{"id":67473,"date":"2022-08-03T17:00:50","date_gmt":"2022-08-03T15:00:50","guid":{"rendered":"https:\/\/rmarketingdigital.com\/?p=67473"},"modified":"2020-02-01T19:17:28","modified_gmt":"2020-02-01T22:17:28","slug":"que-es-similarweb","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/seo\/que-es-similarweb\/","title":{"rendered":"Qu&#039;est-ce que SimilarWeb?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/que-es-similarweb\/#Como-usar-SimilarWeb-para-vendedores\" >Comment utiliser SimilarWeb (pour les vendeurs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/que-es-similarweb\/#Empezando\" >D\u00e9marrage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/que-es-similarweb\/#Referencias\" >Les r\u00e9f\u00e9rences\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/que-es-similarweb\/#Buscar\" >Chercher\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/que-es-similarweb\/#Social\" >Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/que-es-similarweb\/#Mostrar-anuncio\" >Afficher l&#039;annonce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/que-es-similarweb\/#Intereses-de-la-audiencia\" >Int\u00e9r\u00eats du public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/que-es-similarweb\/#Competidores-y-sitios-similares\" >Concurrents et sites similaires\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>SimilarWeb dit:\u00a0<em>\u00abNous sommes la mesure du monde num\u00e9rique\u00bb.<\/em><\/p>\n<p>Son outil d&#039;analyse de site Web mesure les scores de trafic et les sources de plus de 80 millions de sites Web, armant les sp\u00e9cialistes du marketing num\u00e9rique dans la perspective d&#039;une croissance exponentielle.<\/p>\n<p>Une analyse peut \u00eatre ex\u00e9cut\u00e9e litt\u00e9ralement sur n&#039;importe quel site Web, par n&#039;importe qui! Cela offre d&#039;innombrables opportunit\u00e9s aux marketeurs qui se sont engag\u00e9s \u00e0 augmenter leur trafic et leur pr\u00e9sence num\u00e9rique.<\/p>\n<p>Leur outil est un produit FREEMIUM, qui limite les donn\u00e9es aux 5 meilleurs r\u00e9sultats pour les utilisateurs GRATUITS (ce qui est plus que suffisant pour les petites et moyennes entreprises).<\/p>\n<p><strong><em>Au fait<\/em><\/strong>\u00a0- Cet article vous expliquera comment vous pouvez utiliser l&#039;outil GRATUIT pour augmenter vos scores de trafic (car nous sommes \u00e9galement inclusifs!).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-usar-SimilarWeb-para-vendedores\"><\/span><span id=\"How_to_Use_SimilarWeb_for_Marketers\" class=\"ez-toc-section\"><strong>Comment utiliser SimilarWeb (pour les vendeurs)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Avant de continuer, je veux que vous ouvriez\u00a0<a href=\"https:\/\/similarweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>SimilarWeb<\/em><\/a>\u00a0sur un onglet s\u00e9par\u00e9 et suivez toutes les \u00e9tapes de cet article. C&#039;est la seule fa\u00e7on de voir \u00e0 quel point c&#039;est puissant!<\/p>\n<p><strong><em><span class=\"\">Au fait<\/span><\/em><\/strong><span class=\"\">\u00a0: SimilarWeb a \u00e9galement un<\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/similarweb-traffic-rank-w\/hoklmmgfnpapgjgcpechhaamimifchmp?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span class=\"\">\u00a0extension google chrome<\/span><\/em><\/a><span class=\"\">\u00a0Il se connecte \u00e0 votre navigateur, vous permettant d&#039;ex\u00e9cuter une analyse instantan\u00e9e sur n&#039;importe quel site Web.\u00a0<\/span>Obtenez l&#039;extension pour acc\u00e9l\u00e9rer vos performances.<\/p>\n<p>Si vous n&#039;avez jamais utilis\u00e9 SimilarWeb auparavant, la premi\u00e8re chose \u00e0 faire est d&#039;ex\u00e9cuter une analyse sur votre propre site Web. Donc, avant d&#039;aller de l&#039;avant et de continuer \u00e0 faire du marketing, retirez-le de votre syst\u00e8me.<\/p>\n<p>Les donn\u00e9es d&#039;une analyse de votre propre site Web sont utiles, mais en r\u00e9alit\u00e9, vous devriez d\u00e9j\u00e0 disposer d&#039;outils d&#039;analyse beaucoup plus perspicaces connect\u00e9s \u00e0 votre site Web (tels que Google Analytics) qui vous fourniront des donn\u00e9es plus pr\u00e9cieuses.<\/p>\n<p>OK, j&#039;esp\u00e8re que tout le monde a retir\u00e9 \u00e7a de son syst\u00e8me ...<\/p>\n<p>\u2026 Il est temps de parler de l&#039;augmentation de vos scores de trafic.<\/p>\n<p>Il est int\u00e9ressant de pouvoir rechercher les scores et les sources de trafic de n&#039;importe quel site Web, mais lorsque vous effectuez cette analyse sur vos concurrents, cela vous donne des tonnes d&#039;informations sur le trafic.<\/p>\n<p><span class=\"\">Ses concurrents poursuivent la m\u00eame chose\u00a0<\/span><em><span class=\"\">public objectif<\/span><\/em><span class=\"\">\u00a0Que vous, donc s&#039;ils ont d\u00e9couvert quelque chose que vous n&#039;avez pas d\u00e9couvert, est une excellente occasion d&#039;augmenter le nombre de visiteurs.<\/span><\/p>\n<p>SimilarWeb nous donne l&#039;opportunit\u00e9 de voler des id\u00e9es et de les optimiser.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Empezando\"><\/span><span id=\"Getting_Started\" class=\"ez-toc-section\"><strong>D\u00e9marrage<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vous devriez commencer votre analyse en recherchant un site Web dans la barre de recherche SimilarWeb:<\/p>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-11-59-35-4971419-1319314-3019643' class=\"alignnone wp-image-6140 lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-11.59.35-4971419-1319314-3019643.png' sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-11.59.35.png 889w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-11.59.35-300x164.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-11.59.35-768x420.png 768w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-11.59.35-280x153.png 280w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-11.59.35-745x407.png 745w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-11.59.35-600x328.png 600w\" width=\"640\" height=\"350\" data-attachment-id=\"6140\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-11-59-35\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-11.59.35.png\" data-orig-size=\"889,486\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how to use similarweb\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-11.59.35-300x164.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-11.59.35.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-11.59.35-4971419-1319314-3019643.png' data-srcset=\"\" \/><\/p>\n<p>Aux fins de cet article, je vais ex\u00e9cuter une analyse sur\u00a0<em>SimilarWeb<\/em>\u00a0et je ferai comme si je construisais un outil d&#039;analyse du trafic rival (tr\u00e8s cr\u00e9atif, je sais).<\/p>\n<p>Apr\u00e8s avoir recherch\u00e9 le site Web, un \u00e9cran contenant toutes les donn\u00e9es dont vous aurez besoin pour voler le trafic de vos concurrents vous sera pr\u00e9sent\u00e9.<\/p>\n<p>Le haut de la page de r\u00e9sultats affiche des informations g\u00e9n\u00e9rales ainsi que:<\/p>\n<ul>\n<li><strong>Classement mondial:<\/strong>\u00a0Ce chiffre indique o\u00f9 se trouve le site Web en termes de trafic. Plus le nombre est bas, plus la plage est grande.<\/li>\n<li><strong>Classification des pays<\/strong>\u00a0- C&#039;est l\u00e0 que le site Web est situ\u00e9 dans le pays o\u00f9 il est le plus utilis\u00e9. Encore une fois, plus le nombre est bas, mieux c&#039;est!<\/li>\n<li><strong>Classification des cat\u00e9gories<\/strong>\u00a0- Indique o\u00f9 se trouve le site Web dans votre cat\u00e9gorie.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-14-04-03-4161623-2585196-3520021' class=\"alignnone wp-image-6141 lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.04.03-4161623-2585196-3520021.png' sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.04.03.png 996w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.04.03-300x168.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.04.03-768x429.png 768w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.04.03-280x157.png 280w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.04.03-745x417.png 745w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.04.03-600x336.png 600w\" width=\"640\" height=\"358\" data-attachment-id=\"6141\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-14-04-03\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.04.03.png\" data-orig-size=\"996,557\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"how to use similarweb\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.04.03-300x168.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.04.03.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.04.03-4161623-2585196-3520021.png' data-srcset=\"\" \/><\/p>\n<p><strong><em>Au fait:<\/em>\u00a0<\/strong>Si un site Web a un rang tr\u00e8s bas (indiqu\u00e9 par un nombre \u00e9lev\u00e9), il ne re\u00e7oit pas beaucoup de trafic et cela ne vaut pas la peine de faire une analyse.<strong>\u00a0<\/strong><\/p>\n<p>En parcourant le haut des r\u00e9sultats, vous verrez \u00abAper\u00e7u du trafic\u00bb qui indique le nombre de visites que le site Web re\u00e7oit et le \u00abtrafic par pays\u00bb.<\/p>\n<p>N&#039;oubliez pas, il est important que vous analysiez des sites Web pertinents pour votre public cible. Assurez-vous que ces sites Web re\u00e7oivent du trafic de leurs pays cibles et re\u00e7oivent un volume de visites suffisamment \u00e9lev\u00e9.<\/p>\n<p>La prochaine section que je voudrais souligner est \u00ables sources de trafic\u00bb. Cela montre le pourcentage de trafic qu&#039;un site Web re\u00e7oit de chaque source.<\/p>\n<p>Il est important de garder ces pourcentages \u00e0 l&#039;esprit. S&#039;il existe une police particuli\u00e8rement faible, cela ne vaut probablement pas la peine d&#039;\u00eatre \u00e9tudi\u00e9, et l&#039;inverse s&#039;applique aux polices qui g\u00e9n\u00e8rent des pourcentages \u00e9lev\u00e9s de trafic.<strong>\u00a0<\/strong><\/p>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-14-11-08-6092789-3278040-8610433' class=\"alignnone wp-image-6142 lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.11.08-6092789-3278040-8610433.png' sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.11.08.png 870w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.11.08-300x114.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.11.08-768x291.png 768w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.11.08-280x106.png 280w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.11.08-745x283.png 745w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.11.08-600x228.png 600w\" width=\"640\" height=\"243\" data-attachment-id=\"6142\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-14-11-08\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.11.08.png\" data-orig-size=\"870,330\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"similar competitors traffic\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.11.08-300x114.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.11.08.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.11.08-6092789-3278040-8610433.png' data-srcset=\"\" \/><\/p>\n<p><strong><em>Au fait:<\/em><\/strong>\u00a0\u00abDirect\u00bb sont les utilisateurs qui visitent un site Web en tapant l&#039;URL dans un navigateur. Il n&#039;y a aucun moyen d&#039;analyser ce trafic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Referencias\"><\/span><span id=\"Referrals\" class=\"ez-toc-section\"><strong>Les r\u00e9f\u00e9rences<\/strong><strong>\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les premi\u00e8res donn\u00e9es extr\u00eamement pr\u00e9cieuses que vous rencontrerez sont des r\u00e9f\u00e9rences.<\/p>\n<p><strong>Au fait:<\/strong>\u00a0Une r\u00e9f\u00e9rence est une visite d&#039;un site Web \u00e0 partir d&#039;une source externe (g\u00e9n\u00e9ralement via un lien).<\/p>\n<p>Ne vous inqui\u00e9tez pas pour le moment des \u00abmeilleurs sites de destination\u00bb. Veuillez vous r\u00e9f\u00e9rer au c\u00f4t\u00e9 gauche des r\u00e9sultats des \u00abmeilleurs sites de r\u00e9f\u00e9rence\u00bb.<\/p>\n<p>Ce sont les 5 meilleurs sites Web qui g\u00e9n\u00e8rent du trafic vers votre concurrent et sont potentiellement incroyablement pr\u00e9cieux pour votre site Web.<\/p>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-14-14-15-8012751-9368098-2961436' class=\"alignnone wp-image-6143 lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.14.15-8012751-9368098-2961436.png' sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.14.15.png 988w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.14.15-300x195.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.14.15-768x500.png 768w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.14.15-280x182.png 280w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.14.15-676x440.png 676w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.14.15-600x390.png 600w\" width=\"640\" height=\"417\" data-attachment-id=\"6143\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-14-14-15\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.14.15.png\" data-orig-size=\"988,643\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"similar competitors referral traffic\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.14.15-300x195.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.14.15.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.14.15-8012751-9368098-2961436.png' data-srcset=\"\" \/><\/p>\n<p>Si votre concurrent re\u00e7oit beaucoup de r\u00e9f\u00e9rences (indiqu\u00e9es en pourcentage), c&#039;est un signe clair qu&#039;il a trouv\u00e9 une place pr\u00e9cieuse dans la congr\u00e9gation de votre public.<\/p>\n<p>Recherchez les meilleurs sites de r\u00e9f\u00e9rence pour vos concurrents. Posez les questions suivantes:<\/p>\n<ul>\n<li>Quel type de site Web est la source de r\u00e9f\u00e9rence? (par exemple, blog, outil, flux, r\u00e9pertoire)<\/li>\n<li>Comment vos concurrents g\u00e9n\u00e8rent-ils du trafic de r\u00e9f\u00e9rence? (par exemple, contenu, cr\u00e9ation de liens, recommandations, commentaires, critiques)<\/li>\n<li>Comment pouvez-vous reproduire et am\u00e9liorer votre strat\u00e9gie?<\/li>\n<\/ul>\n<p>Lorsque vous pouvez r\u00e9pondre \u00e0 ces trois questions, vous pouvez d\u00e9tourner le trafic de r\u00e9f\u00e9rence de cette source.<\/p>\n<p>N&#039;oubliez pas que votre concurrent a probablement consacr\u00e9 des heures d&#039;efforts \u00e0 trouver ces sources de r\u00e9f\u00e9rence. Je viens de le trouver \u00e0 la recherche de\u00a0<em>SimilarWeb<\/em>\u00a0. Utilisez-le \u00e0 votre avantage. Cr\u00e9ez une pr\u00e9sence sur ce site de r\u00e9f\u00e9rence et volez votre trafic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buscar\"><\/span><span id=\"Search\" class=\"ez-toc-section\"><strong>Chercher\u00a0<\/strong><strong>\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le marketing de contenu est un must. La publication continue de contenu de haute qualit\u00e9 vous \u00e9l\u00e8vera naturellement \u00e0 un rang \u00e9lev\u00e9 dans les moteurs de recherche. Cela va g\u00e9n\u00e9rer du trafic gratuit vers votre site Web ...<\/p>\n<p>\u2026 Mais quels termes de recherche (\u00a0<em>mots-cl\u00e9s<\/em>\u00a0AKA) g\u00e9n\u00e8rent le plus de trafic pour leurs concurrents.<\/p>\n<p>Lorsque vous acc\u00e9dez aux statistiques de recherche de SimilarWeb, vous verrez deux ensembles de donn\u00e9es oppos\u00e9s: ORGANIQUE et PAY\u00c9.<\/p>\n<p><strong><em>Au fait:<\/em><\/strong>\u00a0Si vous analysez une marque ou un outil bien connu, les mots cl\u00e9s les plus performants seront votre nom de marque, comme le soulignent les r\u00e9sultats SimilarWeb.<\/p>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-14-26-48-5200394-1409933-9363988' class=\"alignnone wp-image-6144 lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.26.48-5200394-1409933-9363988.png' sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.26.48.png 983w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.26.48-300x195.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.26.48-768x498.png 768w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.26.48-280x182.png 280w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.26.48-678x440.png 678w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.26.48-600x389.png 600w\" width=\"640\" height=\"415\" data-attachment-id=\"6144\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-14-26-48\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.26.48.png\" data-orig-size=\"983,638\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"similarweb competitors search traffic\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.26.48-300x195.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.26.48.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.26.48-5200394-1409933-9363988.png' data-srcset=\"\" \/><\/p>\n<p>Vos concurrents re\u00e7oivent-ils plus pour des produits biologiques ou payants? Parce que?<\/p>\n<p>Si organique est la r\u00e9ponse, regardez ses 5 premiers mots cl\u00e9s. Ce sont les points d&#039;entr\u00e9e les plus r\u00e9ussis pour vos concurrents sur les moteurs de recherche.<\/p>\n<p>Lorsque vous savez ce que recherche votre march\u00e9 cible, vous pouvez produire\u00a0<em>contenu pr\u00e9cieux<\/em>\u00a0de se concentrer sur ces mots cl\u00e9s.<\/p>\n<p>Si vos concurrents vous tuent dans le trafic payant, utilisez ces mots cl\u00e9s pour produire du contenu (identique \u00e0 organique). Et pensez \u00e0 payer pour les m\u00eames mots cl\u00e9s (ou tr\u00e8s similaires). Alternativement, vous pourriez m\u00eame payer pour classer la marque de votre concurrent (de nombreuses entreprises le font!).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social\"><\/span><span id=\"Social\" class=\"ez-toc-section\"><strong>Social<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"\">Le\u00a0<\/span><em><span class=\"\">les plus grands r\u00e9seaux du monde, il<\/span><\/em><span class=\"\">\u00a0Ils sont devenus des champs de bataille f\u00e9rocement comp\u00e9titifs ces derni\u00e8res ann\u00e9es ...<\/span><\/p>\n<p>\u2026 Ainsi, chaque donn\u00e9e et analyse suppl\u00e9mentaire vous donne une autre chance de devancer vos concurrents.<\/p>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-14-41-12-6245166-6012891' class=\"alignnone wp-image-6145 lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.41.12-6245166-6012891.png' sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.41.12.png 957w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.41.12-300x155.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.41.12-768x397.png 768w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.41.12-280x145.png 280w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.41.12-745x385.png 745w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.41.12-600x310.png 600w\" width=\"640\" height=\"331\" data-attachment-id=\"6145\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-14-41-12\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.41.12.png\" data-orig-size=\"957,495\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"similarweb competitors social traffic\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.41.12-300x155.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.41.12.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.41.12-6245166-6012891.png' data-srcset=\"\" \/><\/p>\n<p>analyse:<\/p>\n<ul>\n<li>Vos concurrents \/ grands acteurs de l&#039;industrie re\u00e7oivent-ils du trafic provenant des m\u00eames r\u00e9seaux que vous?<\/li>\n<li>D&#039;o\u00f9 viennent la plupart de vos visiteurs?<\/li>\n<li>Qu&#039;utilisent-ils que vous n&#039;\u00eates pas?<\/li>\n<\/ul>\n<p>En analysant vos donn\u00e9es de concurrence, vous d\u00e9couvrirez quels r\u00e9seaux valent le plus en termes de march\u00e9 cible. C&#039;est \u00e9norme.<\/p>\n<p>Lorsque vous savez quels r\u00e9seaux sociaux fonctionnent le mieux, visitez les profils de vos concurrents. Regardez leurs publications, leur contenu et leurs titres ...<\/p>\n<p>... et essayez de savoir s&#039;ils diffusent des annonces. Vous pouvez facilement le faire dans\u00a0<em>Facebook<\/em>\u00a0en cliquant sur la section &#039;Transparence de la page&#039; de votre page de profil.<\/p>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-14-43-50-5041349-4543092' class=\"alignnone size-full wp-image-6146 lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.43.50-5041349-4543092.png' sizes=\"(max-width: 376px) 100vw, 376px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.43.50.png 376w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.43.50-300x105.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.43.50-280x98.png 280w\" width=\"376\" height=\"131\" data-attachment-id=\"6146\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-14-43-50\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.43.50.png\" data-orig-size=\"376,131\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook page transparency\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.43.50-300x105.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-14.43.50.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-14.43.50-5041349-4543092.png' data-srcset=\"\" \/><\/p>\n<p>S&#039;ils courent\u00a0<em>Annonces Facebook<\/em>\u00a0Et il est clair qu&#039;ils g\u00e9n\u00e8rent beaucoup d&#039;engagement et de trafic, cela en vaut probablement la peine aussi. Vous pouvez m\u00eame utiliser ce site Web comme un \u00abint\u00e9r\u00eat\u00bb dans votre strat\u00e9gie de d\u00e9veloppement d&#039;audience FB.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mostrar-anuncio\"><\/span><span id=\"Display_Advertising\" class=\"ez-toc-section\"><strong>Afficher l&#039;annonce<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous recherchiez des sites qui h\u00e9bergent les publicit\u00e9s graphiques de vos concurrents, vous auriez la chance d&#039;en trouver 1 au cours d&#039;un solide mois de navigation sur le Web.<\/p>\n<p>SimilarWeb le fait en 2 secondes.<\/p>\n<p>Pourquoi est-ce utile?<\/p>\n<p>Ces donn\u00e9es vous indiquent les emplacements les plus performants pour les annonces de vos concurrents, vous pouvez donc y placer vous-m\u00eame des annonces!<\/p>\n<p>Et si cela ne suffisait pas ...<\/p>\n<p>\u2026 Vous pouvez d\u00e9couvrir les r\u00e9seaux publicitaires qu&#039;ils utilisent pour diffuser ces annonces.<\/p>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-15-02-17-2150851-4386320' class=\"alignnone wp-image-6147 lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-15.02.17-2150851-4386320.png' sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.02.17.png 951w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.02.17-300x174.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.02.17-768x446.png 768w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.02.17-280x163.png 280w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.02.17-745x432.png 745w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.02.17-600x348.png 600w\" width=\"640\" height=\"371\" data-attachment-id=\"6147\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-15-02-17\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.02.17.png\" data-orig-size=\"951,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"similarweb competitors display ads traffic\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.02.17-300x174.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.02.17.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-15.02.17-2150851-4386320.png' data-srcset=\"\" \/><\/p>\n<p>Les annonces graphiques ne sont peut-\u00eatre pas la m\u00e9thode la plus populaire pour g\u00e9n\u00e9rer du trafic (en ce moment), mais si cela fonctionne pour votre march\u00e9 cible, qui \u00eates-vous en train de discuter?<\/p>\n<p>Trouvez les sites les plus performants pour vos concurrents au sein du trafic display (principaux \u00e9diteurs), contactez le propri\u00e9taire du site et demandez le prix des annonces graphiques\u2026<\/p>\n<p>... ou acc\u00e9dez directement aux &quot;Meilleurs r\u00e9seaux publicitaires&quot; et diffusez vos annonces par leur interm\u00e9diaire.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Intereses-de-la-audiencia\"><\/span><span id=\"Audience_Interests\" class=\"ez-toc-section\"><strong>Int\u00e9r\u00eats du public<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vous devez d\u00e9j\u00e0 avoir une solide compr\u00e9hension de vos int\u00e9r\u00eats sur le march\u00e9 cible.\u00a0<em>Avatar client<\/em>\u00a0&#8230;<\/p>\n<p>... mais il y a peut-\u00eatre quelque chose que vous avez manqu\u00e9 ou auquel vous n&#039;avez pas pens\u00e9.<\/p>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-15-09-21-3030690-7644895-7951790' class=\"alignnone wp-image-6148 lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-15.09.21-3030690-7644895-7951790.png' sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.09.21.png 959w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.09.21-300x171.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.09.21-768x439.png 768w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.09.21-280x160.png 280w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.09.21-745x426.png 745w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.09.21-600x343.png 600w\" width=\"640\" height=\"366\" data-attachment-id=\"6148\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-15-09-21\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.09.21.png\" data-orig-size=\"959,548\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"similarweb competitors audience insights traffic\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.09.21-300x171.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.09.21.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-15.09.21-3030690-7644895-7951790.png' data-srcset=\"\" \/><\/p>\n<p>Si tel est le cas, les int\u00e9r\u00eats du public SimilarWeb vous fourniront des id\u00e9es pour votre prochain contenu ou campagne de trafic payant.<\/p>\n<p>Vous pouvez utiliser les \u00abth\u00e8mes\u00bb les plus populaires pour mieux cibler votre public et m\u00eame ex\u00e9cuter une analyse SimilarWeb sur les \u00absites Web visit\u00e9s \u00e9galement\u00bb (car ils engagent \u00e9galement votre public cible).<strong>\u00a0<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Competidores-y-sitios-similares\"><\/span><span id=\"Competitors_Similar_Sites\" class=\"ez-toc-section\"><strong>Concurrents et sites similaires<\/strong><strong>\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mon dernier conseil de SimilarWeb se trouve sur les concurrents et les sites similaires.<\/p>\n<p>D\u00e9couvrir lequel de vos concurrents est votre plus grand concurrent vous donnera des donn\u00e9es beaucoup plus pr\u00e9cieuses pour toutes les cat\u00e9gories dans une analyse SimilarWeb.<\/p>\n<p>Cela signifie que vous pouvez revenir sur tous les points que nous venons de mentionner avec tous les concurrents de votre comp\u00e9tition.<\/p>\n<p><img alt='capture d&#039;\u00e9cran-2019-07-30-at-15-13-33-1024x559-4420792-4103951-5792702' class=\"alignnone wp-image-6149 size-large lazy-loaded\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-15.13.33-1024x559-4420792-4103951-5792702.png' sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33-1024x559.png 1024w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33-300x164.png 300w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33-768x419.png 768w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33-280x153.png 280w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33-745x407.png 745w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33-600x328.png 600w, https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33.png 1112w\" width=\"640\" height=\"349\" data-attachment-id=\"6149\" data-permalink=\"https:\/\/www.einsteinmarketer.com\/similarweb-free-tool-marketers\/screen-shot-2019-07-30-at-15-13-33\/\" data-orig-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33.png\" data-orig-size=\"1112,607\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"similarweb competitor analysis traffic\" data-image-description=\"\" data-medium-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33-300x164.png\" data-large-file=\"https:\/\/einsteinmarketer.ams3.digitaloceanspaces.com\/em\/uploads\/2018\/03\/Screen-Shot-2019-07-30-at-15.13.33-1024x559.png\" data-lazy-type=\"image\" data-src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2019-07-30-at-15.13.33-1024x559-4420792-4103951-5792702.png' data-srcset=\"\" \/><\/p>\n<p>Oui, cela peut prendre un peu de temps, mais si vous ajoutez les donn\u00e9es, vos r\u00e9sultats seront beaucoup plus pr\u00e9cieux. Je sugg\u00e8re de passer par tous ces concurrents et de chercher les meilleurs frappeurs de votre industrie.<\/p>\n<p>Vous aurez des tonnes de strat\u00e9gies et tactiques diff\u00e9rentes lorsque vous aurez termin\u00e9.<\/p>\n<p>Cette section transforme efficacement une analyse en 10 autres. Et c&#039;est particuli\u00e8rement utile si vous ne savez pas qui ou o\u00f9 sont vos concurrents.<\/p>\n<p><strong><em>Au fait<\/em><\/strong>\u00a0: si vous manquez d\u2019id\u00e9es, vous pouvez utiliser<a href=\"http:\/\/similarsites.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>\u00a0Sites similaires<\/em><\/a>\u00a0(un site Web cr\u00e9\u00e9 par SimilarWeb) pour vous aider \u00e0 d\u00e9couvrir plus de concurrents dans votre espace.<\/p>","protected":false},"excerpt":{"rendered":"<p>SimilarWeb dit : \u00ab Nous sommes la mesure du monde num\u00e9rique \u00bb. Son outil d&#039;analyse de sites Web mesure les scores de trafic et les sources de plus de 80 millions de sites Web,\u2026<\/p>","protected":false},"author":1,"featured_media":67485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[692,393],"tags":[],"class_list":["post-67473","post","type-post","status-publish","format-standard","has-post-thumbnail","category-herramientas","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 es SimilarWeb? - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"SimilarWeb dice:\u00a0&#039;Somos la medida del mundo digital&#039;. Su herramienta de an\u00e1lisis de sitios web mide los puntajes de tr\u00e1fico y las fuentes de m\u00e1s de 80\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/what-is-similarweb\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es SimilarWeb?\" \/>\n<meta property=\"og:description\" content=\"SimilarWeb dice:\u00a0&#039;Somos la medida del mundo digital&#039;. 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