\u00e9e en 2013, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.oyorooms.com\/\">Chambres OYO<\/a><br \/>\nElle est devenue l&#039;une des plus grandes soci\u00e9t\u00e9s h\u00f4teli\u00e8res en Inde, avec des h\u00f4tels dans des centaines de villes dans plus de 80 pays. Ce succ\u00e8s est en partie d\u00fb au fait que votre exp\u00e9rience de r\u00e9servation en ligne est aussi rapide et simple que possible.<\/p>\n<p>Jusqu&#039;\u00e0 r\u00e9cemment, l&#039;\u00e9quipe OYO offrait tellement<br \/>\n<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/developers.google.com\/web\/progressive-web-apps\">Application Web progressive (PWA)<\/a><br \/>\net une application Android native pour atteindre cet objectif. L&#039;application Android avait une part nettement plus \u00e9lev\u00e9e: les utilisateurs convertissaient trois fois plus souvent que ceux utilisant la PWA. Mais les utilisateurs avaient \u00e9galement tendance \u00e0 d\u00e9sinstaller l&#039;application Android au fil du temps en raison de probl\u00e8mes d&#039;espace de stockage.<\/p>\n<p>Pour r\u00e9duire l&#039;empreinte de l&#039;application Android sur les appareils des utilisateurs tout en conservant les avantages de l&#039;exp\u00e9rience native, l&#039;\u00e9quipe a d\u00e9cid\u00e9 de se tourner vers<br \/>\n<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/developers.google.com\/web\/updates\/2019\/02\/using-twa\">Activit\u00e9s Web de confiance (TWA)<\/a>.<\/p>\n<h2 id=\"what's-a-twa\"><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-un-TWA\"><\/span>Qu&#039;est-ce qu&#039;un TWA? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Avant Chrome 72, les d\u00e9veloppeurs Android qui souhaitaient afficher du contenu Web dans leurs applications natives devaient utiliser<br \/>\n<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/developer.android.com\/reference\/android\/webkit\/WebView\">WebView<\/a>, qui pr\u00e9sentait des limitations majeures: il n&#039;est pas aussi rapide que Chrome et n&#039;inclut pas toutes les API et fonctionnalit\u00e9s de Chrome. Donc, si vous vouliez un comportement que le moteur de rendu WebView ne prenait pas en charge, vous deviez cr\u00e9er votre propre navigateur autour de lui, ce qui n&#039;est pas vraiment anodin!<\/p>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/developers.google.com\/web\/updates\/2019\/02\/using-twa\">Activit\u00e9s Web de confiance (TWA)<\/a><br \/>\nRem\u00e9diez \u00e0 ces limitations en affichant le contenu Web directement dans Chrome. D\u00e9composer le nom TWA permet d&#039;expliquer ses caract\u00e9ristiques:<\/p>\n<ul>\n<li>UNE <em>activit\u00e9<\/em> est un \u00e9cran ou une vue dans l&#039;interface utilisateur d&#039;une application Android.<\/li>\n<li>Les TWA utilisent Chrome pour afficher <em>la toile<\/em> contenu pour les activit\u00e9s d&#039;application.<\/li>\n<li>Le contenu d&#039;un TWA est <em>fiable<\/em> parce qu&#039;il utilise<br \/>\n<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/developers.google.com\/digital-asset-links\/v1\/getting-started\">Liens d&#039;actifs num\u00e9riques<\/a><br \/>\npour v\u00e9rifier que la m\u00eame personne a cr\u00e9\u00e9 l&#039;application Android et le contenu Web affich\u00e9.<\/li>\n<\/ul>\n<div class=\"w-aside w-aside--note\">\n<p>Il est facile de confondre PWA et TWA.<br \/>\n<em>PWA<\/em> utiliser les technologies Web pour cr\u00e9er des exp\u00e9riences comparables aux applications natives.<br \/>\n<em>TWA<\/em> vous permet d&#039;afficher une PWA dans un conteneur d&#039;applications Android qui peut \u00eatre t\u00e9l\u00e9charg\u00e9 \u00e0 partir du Google Play Store.<\/p>\n<\/div>\n<h2 id=\"why-create-a-twa-rather-than-a-native-app\"><span class=\"ez-toc-section\" id=\"%C2%BFPor-que-crear-una-TWA-en-lugar-de-una-aplicacion-nativa\"><\/span>Pourquoi cr\u00e9er un TWA au lieu d&#039;une application native? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>De plus en plus d&#039;applications Android proposent du contenu provenant des sites Web des d\u00e9veloppeurs. Les TWA reconnaissent cette r\u00e9alit\u00e9 en offrant le meilleur du monde des applications natives et web:<\/p>\n<ul>\n<li>Ils ont toutes les fonctionnalit\u00e9s attendues des applications Android natives, y compris une ic\u00f4ne d&#039;accueil, des notifications push et un plein \u00e9cran.<\/li>\n<li>Ils offrent les performances et les fonctionnalit\u00e9s de Chrome.<\/li>\n<li>Ils utilisent la version de Chrome install\u00e9e sur l&#039;appareil, ils disposent donc toujours des derni\u00e8res API et fonctionnalit\u00e9s.<\/li>\n<li>Ils utilisent beaucoup moins de stockage qu&#039;une application enti\u00e8rement native, ce qui pr\u00e9occupe de nombreux utilisateurs, en particulier ceux qui poss\u00e8dent des appareils bas de gamme.<\/li>\n<\/ul>\n<p>L&#039;ex\u00e9cution dans Chrome pr\u00e9sente \u00e9galement un certain nombre d&#039;avantages utiles. Par exemple, les TWA partagent le stockage Chrome, y compris les cookies, les mots de passe et tout ce qui est stock\u00e9 via le<br \/>\n<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/API\/Web_Storage_API\">API de stockage Web<\/a>. L&#039;un des avantages de ce param\u00e8tre est que les utilisateurs restent connect\u00e9s via le navigateur et l&#039;application TWA.<\/p>\n<div class=\"w-aside w-aside--note\">\n<p>Le support TWA sera bient\u00f4t disponible dans divers navigateurs Android; Samsung et FireFox se sont tous deux engag\u00e9s envers TWA. Vous pouvez sp\u00e9cifier le navigateur que vous souhaitez que votre application utilise, bien qu&#039;il soit pr\u00e9f\u00e9rable de s\u00e9lectionner le navigateur par d\u00e9faut de l&#039;utilisateur.<\/p>\n<\/div>\n<h2 id=\"building-oyo-lite\"><span class=\"ez-toc-section\" id=\"Construyendo-OYO-Lite\"><\/span>Construire OYO Lite <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L&#039;\u00e9quipe OYO voulait offrir \u00e0 ses utilisateurs une exp\u00e9rience d&#039;application native sans compromettre le stockage de l&#039;appareil, elle a donc d\u00e9cid\u00e9 de cr\u00e9er<br \/>\n<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.oyo.consumerlite\">OYO Lite<\/a>, un TWA construit au-dessus de votre PWA existant.<\/p>\n<p>D\u00e9marrer avec une PWA est essentiel. Les utilisateurs s&#039;attendent \u00e0 une exp\u00e9rience de type natif dans une application qu&#039;ils ex\u00e9cutent \u00e0 partir du lanceur Android.Le contenu Web servi dans un TWA doit donc offrir cette exp\u00e9rience, notamment:<\/p>\n<ul>\n<li>Temps de chargement et de r\u00e9ponse rapides<\/li>\n<li>Fiabilit\u00e9 lorsque l&#039;utilisateur a une connectivit\u00e9 limit\u00e9e ou inexistante<\/li>\n<li>Une apparence et une sensation unifi\u00e9es (en fournissant, par exemple, un \u00e9cran de d\u00e9marrage et une couleur d&#039;application)<\/li>\n<\/ul>\n<p>Si vous avez d\u00e9j\u00e0 une PWA, les \u00e9tapes de cr\u00e9ation d&#039;un TWA de base sont con\u00e7ues pour ne n\u00e9cessiter que peu d&#039;efforts, m\u00eame si vous ne l&#039;avez jamais d\u00e9velopp\u00e9e pour Android auparavant. Voici ce que l&#039;\u00e9quipe OYO a fait:<\/p>\n<p>Et voici le r\u00e9sultat:<\/p>\n<figure class=\"w-figure\">\n  <video controls=\"\" autoplay=\"\" loop=\"\" muted=\"\" class=\"w-screenshot\"><source src=\"https:\/\/storage.googleapis.com\/web-dev-assets\/oyo-case-study\/oyo-lite.webm\" type=\"video\/webm; codecs=vp8\"><source src=\"https:\/\/storage.googleapis.com\/web-dev-assets\/oyo-case-study\/oyo-lite.mp4\" type=\"video\/mp4; codecs=h264\"><\/source><\/source><\/video><figcaption class=\"w-figcaption\">\n<p>    OYO Lite en action.<br \/>\n  <\/figcaption><\/figure>\n<p>Pour un didacticiel plus d\u00e9taill\u00e9 sur la cr\u00e9ation d&#039;un TWA de base, voir Peter McLachlan et Andre Bandarra&#039;s<br \/>\n<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/youtu.be\/6lHBw3F4cWs\">Google I \/ O TWA Talk 2019<\/a>.<\/p>\n<p>Pour en savoir plus sur la fa\u00e7on dont l&#039;\u00e9quipe OYO a cr\u00e9\u00e9 OYO Lite, y compris un examen approfondi de leur approche de la cr\u00e9ation d&#039;un \u00e9cran de d\u00e9marrage accessible \u00e0 tous les utilisateurs d&#039;Android, jetez un \u0153il \u00e0 Ankit Jain.<br \/>\n<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/medium.com\/@ankitjainaj\/3dd327d7afc5\">publier sur Medium<\/a>.<\/p>\n<h2 id=\"how-a-twa-helped-oyo-meet-the-needs-of-its-users\"><span class=\"ez-toc-section\" id=\"Como-un-TWA-ayudo-a-OYO-a-satisfacer-las-necesidades-de-sus-usuarios\"><\/span>Comment un TWA a aid\u00e9 OYO \u00e0 r\u00e9pondre aux besoins de ses utilisateurs <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En mettant en cache la plupart de ses ressources d&#039;application dans le cache de Chrome, l&#039;\u00e9quipe OYO a pu r\u00e9duire la taille de t\u00e9l\u00e9chargement initiale d&#039;OYO Lite \u00e0 850 Ko. Cela ne repr\u00e9sente que 7% de la taille de votre application Android native!<\/p>\n<p>Cette petite empreinte, combin\u00e9e aux commodit\u00e9s d&#039;une application native t\u00e9l\u00e9chargeable sur Google Play Store, a g\u00e9n\u00e9r\u00e9 des gains significatifs en termes d&#039;engagement des utilisateurs:<\/p>\n<ul>\n<li>Un taux de conversion trois fois sup\u00e9rieur au taux de PWA<\/li>\n<li>Trois fois plus d&#039;utilisateurs enregistr\u00e9s que PWA, en moyenne<\/li>\n<li>Une note de 4,1 sur le Google Play Store<\/li>\n<\/ul>\n<p>Et en plus des avantages pour l&#039;utilisateur, opter pour un TWA signifiait que l&#039;\u00e9quipe ne disposait que d&#039;une seule base de code, qu&#039;elle pouvait facilement mettre \u00e0 jour sans avoir \u00e0 attendre que les utilisateurs t\u00e9l\u00e9chargent la derni\u00e8re version de l&#039;application.<\/p>\n<h2 id=\"build-your-own-twa\"><span class=\"ez-toc-section\" id=\"Cree-su-propio-TWA\"><\/span>Cr\u00e9ez votre propre TWA <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La plateforme de r\u00e9servation en ligne d&#039;OYO n&#039;est qu&#039;un cas d&#039;utilisation de TWA. Ils peuvent \u00eatre id\u00e9aux pour de nombreux projets actuellement cr\u00e9\u00e9s sous forme d&#039;applications natives ou de pages Web, des paniers d&#039;achat et des flux de paiement aux FAQ et formulaires de contact.<\/p>\n<p>Consultez ces liens pour d\u00e9marrer avec TWA:<\/p>\n<p>    <web-feedback additional-questions=\"\"><\/web-feedback>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo una startup hotelera cre\u00f3 una aplicaci\u00f3n de Android que se basa en contenido web para aumentar dr\u00e1sticamente la participaci\u00f3n del usuario y mantener el tama\u00f1o de archivo bajo 7&#8230;<\/p>","protected":false},"author":1,"featured_media":82208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1356],"tags":[],"class_list":["post-83440","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dev"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - 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