{"id":67560,"date":"2022-08-10T23:20:59","date_gmt":"2022-08-10T21:20:59","guid":{"rendered":"https:\/\/rmarketingdigital.com\/?p=67560"},"modified":"2020-02-04T09:34:14","modified_gmt":"2020-02-04T12:34:14","slug":"tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/","title":{"rendered":"Tutoriel Spyfu: Comment faire une recherche de mots cl\u00e9s avec Spyfu"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Como-usar-la-herramienta-gratuita-de-investigacion-de-palabras-clave-de-Spyfu\" >Comment utiliser l&#039;outil gratuit de recherche de mots-cl\u00e9s de Spyfu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Vision-general\" >Vue d&#039;ensemble<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Competencia\" >Comp\u00e9tition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Palabras-clave-principales\" >Mots cl\u00e9s principaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Principales-recomendaciones-de-compra-de-AdWords\" >Meilleures recommandations d&#039;achat AdWords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Historial-de-AdWords\" >Historique AdWords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Como-hacer-una-investigacion-basica-de-palabras-clave-con-Spyfu\" >Comment faire une recherche de mots-cl\u00e9s de base avec Spyfu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Como-encontrar-debilidades-de-palabras-clave-para-su-sitio-usando-Spyfu\" >Comment trouver les faiblesses des mots cl\u00e9s pour votre site \u00e0 l&#039;aide de Spyfu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Como-usarlo-para-encontrar-backlinks-de-calidad\" >Comment l&#039;utiliser pour trouver des backlinks de qualit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Como-usar-el-historial-de-ranking-de-Spyfu\" >Comment utiliser l&#039;historique de classement de Spyfu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/tutorial-de-spyfu-como-hacer-investigacion-de-palabras-clave\/#Precios-Gratis-vs-Pagado\" >Prix: gratuit vs. Pay\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n<p>On l&#039;a r\u00e9p\u00e9t\u00e9 \u00e0 maintes reprises: la recherche de mots-cl\u00e9s et le r\u00e9f\u00e9rencement sont essentiels \u00e0 la r\u00e9ussite d&#039;un blog. Quelle que soit la qualit\u00e9 de votre contenu, personne ne saura si vous ne le trouvez pas.<\/p>\n<p>C&#039;est pourquoi la plupart des blogueurs s&#039;appuient sur le r\u00e9f\u00e9rencement et la recherche de mots-cl\u00e9s pour publier du contenu qui se classe bien sur Google et, par cons\u00e9quent, les aide \u00e0 atteindre des objectifs commerciaux tels que d\u00e9velopper une liste de diffusion ou vendre des produits \/ services via leurs blogs.<\/p>\n<p>Malheureusement, la plupart des outils de r\u00e9f\u00e9rencement ne sont pas tr\u00e8s abordables. Par exemple, Ahrefs, Moz et SEMrush co\u00fbtent $ 99 \/ mois. Si vous ne faites pas grand-chose de votre blog, cela peut ne pas \u00eatre une option viable pour vous.<\/p>\n<p>Cela ne signifie pas que vous ne pouvez pas effectuer de recherche de mots cl\u00e9s efficace avec un budget limit\u00e9.<\/p>\n<p>Spyfu est un outil gratuit qui vous permet d&#039;espionner le site Web d&#039;un concurrent et de voir tous les mots-cl\u00e9s pour lesquels il se classe, son volume de recherche et m\u00eame les publicit\u00e9s diffus\u00e9es sur Google. C&#039;est l&#039;un des meilleurs outils de r\u00e9f\u00e9rencement gratuits qui peuvent vous aider \u00e0 am\u00e9liorer le trafic des moteurs de recherche de votre site.<\/p>\n<p>Il n&#039;a pas autant de fonctionnalit\u00e9s que les autres outils de mots cl\u00e9s, mais vous obtiendrez gratuitement des informations pr\u00e9cieuses, ce qui est une tr\u00e8s bonne affaire.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-usar-la-herramienta-gratuita-de-investigacion-de-palabras-clave-de-Spyfu\"><\/span><span id=\"How_to_use_Spyfu8217s_free_keyword_research_tool\"><span>Comment utiliser l&#039;outil gratuit de recherche de mots-cl\u00e9s de Spyfu<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>L&#039;utilisation de Spyfu est rapide et simple. La cr\u00e9ation d&#039;un compte est facultative.<\/span><\/p>\n<p><strong><span>\u00c9tape 1<\/span><\/strong><span>\u00a0:\u00a0<\/span><a class=\"thirstylink\" title=\"Spyfu\" href=\"https:\/\/spyfu.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-linkid=\"8062\"><span>aller spyfu<\/span><\/a><\/p>\n<p><strong><span>\u00c9tape 2<\/span><\/strong><span>\u00a0- Dans la barre de recherche, saisissez le site Web d&#039;un concurrent dans votre niche. presse\u00a0<\/span><strong><span>Entrer<\/span><\/strong><span>\u00a0.<\/span><\/p>\n<p><img alt='spyfu_search-3918242-9239858-3314887' class=\"size-full wp-image-3015256 aligncenter lazyloaded\" title=\"spyfu_search \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_search-3918242-9239858-3314887.png' sizes='(max-width: 674px) 100vw, 674px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_search-3918242-9239858-3314887.png 674w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_search-3918242-9239858-3314887-300x168.png 300w' width='674' height='378' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_search-3918242-9239858-3314887.png 674w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_search-3918242-9239858-3314887-300x168.png 300w' data-lazy-sizes='(max-width: 674px) 100vw, 674px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_search-3918242-9239858-3314887.png' data-was-processed=\"true\" \/><\/p>\n<p><strong><span>\u00c9tape 3<\/span><\/strong><span>\u00a0: Sur la page suivante, vous obtiendrez de nombreuses informations.<\/span><\/p>\n<p><img alt='spyfu_overview-9963319-7492758-6338883' class=\"size-full wp-image-3015257 aligncenter lazyloaded\" title=\"spyfu_overview \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_overview-9963319-7492758-6338883.png' sizes='(max-width: 800px) 100vw, 800px' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_overview-9963319-7492758-6338883.png 800w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_overview-9963319-7492758-6338883-300x148.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_overview-9963319-7492758-6338883-768x379.png 768w' width='800' height='395' data-lazy-srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_overview-9963319-7492758-6338883.png 800w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_overview-9963319-7492758-6338883-300x148.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_overview-9963319-7492758-6338883-768x379.png 768w' data-lazy-sizes='(max-width: 800px) 100vw, 800px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_overview-9963319-7492758-6338883.png' data-was-processed=\"true\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vision-general\"><\/span><span id=\"Overview\"><span>Vue d&#039;ensemble<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Dans la section Vue d&#039;ensemble, vous trouverez des nombres significatifs qui incluent des donn\u00e9es historiques de site. Dans cet exemple, nous utilisons le concurrent de Spyfu, Wordstream.<\/span><\/p>\n<p><span>Sur le c\u00f4t\u00e9 gauche se trouvent les m\u00e9triques pour les clics organiques et sur le c\u00f4t\u00e9 droit, les chiffres pour les clics payants. Dans cet exemple, la vue d&#039;ensemble r\u00e9v\u00e8le que 99% du trafic Wordstream est organique.<\/span><\/p>\n<p><span>Ci-dessous, vous verrez un total de mots cl\u00e9s qui ont atteint le\u00a0<\/span><span>Premi\u00e8re page Google<\/span><span>\u00a0, ainsi que ceux qui sont tomb\u00e9s de la premi\u00e8re page.<\/span><\/p>\n<p><span>Chaque \u00e9l\u00e9ment de l&#039;aper\u00e7u a une ic\u00f4ne de point d&#039;interrogation dans le coin sup\u00e9rieur droit, que vous pouvez faire d\u00e9filer pour afficher la description.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competencia\"><\/span><span id=\"Competition\"><span>Comp\u00e9tition<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img alt='spyfu_competing-sites-4266971-7204163-4933500' class=\"size-full wp-image-3015258 aligncenter lazyloaded\" title=\"spyfu_competing-sites \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500.png' sizes='(max-width: 1207px) 100vw, 1207px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500.png 1207w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500-300x120.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500-1024x410.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500-768x307.png 768w' width='1207' height='483' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500.png 1207w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500-300x120.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500-1024x410.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500-768x307.png 768w' data-lazy-sizes='(max-width: 1207px) 100vw, 1207px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_competing-sites-4266971-7204163-4933500.png' data-was-processed=\"true\" \/><\/p>\n<p><span>En faisant d\u00e9filer les r\u00e9sultats de la recherche, vous acc\u00e9dez aux sections Concours et Mots cl\u00e9s partag\u00e9s du concours.<\/span><\/p>\n<p><span>Ici, vous pouvez voir une liste de concurrents qui font de la publicit\u00e9 ou ach\u00e8tent des annonces pour les m\u00eames mots-cl\u00e9s. Vous pouvez \u00e9galement voir des mots cl\u00e9s qu&#039;aucun des sites n&#039;ach\u00e8te mais qui sont populaires dans les recherches d&#039;utilisateurs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Palabras-clave-principales\"><\/span><span id=\"Top_Keywords\"><span>Mots cl\u00e9s principaux<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img alt='spyfu_keyword-comparaison-6781658-9211088-5423409' class=\"size-full wp-image-3015259 aligncenter lazyloaded\" title=\"Comparaison de mots cl\u00e9s spyfu \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088-5423409.png' sizes='(max-width: 1217px) 100vw, 1217px' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088.png 1217w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088-300x116.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088-1024x396.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088-768x297.png 768w' width='1217' height='471' data-lazy-srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088.png 1217w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088-300x116.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088-1024x396.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088-768x297.png 768w' data-lazy-sizes='(max-width: 1217px) 100vw, 1217px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-comparison-6781658-9211088-5423409.png' data-was-processed=\"true\" \/><\/p>\n<p><span>Vous trouverez ici des listes de mots cl\u00e9s pour les m\u00e9thodes organiques et payantes. Comme vous pouvez le voir dans l&#039;exemple ci-dessous, les mots cl\u00e9s organiques ne sont pas n\u00e9cessairement li\u00e9s aux mots cl\u00e9s payants.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Principales-recomendaciones-de-compra-de-AdWords\"><\/span><span id=\"Top_AdWords_Buy_Recommendations\"><span>Meilleures recommandations d&#039;achat AdWords<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Dans cette section, une liste de mots-cl\u00e9s s&#039;affiche. Il est prouv\u00e9 que ces mots cl\u00e9s g\u00e9n\u00e8rent des annonces efficaces et sont recommand\u00e9s pour acheter des annonces et g\u00e9n\u00e9rer du trafic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Historial-de-AdWords\"><\/span><span id=\"Adwords_History\"><span>Historique AdWords<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img alt='spyfu_ad-copy-4664417-8859933-4285549' class=\"size-full wp-image-3015261 aligncenter lazyloaded\" title=\"spyfu_ad-copy \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933-4285549.png' sizes='(max-width: 1189px) 100vw, 1189px' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933.png 1189w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933-300x114.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933-1024x388.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933-768x291.png 768w' width='1189' height='451' data-lazy-srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933.png 1189w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933-300x114.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933-1024x388.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933-768x291.png 768w' data-lazy-sizes='(max-width: 1189px) 100vw, 1189px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_ad-copy-4664417-8859933-4285549.png' data-was-processed=\"true\" \/><\/p>\n<p><span>Cette partie affiche toutes les annonces Google que le site a publi\u00e9es pour tous vos mots cl\u00e9s. Comme le montre la capture d&#039;\u00e9cran ci-dessous,\u00a0<\/span><a href=\"https:\/\/wordstream.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Wordstream<\/span><\/a><span>\u00a0a utilis\u00e9 les mots-cl\u00e9s \u00abrecherche de mots cl\u00e9s\u00bb et \u00abcampagne de reciblage\u00bb.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-hacer-una-investigacion-basica-de-palabras-clave-con-Spyfu\"><\/span><span id=\"How_to_do_basic_keyword_research_with_Spyfu\"><span>Comment faire une recherche de mots-cl\u00e9s de base avec Spyfu<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Si vous souhaitez commencer \u00e0 rechercher des mots cl\u00e9s pour votre site ou\u00a0<\/span><span>niche<\/span><span>\u00a0, puis une simple recherche de mots-cl\u00e9s n\u00e9cessite ici quelques clics.<\/span><\/p>\n<p><strong><span>\u00c9tape 1<\/span><\/strong><span>\u00a0: cliquez sur l&#039;onglet\u00a0<\/span><em><span>Recherche de mots-cl\u00e9s<\/span><\/em><span>\u00a0.<\/span><\/p>\n<p><img alt='spyfu_keyword-res-tab-8315705-5479921-5995495' class=\"size-full wp-image-3015262 aligncenter lazyloaded\" title=\"spyfu_keyword-res-tab \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-res-tab-8315705-5479921-5995495.png' sizes='(max-width: 822px) 100vw, 822px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-res-tab-8315705-5479921-5995495.png 822w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-res-tab-8315705-5479921-5995495-300x98.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-res-tab-8315705-5479921-5995495-768x250.png 768w' width='822' height='268' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-res-tab-8315705-5479921-5995495.png 822w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-res-tab-8315705-5479921-5995495-300x98.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-res-tab-8315705-5479921-5995495-768x250.png 768w' data-lazy-sizes='(max-width: 822px) 100vw, 822px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-res-tab-8315705-5479921-5995495.png' data-was-processed=\"true\" \/><\/p>\n<p><strong><span>\u00c9tape 2<\/span><\/strong><span>\u00a0: Saisissez un mot-cl\u00e9 dans la barre de recherche et appuyez sur Entr\u00e9e.<\/span><\/p>\n<p><img alt='spyfu_keyword-overview-4551960-4618458-1301715' class=\"size-full wp-image-3015263 aligncenter lazyloaded\" title=\"aper\u00e7u-spyfu_keyword \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715.png' sizes='(max-width: 1198px) 100vw, 1198px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715.png 1198w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715-300x120.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715-1024x410.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715-768x308.png 768w' width='1198' height='480' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715.png 1198w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715-300x120.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715-1024x410.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715-768x308.png 768w' data-lazy-sizes='(max-width: 1198px) 100vw, 1198px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_keyword-overview-4551960-4618458-1301715.png' data-was-processed=\"true\" \/><\/p>\n<p><span>Dans la section Pr\u00e9sentation, vous apprendrez:<\/span><\/p>\n<ul>\n<li><span>Recherches mensuelles: nombre de fois par mois que les utilisateurs saisissent le mot-cl\u00e9 dans la recherche Google<\/span><\/li>\n<li><span>Taux de clics: nombre de clics sur une annonce par rapport au nombre de fois o\u00f9 elle a \u00e9t\u00e9 vue. Exemple: si une annonce a \u00e9t\u00e9 vue 100 fois et a obtenu 2 clics, le taux de clics est de 2%.<\/span><\/li>\n<li><span>Difficult\u00e9 de classement: Le niveau de complexit\u00e9 pour classer le mot-cl\u00e9 sur une \u00e9chelle de 1 \u00e0 100. Plus le nombre est \u00e9lev\u00e9, plus il est difficile.<\/span><\/li>\n<li><span>Co\u00fbt par clic - Le montant moyen que les annonceurs paient \u00e0 Google lorsqu&#039;un internaute clique sur leur annonce pour ce mot cl\u00e9.<\/span><\/li>\n<li><span>Co\u00fbt mensuel: montant estim\u00e9 que vous d\u00e9penseriez en annonces pour ce mot cl\u00e9.<\/span><\/li>\n<li><span>Annonceurs: nombre d&#039;annonceurs uniques qui ont utilis\u00e9 ce mot cl\u00e9 au cours des 12 derniers mois.<\/span><\/li>\n<\/ul>\n<p><span>Au-del\u00e0 de la vue d&#039;ensemble des mots cl\u00e9s, vous pouvez cliquer sur les onglets adjacents pour en savoir plus sur vos mots cl\u00e9s saisis.<\/span><\/p>\n<p><span>L&#039;onglet Mots-cl\u00e9s associ\u00e9s affiche une liste de mots-cl\u00e9s similaires, certains sont des mots-cl\u00e9s \u00e0 longue tra\u00eene, contenant des statistiques utiles sur chacun d&#039;eux.<\/span><\/p>\n<p><img alt='spyfu_related-keywords-8068133-9885090-6315812' class=\"size-full wp-image-3015264 aligncenter lazyloaded\" title=\"spyfu_related-keywords \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090-6315812.png' sizes='(max-width: 1284px) 100vw, 1284px' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090.png 1284w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090-300x107.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090-1024x366.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090-768x275.png 768w' width='1284' height='459' data-lazy-srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090.png 1284w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090-300x107.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090-1024x366.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090-768x275.png 768w' data-lazy-sizes='(max-width: 1284px) 100vw, 1284px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_related-keywords-8068133-9885090-6315812.png' data-was-processed=\"true\" \/><\/p>\n<p><span>L&#039;onglet Historique des annonceurs affiche les annonceurs les plus performants pour le mot cl\u00e9 et leurs annonces les plus performantes.<\/span><\/p>\n<p><img alt='spyfu_top-ads-5719062-5366170-3358570' class=\"size-full wp-image-3015265 aligncenter lazyloaded\" title=\"spyfu_top-ads \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570.png' sizes='(max-width: 1202px) 100vw, 1202px' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570.png 1202w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570-300x75.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570-1024x256.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570-768x192.png 768w' width='1202' height='300' data-lazy-srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570.png 1202w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570-300x75.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570-1024x256.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570-768x192.png 768w' data-lazy-sizes='(max-width: 1202px) 100vw, 1202px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_top-ads-5719062-5366170-3358570.png' data-was-processed=\"true\" \/><\/p>\n<p><span>L&#039;onglet Analyse SERP r\u00e9v\u00e8le les meilleurs r\u00e9sultats de recherche pour le mot-cl\u00e9 et son statut actuel. Vous pouvez \u00e9galement voir la force du domaine de chaque URL et les clics mensuels estim\u00e9s.<\/span><\/p>\n<p><img alt='spyfu_serp-2377275-1232856-5310232' class=\"size-full wp-image-3015266 aligncenter lazyloaded\" title=\"spyfu_serp \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232.png' sizes='(max-width: 1197px) 100vw, 1197px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232.png 1197w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232-300x128.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232-1024x435.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232-768x327.png 768w' width='1197' height='509' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232.png 1197w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232-300x128.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232-1024x435.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232-768x327.png 768w' data-lazy-sizes='(max-width: 1197px) 100vw, 1197px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_serp-2377275-1232856-5310232.png' data-was-processed=\"true\" \/><\/p>\n<p><span>La plupart des onglets offrent une option pour exporter les donn\u00e9es dans un fichier MS Excel ou PDF, mais vous devez passer \u00e0 la version payante pour continuer le t\u00e9l\u00e9chargement.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-encontrar-debilidades-de-palabras-clave-para-su-sitio-usando-Spyfu\"><\/span><span id=\"How_to_find_keyword_weaknesses_for_your_site_using_Spyfu\"><span>Comment trouver les faiblesses des mots cl\u00e9s pour votre site \u00e0 l&#039;aide de Spyfu<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Vous pouvez utiliser Spyfu pour d\u00e9couvrir les mots-cl\u00e9s que vous n&#039;utilisez pas et qui sont vos concurrents.<\/span><\/p>\n<p><strong><span>\u00c9tape 1<\/span><\/strong><span>\u00a0- Cliquez sur l&#039;onglet Recherche SEO et cliquez sur Kombat.<\/span><\/p>\n<p><img alt='spyfu_kombat-9044313-7244221-7905093' class=\"size-full wp-image-3015267 aligncenter lazyloaded\" title=\"spyfu_kombat \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093.png' sizes='(max-width: 445px) 100vw, 445px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093.png 445w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093-297x300.png 297w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093-150x150.png 150w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093-100x100.png 100w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093-140x140.png 140w' width='445' height='449' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093.png 445w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093-297x300.png 297w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093-150x150.png 150w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093-100x100.png 100w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093-140x140.png 140w' data-lazy-sizes='(max-width: 445px) 100vw, 445px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-9044313-7244221-7905093.png' data-was-processed=\"true\" \/><\/p>\n<p><strong><span>\u00c9tape 2<\/span><\/strong><span>\u00a0- Entrez l&#039;URL de votre site Web dans la premi\u00e8re case en haut et ajoutez deux sites Web concurrents dans les champs suivants \u00e0 droite. Cliquer sur\u00a0<\/span><strong><span>Lutte<\/span><\/strong><span>\u00a0.<\/span><\/p>\n<p><img alt='spyfu_kombat-fight-2975561-2297483' class=\"size-full wp-image-3015268 aligncenter lazyloaded\" title=\"spyfu_kombat-combat \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483.png' sizes='(max-width: 1202px) 100vw, 1202px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483.png 1202w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483-300x49.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483-1024x169.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483-768x127.png 768w' width='1202' height='198' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483.png 1202w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483-300x49.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483-1024x169.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483-768x127.png 768w' data-lazy-sizes='(max-width: 1202px) 100vw, 1202px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_kombat-fight-2975561-2297483.png' data-was-processed=\"true\" \/><\/p>\n<p><span>Vous devriez voir un graphique similaire, comme indiqu\u00e9 ci-dessous. La partie orange indique les mots-cl\u00e9s qui ont \u00e9t\u00e9 utilis\u00e9s par les deux concurrents mais pas par votre site.<\/span><\/p>\n<p><img alt='spyfu_weakness-9833788-4602286-7405366' class=\"size-full wp-image-3015269 aligncenter lazyloaded\" title=\"faiblesse d&#039;espionnage \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_weakness-9833788-4602286-7405366.png' sizes='(max-width: 993px) 100vw, 993px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_weakness-9833788-4602286-7405366.png 993w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_weakness-9833788-4602286-7405366-300x136.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_weakness-9833788-4602286-7405366-768x348.png 768w' width='993' height='450' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_weakness-9833788-4602286-7405366.png 993w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_weakness-9833788-4602286-7405366-300x136.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_weakness-9833788-4602286-7405366-768x348.png 768w' data-lazy-sizes='(max-width: 993px) 100vw, 993px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_weakness-9833788-4602286-7405366.png' data-was-processed=\"true\" \/><\/p>\n<p><strong><span>\u00c9tape 3<\/span><\/strong><span>\u00a0- Cliquez sur la case Faiblesses pour voir la liste des mots-cl\u00e9s.<\/span><\/p>\n<p><span>Vous pouvez maintenant consulter la liste des mots cl\u00e9s qui sont vos \u00abfaiblesses\u00bb et d\u00e9cider s&#039;ils sont suffisamment pertinents pour \u00eatre ajout\u00e9s \u00e0 votre planificateur de mots cl\u00e9s.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-usarlo-para-encontrar-backlinks-de-calidad\"><\/span><span id=\"How_to_use_it_to_find_quality_backlinks\"><span>Comment l&#039;utiliser pour trouver des backlinks de qualit\u00e9<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Spyfu<\/span><span>\u00a0Il peut \u00e9galement vous aider \u00e0 voir des backlinks pertinents vers un mot cl\u00e9 ou un site concurrent. Allez simplement dans l&#039;onglet backlinks et entrez le mot-cl\u00e9 pour lequel vous souhaitez vous classer ou le site d&#039;un concurrent que vous souhaitez \u00e9muler.<\/span><\/p>\n<p><span>Vous obtiendrez une liste de liens. Spyfu trouve les 5000 meilleurs liens trouv\u00e9s pour un mot-cl\u00e9 et s\u00e9lectionne les meilleurs backlinks de ces sites comme index\u00e9s par Google.<\/span><\/p>\n<p><span>Ces URL renvoient \u00e0 d&#039;autres sites et aident ces sites \u00e0 se classer plus haut. En bref, ce sont les URL qui donnent aux autres sites Web le &quot;jus de lien&quot; indispensable pour appara\u00eetre dans les 10 meilleurs SERP de Google.<\/span><\/p>\n<p><img alt='spyfu_backlinks-9956049-2218921-7313361' class=\"size-full wp-image-3015284 aligncenter lazyloaded\" title=\"spyfu_backlinks \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921-7313361.png' sizes='(max-width: 1206px) 100vw, 1206px' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921.png 1206w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921-300x136.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921-1024x464.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921-768x348.png 768w' width='1206' height='547' data-lazy-srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921.png 1206w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921-300x136.png 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921-1024x464.png 1024w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921-768x348.png 768w' data-lazy-sizes='(max-width: 1206px) 100vw, 1206px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_backlinks-9956049-2218921-7313361.png' data-was-processed=\"true\" \/><\/p>\n<p><span>Votre travail en tant que blogueur consiste \u00e0 atteindre ces domaines et \u00e0 demander que leur contenu soit ajout\u00e9 \u00e0 vos liens sortants. Vous serez surpris que la plupart de ces sites acc\u00e8dent \u00e0 votre demande s&#039;ils la trouvent suffisamment pertinente et utile pour l&#039;inclure dans leur contenu.<\/span><\/p>\n<p><span>\u00c0 droite de chaque lien se trouve un bouton Ajouter et vous pouvez cliquer dessus pour l&#039;inclure dans votre liste d&#039;URL pour des activit\u00e9s de sensibilisation ult\u00e9rieures.<\/span><\/p>\n<p><span>Les liens ajout\u00e9s sont stock\u00e9s dans le dossier Projets que vous pouvez trouver en cliquant sur l&#039;onglet Projets sur le bord droit du tableau de bord.<\/span><\/p>\n<p><img alt='spyfu_allprojects-expand-2628087-scaled-9367517-9945569' class=\"size-full wp-image-3015286 aligncenter lazyloaded\" title=\"spyfu_allprojects-expand \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_allprojects-expand-2628087-scaled-9367517-9945569.gif' width=\"3840\" height=\"2160\" data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_allprojects-expand-2628087-scaled-9367517-9945569.gif' data-was-processed=\"true\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-usar-el-historial-de-ranking-de-Spyfu\"><\/span><span id=\"How_to_use_Spyfu8217s_Ranking_History\"><span>Comment utiliser l&#039;historique de classement de Spyfu<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>En plus de conna\u00eetre les statistiques des mots-cl\u00e9s d&#039;un concurrent, vous pouvez \u00e9galement conna\u00eetre l&#039;historique de classement d&#039;un mot-cl\u00e9 pendant 7 ans.<\/span><\/p>\n<p><span>Vous pouvez acc\u00e9der \u00e0 un site Web et voir les mots-cl\u00e9s les plus performants au fil du temps ou entrer un mot-cl\u00e9 et voir les sites les plus performants pour ce mot-cl\u00e9.<\/span><\/p>\n<p><span>Pour utiliser cet outil, acc\u00e9dez \u00e0\u00a0<\/span><em><span>Recherche de mots-cl\u00e9s<\/span><\/em><span>\u00a0&gt;\u00a0<\/span><em><span>Historique de la classification<\/span><\/em><span>\u00a0.<\/span><\/p>\n<p><img alt='spyfu_rankinghistory-6646614-3930760-3059040' class=\"size-full wp-image-3015288 aligncenter lazyloaded\" title=\"spyfu_rankinghistory \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory-6646614-3930760-3059040.png' sizes='(max-width: 676px) 100vw, 676px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory-6646614-3930760-3059040.png 676w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory-6646614-3930760-3059040-300x179.png 300w' width='676' height='403' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory-6646614-3930760-3059040.png 676w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory-6646614-3930760-3059040-300x179.png 300w' data-lazy-sizes='(max-width: 676px) 100vw, 676px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory-6646614-3930760-3059040.png' data-was-processed=\"true\" \/><\/p>\n<p><span>Saisissez un site Web ou un mot-cl\u00e9 et appuyez sur Entr\u00e9e. Vous verrez les 10 meilleurs sites et leurs donn\u00e9es historiques sur un graphique.<\/span><\/p>\n<p><img alt='spyfu_rankinghistory2-5097462-4830830-1789754' class=\"size-full wp-image-3015289 aligncenter lazyloaded\" title=\"spyfu_rankinghistory2 \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754.png' sizes='(max-width: 1217px) 100vw, 1217px' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754.png 1217w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754-300x134.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754-1024x459.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754-768x344.png 768w' width='1217' height='545' data-lazy-srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754.png 1217w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754-300x134.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754-1024x459.png 1024w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754-768x344.png 768w' data-lazy-sizes='(max-width: 1217px) 100vw, 1217px' data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_rankinghistory2-5097462-4830830-1789754.png' data-was-processed=\"true\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span>Vous pouvez utiliser cet outil pour analyser les baisses soudaines de classement ou surveiller la progression de votre site dans le classement. Spyfu utilise \u00e0 la fois les jours calendaires et les changements d&#039;algorithme de Google pour obtenir des statistiques de classement pr\u00e9cises.<\/span><\/p>\n<p><span>Cet outil est id\u00e9al pour d\u00e9couvrir les sites tr\u00e8s performants et \u00e9tudier leurs strat\u00e9gies \u00e0 appliquer \u00e0 votre propre site.<\/span><\/p>\n<p><span>Si vous g\u00e9rez le r\u00e9f\u00e9rencement pour les clients, c&#039;est un excellent outil pour d\u00e9couvrir leurs performances pass\u00e9es sans avoir \u00e0 acc\u00e9der \u00e0 leur\u00a0<\/span><span>Analyse Google.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Precios-Gratis-vs-Pagado\"><\/span><span id=\"Pricing_Free_vs_Paid\"><span>Prix: gratuit vs. Pay\u00e9<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Bien que vous puissiez utiliser la plupart des fonctions de\u00a0<\/span><span>Spyfu gratuitement<\/span><span>\u00a0, il existe certaines limites.<\/span><\/p>\n<p><span>Par exemple, le nombre de mots-cl\u00e9s que vous pouvez rechercher gratuitement est limit\u00e9. Avec un compte payant, vous obtenez des recherches illimit\u00e9es, ainsi que des exportations de donn\u00e9es illimit\u00e9es, des aper\u00e7us de domaine et des classements de mots cl\u00e9s explor\u00e9s.<\/span><\/p>\n<p><span>Pour des rapports SEO illimit\u00e9s, des donn\u00e9es de mots cl\u00e9s et une vue d&#039;ensemble du domaine, vous pouvez choisir l&#039;un de leurs plans payants.<\/span><\/p>\n<p><img alt='spyfu_pricing-e1566583218375-8007451-7693482-4026929' class=\"size-full wp-image-3015270 aligncenter lazyloaded\" title=\"spyfu_pricing-e1566583218375 \" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_pricing-e1566583218375-8007451-7693482-4026929.png' width=\"800\" height=\"383\" data-lazy-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/spyfu_pricing-e1566583218375-8007451-7693482-4026929.png' data-was-processed=\"true\" \/><\/p>\n<p><span>Si vous d\u00e9cidez de mettre \u00e0 niveau, les forfaits payants commencent \u00e0 $ 33 \/ mois, ce qui en fait l&#039;un des outils de r\u00e9f\u00e9rencement les moins chers.<\/span><\/p>\n<p><span>Lorsque vous comparez Spyfu \u00e0\u00a0<\/span><a href=\"https:\/\/rmarketingdigital.com\/fr\/guia-semrush-review\/\"><span>SEMrush<\/span><\/a><span>\u00a0o Ahrefs, son prix semble tr\u00e8s abordable.<\/span><\/p>\n<p><span>Bien s\u00fbr, il peut ne pas fournir certaines fonctionnalit\u00e9s, comme la m\u00e9trique de difficult\u00e9 des mots cl\u00e9s comme Ahrefs, mais c&#039;est un 60% moins cher que les outils de r\u00e9f\u00e9rencement les plus populaires.<\/span><\/p>\n<p><span><span class=\"goog-text-highlight\">Pour les rapports SEO d&#039;entr\u00e9e de gamme et la recherche de mots-cl\u00e9s, Spyfu offre beaucoup.<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Cela a \u00e9t\u00e9 dit et r\u00e9p\u00e9t\u00e9 : la recherche de mots-cl\u00e9s et le r\u00e9f\u00e9rencement sont essentiels pour un blog r\u00e9ussi. Quelle que soit la qualit\u00e9 de votre contenu,\u2026<\/p>","protected":false},"author":1,"featured_media":67502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[692,393],"tags":[1415],"class_list":["post-67560","post","type-post","status-publish","format-standard","has-post-thumbnail","category-herramientas","category-seo","tag-semrush"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tutorial de Spyfu: C\u00f3mo hacer investigaci\u00f3n de palabras clave con Spyfu - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Se ha dicho una y otra vez: la investigaci\u00f3n de palabras clave y el SEO son vitales para que un blog tenga \u00e9xito. 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