{"id":69675,"date":"2022-09-28T18:09:48","date_gmt":"2022-09-28T16:09:48","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/adserver\/"},"modified":"2024-10-28T22:39:12","modified_gmt":"2024-10-28T21:39:12","slug":"adserver","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/adserver\/","title":{"rendered":"AdServer"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>UNE <b>AdServer<\/b> servidor de anuncios es un servidor inform\u00e1tico que gestiona servicios y tecnolog\u00edas para la colocaci\u00f3n de anuncios en sitios web. Esto generalmente se hace por medio de de un software de servidor de anuncios que proporciona servicios espec\u00edficos para la colocaci\u00f3n de anuncios y la supervisi\u00f3n de las campa\u00f1as publicitarias.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Informaci.C3.B3n_general\">Informations g\u00e9n\u00e9rales<\/span><br \/>\n<\/h2>\n<p>Un servidor de anuncios es generalmente un servidor web que almacena el material publicitario de una campa\u00f1a de marketing online y lo muestra por s\u00ed mismo o en otra web. Antes de que la visualizaci\u00f3n de materiales publicitarios como banners o anuncios de texto pueda empezar, las campa\u00f1as y los anuncios correspondientes deben almacenarse en el servidor de anuncios.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Informes\">Rapports<\/span><br \/>\n<\/h2>\n<p>Al mismo tiempo, los servidores de anuncios realizan otras funciones, como la documentaci\u00f3n del n\u00famero de impresiones y clics para una campa\u00f1a publicitaria. Bas\u00e1ndose en estos datos, se puede crear un reporte completo que puede ayudar a un anunciante a examinar el ROI.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Tipos\">Les types<\/span><br \/>\n<\/h2>\n<p>Un servidor de anuncios puede ejecutarse local o remotamente.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"AdServers_locales\">AdServers locales<\/span><br \/>\n<\/h3>\n<p>Los servidores de anuncios locales generalmente se ejecutan de forma directa por medio de de un editor de marketing de afiliaci\u00f3n, que es el anunciante a la vez. La ventaja de un servidor de anuncios local es que el editor tiene control total sobre las campa\u00f1as publicitarias creadas.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"AdServers_Remotos\">AdServers Remotos<\/span><br \/>\n<\/h3>\n<p>Los servidores de anuncios remotos se usan cuando deseas mostrar los anuncios con editores en varios sitios web. Las campa\u00f1as se gestionan por medio de de una fuente central de modo que los anunciantes y los editores puedan realizar un seguimiento de la distribuci\u00f3n de sus anuncios online, pero no disponen gastos operativos de la gesti\u00f3n del servidor de anuncios.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Caracter.C3.ADsticas_generales\">Caract\u00e9ristiques g\u00e9n\u00e9rales<\/span><br \/>\n<\/h2>\n<ul>\n<li> Carga y visualizaci\u00f3n de medios con tecnolog\u00eda avanzada.<\/li>\n<li> Admite todos los formatos utilizados para medios publicitarios como v\u00eddeo, flash o gif.<\/li>\n<li> Determinaci\u00f3n del tiempo de ejecuci\u00f3n y de la caducidad autom\u00e1tica de una campa\u00f1a publicitaria.<\/li>\n<li> Focalizaci\u00f3n de anuncios para distintos usuarios o contenidos.<\/li>\n<li> Optimizaci\u00f3n de campa\u00f1as en base a resultados.<\/li>\n<li> Informes de impresiones, clics, seguimiento posterior al clic, actividad posterior a la impresi\u00f3n y m\u00e9tricas de interacci\u00f3n.<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCached time: 20200502225750\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.004 seconds\nReal time usage: 0.003 seconds\nPreprocessor visited node count: 23\/1000000\nPreprocessor generated node count: 28\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><!-- Saved in parser cache with key es_:stable-pcache:idhash:482-0!*!0!!es!*!* and timestamp 20200502225750 and revision id 1992\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un serveur publicitaire AdServer est un serveur informatique qui g\u00e8re des services et des technologies permettant de placer des publicit\u00e9s sur des sites Web. Cela se fait g\u00e9n\u00e9ralement par\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69675","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AdServer - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/adserver\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdServer\" \/>\n<meta property=\"og:description\" content=\"Un AdServer servidor de anuncios es un servidor inform\u00e1tico que gestiona servicios y tecnolog\u00edas para la colocaci\u00f3n de anuncios en sitios web. 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