{"id":126813,"date":"2022-09-23T19:25:53","date_gmt":"2022-09-23T17:25:53","guid":{"rendered":"https:\/\/rmarketingdigital.com\/negocios\/responsabilidad-social-empresarial\/"},"modified":"2021-04-09T21:33:02","modified_gmt":"2021-04-09T19:33:02","slug":"responsabilidad-social-empresarial","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/fr\/affaires\/responsabilidad-social-empresarial\/","title":{"rendered":"Responsabilit\u00e9 sociale d&#039;entreprise"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/fr\/affaires\/responsabilidad-social-empresarial\/#%C2%BFQue-es-la-responsabilidad-social-empresarial\" >Qu&#039;est-ce que la responsabilit\u00e9 sociale des entreprises?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/fr\/affaires\/responsabilidad-social-empresarial\/#Los-fundamentos-de-la-Responsabilidad-Social-Corporativa\" >Les fondements de la responsabilit\u00e9 sociale des entreprises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/fr\/affaires\/responsabilidad-social-empresarial\/#Principales-objetivos-Responsabilidad-Social-Corporativa\" >Principaux objectifs Responsabilit\u00e9 sociale des entreprises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/fr\/affaires\/responsabilidad-social-empresarial\/#Acciones-para-conseguirlo-y-medidas-concretas-Responsabilidad-Social-Corporativa\" >Actions pour y parvenir et mesures concr\u00e8tes Responsabilit\u00e9 sociale des entreprises<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<p><picture class=\"aligncenter size-responsive-content wp-image-14823\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-830x554.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-300x200.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-768x512.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-1024x683.jpg.webp 1024w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-400x267.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-450x300.jpg.webp 450w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20830%20554'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9-830x554-7849895' width='830' height='554' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895-300x200.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895-768x513.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895-16x12.jpg 16w' data-lazy-sizes='(max-width: 830px) 100vw, 830px' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895.jpg'>\n<\/picture><\/p>\n<p><noscript><picture class=\"aligncenter size-responsive-content wp-image-14823\"><source type=\"image\/webp\" srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-830x554.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-300x200.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-768x512.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-1024x683.jpg.webp 1024w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-400x267.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-450x300.jpg.webp 450w\" sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9-830x554-7849895' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895.jpg' width='830' height='554' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895-300x200.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895-768x513.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-830x554-7849895-16x12.jpg 16w' sizes='(max-width: 830px) 100vw, 830px'>\n<\/picture>\n<\/noscript><\/p>\n<p><strong>La Pl\u00e9ni\u00e8re du CERSE, Conseil d&#039;Etat pour la Responsabilit\u00e9 Soci\u00e9tale des Entreprises<\/strong>, a autoris\u00e9 la Strat\u00e9gie espagnole de responsabilit\u00e9 sociale des entreprises, une strat\u00e9gie qui fournit au pays un cadre de r\u00e9f\u00e9rence commun, qui permettra d&#039;harmoniser les diff\u00e9rentes actions qui peuvent \u00eatre men\u00e9es \u00e0 la fois dans les sph\u00e8res publique et priv\u00e9e.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-la-responsabilidad-social-empresarial\"><\/span><span id=\"Que_es_la_Responsabilidad_Social_Corporativa\">Qu&#039;est-ce que la responsabilit\u00e9 sociale des entreprises?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il est \u00e9tabli comme le <strong>Contribution active et volontaire \u00e0 l&#039;am\u00e9lioration de la soci\u00e9t\u00e9.<\/strong>, l&#039;\u00e9conomie et l&#039;environnement par les institutions, avec la vision d&#039;am\u00e9liorer leur situation concurrentielle sur le march\u00e9, ainsi que leur valeur ajout\u00e9e.<span id=\"more-14822\"><\/span><\/p>\n<p><strong>La strat\u00e9gie espagnole de responsabilit\u00e9 sociale des entreprises<\/strong> Il comporte 6 fondamentaux que je vais expliquer ci-dessous, \u00e0 son tour, il \u00e9tablit 4 objectifs strat\u00e9giques, ainsi que 10 actions avec leurs strat\u00e9gies correspondantes, tous partagent la vision de: <u>Soutenir le d\u00e9veloppement de pratiques responsables dans les institutions afin qu&#039;elles deviennent un moteur important de la comp\u00e9titivit\u00e9 de l&#039;Espagne et de la transformation de sa soci\u00e9t\u00e9 vers une \u00e9conomie plus productive, durable et inclusive.<\/u><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Los-fundamentos-de-la-Responsabilidad-Social-Corporativa\"><\/span><span id=\"Los_principios_fundamentales_de_la_Responsabilidad_Social_Corporativa\">Les fondements de la responsabilit\u00e9 sociale des entreprises<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><picture class=\"aligncenter size-responsive-content wp-image-14824\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-830x464.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-300x168.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-768x429.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-1024x573.jpg.webp 1024w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-400x224.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-500x280.jpg.webp 500w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-170x96.jpg.webp 170w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas.jpg.webp 1588w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20830%20464'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9-sociale-d&#039;entreprise-830x464-3197277' width='830' height='464' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277-300x168.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277-768x429.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277-16x9.jpg 16w' data-lazy-sizes='(max-width: 830px) 100vw, 830px' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277.jpg'>\n<\/picture><\/p>\n<p><noscript><picture class=\"aligncenter size-responsive-content wp-image-14824\"><source type=\"image\/webp\" srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-830x464.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-300x168.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-768x429.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-1024x573.jpg.webp 1024w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-400x224.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-500x280.jpg.webp 500w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas-170x96.jpg.webp 170w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-sociales-corporativas.jpg.webp 1588w\" sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9-sociale-d&#039;entreprise-830x464-3197277' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277.jpg' width='830' height='464' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277-300x168.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277-768x429.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-sociales-corporativas-830x464-3197277-16x9.jpg 16w' sizes='(max-width: 830px) 100vw, 830px'>\n<\/picture>\n<\/noscript><\/p>\n<ol>\n<li><u>Comp\u00e9titivit\u00e9:<\/u> L&#039;am\u00e9lioration de sa position sur le march\u00e9, sa rentabilit\u00e9, sa productivit\u00e9 et sa durabilit\u00e9.<\/li>\n<li><u>Cr\u00e9ation de valeur partag\u00e9e:<\/u> L&#039;application des valeurs qui d\u00e9finissent la RSE, en collaboration efficace avec les parties prenantes, contribue \u00e0 g\u00e9n\u00e9rer et \u00e0 renforcer un impact positif. Il doit, en m\u00eame temps, contribuer \u00e0 effacer les impacts n\u00e9gatifs et g\u00e9n\u00e9rer de la valeur pour la population.<\/li>\n<li><u>La coh\u00e9sion sociale:<\/u> La responsabilit\u00e9 sociale des entreprises doit accro\u00eetre l&#039;efficacit\u00e9 des institutions et des entreprises pour d\u00e9terminer l&#039;\u00e9galit\u00e9 des chances et l&#039;inclusion de toutes les couches sociales. Une organisation socialement responsable doit prendre en compte tous ces aspects \u00e9conomiques, du travail, sociaux et environnementaux sans accorder plus de priorit\u00e9 \u00e0 certains par rapport \u00e0 d&#039;autres. La responsabilit\u00e9 sociale des entreprises favorise l&#039;innovation constante par l&#039;introduction de nouvelles alternatives d&#039;administration, qui favorisent la cr\u00e9ation de produits et services de pointe. Maximiser la cr\u00e9ation de valeur partag\u00e9e pour leurs propri\u00e9taires et la soci\u00e9t\u00e9 au sens large, afin de pr\u00e9venir et d&#039;att\u00e9nuer les cons\u00e9quences d\u00e9coulant de cette action. La valorisation par la soci\u00e9t\u00e9 est la meilleure forme de promotion, elle a besoin des citoyens pour visualiser comment contribuer \u00e0 r\u00e9duire les effets socio-\u00e9conomiques, principalement la perte d&#039;emplois avec la cr\u00e9ation de nouveaux emplois.<\/li>\n<li><u>Transparence:<\/u> La promotion d&#039;institutions exemplaires et transparentes est fondamentale, car cela se traduit par une augmentation de la cr\u00e9dibilit\u00e9 et de la confiance envers votre entreprise. Les entreprises qui se consid\u00e8rent socialement responsables dialoguent avec leurs interlocuteurs et s&#039;engagent \u00e0 r\u00e9soudre les probl\u00e8mes.<\/li>\n<li>Durabilit\u00e9: La responsabilit\u00e9 sociale des entreprises a actuellement la durabilit\u00e9 comme un point tr\u00e8s pertinent, car en obtenant ou en commercialisant des ressources qui ne nuisent pas \u00e0 l&#039;environnement, elles mettent l&#039;entreprise dans une situation attractive pour la soci\u00e9t\u00e9.<\/li>\n<li>Volont\u00e9 de compromis: L&#039;adoption de nouvelles politiques de responsabilit\u00e9 sociale est extr\u00eamement compliqu\u00e9e, car changer la routine n&#039;est jamais facile, mais avec la volont\u00e9 comme \u00e9l\u00e9ment \u00e9l\u00e9mentaire, des r\u00e9sultats efficaces seront obtenus. et constitue une valeur ajout\u00e9e pour le respect de la r\u00e9glementation en vigueur. L&#039;engagement pris volontairement sera alors essentiel pour le succ\u00e8s de l&#039;application des politiques.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Principales-objetivos-Responsabilidad-Social-Corporativa\"><\/span><span id=\"Objetivos_principales_Responsabilidad_Social_Corporativa\">Principaux objectifs Responsabilit\u00e9 sociale des entreprises<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><picture class=\"aligncenter size-responsive-content wp-image-14827\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-830x530.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-300x191.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-768x490.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-400x255.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-470x300.jpg.webp 470w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa.jpg.webp 940w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20830%20530'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9-d&#039;entreprise-830x530-3793714' width='830' height='530' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714-300x192.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714-768x490.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714-16x10.jpg 16w' data-lazy-sizes='(max-width: 830px) 100vw, 830px' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714.jpg'>\n<\/picture><\/p>\n<p><noscript><picture class=\"aligncenter size-responsive-content wp-image-14827\"><source type=\"image\/webp\" srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-830x530.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-300x191.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-768x490.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-400x255.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa-470x300.jpg.webp 470w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-corporativa.jpg.webp 940w\" sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9-d&#039;entreprise-830x530-3793714' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714.jpg' width='830' height='530' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714-300x192.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714-768x490.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-corporativa-830x530-3793714-16x10.jpg 16w' sizes='(max-width: 830px) 100vw, 830px'>\n<\/picture>\n<\/noscript><\/p>\n<ol>\n<li>Promouvoir les politiques de responsabilit\u00e9 sociale des entreprises tant dans les grandes entreprises que dans les PME, les organisations publiques et priv\u00e9es.<\/li>\n<li>Int\u00e9grer les valeurs propos\u00e9es dans la soci\u00e9t\u00e9.<\/li>\n<li>Identifier les politiques de responsabilit\u00e9 sociale des entreprises comme un attribut de comp\u00e9titivit\u00e9 et de durabilit\u00e9.<\/li>\n<li>Cr\u00e9er un cadre de r\u00e9f\u00e9rence commun pour l&#039;Espagne, qui garantit le respect de la loi 20\/2013, sur l&#039;unit\u00e9 de garantie du march\u00e9 qui permet une coordination ad\u00e9quate au sein du secteur.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Acciones-para-conseguirlo-y-medidas-concretas-Responsabilidad-Social-Corporativa\"><\/span><span id=\"Acciones_para_lograrlo_y_medidas_concretas_Responsabilidad_Social_Corporativa\">Actions pour y parvenir et mesures concr\u00e8tes Responsabilit\u00e9 sociale des entreprises<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><picture class=\"aligncenter size-responsive-content wp-image-14826\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-830x328.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-300x119.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-768x304.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-1024x405.jpg.webp 1024w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-400x158.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-500x198.jpg.webp 500w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social.jpg.webp 1900w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20830%20328'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9 sociale-830x328-7002515' width='830' height='328' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515-300x119.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515-768x303.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515-16x6.jpg 16w' data-lazy-sizes='(max-width: 830px) 100vw, 830px' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515.jpg'>\n<\/picture><\/p>\n<p><noscript><picture class=\"aligncenter size-responsive-content wp-image-14826\"><source type=\"image\/webp\" srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-830x328.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-300x119.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-768x304.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-1024x405.jpg.webp 1024w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-400x158.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-500x198.jpg.webp 500w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social.jpg.webp 1900w\" sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9 sociale-830x328-7002515' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515.jpg' width='830' height='328' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515-300x119.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515-768x303.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-830x328-7002515-16x6.jpg 16w' sizes='(max-width: 830px) 100vw, 830px'>\n<\/picture>\n<\/noscript><\/p>\n<ol>\n<li><strong>Promouvoir la responsabilit\u00e9 sociale des entreprises<\/strong> comme moteur d&#039;institutions plus durables, \u00e9quitables et socialement responsables destin\u00e9es aux entreprises ayant une vision plus large du monde actuel avec lequel elles interagissent.<\/li>\n<li><strong>Int\u00e9grer la responsabilit\u00e9 sociale des entreprises<\/strong> dans l&#039;\u00e9ducation et la recherche: l&#039;\u00e9ducation, dans le domaine de l&#039;\u00e9thique et des valeurs sociales; et la recherche, dans le domaine de l&#039;application ad\u00e9quate des crit\u00e8res appris dans l&#039;\u00e9ducation, pour promouvoir les syst\u00e8mes existants de responsabilit\u00e9 sociale des entreprises.<\/li>\n<li><strong>Transparence pour la confiance<\/strong>: Des pratiques de bonne gouvernance transparentes et cristallines, ainsi que le comportement moral et la durabilit\u00e9 d&#039;une entreprise, sont des signes pour identifier les institutions socialement responsables.<\/li>\n<li><strong>Promotion de la cr\u00e9ation d&#039;emplois suppl\u00e9mentaires:<\/strong> Les institutions consid\u00e9r\u00e9es comme socialement responsables doivent accorder une attention particuli\u00e8re \u00e0 la g\u00e9n\u00e9ration constante d&#039;emplois de qualit\u00e9 et pr\u00eater attention aux secteurs de la population ayant les plus grandes difficult\u00e9s d&#039;insertion professionnelle pour travailler ensemble et essayer de le r\u00e9soudre en cr\u00e9ant un emploi adapt\u00e9 \u00e0 ce profil. . Ils doivent promouvoir et promouvoir la diversit\u00e9 des races et des sexes sur le march\u00e9 du travail, en garantissant, fondamentalement, le respect de leurs droits humains et du travail.<\/li>\n<li><strong>Investissements socialement responsables:<\/strong> une bonne mise en pratique de la responsabilit\u00e9 sociale g\u00e9n\u00e8re des investissements \u00e0 long terme et favorise une croissance responsable et durable. Dans le m\u00eame temps, il doit y avoir une promotion et une diffusion de l&#039;innovation comme signe caract\u00e9ristique des nouvelles entreprises espagnoles socialement engag\u00e9es, en particulier celles qui promeuvent le d\u00e9veloppement de nouvelles technologies et celles dont l&#039;objectif est de promouvoir le d\u00e9veloppement durable de la soci\u00e9t\u00e9.<\/li>\n<li><strong>Liens avec les fournisseurs:<\/strong> Le d\u00e9veloppement de syst\u00e8mes socialement responsables par les institutions et les actions qui contribuent \u00e0 la diffusion des bonnes pratiques aupr\u00e8s de leurs diff\u00e9rents fournisseurs, doivent occuper une place prioritaire dans les plans strat\u00e9giques d&#039;une organisation.<\/li>\n<li><strong>Consommation responsable:<\/strong> La mise en place de mesures de sensibilisation pour que le consommateur ach\u00e8te de mani\u00e8re responsable, participe \u00e0 la prise de d\u00e9cision, ainsi qu&#039;aux am\u00e9liorations futures des produits ou services propos\u00e9s.<\/li>\n<li><strong>D\u00e9veloppement de syst\u00e8mes durables<\/strong>: Il est essentiel de respecter l&#039;environnement dans toute organisation qui se consid\u00e8re socialement responsable, car il faut penser \u00e0 la plan\u00e8te o\u00f9 ses op\u00e9rations sont men\u00e9es et si celles-ci endommagent directement ou indirectement l&#039;environnement, faire quelque chose pour le promouvoir. Cette action favorise le respect de la terre, \u00e0 travers la mise en \u0153uvre d&#039;actions li\u00e9es \u00e0 la ma\u00eetrise des \u00e9missions polluantes et \u00e0 la promotion de technologies propres, entre autres.<\/li>\n<li><strong>Coop\u00e9ration au d\u00e9veloppement:<\/strong> La coop\u00e9ration au d\u00e9veloppement est l&#039;action qui favorise la coordination et la participation des diff\u00e9rents agents de r\u00e9f\u00e9rence, afin de se conformer aux Objectifs mondiaux de d\u00e9veloppement durable, ainsi que la protection des droits humains de son capital humain et de son secteur d&#039;int\u00e9r\u00eat.<\/li>\n<\/ol>\n<p>Il est \u00e9galement pr\u00e9vu d&#039;incorporer le <strong>principes \u00e9tablis par les Nations Unies sur les droits de l&#039;homme<\/strong> et les soci\u00e9t\u00e9s transnationales et promouvoir l\u2019administration socialement responsable des institutions en Espagne.<\/p>\n<ol start=\"10\">\n<li>Coordination et participation: Cette action vise \u00e0 g\u00e9n\u00e9rer ou concevoir des m\u00e9canismes de coordination entre les diff\u00e9rentes administrations publiques existantes, avec la vision de promouvoir les principes et crit\u00e8res de responsabilit\u00e9 sociale des entreprises.<\/li>\n<\/ol>\n<p>Un exemple d&#039;entreprises socialement responsables est <strong>Inditex<\/strong>, que, en 2001, le groupe textile Amancio Ortega a d\u00e9cid\u00e9 de lancer son d\u00e9partement Responsabilit\u00e9 Soci\u00e9tale d&#039;Entreprise au niveau mondial. La <strong>objectif<\/strong> La cr\u00e9ation de ce d\u00e9partement a consist\u00e9 \u00e0 essayer de comprendre et de r\u00e9soudre les probl\u00e8mes li\u00e9s \u00e0 son expansion dans le monde.<\/p>\n<p><picture class=\"aligncenter size-responsive-content wp-image-14825\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-830x466.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-300x169.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-768x432.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-1024x575.jpg.webp 1024w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-400x225.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-500x281.jpg.webp 500w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-170x96.jpg.webp 170w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa.jpg.webp 1180w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20830%20466'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9-sociale-d&#039;entreprise-830x466-1649710' width='830' height='466' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710-300x168.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710-768x431.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710-16x9.jpg 16w' data-lazy-sizes='(max-width: 830px) 100vw, 830px' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710.jpg'>\n<\/picture><\/p>\n<p><noscript><picture class=\"aligncenter size-responsive-content wp-image-14825\"><source type=\"image\/webp\" srcset=\"https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-830x466.jpg.webp 830w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-300x169.jpg.webp 300w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-768x432.jpg.webp 768w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-1024x575.jpg.webp 1024w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-400x225.jpg.webp 400w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-500x281.jpg.webp 500w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa-170x96.jpg.webp 170w, https:\/\/www.economiafinanzas.com\/wp-content\/uploads\/2016\/12\/responsabilidad-social-corporativa.jpg.webp 1180w\" sizes=\"(max-width: 830px) 100vw, 830px\"><\/source><br \/>\n<img alt='responsabilit\u00e9-sociale-d&#039;entreprise-830x466-1649710' src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710.jpg' width='830' height='466' srcset='\/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710.jpg 830w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710-300x168.jpg 300w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710-768x431.jpg 768w, \/\/rmarketingdigital.com\/wp-content\/uploads\/2021\/04\/responsabilidad-social-corporativa-830x466-1649710-16x9.jpg 16w' sizes='(max-width: 830px) 100vw, 830px'>\n<\/picture>\n<\/noscript><\/p>\n<p><strong>Cette t\u00e2che a pris comme r\u00e9f\u00e9rence trois principes de base:<\/strong><\/p>\n<ol>\n<li>Dialogue constant avec vos clients<\/li>\n<li>Bonne foi envers les consommateurs et la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral.<\/li>\n<li>Transparence de vos finances et de votre strat\u00e9gie de d\u00e9veloppement durable pour cesser d&#039;utiliser des produits chimiques polluants pour l&#039;environnement dans vos textiles.<\/li>\n<\/ol>\n<p>C&#039;est donc une mesure importante qui visualise des aspects de nature \u00e9conomique, sociale et environnementale.<\/p>\n<p>cette <strong>engagement que la marque Inditex<\/strong> Il a pris le relais il y a plus de dix ans et a r\u00e9colt\u00e9 de nombreux avantages, dont les suivants:<\/p>\n<ul>\n<li>Statut de la marque dans le monde.<\/li>\n<li>Fid\u00e9lit\u00e9 des clients et des fournisseurs.<\/li>\n<li>Augmentation substantielle des ventes.<\/li>\n<li>Meilleures garanties ou pr\u00eats financiers.<\/li>\n<li>Une plus grande efficacit\u00e9 des employ\u00e9s de l&#039;entreprise<\/li>\n<\/ul>\n<p>Un autre exemple tr\u00e8s \u00e9vident de la r\u00e9alisation d&#039;une bonne pratique de la <strong>Responsabilit\u00e9 sociale d&#039;entreprise<\/strong> c&#039;est <strong>Ikea<\/strong>, le fabricant de meubles multinationale su\u00e9doise, qui a lanc\u00e9 le programme <u>Plan\u00e8tes et personnes positives,<\/u> C&#039;est une strat\u00e9gie qui cherche \u00e0 concilier croissance des entreprises et d\u00e9veloppement durable, les assimilant sans prioriser ni l&#039;un ni l&#039;autre.<\/p>\n<p><strong>L&#039;action de cette strat\u00e9gie se concentre simplement sur trois aspects:<\/strong><\/p>\n<ol>\n<li>Vie autonome dans les maisons espagnoles.<\/li>\n<li>Ressources et \u00e9nergie tir\u00e9es de l&#039;environnement.<\/li>\n<li>Une vie meilleure pour les personnes et les communaut\u00e9s.<\/li>\n<\/ol>\n<p><strong>Ikea<\/strong> n&#039;a pas d&#039;outils d&#039;\u00e9quilibre social, mais a un <strong>Code d&#039;\u00e9thique<\/strong> ax\u00e9 sur une bonne relation avec ses clients, notamment en ce qui concerne les actions d&#039;\u00e9conomie d&#039;\u00e9nergie, de r\u00e9utilisation des d\u00e9chets et de valorisation des autres sources d&#039;\u00e9nergie que la terre fournit gratuitement sans la polluer.<\/p>\n<p>L<strong>Les r\u00e9alisations les plus marquantes depuis le d\u00e9but de sa strat\u00e9gie sont:<\/strong><\/p>\n<ul>\n<li>Plus de 700 000 panneaux solaires situ\u00e9s dans les b\u00e2timents Ikea \u00e0 travers le monde.<\/li>\n<li>Administration et exploitation de 224 \u00e9oliennes.<\/li>\n<li>Mise en \u0153uvre du syst\u00e8me d&#039;\u00e9clairage LED pour atteindre une efficacit\u00e9 lumineuse maximale, ainsi qu&#039;une faible d\u00e9pense \u00e9nerg\u00e9tique. Les clients sont souvent encourag\u00e9s \u00e0 utiliser ce syst\u00e8me comme une forme de durabilit\u00e9 environnementale et d&#039;\u00e9conomies \u00e0 long terme.<\/li>\n<\/ul>\n<p>Gr\u00e2ce \u00e0 son <u>Fondation Ikea<\/u>, l&#039;entreprise soutient des projets d&#039;acc\u00e8s \u00e0 la sant\u00e9 et \u00e0 l&#039;\u00e9ducation pour les enfants des pays \u00e9conomiquement d\u00e9favoris\u00e9s.<\/p>\n<p>\n\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La session pl\u00e9ni\u00e8re du CERSE, le Conseil d&#039;\u00c9tat pour la responsabilit\u00e9 sociale des entreprises, a autoris\u00e9 la Strat\u00e9gie espagnole de responsabilit\u00e9 sociale des entreprises, une strat\u00e9gie qui fournit au pays un cadre de r\u00e9f\u00e9rence commun, qui...<\/p>","protected":false},"author":1,"featured_media":126814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1386],"tags":[],"class_list":["post-126813","post","type-post","status-publish","format-standard","has-post-thumbnail","category-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - 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