{"id":69699,"date":"2022-07-29T18:21:13","date_gmt":"2022-07-29T16:21:13","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/cpm-2\/"},"modified":"2024-10-28T22:48:30","modified_gmt":"2024-10-28T21:48:30","slug":"cpm","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/cpm\/","title":{"rendered":"CPM"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>Le terme <b>CPM<\/b> vient de l&#039;expression anglaise <i>&quot;Co\u00fbt par mille&quot;<\/i> Que signifie <b>Co\u00fbt pour mille impressions<\/b>, aussi connu sous le nom <b>CPT<\/b> (<i>Co\u00fbt par mille<\/i>) O <b>TAI<\/b> (<i>Mille impressions d&#039;annonces<\/i>). Il s&#039;agit d&#039;une formule fondamentale pour calculer les frais de publicit\u00e9 dans la presse \u00e9crite, en ligne, \u00e0 la t\u00e9l\u00e9vision et \u00e0 la radio. Par exemple, les prix des annonces Google AdWords ou Blind Network sont g\u00e9n\u00e9ralement fix\u00e9s en fonction de la formule <b>CPM<\/b>. CPM d\u00e9termine <b>combien les annonceurs doivent payer pour obtenir 1 000 visites via l&#039;annonce ou la banni\u00e8re<\/b>.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"C.C3.A1lculo\">Calcul<\/span><br \/>\n<\/h2>\n<p>Le type de contact \u00e9tabli entre les utilisateurs et l&#039;annonce, et le nombre total d&#039;utilisateurs servent de base au calcul du <b>CPM<\/b>. Le type de contact de l&#039;utilisateur avec l&#039;annonce varie en fonction du moyen de communication utilis\u00e9:\n<\/p>\n<ul>\n<li>\n<b>la t\u00e9l\u00e9<\/b>: contact visuel mesur\u00e9 par gamme de programmes<\/li>\n<li>\n<b>Radio<\/b>: contact auditif mesur\u00e9 par plage de programme<\/li>\n<li>\n<b>Impression<\/b>: contact visuel mesur\u00e9 par la plage de d\u00e9bit du mat\u00e9riau<\/li>\n<li>\n<b>En ligne<\/b>: correspond au nombre d&#039;impressions ou de visites<\/li>\n<\/ul>\n<p>De plus, la plage nette peut \u00eatre calcul\u00e9e. De cette fa\u00e7on:\n<\/p>\n<ul>\n<li>\n<b>Gamme &quot;brut&quot;<\/b>: le nombre total de <i>&quot;Contacts&quot;<\/i>. Par exemple, une \u00e9mission de radio peut \u00eatre \u00e9cout\u00e9e par plusieurs personnes dans un bureau, un magazine peut \u00eatre lu par de nombreux patients dans la salle d&#039;attente du m\u00e9decin.<\/li>\n<\/ul>\n<ul>\n<li>\n<b>Port\u00e9e nette<\/b>: pour cette valeur, on suppose qu&#039;une seule personne peut percevoir l&#039;annonce. Un exemple clair est celui des visites uniques d&#039;un portail Web.<\/li>\n<\/ul>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" data-bs-title=\"Archivo:600x400-CPM-es-01.png\" data-bs-filetimestamp=\"20180424132710\"><img loading=\"lazy\" decoding=\"async\" alt=\"600x400-CPM-en-01.png\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-CPM-es-01.png\" width=\"600\" height=\"400\"><\/a>\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"F.C3.B3rmula\">Formule<\/span><br \/>\n<\/h3>\n<p><b>CPM = (co\u00fbts publicitaires x 1 000) \/ classement brut<\/b>\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"Ejemplo\">Exemple<\/span><br \/>\n<\/h3>\n<p>Un portail web re\u00e7oit 1 000 000 de visites par mois et les co\u00fbts mensuels de la promotion commerciale s&#039;\u00e9l\u00e8vent \u00e0 10 000 \u20ac. De cette fa\u00e7on:\n<\/p>\n<p><b>CPM = ((frais publicitaires) \/ (fourchette brute)) x 1000 = (10 000 \u20ac \/ 1 000 000) x 1 000 = 10 \u20ac<\/b>\n<\/p>\n<p>le <b>CPM<\/b> de cette annonce est de 10 \u20ac. De cette mani\u00e8re, le calcul des frais publicitaires est calcul\u00e9 comme suit:\n<\/p>\n<p><b>Frais de publicit\u00e9 = (10 \u20ac x 1000000) \/ 1000 = 10000 \u20ac<\/b>\n<\/p>\n<p>Un annonceur qui vise \u00e0 obtenir 1 000 000 impressions de pages, visites, avec sa banni\u00e8re doit investir 10 000 \u20ac dans une campagne publicitaire avec un <b>CPM<\/b> \u00e0 partir de 10 \u20ac\n<\/p>\n<p>En dehors de la gamme (par ex. Visites, impressions, lectures, etc.), le <b>CPM<\/b> Cela d\u00e9pend \u00e9galement de l&#039;endroit o\u00f9 l&#039;annonce est plac\u00e9e et de son type: une banni\u00e8re est beaucoup moins ch\u00e8re qu&#039;un mur. Il convient \u00e9galement de consid\u00e9rer si l&#039;annonce est fixe ou si elle tourne avec d&#039;autres annonces, qui pourraient en m\u00eame temps provenir d&#039;un concurrent.\n<\/p>\n<p><b>Selon le portail publicitaire &quot;11freunde&quot;, le CPM d&#039;une banni\u00e8re varie entre 25 \u20ac et 120 \u20ac<\/b>.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Beneficios_del_CPM\">Avantages du CPM<\/span><br \/>\n<\/h2>\n<p>Avec l&#039;aide de <b>CPM<\/b>, les frais de publicit\u00e9 peuvent \u00eatre comptabilis\u00e9s de mani\u00e8re claire et simple. Dans le m\u00eame temps, les co\u00fbts publicitaires des diff\u00e9rents m\u00e9dias peuvent \u00eatre compar\u00e9s beaucoup plus facilement. Par exemple: avec l&#039;aide de <b>CPM<\/b>, les annonceurs peuvent choisir s&#039;il vaut la peine d&#039;augmenter ou de diminuer le budget des campagnes publicitaires \u00e0 la radio, dans la presse \u00e9crite, \u00e0 la t\u00e9l\u00e9vision ou sur Internet.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Inconvenientes_del_CPM\">Inconv\u00e9nients du CPM<\/span><br \/>\n<\/h2>\n<p><b>Vous ne pouvez pas examiner la qualit\u00e9 de la visite d&#039;une banni\u00e8re car le CPM est un indicateur purement quantitatif<\/b>. Il est tr\u00e8s important dans la promotion commerciale en ligne de d\u00e9terminer si le <b>CPM<\/b> il est calcul\u00e9 en fonction du nombre de visites sur un portail Web, d&#039;impressions ou de visites uniques. Pour cette raison, il est recommand\u00e9 de r\u00e9aliser des enqu\u00eates et des analyses de march\u00e9 pour pouvoir identifier la qualit\u00e9 des visites qu&#039;une annonce a re\u00e7ues.\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200502124434\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.008 seconds\nReal time usage: 0.010 seconds\nPreprocessor visited node count: 19\/1000000\nPreprocessor generated node count: 24\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:30-0!*!*!!es!5!* and timestamp 20200502124434 and revision id 2903\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El t\u00e9rmino CPM proviene de la expresi\u00f3n en ingl\u00e9s \u201cCost Per mille\u201d que significa Coste Por Mil impresiones, adem\u00e1s conocido como CPT (Cost Per Thousand) y TAI (Thousand Ad Impressions)&#8230;.<\/p>","protected":false},"author":1,"featured_media":69700,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69699","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - 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