{"id":69747,"date":"2022-10-21T02:48:05","date_gmt":"2022-10-21T00:48:05","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/micrositio\/"},"modified":"2024-10-28T22:34:40","modified_gmt":"2024-10-28T21:34:40","slug":"microsite","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/microsite\/","title":{"rendered":"Microsite"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>UNE <b>microsite<\/b> (<i>Microsite<\/i> en anglais) est un portail Web qui \u00e9tend ou \u00e9tend les informations et les fonctionnalit\u00e9s d&#039;un portail Web principal. Normalement un <b>microsite<\/b> il est li\u00e9 au portail Web principal mais ne se concentre que sur quelques points sp\u00e9cifiques.\n<\/p>\n<p>Quelques exemples: l&#039;introduction d&#039;une cat\u00e9gorie de produits, une campagne publicitaire sp\u00e9cifique ou un \u00e9v\u00e9nement. Les <b>microsites<\/b> ils ont une URL distincte et fonctionnent ind\u00e9pendamment. Ils utilisent des mots-cl\u00e9s sp\u00e9cifiques et <i> backlinks<\/i> qui les connectent au portail Web principal.\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"600x400-microsite-en-01.png\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-micrositio-es-01.png\" width=\"589\" height=\"392\">\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Objetivo_y_caracter.C3.ADsticas\">Objectif et caract\u00e9ristiques<\/span><br \/>\n<\/h2>\n<p>Les microsites offrent de nombreux avantages en lien avec le marketing en ligne: ils informent les utilisateurs de quelque chose de sp\u00e9cifique, comme une offre particuli\u00e8re pour un smartphone d&#039;un certain mod\u00e8le, ou une exposition dans un mus\u00e9e.\n<\/p>\n<p>Les utilisateurs ne re\u00e7oivent pas d&#039;informations ou d&#039;autres options susceptibles de les distraire de l&#039;objectif principal. En m\u00eame temps, \u00e0 travers les liens <i>backlink<\/i> les visiteurs peuvent acc\u00e9der facilement au portail Web principal. Cela augmente le nombre de visites et la possibilit\u00e9 pour eux de devenir acheteurs.\n<\/p>\n<p>Ils sont \u00e9galement utilis\u00e9s pour <b>SEO<\/b>. Les <b>Microsites<\/b> Des dimensions r\u00e9duites qui ont \u00e9t\u00e9 optimis\u00e9es avec des mots-cl\u00e9s sp\u00e9cifiques sont un bon moyen d&#039;am\u00e9liorer le positionnement, fondamentalement lorsque le portail web principal n&#039;est pas suffisamment optimis\u00e9. C&#039;est pourquoi il est recommand\u00e9 de toujours se tenir au courant de l&#039;optimisation OnPage.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Origen\">Origine<\/span><br \/>\n<\/h2>\n<p>Les <b>microsites<\/b> Ils ont commenc\u00e9 \u00e0 \u00eatre utilis\u00e9s au d\u00e9but du 21e si\u00e8cle. Les sites Web \u00e9taient trop compliqu\u00e9s pour l&#039;incorporation de campagnes publicitaires interactives. C&#039;est pourquoi il \u00e9tait plus facile de cr\u00e9er des mini-sites Web principalement pour ces offres sp\u00e9cifiques afin de pouvoir les lancer plus t\u00f4t. L&#039;un des premiers <b>microsites<\/b> qui a eu un impact dans le monde entier a \u00e9t\u00e9 la publicit\u00e9 de <b>Burger King \u00abEl Pollo Servil\u00bb<\/b> annon\u00e7ant un hamburger au poulet en 2004. Le <b>microsite<\/b> avec le poulet, par lequel la commande a pu \u00eatre pass\u00e9e, il a re\u00e7u plus de 750 000 visites. Depuis, de nombreux autres entrepreneurs ont d\u00e9cid\u00e9 d&#039;adopter cette m\u00e9thode et ont obtenu des r\u00e9sultats encore meilleurs.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Desventajas\">Inconv\u00e9nients<\/span><br \/>\n<\/h2>\n<p>L&#039;exp\u00e9rience montre que de nombreux utilisateurs sont confus lorsqu&#039;ils arrivent sur une page avec une URL diff\u00e9rente et une mise en page diff\u00e9rente. En m\u00eame temps, dans de nombreux <b>microsites<\/b> Il est difficile de revenir au portail Web principal.\n<\/p>\n<p>Les experts critiquent le fait que les utilisateurs qui naviguent <b>microsites<\/b> sans pour autant <i>autorit\u00e9 de domaine<\/i>, connu en anglais sous le nom <i>DA - Autorit\u00e9 de domaine<\/i>, ils peuvent \u00eatre infect\u00e9s par des virus ou des spams. De cette mani\u00e8re, de nombreux utilisateurs \u00e9vitent d&#039;acc\u00e9der \u00e0 ces sites.\n<\/p>\n<p>Le co\u00fbt d&#039;un \u00abmicrosite\u00bb avec sa conception, son propre mod\u00e8le de CMS et sa maintenance est relativement co\u00fbteux sur le long terme. Pour cette raison, il faut \u00e9viter en toutes circonstances de d\u00e9passer les b\u00e9n\u00e9fices des campagnes publicitaires.\n<\/p>\n<p>En dehors de cela, ceux qui utilisent le <b>microsites<\/b> Pour booster leur r\u00e9f\u00e9rencement, ils pourraient \u00eatre d\u00e9\u00e7us: des facteurs tels que l&#039;autorit\u00e9 et la cr\u00e9dibilit\u00e9 d&#039;un portail web sont plus importants que le nombre de visites.\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200502234119\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.008 seconds\nReal time usage: 0.008 seconds\nPreprocessor visited node count: 11\/1000000\nPreprocessor generated node count: 16\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:37-0!*!0!!*!5!* and timestamp 20200502234119 and revision id 2523\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un micrositio (Microsite en ingl\u00e9s) es un portal web que extiende o ampl\u00eda la informaci\u00f3n y funcionalidades de un portal web principal. Normalmente un micrositio est\u00e1 vinculado al portal web&#8230;<\/p>","protected":false},"author":1,"featured_media":69748,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69747","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Micrositio - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/microsite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micrositio\" \/>\n<meta property=\"og:description\" content=\"Un micrositio (Microsite en ingl\u00e9s) es un portal web que extiende o ampl\u00eda la informaci\u00f3n y funcionalidades de un portal web principal. 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