{"id":69547,"date":"2022-09-22T21:18:52","date_gmt":"2022-09-22T19:18:52","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/meta-titulo\/"},"modified":"2024-10-28T22:45:58","modified_gmt":"2024-10-28T21:45:58","slug":"meta-titulo","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/meta-titulo\/","title":{"rendered":"Titre de l&#039;objectif"},"content":{"rendered":"<p><\/p>\n<div id=\"mw-content-text\" lang=\"es\" dir=\"ltr\" class=\"mw-content-ltr\">\n<p>Dans la plupart des cas, Google utilise le <b>Titre de l&#039;objectif<\/b> d&#039;un portail Web comme titre principal dans les r\u00e9sultats de recherche (SERPs). Pour cette raison, il est tr\u00e8s important de bien s\u00e9lectionner le Meta Title \u00e0 utiliser.\n<\/p>\n<p>Premi\u00e8rement, Google \u00e9value les mots-cl\u00e9s du titre pour positionner le portail web dans les SERPs et, deuxi\u00e8mement, un bon titre <b>attire les utilisateurs et contribue \u00e0 augmenter le nombre de visites<\/b>. L&#039;optimisation de Meta Title est consid\u00e9r\u00e9e comme l&#039;une des strat\u00e9gies les plus fructueuses puisque le positionnement peut s&#039;am\u00e9liorer consid\u00e9rablement.\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\".C2.BFQu.C3.A9_contiene_un_Meta_T.C3.ADtulo.3F\">Que contient un Meta Title?<\/span><br \/>\n<\/h2>\n<p>D&#039;un point de vue SEO, les \u00e9l\u00e9ments suivants font partie d&#039;un bon titre:\n<\/p>\n<ul>\n<li> Mots-cl\u00e9s<\/li>\n<li> La pertinence du portail Web pour l&#039;utilisateur<\/li>\n<li> La valeur ajout\u00e9e du contenu<\/li>\n<li> Soyez attractif pour augmenter les visites et, par cons\u00e9quent, le CTR<\/li>\n<\/ul>\n<p>Restrictions techniques du Meta Title\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Longitud_m.C3.A1xima\">Longueur maximale<\/span><br \/>\n<\/h2>\n<p>Depuis longtemps, la r\u00e8gle \u00ab70 caract\u00e8res max.\u00bb Est en place. Apr\u00e8s plusieurs mises \u00e0 jour de Google, cette r\u00e8gle a chang\u00e9. De nombreuses \u00e9tudes ont montr\u00e9 qu&#039;un nombre fixe de caract\u00e8res n&#039;est plus d\u00e9terminant si le titre n&#039;appara\u00eet pas en entier. Pour cette raison, Google consid\u00e8re d\u00e9sormais les pixels des caract\u00e8res et d\u00e9finit un maximum de pixels. Si le nombre maximum de pixels est d\u00e9pass\u00e9, le titre appara\u00eetra coup\u00e9 et avec les symboles \u00ab\u2026\u00bb \u00e0 la fin.\n<\/p>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" data-bs-title=\"Archivo:600x400-MetaTitulo-es-01.png\" data-bs-filetimestamp=\"20180424141334\"><img loading=\"lazy\" decoding=\"async\" alt=\"600x400-MetaTitulo-en-01.png\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-MetaTitulo-es-01.png\" width=\"600\" height=\"400\"><\/a>\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Sobrescribir_el.E2.80.A6\">\u00c9craser le ...<\/span><br \/>\n<\/h2>\n<p>Google n&#039;utilise pas seulement le titre, il peut \u00e9galement le modifier avec des informations diff\u00e9rentes si le r\u00e9sultat devrait s&#039;am\u00e9liorer. Si un titre inclut &quot;Cliquez ici&quot;, Google le changera en diff\u00e9rents \u00e9l\u00e9ments du portail Web qui correspondent aux mots de recherche de l&#039;utilisateur. Cela est d\u00fb \u00e0 la mise \u00e0 jour &quot;otisredding&quot;.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\".E2.80.A6_Con_partes_de_la_URL\">\u2026 Avec des parties de l&#039;URL<\/span><br \/>\n<\/h3>\n<p>Les mises \u00e0 jour de Google &quot;tomwaits&quot; et &quot;TopOfTheRock&quot; peuvent non seulement raccourcir le titre, mais peuvent \u00e9galement le remplacer dans son int\u00e9gralit\u00e9 par d&#039;autres parties du portail Web si le titre est trop long. D&#039;autres changements sont attendus \u00e0 l&#039;avenir.\n<\/p>\n<h3>\n<span class=\"mw-headline\" id=\".E2.80.A6_Con_datos_DMOZ\">\u2026 Avec les donn\u00e9es DMOZ<\/span><br \/>\n<\/h3>\n<p>Si le portail Web est enregistr\u00e9 dans le r\u00e9pertoire \u00abDMOZ\u00bb - Open Directory Project, il est possible que Google remplace le titre par des donn\u00e9es de la DMOZ. Cela peut \u00eatre \u00e9vit\u00e9 en utilisant des balises Meta, des balises m\u00e9ta. Par cons\u00e9quent, Google est condamn\u00e9 \u00e0 ne pas utiliser ce r\u00e9pertoire comme source.<br \/>\nAvec le code suivant, vous pouvez emp\u00eacher les moteurs de recherche d&#039;afficher les donn\u00e9es du \u2014-\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"DMOZ_en_los_SERPs:\">DMOZ dans les SERPs:<\/span><br \/>\n<\/h2>\n<p><br \/>\nSi cette commande s&#039;adresse uniquement \u00e0 Google, le code suivant peut \u00eatre utilis\u00e9:<br \/>\n<br \/>\nSi, en m\u00eame temps, vous ne souhaitez pas que Googlebot suive les liens, les donn\u00e9es des &quot;Robots&quot; des balises meta peuvent \u00eatre combin\u00e9es comme suit:<br \/>\n\n<\/p>\n<h2>\n<span class=\"mw-headline\" id=\"Cambios_de_actualizaci.C3.B3n\">Mettre \u00e0 jour les modifications<\/span><br \/>\n<\/h2>\n<p>Assurez-vous toujours que toutes les donn\u00e9es visibles dans les r\u00e9sultats de recherche (SERP) sont \u00e9galement affich\u00e9es par Google: les modifications effectu\u00e9es par le webmaster ne seront pas affich\u00e9es imm\u00e9diatement. Il peut s&#039;\u00e9couler de quelques jours \u00e0 m\u00eame des semaines pour que les trackers trouvent et \u00e9valuent les nouvelles donn\u00e9es.\n<\/p>\n<p><!-- \nNewPP limit report\nCached time: 20200502181335\nCache expiry: 86400\nDynamic content: false\nCPU time usage: 0.008 seconds\nReal time usage: 0.009 seconds\nPreprocessor visited node count: 30\/1000000\nPreprocessor generated node count: 38\/1000000\nPost\u2010expand include size: 0\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- \nTransclusion expansion time report (%,ms,calls,template)\n100.00%    0.000      1 - -total\n--><\/p>\n<p><!-- Saved in parser cache with key es_:stable-pcache:idhash:136-0!*!0!!es!5!* and timestamp 20200502181335 and revision id 2935\n -->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans la plupart des cas, Google utilise le Meta Title d&#039;un portail Web comme titre principal dans les r\u00e9sultats de recherche (SERP). C&#039;est pourquoi il est si important de choisir...<\/p>","protected":false},"author":1,"featured_media":69548,"parent":0,"template":"","glossary-cat":[],"class_list":["post-69547","glossary","type-glossary","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta T\u00edtulo - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/meta-titulo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta T\u00edtulo\" \/>\n<meta property=\"og:description\" content=\"En la mayor parte de los casos, Google usa el Meta T\u00edtulo de un portal web como t\u00edtulo principal en los resultados de b\u00fasqueda (SERPs). Por esto es important\u00edsimo seleccionar...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/meta-titulo\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:45:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-MetaTitulo-es-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/meta-titulo\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/meta-titulo\\\/\",\"name\":\"Meta T\u00edtulo - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/meta-titulo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/meta-titulo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/600x400-MetaTitulo-es-01.png\",\"datePublished\":\"2022-09-22T19:18:52+00:00\",\"dateModified\":\"2024-10-28T21:45:58+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/meta-titulo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/meta-titulo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/600x400-MetaTitulo-es-01.png\",\"contentUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/600x400-MetaTitulo-es-01.png\",\"width\":600,\"height\":400,\"caption\":\"600x400-metatitulo-es-01-1278666-png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Meta T\u00edtulo - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/fr\/wiki\/meta-titulo\/","og_locale":"fr_FR","og_type":"article","og_title":"Meta T\u00edtulo","og_description":"En la mayor parte de los casos, Google usa el Meta T\u00edtulo de un portal web como t\u00edtulo principal en los resultados de b\u00fasqueda (SERPs). Por esto es important\u00edsimo seleccionar...","og_url":"https:\/\/rmarketingdigital.com\/fr\/wiki\/meta-titulo\/","og_site_name":"R Marketing Digital","article_modified_time":"2024-10-28T21:45:58+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-MetaTitulo-es-01.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rmarketingdigital.com\/wiki\/meta-titulo\/","url":"https:\/\/rmarketingdigital.com\/wiki\/meta-titulo\/","name":"Meta T\u00edtulo - R Marketing Digital","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rmarketingdigital.com\/wiki\/meta-titulo\/#primaryimage"},"image":{"@id":"https:\/\/rmarketingdigital.com\/wiki\/meta-titulo\/#primaryimage"},"thumbnailUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-MetaTitulo-es-01.png","datePublished":"2022-09-22T19:18:52+00:00","dateModified":"2024-10-28T21:45:58+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rmarketingdigital.com\/wiki\/meta-titulo\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/rmarketingdigital.com\/wiki\/meta-titulo\/#primaryimage","url":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-MetaTitulo-es-01.png","contentUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/05\/600x400-MetaTitulo-es-01.png","width":600,"height":400,"caption":"600x400-metatitulo-es-01-1278666-png"},{"@type":"WebSite","@id":"https:\/\/rmarketingdigital.com\/#website","url":"https:\/\/rmarketingdigital.com\/","name":"Marketing num\u00e9rique","description":"Agence de r\u00e9f\u00e9rencement | Publicit\u00e9 sur les r\u00e9seaux sociaux | Gestion de communaut\u00e9","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rmarketingdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary\/69547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary\/69547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/media\/69548"}],"wp:attachment":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=69547"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary-cat?post=69547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}