{"id":67217,"date":"2022-10-07T01:35:56","date_gmt":"2022-10-06T23:35:56","guid":{"rendered":"http:\/\/rmarketingdigital.com\/?p=67217"},"modified":"2020-11-19T17:05:11","modified_gmt":"2020-11-19T20:05:11","slug":"como-seleccionar-palabras-clave","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/seo\/como-seleccionar-palabras-clave\/","title":{"rendered":"Comment faire une bonne s\u00e9lection de mots cl\u00e9s pour votre site Web?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/como-seleccionar-palabras-clave\/#4-pasos-simples-para-elegir-palabras-clave-efectivas\" >4 \u00e9tapes simples pour choisir des mots cl\u00e9s efficaces<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/como-seleccionar-palabras-clave\/#Examine-su-sitio-web-como-posible-cliente\" >Examinez votre site Web en tant que client potentiel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/como-seleccionar-palabras-clave\/#Comprender-la-palabra-clave-de-cola-larga\" >Comprendre le mot-cl\u00e9 longue tra\u00eene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/como-seleccionar-palabras-clave\/#casoSEO\" >#caseSEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/como-seleccionar-palabras-clave\/#Utilice-Moz-Keyword-Explorer-y-Google-Search-Console\" >Utilisez Moz Keyword Explorer et Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/como-seleccionar-palabras-clave\/#Observe-su-clasificacion-SERP-actual\" >Regardez votre classement SERP actuel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/como-seleccionar-palabras-clave\/#Podemos-mejorar-tu-presencia-online\" >Nous pouvons am\u00e9liorer votre pr\u00e9sence en ligne<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/fr\/seo\/como-seleccionar-palabras-clave\/#%C2%BFTe-ayudamos-a-posicionarte-organicamente-en-Google\" >Pouvons-nous vous aider \u00e0 vous positionner de mani\u00e8re organique dans Google?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span class=\"goog-text-highlight\">Nous voulons tous g\u00e9n\u00e9rer plus de trafic vers notre site Web, et bien qu&#039;il existe de nombreuses fa\u00e7ons d&#039;y parvenir, vous devez prioriser les mots cl\u00e9s.\u00a0<\/span>En tant que pierre angulaire de l&#039;optimisation des moteurs de recherche, il est essentiel que vous utilisiez les mots-cl\u00e9s les plus efficaces sur votre site et qui se connectent au bon public pour votre entreprise.<\/p>\n<p>Ce processus de recherche de mots cl\u00e9s peut \u00eatre compliqu\u00e9, mais lorsqu&#039;il est bien fait, il peut avoir un impact exceptionnel sur vos efforts de marketing entrant.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-pasos-simples-para-elegir-palabras-clave-efectivas\"><\/span>4 \u00e9tapes simples pour choisir des mots cl\u00e9s efficaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Examine-su-sitio-web-como-posible-cliente\"><\/span><strong>Examinez votre site Web en tant que client potentiel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cela peut sembler une \u00e9tape \u00e9vidente, mais elle peut \u00eatre n\u00e9glig\u00e9e. Lorsque vous formulez des mots-cl\u00e9s, assurez-vous de choisir avec soin des termes et des expressions qui correspondent \u00e9troitement \u00e0 votre entreprise, tels que le jargon courant du secteur ou les questions que vos prospects vous posent. Ce dernier aspect est d&#039;autant plus important que de plus en plus d&#039;internautes utilisent la technologie de la synth\u00e8se vocale dans leurs assistants vocaux (par exemple Amazon Echo, Google Home, etc.) et leurs appareils mobiles, ce qui conduit \u00e0 une terminologie de recherche plus proche du naturel.<\/p>\n<p>Essayez de penser aux fa\u00e7ons dont un client potentiel rechercherait votre produit ou service, en gardant \u00e0 l&#039;esprit que les termes et expressions li\u00e9s \u00e0 l&#039;industrie seront principalement ce que vos clients potentiels recherchent. Le ciblage de ces mots-cl\u00e9s li\u00e9s \u00e0 l&#039;industrie aidera votre contenu \u00e0 se classer pour ces mots-cl\u00e9s importants.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comprender-la-palabra-clave-de-cola-larga\"><\/span><strong>Comprendre le mot-cl\u00e9 longue tra\u00eene<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lorsque vous commencez votre recherche, il est important que vous compreniez que <strong>Les mots cl\u00e9s larges et populaires sont extr\u00eamement difficiles \u00e0 classer pour<\/strong> et ils ne devraient pas \u00eatre une priorit\u00e9 \u00e9lev\u00e9e. le <span style=\"text-decoration: underline;\">p<\/span><span style=\"text-decoration: underline;\">Le mot-cl\u00e9 long-tail est l&#039;alternative logique<\/span>, combinaison de trois mots ou phrases ou plus - cependant, cela fonctionnera beaucoup mieux car il refl\u00e8te la fa\u00e7on dont les gens recherchent aujourd&#039;hui (c&#039;est-\u00e0-dire, \u00abmoulage par injection\u00bb par rapport aux \u00abavantages scientifiques du moulage par injection\u00bb).<\/p>\n<p>Exemple:<\/p>\n<ul>\n<li>\u00ab<em>Atelier m\u00e9canique<\/em>\u00bb(Mot large non sp\u00e9cifique avec beaucoup de concurrence, mais avec un volume de recherche \u00e9lev\u00e9)<\/li>\n<li>\u00ab<em>Ateliers m\u00e9caniques Peugeot \u00e0 Buenos Aires<\/em>\u00ab(Facile \u00e0 positionner car il y a peu de concurrence, cependant le nombre de recherches est inf\u00e9rieur \u00e0 celui de l&#039;exemple pr\u00e9c\u00e9dent)<\/li>\n<\/ul>\n<p>Les mots-cl\u00e9s \u00e0 longue tra\u00eene vous aident \u00e0 mieux sp\u00e9cifier les termes de recherche sp\u00e9cifiques de votre site Web et \u00e0 attirer un trafic pertinent avec une plus grande chance de conversion. Ne vous laissez pas d\u00e9courager par un volume de recherche plus faible avec des mots-cl\u00e9s \u00e0 longue tra\u00eene, car ils sont beaucoup plus efficaces et proviennent souvent de prospects plus attrayants. En outre, les identifiants g\u00e9ographiques sont utiles pour former des mots-cl\u00e9s \u00e0 longue tra\u00eene, car ils n&#039;attirent que les moteurs de recherche \u00e0 la recherche d&#039;un produit ou d&#039;un service dans un emplacement sp\u00e9cifique.<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"casoSEO\"><\/span><a href=\"http:\/\/rmarketingdigital.com\/fr\/caso-seo-centro-medico\/\">#caseSEO<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><a href=\"http:\/\/rmarketingdigital.com\/fr\/caso-seo-centro-medico\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67191 size-medium\" src=\"http:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/10\/73-de-clicks-en-5-meses-300x251.jpg\" alt=\"seo buenos aires\" width=\"300\" height=\"251\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/10\/73-de-clicks-en-5-meses-300x251.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/10\/73-de-clicks-en-5-meses-768x644.jpg 768w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/10\/73-de-clicks-en-5-meses-14x12.jpg 14w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2019\/10\/73-de-clicks-en-5-meses.jpg 940w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/h3>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Utilice-Moz-Keyword-Explorer-y-Google-Search-Console\"><\/span><strong>Utilisez Moz Keyword Explorer et Google Search Console<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bien qu&#039;il existe plusieurs fa\u00e7ons de v\u00e9rifier le classement des diff\u00e9rents mots-cl\u00e9s, <a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Explorateur de mots-cl\u00e9s Moz\u00a0<\/a>et Google Search Console sont deux des outils les plus utiles et les plus efficaces que vous pouvez utiliser pour effectuer des recherches par mots-cl\u00e9s. Si vous n&#039;avez pas de compte Google Webmaster, l&#039;enregistrement de votre site est facile et vous pouvez le faire. <a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en&amp;pli=1\" target=\"_blank\" rel=\"noopener noreferrer\">ici m\u00eame\u00a0<\/a>.<\/p>\n<p>Une fois connect\u00e9, vous pouvez acc\u00e9der \u00e0 la section des mots-cl\u00e9s dans Google Search Console en acc\u00e9dant \u00e0 <strong>Acquisition &gt;&gt; Search Console &gt;&gt; Requ\u00eates\u00a0<\/strong>. Cela vous montrera une liste de mots-cl\u00e9s et d&#039;expressions pour lesquels votre site attire d\u00e9j\u00e0 du trafic de recherche, et m\u00eame si certains seront des r\u00e9sultats crypt\u00e9s, cela devrait vous donner une bonne id\u00e9e de vos mots-cl\u00e9s les plus performants.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Observe-su-clasificacion-SERP-actual\"><\/span><strong>Regardez votre classement SERP actuel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Une fois que vous avez d\u00e9cid\u00e9 quels mots-cl\u00e9s utiliser, il est important de rechercher votre classement SERP actuel pour ces mots-cl\u00e9s. L&#039;explorateur de mots cl\u00e9s de Moz peut \u00e9galement \u00eatre utilis\u00e9 pour cela, vous permettant d&#039;utiliser 10 requ\u00eates de recherche gratuites par mois. En regardant les mots-cl\u00e9s que vous souhaitez examiner, vous pouvez voir quels sont les 10 premiers r\u00e9sultats de recherche organique, ainsi que leur autorit\u00e9 de page, autorit\u00e9 de domaine, liens de page, etc.<\/p>\n<p>Si vous \u00eates d\u00e9j\u00e0 class\u00e9 pour certains De mani\u00e8re g\u00e9n\u00e9rale, il sera plus facile d&#039;am\u00e9liorer votre classement SERP en cr\u00e9ant un contenu de qualit\u00e9. Si vous cherchez \u00e0 vous am\u00e9liorer, vous devez vous concentrer sur la cr\u00e9ation de contenu de haute qualit\u00e9 autour de ce mot-cl\u00e9 et de ses sujets connexes, ainsi que sur l&#039;obtention de plus de liens. L&#039;utilisation de cet outil en ligne gratuit vous aidera \u00e0 identifier rapidement les mots cl\u00e9s \u00e0 cibler en premier.<\/p>\n<p>La recherche de mots cl\u00e9s peut \u00eatre tr\u00e8s enrichissante lorsqu&#039;elle est bien faite. Le temps n\u00e9cessaire pour \u00eatre le plus efficace varie et d\u00e9pend fortement de la taille de votre entreprise.<\/p>\n\n\t\t<div id=\"fws_6ab9e69f2153f\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6ab9e69f25c51\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"nectar-gradient-text\" data-direction=\"diagonal\" data-color=\"extra-color-gradient-1\" style=\"\"><h2><span class=\"ez-toc-section\" id=\"Podemos-mejorar-tu-presencia-online\"><\/span>Nous pouvons am\u00e9liorer votre pr\u00e9sence en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6ab9e69f2685c\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: 60px; padding-bottom: 0px; --row-bg-color: #f2f2f2;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f2f2f2; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:80px;\"  data-height=\"80\" data-front=\"\" data-style=\"curve\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 0 c 0 0 200 50 500 50 s 500 -50 500 -50 v 101 h -1000 v -100 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\" color: #ffffff;\" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\" data-cfc=\"true\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" style=\"transform:  translateY(-50%);\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6ab9e69f2707e\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  translate_y_-50pct\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div style=\" color: #ffffff;margin-top: 15px; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column centered-text has-animation padding-5-percent\" data-cfc=\"true\" data-using-bg=\"true\" data-shadow=\"x_large_depth\" data-border-radius=\"20px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ff1053\" data-bg-opacity=\"1\" data-animation=\"flip-in-vertical\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ff1053;\"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div><h3 style=\"text-align: center;font-family:Nunito;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" ><span class=\"ez-toc-section\" id=\"%C2%BFTe-ayudamos-a-posicionarte-organicamente-en-Google\"><\/span><a href=\"https:\/\/m.me\/rmarketingdigital\">Pouvons-nous vous aider \u00e0 vous positionner de mani\u00e8re organique dans Google?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><a class=\"nectar-button large see-through-2\"  role=\"button\" style=\"margin-top: 30px; margin-bottom: 1px; border-color: #ffffff; color: #ffffff;\" target=\"_blank\" href=\"https:\/\/m.me\/rmarketingdigital\" data-color-override=\"#ffffff\"  data-hover-color-override=\"#ffffff\" data-hover-text-color-override=\"#000000\"><span>Demander un devis<\/span><\/a><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 15px;\" class=\"divider\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Todos queremos atraer m\u00e1s tr\u00e1fico a nuestro sitio web, y aunque hay muchas formas de lograrlo, una cosa que debe priorizar son las palabras clave.\u00a0Como piedra angular de la optimizaci\u00f3n&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[393],"tags":[],"class_list":["post-67217","post","type-post","status-publish","format-standard","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo hacer una buena selecci\u00f3n de palabras clave para tu web? - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Todos queremos atraer m\u00e1s tr\u00e1fico a nuestro sitio web, y aunque hay muchas formas de lograrlo, una cosa que debe priorizar son las palabras clave.\u00a0Como\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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