{"id":68961,"date":"2022-08-20T04:54:13","date_gmt":"2022-08-20T02:54:13","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/marketing-collateral\/"},"modified":"2024-10-28T22:47:28","modified_gmt":"2024-10-28T21:47:28","slug":"marketing-collateral","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/marketing-collateral\/","title":{"rendered":"Marketing collat\u00e9ral"},"content":{"rendered":"

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Concepto de Marketing Collateral<\/h2>\n<\/p>\n
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\u00bfQu\u00e9 es el Marketing Collateral?<\/h3>\n

El Marketing collateral, m\u00e1s conocido en Espa\u00f1a por su traducci\u00f3n, Marketing colateral, es el conjunto de materiales y recursos que se usan al momento de apoyar la campa\u00f1a de venta<\/strong> de un producto o de un servicio. Todos los boletines, folletos, items visuales, sonoros o cualquier otro que se vea implicado en el movimiento publicitario orquestado por una compa\u00f1\u00eda para impulsar sus servicios entra dentro de este concepto.<\/p>\n

A\u00fan cuando es algo con infinidad de manifestaciones, algunos tipos bastante destacables son las tarjetas de visita, los boletines informativos, los folletos o inclusive los correos que se mandan con las campa\u00f1as de mailing, o las im\u00e1genes y\/o contenidos que est\u00e9n dentro de estos. Todos esos items sin los que ser\u00eda imposible realizar una propuesta de marketing ilustran lo que es el colateral.<\/p>\n

Gracias a esto, adem\u00e1s, los responsables de las campa\u00f1as pueden conservar algunos de estos materiales de cara a futuras iniciativas. La reutilizaci\u00f3n o la reinvenci\u00f3n de materiales es algo muy usual en este sector, y en otros tantos, permitiendo partir de una base ya realizada para solo mejorarla o aprovecharla en un entorno distinto. Tan solo existen que pensar, por ejemplo, en c\u00f3mo cualquier negocio reaprovecha sus tarjetas de visita o inclusive esos panfletos que pueden llegar a nuestros buzones d\u00eda s\u00ed y d\u00eda adem\u00e1s.<\/p>\n

Un concepto que sirve para definir a algo b\u00e1sico y fundamental, pero no por ello carente de importancia. El Collateral Marketing est\u00e1 m\u00e1s presente de lo que creemos, y nos rodea en todas y cada una de las campa\u00f1as publicitarias que se lanzan.<\/p>\n<\/div>\n

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Para qu\u00e9 sirve el Marketing Collateral<\/h3>\n

Le marketing collat\u00e9ral sert \u00e0 fa\u00e7onner mouvement promotionnel<\/strong>. Puisqu'il se compose de tous ces mat\u00e9riaux et ressources qui sont utilis\u00e9s pour mobiliser ou fa\u00e7onner une campagne, sans eux, il serait impossible de la construire et de lui donner la forme qu'elle a.<\/p>\n

Son but n'est autre que d'\u00eatre utilis\u00e9 pour capturer une id\u00e9e ou refl\u00e9ter ce que l'on souhaite avec la promotion commerciale. En fait, pour de nombreuses entreprises, cela peut \u00e9galement \u00eatre un bon moyen de s'inspirer d'initiatives futures ou d'\u00e9conomiser de l'argent en r\u00e9utilisant quelque chose d\u00e9j\u00e0 fait.<\/p>\n<\/div>\n

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Ejemplos de Marketing Collateral<\/h3>\n

\u00c0 titre d'exemples de marketing collat\u00e9ral, nous pouvons r\u00e9fl\u00e9chir \u00e0 ce qui construit un bulletin<\/span> par NeoAttack. Ces e-mails qui font partie de la branche mail marketing de notre agence font \u00e0 leur tour partie de ce marketing collat\u00e9ral dont nous parlons.<\/p>\n

Il peut \u00e9galement s'agir d'une infographie utilis\u00e9e pour pr\u00e9senter notre fa\u00e7on de travailler dans la conception Web, ou d'un spot qui pourrait appara\u00eetre sur des plateformes telles que YouTube, ainsi que des images et du mat\u00e9riel vid\u00e9o qui le construisent. Toutes ces pi\u00e8ces qui construisent une campagne.<\/p>\n<\/div>\n

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M\u00e1s informaci\u00f3n sobre el Marketing Collateral<\/h3>\n

Pour en savoir plus sur le marketing collat\u00e9ral, nous vous invitons \u00e0 consulter les articles contenant les informations que nous laissons ci-dessous. Dans les liens suivants, vous pourrez d\u00e9velopper ce que vous avez lu ici.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Concepto de Marketing Collateral \u00bfQu\u00e9 es el Marketing Collateral? El Marketing collateral, m\u00e1s conocido en Espa\u00f1a por su traducci\u00f3n, Marketing colateral, es el conjunto de materiales y recursos que se…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-68961","glossary","type-glossary","status-publish"],"yoast_head":"\nMarketing collateral - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/marketing-collateral\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing collateral\" \/>\n<meta property=\"og:description\" content=\"Concepto de Marketing Collateral \u00bfQu\u00e9 es el Marketing Collateral? 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