{"id":69549,"date":"2022-06-09T02:45:39","date_gmt":"2022-06-09T00:45:39","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/metadatos-2\/"},"modified":"2024-10-28T22:51:42","modified_gmt":"2024-10-28T21:51:42","slug":"metadonnees","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/metadonnees\/","title":{"rendered":"M\u00e9tadonn\u00e9es"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>Les <b>m\u00e9tadonn\u00e9es<\/b> sont des donn\u00e9es structur\u00e9es qui contiennent des informations sur une source, comme un livre ou un document Web. Gr\u00e2ce \u00e0 <b>m\u00e9tadonn\u00e9es<\/b> Il est beaucoup plus facile de trouver la source des informations puisqu&#039;elles contiennent des donn\u00e9es sur le titre, l&#039;auteur, la date de publication, la description, etc. Ils sont utilis\u00e9s dans les biblioth\u00e8ques mais aussi pour les statistiques et le g\u00e9nie logiciel.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Metadatos_en_WWW\">M\u00e9tadonn\u00e9es sur WWW<\/span><br \/>\n<\/h2>\n<p>Les <b>m\u00e9tadonn\u00e9es<\/b> Ils sont utilis\u00e9s dans la programmation HTML pour fournir des informations au serveur, au navigateur et aux programmes automatiques (robots). Ils contiennent \u00e9galement des instructions sur les redirections vers d&#039;autres sites Web. La d\u00e9finition de <b>m\u00e9tadonn\u00e9es<\/b> il se trouve dans l&#039;en-t\u00eate du document HTML. <b>Toutes les m\u00e9tadonn\u00e9es sont \u00e9crites avec des balises meta<\/b>.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\"Ejemplo\">Exemple<\/span><br \/>\n<\/h3>\n<p>Les m\u00e9tadonn\u00e9es peuvent \u00eatre \u00e9crites de diff\u00e9rentes mani\u00e8res et sont facultatives, mais les moteurs de recherche et les experts dans le domaine du marketing en ligne recommandent leur utilisation. D&#039;une part, les moteurs de recherche re\u00e7oivent des informations sur le contenu du document Web et, d&#039;autre part, les utilisateurs visualisent la m\u00e9ta-description sous forme d&#039;extraits de code dans les SERPs. Il est recommand\u00e9 d&#039;examiner quel type de <b>m\u00e9tadonn\u00e9es<\/b> est le plus adapt\u00e9 \u00e0 chaque cas.\n<\/p>\n<pre>\n<\/pre>\n<p><b>\u0152IL<\/b>: De plus, le Dublin Core peut \u00eatre utilis\u00e9 en standard.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Relevancia_para_el_SEO\">Pertinence pour le r\u00e9f\u00e9rencement<\/span><br \/>\n<\/h2>\n<p>Les robots des moteurs de recherche utilisent les m\u00e9tadonn\u00e9es pour obtenir des informations sur les documents \/ fichiers Web. Ces donn\u00e9es aident les moteurs de recherche \u00e0 indexer et \u00e0 cat\u00e9goriser les sites Web. En HTML, ces informations sont enregistr\u00e9es \u00e0 l&#039;aide de balises meta. Certaines balises meta, comme le titre, sont tr\u00e8s importantes pour les moteurs de recherche et ont un grand impact sur les classements.\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200501203943\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.004 seconds\nReal time usage: 0.004 seconds\nPreprocessor visited node count: 17\/1000000\nPreprocessor generated node count: 28\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:17-0!*!0!!*!*!* and timestamp 20200501203943 and revision id 2125\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9tadonn\u00e9es sont des donn\u00e9es structur\u00e9es qui contiennent des informations sur une source, comme un livre ou un document Web. Gr\u00e2ce aux m\u00e9tadonn\u00e9es, il est beaucoup plus facile de trouver le\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69549","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Metadatos - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/metadonnees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metadatos\" \/>\n<meta property=\"og:description\" content=\"Los metadatos son datos estructurados que contienen informaci\u00f3n sobre una fuente como, por ejemplo, un libro o un documento web. Gracias a los metadatos resulta mucho m\u00e1s f\u00e1cil hallar la...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/metadonnees\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:51:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/metadatos\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/metadatos\\\/\",\"name\":\"Metadatos - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-06-09T00:45:39+00:00\",\"dateModified\":\"2024-10-28T21:51:42+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/metadatos\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Metadatos - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/fr\/wiki\/metadonnees\/","og_locale":"fr_FR","og_type":"article","og_title":"Metadatos","og_description":"Los metadatos son datos estructurados que contienen informaci\u00f3n sobre una fuente como, por ejemplo, un libro o un documento web. Gracias a los metadatos resulta mucho m\u00e1s f\u00e1cil hallar la...","og_url":"https:\/\/rmarketingdigital.com\/fr\/wiki\/metadonnees\/","og_site_name":"R Marketing Digital","article_modified_time":"2024-10-28T21:51:42+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rmarketingdigital.com\/wiki\/metadatos\/","url":"https:\/\/rmarketingdigital.com\/wiki\/metadatos\/","name":"Metadatos - R Marketing Digital","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/#website"},"datePublished":"2022-06-09T00:45:39+00:00","dateModified":"2024-10-28T21:51:42+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rmarketingdigital.com\/wiki\/metadatos\/"]}]},{"@type":"WebSite","@id":"https:\/\/rmarketingdigital.com\/#website","url":"https:\/\/rmarketingdigital.com\/","name":"Marketing num\u00e9rique","description":"Agence de r\u00e9f\u00e9rencement | Publicit\u00e9 sur les r\u00e9seaux sociaux | Gestion de communaut\u00e9","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rmarketingdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary\/69549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary\/69549\/revisions"}],"wp:attachment":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=69549"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary-cat?post=69549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}