{"id":66590,"date":"2022-07-31T16:00:07","date_gmt":"2022-07-31T14:00:07","guid":{"rendered":"http:\/\/rmarketingdigital.com\/?p=66590"},"modified":"2020-09-17T09:43:41","modified_gmt":"2020-09-17T12:43:41","slug":"que-es-una-landing-page","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/uncategorized\/que-es-una-landing-page\/","title":{"rendered":"Qu&#039;est-ce qu&#039;une page de destination?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/descubri-los-mejores-directorios-web-para-negocios-e-inmobiliarias-en-argentina\/#Lomas-Cerca-de-Mi-Tu-Guia-para-Negocios-en-Lomas-de-Zamora\" >Lomas Cerca de M\u00ed: Tu Gu\u00eda para Negocios en Lomas de Zamora<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/descubri-los-mejores-directorios-web-para-negocios-e-inmobiliarias-en-argentina\/#%C2%BFQue-hace-especial-a-Lomas-Cerca-de-Mi\" >\u00bfQu\u00e9 hace especial a Lomas Cerca de M\u00ed?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/descubri-los-mejores-directorios-web-para-negocios-e-inmobiliarias-en-argentina\/#Inmobiliaria-Online-El-Directorio-Definitivo-para-Inmobiliarias-en-Argentina\" >Inmobiliaria Online: El Directorio Definitivo para Inmobiliarias en Argentina<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/descubri-los-mejores-directorios-web-para-negocios-e-inmobiliarias-en-argentina\/#%C2%BFPor-que-elegir-Inmobiliaria-Online\" >\u00bfPor qu\u00e9 elegir Inmobiliaria Online?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/descubri-los-mejores-directorios-web-para-negocios-e-inmobiliarias-en-argentina\/#La-Importancia-de-los-Directorios-Web-en-la-Era-Digital\" >La Importancia de los Directorios Web en la Era Digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/descubri-los-mejores-directorios-web-para-negocios-e-inmobiliarias-en-argentina\/#Como-Sacar-el-Maximo-Provecho-de-Estos-Directorios\" >C\u00f3mo Sacar el M\u00e1ximo Provecho de Estos Directorios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/descubri-los-mejores-directorios-web-para-negocios-e-inmobiliarias-en-argentina\/#Conclusion-Tu-Proximo-Servicio-Esta-a-un-Clic-de-Distancia\" >Conclusi\u00f3n: Tu Pr\u00f3ximo Servicio Est\u00e1 a un Clic de Distancia<\/a><\/li><\/ul><\/nav><\/div>\n\n\t\t<div id=\"fws_6ab0cedd8f358\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h1 class=\"entry-title\">Qu&#039;est-ce qu&#039;une page de destination?<\/h1>\n<div class=\"row\">\n<div class=\"post-area col span_9\">\n<article id=\"post-17910\" class=\"regular post-17910 post type-post status-publish format-standard has-post-thumbnail hentry category-wordpress\">\n<div class=\"inner-wrap animated\">\n<div class=\"post-content\">\n<div class=\"content-inner\">\n<p>Une page de destination peut augmenter votre nombre de conversions de fa\u00e7on exponentielle. Dans cet article, nous verrons ce que c&#039;est et comment en tirer le maximum.<\/p>\n<h2><span id=\"Que_es_una_landing_page\">Comment une page de destination peut-elle nous aider?<\/span><\/h2>\n<p>Une page de destination, \u00e9galement appel\u00e9e page de destination ou page de vente, est une page que nous cr\u00e9ons sp\u00e9cifiquement pour vendre un produit ou un service, ou simplement pour collecter les informations de contact de tout utilisateur via un formulaire. Autrement dit, c&#039;est une page que nous cr\u00e9ons pour\u00a0<strong>capturez des prospects et g\u00e9n\u00e9rez des conversions.\u00a0<\/strong>Son contenu doit \u00eatre pr\u00e9cis et aussi synth\u00e9tique que possible<\/p>\n<p>La chose habituelle est de promouvoir ces pages de destination via diff\u00e9rentes plates-formes publicitaires telles que Facebook Ads, Google AdWords et m\u00eame via des campagnes de marketing par e-mail. De cette fa\u00e7on, lorsqu&#039;une personne voit notre annonce et clique dessus, elle acc\u00e8de directement \u00e0 notre page de destination. Gr\u00e2ce \u00e0 ce site Web, nous obtiendrons des donn\u00e9es pertinentes de notre prospect<\/p>\n<p>Cependant, la page de destination est \u00e9galement consid\u00e9r\u00e9e comme toute page qui a \u00e9t\u00e9 cr\u00e9\u00e9e pour attirer des abonn\u00e9s ou vendre un certain type de produit ou service sans n\u00e9cessairement avoir une promotion payante. Par exemple, les utilisateurs peuvent \u00e9galement arriver en <a href=\"http:\/\/rmarketingdigital.com\/fr\/diseno-web\/posicionamiento-web\/\">SEO<\/a>.<\/p>\n<\/div>\n<h2><span id=\"Como_funciona_una_landing_page\">Comment fonctionne une page de destination?<\/span><\/h2>\n<p>Les pages de destination fonctionnent comme suit:<\/p>\n<ol>\n<li>L&#039;utilisateur acc\u00e8de \u00e0 la page de destination via une annonce, une campagne de <a href=\"http:\/\/rmarketingdigital.com\/fr\/marketing-par-courriel\/\">marketing par courriel<\/a> ou gr\u00e2ce \u00e0 un bon positionnement SEO de la page.<\/li>\n<li>Sur la page de destination, nous offrons toutes les informations de mani\u00e8re claire et simple pour essayer de convaincre l&#039;utilisateur et de cette mani\u00e8re, nous faisons avancer le processus d&#039;achat \/ conversion.<\/li>\n<li>Nous demandons \u00e0 l&#039;utilisateur d&#039;effectuer la conversion que nous voulons:\n<ul>\n<li>Achetez notre produit directement.<\/li>\n<li>Remplissez un formulaire de contact pour demander plus d&#039;informations.<\/li>\n<li>Vous vous inscrivez \u00e0 notre newsletter avec laquelle nous vous enverrons ensuite de nouveaux contenus ou offres.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Dans tous les cas, l&#039;objectif est pour les visiteurs qui arrivent\u00a0<strong>faire la conversion.\u00a0<\/strong>Une page de destination optimis\u00e9e est essentielle \u00e0 cela. Nous allons maintenant voir quelques points cl\u00e9s pour y parvenir.<\/p>\n<\/div>\n<h3><span id=\"1_Crea_una_landing_page_sencilla_y_clara\">1 \u00b7 Cr\u00e9ez une page de destination simple et claire<\/span><\/h3>\n<p>Ne bombardez pas l&#039;utilisateur d&#039;informations - une page de destination doit \u00eatre simple et sans pr\u00e9tention. Si nous mettons beaucoup d&#039;\u00e9l\u00e9ments, d&#039;animations et de couleurs, il sera plus difficile pour l&#039;utilisateur de se concentrer sur ce que vous voulez vraiment.<\/p>\n<h3><span id=\"2_Deja_claro_tu_mensaje_e_impacta_a_los_usuarios\">2. Rendez votre message clair et impactez les utilisateurs<\/span><\/h3>\n<p>L&#039;important est de g\u00e9n\u00e9rer une bonne premi\u00e8re et unique impression. L&#039;utilisateur qui arrive sur notre page de destination passe en moyenne entre 4 et 5 secondes pour voir s&#039;il trouve ce qu&#039;il recherche. Par cons\u00e9quent, il est tr\u00e8s important que lors de la cr\u00e9ation d&#039;une page de destination, vous vous placez dans le\u00a0<b>en haut de votre message principal<\/b>\u00a0et les caract\u00e9ristiques et avantages de ce que vous proposez.<\/p>\n<p>Par exemple, si nous voulons que l&#039;utilisateur s&#039;abonne \u00e0 notre newsletter, nous devons indiquer clairement ce qu&#039;il recevra en retour.<\/p>\n<h3><span id=\"3_Destaca_el_boton_de_compra_o_el_formulario\">3. Mettez en surbrillance le bouton d&#039;achat ou le formulaire<\/span><\/h3>\n<p>Si nous recherchons des conversions, nous devrons localiser et exposer un bouton d&#039;achat ou un appel \u00e0 l&#039;action. Par cons\u00e9quent, il est pr\u00e9f\u00e9rable de le rendre aussi simple que possible, en mettant en \u00e9vidence notre bouton ou formulaire d&#039;achat avec des couleurs vives, en augmentant sa taille et en le pla\u00e7ant \u00e0 l&#039;endroit le plus visible sur la page de destination, ce qui est avant tout.<\/p>\n<h3><span id=\"4_Incluye_imagenes_yo_videos_en_tu_landing_page\">4. Inclure des images et \/ ou des vid\u00e9os sur votre page de destination<\/span><\/h3>\n<p>Un autre des facteurs les plus d\u00e9terminants lors de la cr\u00e9ation d&#039;une page de destination parfaite est l&#039;apparence visuelle et la confiance que votre page de destination g\u00e9n\u00e8re.<\/p>\n<p>Ce n&#039;est pas la m\u00eame chose pour entrer dans une page de vente avec des images qui n&#039;ont rien \u00e0 voir avec le produit (d\u00e9route l&#039;utilisateur), que pour entrer une page de destination dans laquelle des images r\u00e9elles sont affich\u00e9es sous diff\u00e9rents angles. Vous n&#039;avez rien \u00e0 cacher, il est donc pr\u00e9f\u00e9rable de montrer votre produit autant que possible.<\/p>\n<p>De plus, si vous osez expliquer votre produit ou service au format vid\u00e9o et mettre en avant les b\u00e9n\u00e9fices que ceux qui l&#039;ach\u00e8teront vous apporteront, cela vous donnera un plus par rapport \u00e0 vos concurrents et, en plus, vous contribuerez\u00a0<strong>proximit\u00e9 et confiance<\/strong>.<\/p>\n<h3><span id=\"6_Haz_un_formulario_de_contacto_o_suscripcion_sencillo_y_usable\">5. Cr\u00e9ez un formulaire de contact ou d&#039;abonnement simple et utilisable.<\/span><\/h3>\n<p>Si vous souhaitez que les utilisateurs remplissent un formulaire, nous vous conseillons de demander le\u00a0<b>donn\u00e9es minimales possibles<\/b>. Plus votre formulaire de contact ou d&#039;abonnement contient de champs, moins il y a de chances que les utilisateurs finissent par le remplir.<\/p>\n<p>Ne vous inqui\u00e9tez pas si vous avez besoin de plus d&#039;informations, vous aurez le temps de leur demander quand vous aurez leurs premi\u00e8res coordonn\u00e9es. Gardez \u00e0 l&#039;esprit que si les utilisateurs commencent \u00e0 remplir le formulaire, cela signifie qu&#039;ils ont un int\u00e9r\u00eat pour ce que vous proposez et que nous ne devons donc pas limiter les possibilit\u00e9s que cela se produise.<\/p>\n<h3><span id=\"13_Optimiza_el_titulopara_el_mejorar_el_CTR_y_el_SEO\">6. Optimiser le titre pour am\u00e9liorer le CTR et le SEO<\/span><\/h3>\n<p>Le titre est\u00a0<strong>premier pont<\/strong>\u00a0que les utilisateurs doivent croiser avant de voir ce que vous voulez leur offrir. Si le titre ne se vend pas, ne vous attendez pas \u00e0 des conversions. Par cons\u00e9quent, si vous souhaitez cr\u00e9er une page de destination que vous souhaitez ult\u00e9rieurement positionner sur Google ou tout autre r\u00e9seau social, je vous recommande de penser \u00e0 un titre qui a un crochet et de vous donner envie de cliquer dessus.<\/p>\n<p>Un bon moyen de cr\u00e9er un titre accrocheur et engageant est d&#039;attaquer le\u00a0<b>point faible<\/b>\u00a0de votre public cible.<\/p>\n<p>Allons avec un exemple.<\/p>\n<p>Imaginez que vous offrez des services <a href=\"http:\/\/rmarketingdigital.com\/fr\/diseno-web\/posicionamiento-web\/\">Positionnement SEO<\/a>\u00a0Comme R Digital Marketing et votre public cible, ce sont les personnes dont le site Web n&#039;a pas visit\u00e9. Un bon titre pour attirer ce public pourrait \u00eatre quelque chose comme \u00abVos amis ne vous rendent pas visite quand vous \u00eates malade? Am\u00e9liorez votre r\u00e9f\u00e9rencement et augmentez le trafic de votre site web x10 &quot;<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6ab0cedd946eb\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 80px; padding-bottom: 80px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h2 style=\"font-size: 52px;line-height: 56px;text-align: left;font-family:Roboto Condensed;font-weight:700;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" >\u00cates-vous int\u00e9ress\u00e9 \u00e0 impl\u00e9menter un chatbot dans votre projet?<\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1527550783360\" >\n\t<p>Envoyez-nous un message et nous vous en dirons plus<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-tablet-text-align-center force-phone-text-align-center\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6ab0cedd9621d\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  right\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<div class=\"nectar-3d-transparent-button\"  style=\"\" data-size=\"jumbo\">\n\t\t  <a href=\"http:\/\/rmarketingdigital.com\/fr\/whatsapp-marketing\/chatbot\/\"  role=\"button\" class=\"\"><span class=\"hidden-text\">Contact<\/span>\n\t\t\t<div class=\"inner-wrap\">\n\t\t\t\t<div class=\"front-3d\">\n\t\t\t\t\t<svg>\n\t\t\t\t\t\t<defs>\n\t\t\t\t\t\t\t<mask>\n\t\t\t\t\t\t\t\t<rect width=\"100%\" height=\"100%\" fill=\"#ffffff\"><\/rect>\n\t\t\t\t\t\t\t\t<text class=\"mask-text button-text\" fill=\"#000000\" text-anchor=\"middle\">Contact<\/text>\n\t\t\t\t\t\t\t<\/mask>\n\t\t\t\t\t\t<\/defs>\n\t\t\t\t\t\t<rect fill=\"#ff0044\" width=\"100%\" height=\"100%\" ><\/rect>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"back-3d\">\n\t\t\t\t\t<svg>\n\t\t\t\t\t\t<rect stroke=\"#ff0044\" stroke-width=\"10\" fill=\"transparent\" width=\"100%\" height=\"100%\"><\/rect>\n\t\t\t\t\t\t<text class=\"button-text\" fill=\"#ff0044\" text-anchor=\"middle\">Contact<\/text>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6ab0cedd9738c\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"7%\" data-bottom-percent=\"7%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: calc(100vw * 0.07); padding-bottom: calc(100vw * 0.07); --row-bg-color: #131416;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #131416; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n    <div class=\"row blog-recent columns-3\" data-style=\"classic_enhanced\" data-color-scheme=\"dark\" data-remove-post-date=\"\" data-remove-post-author=\"\" data-remove-post-comment-number=\"\" data-remove-post-nectar-love=\"\">\n\n      \n      <div class=\"col span_4 post-129716193 post type-post status-publish format-standard category-herramientas tag-hosting\" >\n\n        \n            <div class=\"inner-wrap post-129716193 post type-post status-publish format-standard category-herramientas tag-hosting\">\n\n            <span class=\"meta-category\"><a class=\"herramientas\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/\">Des outils<\/a><\/span><a class=\"entire-meta-link\" href=\"https:\/\/rmarketingdigital.com\/fr\/outils\/por-que-las-imagenes-de-tu-web-estan-matando-tus-conversiones-y-como-arreglarlo-gratis\/\" ><span class=\"screen-reader-text\">Por qu\u00e9 las im\u00e1genes de tu web est\u00e1n matando tus conversiones (y c\u00f3mo arreglarlo gratis)<\/span><\/a>\n            <div class=\"article-content-wrap\">\n              <div class=\"post-header\">\n                <span class=\"meta\"> 22\/03\/2026 <\/span>\n                <h3 class=\"title\">Por qu\u00e9 las im\u00e1genes de tu web est\u00e1n matando tus conversiones (y c\u00f3mo arreglarlo gratis)<\/h3>\n              <\/div><!--\/post-header-->\n              <div class=\"excerpt\">\n                Tienes una web bonita. Buen copy. Una oferta clara. Y aun as\u00ed, Google te penaliza, los usuarios abandonan antes de llegar al formulario y tu tasa de conversi\u00f3n no levanta\u2026              <\/div>\n            <\/div>\n\n            <div class=\"post-meta\">\n              <span class=\"meta-author\"> <a href=\"https:\/\/rmarketingdigital.com\/fr\/author\/r-marketing-digital\/\"> <i class=\"icon-default-style icon-salient-m-user\"><\/i> Marketing num\u00e9rique<\/a> <\/span>\n\n              \n              <div class=\"nectar-love-wrap\">\n                              <\/div><!--\/nectar-love-wrap-->\n            <\/div>\n\n          <\/div>\n\n        \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_4 post-129714099 post type-post status-publish format-standard has-post-thumbnail category-marketing tag-cmp tag-youtube tag-zoom\" >\n\n        \n            <div class=\"inner-wrap post-129714099 post type-post status-publish format-standard has-post-thumbnail category-marketing tag-cmp tag-youtube tag-zoom\">\n\n            <a href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/how-to-skyrocket-your-youtube-shorts-to-viral-fame\/\"  class=\"img-link\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2025\/10\/cAJbkaFrXh954TUcPHfkqBH8tV894robFW1ADBLK-7086731-600x403.jpg\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"cajbkafrxh954tucphfkqbh8tv894robfw1adblk\" title=\"\" sizes=\"auto, (min-width: 1300px) 33vw, (min-width: 1000px) 33vw, (min-width: 690px) 100vw, 100vw\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2025\/10\/cAJbkaFrXh954TUcPHfkqBH8tV894robFW1ADBLK-7086731-600x403.jpg 600w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2025\/10\/cAJbkaFrXh954TUcPHfkqBH8tV894robFW1ADBLK-7086731-18x12.jpg 18w, 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de los creadores para captar atenci\u00f3n en un espacio digital abarrotado.\u2026              <\/div>\n            <\/div>\n\n            <div class=\"post-meta\">\n              <span class=\"meta-author\"> <a href=\"https:\/\/rmarketingdigital.com\/fr\/author\/r-marketing-digital\/\"> <i class=\"icon-default-style icon-salient-m-user\"><\/i> Marketing num\u00e9rique<\/a> <\/span>\n\n              \n              <div class=\"nectar-love-wrap\">\n                              <\/div><!--\/nectar-love-wrap-->\n            <\/div>\n\n          <\/div>\n\n        \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_4 post-129714094 post type-post status-publish format-standard has-post-thumbnail category-marketing tag-google-play\" >\n\n        \n            <div class=\"inner-wrap post-129714094 post type-post status-publish format-standard has-post-thumbnail category-marketing tag-google-play\">\n\n            <a href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/descubri-los-mejores-directorios-web-para-negocios-e-inmobiliarias-en-argentina\/\"  class=\"img-link\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2025\/08\/OURAPPROACH_LOCALSEO_001.jpg-6380696-600x403.webp\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"ourapproach_localseo_001-jpg\" title=\"\" sizes=\"auto, (min-width: 1300px) 33vw, (min-width: 1000px) 33vw, (min-width: 690px) 100vw, 100vw\" srcset=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2025\/08\/OURAPPROACH_LOCALSEO_001.jpg-6380696-600x403.webp 600w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2025\/08\/OURAPPROACH_LOCALSEO_001.jpg-6380696-400x269.webp 400w\" \/><\/span><\/a><span class=\"meta-category\"><a class=\"marketing\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/\">Le marketing<\/a><\/span><a class=\"entire-meta-link\" href=\"https:\/\/rmarketingdigital.com\/fr\/commercialisation\/descubri-los-mejores-directorios-web-para-negocios-e-inmobiliarias-en-argentina\/\" ><span class=\"screen-reader-text\">Descubr\u00ed los Mejores Directorios Web para Negocios e Inmobiliarias en Argentina<\/span><\/a>\n            <div class=\"article-content-wrap\">\n              <div class=\"post-header\">\n                <span class=\"meta\"> 01\/08\/2025 <\/span>\n                <h3 class=\"title\">Descubr\u00ed los Mejores Directorios Web para Negocios e Inmobiliarias en Argentina<\/h3>\n              <\/div><!--\/post-header-->\n              <div class=\"excerpt\">\n                En la era digital, encontrar servicios y negocios de calidad nunca fue tan f\u00e1cil gracias a los directorios web. Estas plataformas re\u00fanen informaci\u00f3n detallada sobre comercios, profesionales y empresas, permitiendo\u2026              <\/div>\n            <\/div>\n\n            <div class=\"post-meta\">\n              <span class=\"meta-author\"> <a href=\"https:\/\/rmarketingdigital.com\/fr\/author\/r-marketing-digital\/\"> <i class=\"icon-default-style icon-salient-m-user\"><\/i> Marketing num\u00e9rique<\/a> <\/span>\n\n              \n              <div class=\"nectar-love-wrap\">\n                              <\/div><!--\/nectar-love-wrap-->\n            <\/div>\n\n          <\/div>\n\n        \n      <\/div><!--\/col-->\n\n      \n    <\/div><!--\/blog-recent-->\n\n  \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"En la era digital, encontrar servicios y negocios de calidad nunca fue tan f\u00e1cil gracias a los directorios web. Estas plataformas re\u00fanen informaci\u00f3n detallada sobre comercios, profesionales y empresas, permitiendo...","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[767,1],"tags":[],"class_list":["post-66590","post","type-post","status-publish","format-standard","category-marketing","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 es una landing page? - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/uncategorized\/what-is-a-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es una landing page?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/fr\/uncategorized\/what-is-a-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-31T14:00:07+00:00\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/uncategorized\\\/what-is-a-landing-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/uncategorized\\\/what-is-a-landing-page\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"\u00bfQu\u00e9 es una landing page?\",\"datePublished\":\"2022-07-31T14:00:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/uncategorized\\\/what-is-a-landing-page\\\/\"},\"wordCount\":1452,\"articleSection\":[\"Marketing\",\"Uncategorized\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/uncategorized\\\/what-is-a-landing-page\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/uncategorized\\\/what-is-a-landing-page\\\/\",\"name\":\"\u00bfQu\u00e9 es una landing page? 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