{"id":67314,"date":"2022-09-20T02:29:09","date_gmt":"2022-09-20T00:29:09","guid":{"rendered":"http:\/\/rmarketingdigital.com\/?p=67314"},"modified":"2019-12-04T10:14:52","modified_gmt":"2019-12-04T13:14:52","slug":"guerilla-marketing","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/","title":{"rendered":"Marketing de gu\u00e9rilla: jusqu&#039;\u00e0 la conversion toujours!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#%C2%BFQue-es-el-marketing-de-guerrilla\" >Qu&#039;est-ce que la gu\u00e9rilla marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#Tipos-de-marketing-de-guerrilla\" >Types de gu\u00e9rilla marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#Ejemplos-de-marketing-de-guerrilla-para-inspirar-su-marca\" >Exemples de gu\u00e9rilla marketing pour inspirer votre marque<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#Frontline\" >Frontline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#Unicef\" >Unicef<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#GoldenToe\" >GoldenToe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#Guerrillas-en-la-naturaleza\" >Des gu\u00e9rilleros \u00e0 l&#039;\u00e9tat sauvage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#Marketing-de-guerrillas-en-redes-sociales\" >Marketing des gu\u00e9rillas dans les r\u00e9seaux sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#Podemos-mejorar-tu-presencia-online\" >Nous pouvons am\u00e9liorer votre pr\u00e9sence en ligne<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/#%C2%BFTe-ayudamos-con-tu-estrategia-de-marketing-digital\" >Pouvons-nous vous aider dans votre strat\u00e9gie de marketing digital?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n<p class=\"wp-block-paragraph\">Le mot \u00abgu\u00e9rilla\u00bb semble tr\u00e8s intense. Il \u00e9voque des images de r\u00e9bellion et de conflit. Mettons-le \u00e0 c\u00f4t\u00e9 du mot &quot;marketing&quot;, et cela fait que beaucoup de gens demandent &quot;Eh?&quot;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La gu\u00e9rilla marketing n&#039;est pas une forme de communication combative. Apr\u00e8s tout, cela serait tr\u00e8s dommageable, ce qui viole la m\u00e9thodologie d&#039;entr\u00e9e. En fait, il s&#039;agit en fait d&#039;une forme tr\u00e8s peu conventionnelle de marketing entrant, car elle cr\u00e9e une notori\u00e9t\u00e9 de la marque aupr\u00e8s d&#039;un large public, sans les interrompre.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cependant, parce qu&#039;il est si peu conventionnel, ce n&#039;est pas le concept le plus facile \u00e0 expliquer. La gu\u00e9rilla marketing est souvent mieux comprise lorsqu&#039;elle est vue.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nous commencerons par quelques concepts de base sur son origine et son fonctionnement, suivis d&#039;un examen de la mani\u00e8re dont il a \u00e9t\u00e9 men\u00e9 \u00e0 bien.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" class=\"wp-image-67319\" src=\"http:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png\" alt=\"\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo.png 940w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo-300x251.png 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo-768x644.png 768w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/marketing-de-guerrila-ejemplo-14x12.png 14w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-el-marketing-de-guerrilla\"><\/span>Qu&#039;est-ce que la gu\u00e9rilla marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Racines de la guerre<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lorsque nous entendons le terme \u00abgu\u00e9rilla marketing\u00bb, il est difficile de ne pas penser \u00e0 la <strong>gu\u00e9rilla<\/strong>Ce qui est logique, car c&#039;est l\u00e0 que ce style de marketing tire son nom. Dans le contexte de la guerre, les tactiques de gu\u00e9rilla d\u00e9pendent largement <strong>\u00e9l\u00e9ment surprise<\/strong>. Pensons: &quot;Embuscades, sabotages, raids&quot;.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Mais comment cela se traduit-il dans notre travail quotidien? En marketing, les techniques de gu\u00e9rilla jouent principalement avec l&#039;\u00e9l\u00e9ment de surprise. Il est propos\u00e9 de cr\u00e9er<strong> campagnes tr\u00e8s peu conventionnelles<\/strong> qu&#039;ils attrapent des gens de fa\u00e7on inattendue au cours de leurs routines quotidiennes. Nous allons voir quelques exemples ci-dessous.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Le terme lui-m\u00eame a \u00e9t\u00e9 cr\u00e9\u00e9 au d\u00e9but des ann\u00e9es 1980 par le regrett\u00e9 \u00e9crivain des affaires Jay Conrad Levinson, qui a \u00e9crit plusieurs livres sur les tactiques de gu\u00e9rilla dans divers domaines professionnels. Bien s\u00fbr, \u00e0 l&#039;\u00e9poque, le marketing en g\u00e9n\u00e9ral semblait tr\u00e8s diff\u00e9rent, et bien que le marketing de gu\u00e9rilla soit encore utilis\u00e9 aujourd&#039;hui, <strong>le paysage num\u00e9rique en constante \u00e9volution change ce qu&#039;il semble<\/strong>. &gt;&gt;&gt;<a href=\"http:\/\/rmarketingdigital.com\/fr\/publicidad-redes-sociales-facebook-instagram\/\">Voir Publicit\u00e9 sur les r\u00e9seaux sociaux<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>\u00c9conomique<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ce que les sp\u00e9cialistes du marketing \/ sp\u00e9cialistes du marketing appr\u00e9cient vraiment du marketing de gu\u00e9rilla, c&#039;est leur <strong>bas co\u00fbt<\/strong>. Le v\u00e9ritable investissement ici est cr\u00e9atif et intellectuel; cependant, <strong>sa mise en \u0153uvre ne doit pas \u00eatre co\u00fbteuse.<\/strong> C&#039;est un investissement de temps, mais pas d&#039;argent en soi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">D&#039;une certaine fa\u00e7on, <strong>le marketing de gu\u00e9rilla fonctionne en r\u00e9utilisant l&#039;environnement actuel de votre public<\/strong>. R\u00e9fl\u00e9chissez et d\u00e9couvrez quels segments peuvent \u00eatre r\u00e9utilis\u00e9s pour inclure votre marque.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos-de-marketing-de-guerrilla\"><\/span>Types de gu\u00e9rilla marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Aussi sp\u00e9cial que cela puisse para\u00eetre, il existe en fait quelques sous-cat\u00e9gories de marketing de gu\u00e9rilla:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Marketing de gu\u00e9rilla en plein air.<\/strong> Ajoutez quelque chose aux environnements urbains pr\u00e9existants, comme mettre quelque chose de amovible sur une statue ou mettre des \u0153uvres d&#039;art temporaires sur les trottoirs et les rues.<\/li>\r\n<li><strong>Marketing de gu\u00e9rilla interne. <\/strong> Semblable au marketing de gu\u00e9rilla en plein air, il n&#039;a lieu que dans des endroits ferm\u00e9s comme les gares, les magasins et les b\u00e2timents du campus universitaire.<\/li>\r\n<li><strong>Guerrilla Marketing Ambush Event. <\/strong> Profiter du public d&#039;un \u00e9v\u00e9nement en cours, tel qu&#039;un concert ou un jeu de sport, pour promouvoir un produit ou un service de mani\u00e8re remarquable, g\u00e9n\u00e9ralement <em>sans la permission des sponsors de l&#039;\u00e9v\u00e9nement<\/em>.<\/li>\r\n<li><strong>Marketing de gu\u00e9rilla exp\u00e9rientiel.<\/strong> Tout cela, mais ex\u00e9cut\u00e9 d&#039;une mani\u00e8re qui oblige le public \u00e0 interagir avec la marque.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nous savons que, sans contexte, toute l&#039;id\u00e9e de gu\u00e9rilla marketing peut \u00eatre un peu d\u00e9routante, alors voyons comment elle a \u00e9t\u00e9 mise en \u0153uvre par d&#039;autres marques.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ejemplos-de-marketing-de-guerrilla-para-inspirar-su-marca\"><\/span>Exemples de gu\u00e9rilla marketing pour inspirer votre marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>G\u00e9n\u00e9rosit\u00e9<\/em><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"453\" class=\"wp-image-67315 aligncenter\" src=\"http:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02.jpg\" alt=\"gu\u00e9rilla marketing\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02.jpg 450w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-298x300.jpg 298w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-150x150.jpg 150w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-100x100.jpg 100w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-140x140.jpg 140w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-12x12.jpg 12w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/bounty02-120x120.jpg 120w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La marque de serviettes en papier Bounty. En installant un &quot;fouillis&quot; grandeur nature dans les rues de New York, il a trouv\u00e9 un moyen unique de faire la publicit\u00e9 de son produit et de la solution qu&#039;il propose, <strong>avec un minimum de mots.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nous pouvons nous demander: &quot;Une annonce publicitaire concise ne pourrait-elle pas accomplir la m\u00eame chose?&quot; Eh bien non. <strong>Culturellement, nous commen\u00e7ons \u00e0 opter pour toutes les fa\u00e7ons possibles d&#039;\u00e9radiquer les publicit\u00e9s de nos vies<\/strong>. Contrairement \u00e0 une annonce, cette campagne n&#039;est pas si simple \u00e0 ignorer. Apr\u00e8s tout, s&#039;il tombait sur une pagaie fondue de la taille de son matelas sur le chemin du travail, s&#039;arr\u00eaterait-il et regarderait-il? Bien s\u00fbr que nous le ferions.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La grande conclusion: identifiez le plus gros probl\u00e8me r\u00e9solu par votre produit ou service. Trouvez ensuite un moyen non conventionnel de transmettre cela au public, de pr\u00e9f\u00e9rence sans paroles.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La grande conclusion: pensez aux choses que votre public peut traverser chaque jour et faites en sorte que ces choses fassent quelque chose d&#039;inattendu et d&#039;interactif.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frontline\"><\/span><em>Frontline<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L&#039;image seule, d\u00e9j\u00e0 en elle-m\u00eame, est irritante. En effet, Frontline, les fabricants de produits de pr\u00e9vention contre les puces et les tiques pour chiens, ont pu remplir tout le sol de ce grand espace public avec cette image. La marque savait que de nombreuses personnes traversent chaque jour cet espace et qu&#039;un bon nombre de personnes le verraient \u00e9galement depuis les \u00e9tages sup\u00e9rieurs du b\u00e2timent, cr\u00e9ant l&#039;illusion de chiens et d&#039;insectes. Il est difficile de le manquer et de ne pas regarder deux fois.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Encore une fois, cette campagne est diff\u00e9rente du marketing traditionnel, car il ne s&#039;agit pas de mettre un seul message quelque part qui risque d&#039;\u00eatre ignor\u00e9. Il cr\u00e9e une forme d&#039;interaction humaine accidentelle qui rappelle au spectateur ce que fait le produit. Cela g\u00e9n\u00e8re un lien.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La grande conclusion: d\u00e9couvrez comment les gens pourraient interagir involontairement avec vos messages marketing. Bien que votre produit ou service ne puisse pas r\u00e9soudre le probl\u00e8me, par exemple, de l&#039;\u00e9limination des insectes, il existe des moyens de faire participer les gens \u00e0 la campagne.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"468\" class=\"wp-image-67316 aligncenter\" src=\"http:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/ad-mall-frontline.jpg\" alt=\"\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/ad-mall-frontline.jpg 600w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/ad-mall-frontline-300x234.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/ad-mall-frontline-15x12.jpg 15w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unicef\"><\/span><em>Unicef<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<div><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TtOQda0aKIc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">C&#039;est pourquoi cette campagne de marketing de gu\u00e9rilla men\u00e9e par l&#039;organisation humanitaire UNICEF a trouv\u00e9 un \u00e9cho. Il a pos\u00e9 la question: &quot;Et si ces bouteilles d&#039;eau o\u00f9 vous gaspillez de l&#039;argent se remplissent d&#039;eau sale?&quot; C&#039;\u00e9tait une mani\u00e8re de rappeler aux masses privil\u00e9gi\u00e9es que dans trop de r\u00e9gions du monde, des populations enti\u00e8res n&#039;ont pas acc\u00e8s \u00e0 l&#039;eau potable.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ainsi, au lieu de d\u00e9penser frivolement cet argent pour l&#039;eau en bouteille, l&#039;UNICEF a sugg\u00e9r\u00e9 de le consacrer aux efforts pour apporter de l&#039;eau propre dans ces zones. Il l&#039;a fait en cr\u00e9ant des distributeurs automatiques de fortune qui vendaient de l&#039;eau sale en bouteille, chaque bouton \u00e9tiquet\u00e9 comme une maladie caus\u00e9e par un manque d&#039;eau potable.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La grande conclusion: la gu\u00e9rilla marketing travaille \u00e9galement dans le secteur \u00e0 but non lucratif. Et bien que les images effrayantes et tristes soient souvent un moyen choquant de communiquer votre mission, il existe un moyen de la transmettre en cr\u00e9ant quelque chose de moins direct et interactif pour le public.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GoldenToe\"><\/span><em>GoldenToe<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"314\" class=\"wp-image-67318 aligncenter\" src=\"http:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/guerrilla-marketing-company-new-york-city.jpg\" alt=\"\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/guerrilla-marketing-company-new-york-city.jpg 667w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/guerrilla-marketing-company-new-york-city-300x141.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/12\/guerrilla-marketing-company-new-york-city-18x8.jpg 18w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">C&#039;est si simple, en th\u00e9orie, que cela ressemble \u00e0 de la fiction. Mais lorsque la marque GoldToe avait besoin d&#039;un moyen de provoquer et de promouvoir le lancement de ses nouveaux sous-v\u00eatements, c&#039;est exactement ce qu&#039;elle a fait: elle a plac\u00e9 ces nouveaux v\u00eatements avec d\u00e9sinvolture sur des statues \/ monuments \u00e0 travers New York. J&#039;esp\u00e8re que ces boxeurs de la taille d&#039;un taureau ont \u00e9t\u00e9 fabriqu\u00e9s \u00e0 partir de tissus restants, ce qui permet \u00e0 cette campagne d&#039;\u00eatre encore plus \u00e9conomique.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La grande conclusion: n&#039;y pensez pas trop. Parfois, ce qui semble \u00eatre l&#039;id\u00e9e la plus stupide peut \u00eatre la meilleure.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guerrillas-en-la-naturaleza\"><\/span>Des gu\u00e9rilleros \u00e0 l&#039;\u00e9tat sauvage<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cela commence-t-il \u00e0 avoir un peu plus de sens?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Lorsque nous avons d\u00e9cid\u00e9 d&#039;\u00e9crire ce billet, nous avons \u00e9t\u00e9 d\u00e9\u00e7us d&#039;un seul \u00e9l\u00e9ment: nous n&#039;avons trouv\u00e9 pratiquement aucun exemple B2B. Cela ne signifie pas qu&#039;il est impossible dans ce secteur. Cela n\u00e9cessite juste une cr\u00e9ativit\u00e9 suppl\u00e9mentaire.<\/p>\r\n\r\n\r\n\r\n<h2 data-fontsize=\"18\" data-lineheight=\"27\"><span class=\"ez-toc-section\" id=\"Marketing-de-guerrillas-en-redes-sociales\"><\/span>Marketing des gu\u00e9rillas dans les r\u00e9seaux sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p class=\"wp-block-paragraph\">La voie<em>\u00a0num\u00e9rique\u00a0<\/em>C&#039;est la plate-forme id\u00e9ale pour mener des actions de Guerrilla Marketing:<\/p>\r\n<ul>\r\n<li>Connexion entre hors ligne et num\u00e9rique<\/li>\r\n<li>P\u00e9n\u00e9tration large et croissante d&#039;Internet et des r\u00e9seaux sociaux<\/li>\r\n<li>Possibilit\u00e9 de segmenter et d&#039;atteindre un public qualifi\u00e9<\/li>\r\n<li>Possibilit\u00e9 d&#039;interaction avec le public<\/li>\r\n<li>Communication \u00e0 faible co\u00fbt et en tout cas plus \u00e9conomique<\/li>\r\n<li>Grand potentiel pour que les stocks deviennent viraux<\/li>\r\n<li>Mesure des r\u00e9sultats avec pr\u00e9cision et imm\u00e9diatet\u00e9<\/li>\r\n<\/ul>\r\n<p>J&#039;esp\u00e8re que vous pourrez vous inspirer de ces exemples, surtout si vous faites la promotion d&#039;une petite marque. N&#039;oubliez pas: attrapez les gens o\u00f9 ils sont et ins\u00e9rez votre marque l\u00e0-bas. N&#039;interrompez pas, mais invitez-les \u00e0 participer.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\n\t\t<div id=\"fws_6aaad504c3ab6\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6aaad504c71ca\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-gradient-text\" data-direction=\"diagonal\" data-color=\"extra-color-gradient-1\" style=\"\"><h2><span class=\"ez-toc-section\" id=\"Podemos-mejorar-tu-presencia-online\"><\/span>Nous pouvons am\u00e9liorer votre pr\u00e9sence en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6aaad504c7f2b\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: 60px; padding-bottom: 0px; --row-bg-color: #f2f2f2;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f2f2f2; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:80px;\"  data-height=\"80\" data-front=\"\" data-style=\"curve\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 0 c 0 0 200 50 500 50 s 500 -50 500 -50 v 101 h -1000 v -100 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\" color: #ffffff;\" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\" data-cfc=\"true\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" style=\"transform:  translateY(-50%);\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6aaad504c8765\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  translate_y_-50pct\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div style=\" color: #ffffff;margin-top: 15px; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column centered-text has-animation padding-5-percent\" data-cfc=\"true\" data-using-bg=\"true\" data-shadow=\"x_large_depth\" data-border-radius=\"20px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ff1053\" data-bg-opacity=\"1\" data-animation=\"flip-in-vertical\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ff1053;\"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div><h3 style=\"text-align: center;font-family:Nunito;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" ><span class=\"ez-toc-section\" id=\"%C2%BFTe-ayudamos-con-tu-estrategia-de-marketing-digital\"><\/span><a href=\"https:\/\/m.me\/rmarketingdigital\">Pouvons-nous vous aider dans votre strat\u00e9gie de marketing digital?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><a class=\"nectar-button large see-through-2\"  role=\"button\" style=\"margin-top: 30px; margin-bottom: 1px; border-color: #ffffff; color: #ffffff;\" target=\"_blank\" href=\"https:\/\/m.me\/rmarketingdigital\" data-color-override=\"#ffffff\"  data-hover-color-override=\"#ffffff\" data-hover-text-color-override=\"#000000\"><span>Demander un devis<\/span><\/a><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La palabra \u00abguerrilla\u00bb, parece muy intensa. Evoca im\u00e1genes de rebeli\u00f3n y conflicto. Pongamoslo al lado de la palabra \u00abmarketing\u00bb, y hace que mucha gente pregunte: \u00ab\u00bfEh?\u00bb El marketing de guerrilla&#8230;<\/p>","protected":false},"author":1,"featured_media":67319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[767],"tags":[],"class_list":["post-67314","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing de Guerrilla: Hasta la conversi\u00f3n siempre! - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"La palabra &quot;guerrilla&quot;, parece muy intensa. Evoca im\u00e1genes de rebeli\u00f3n y conflicto. 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Il \u00e9voque des images de r\u00e9bellion et de conflit. Mettons-le \u00e0 c\u00f4t\u00e9 du mot &quot;marketing&quot;, et cela fait beaucoup de gens","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/guerilla-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing de Guerrilla: Hasta la conversi\u00f3n siempre!","og_description":"La palabra \"guerrilla\", parece muy intensa. Evoca im\u00e1genes de rebeli\u00f3n y conflicto. 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