{"id":68846,"date":"2022-07-14T15:39:09","date_gmt":"2022-07-14T13:39:09","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wiki\/google-tag-manager\/"},"modified":"2024-10-28T22:49:21","modified_gmt":"2024-10-28T21:49:21","slug":"google-tag-manager","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/google-tag-manager\/","title":{"rendered":"Gestionnaire de balises Google"},"content":{"rendered":"<p><\/p>\n<div>\n<p><h2 class=\"titulo-entrada-wiki\">Concept de Google Tag Manager<\/h2>\n<\/p>\n<div class=\"section\">\n<h3>Qu&#039;est-ce que Google Tag Manager?<\/h3>\n<p>Google Tag Manager est un outil lanc\u00e9 par lui-m\u00eame <span style=\"color: #0000ff;\">Google<\/span> en 2012 afin de<strong> faciliter la gestion et la gestion des \u00e9tiquettes par les \u00e9diteurs et les propri\u00e9taires de portails en ligne<\/strong> de leurs toiles. Disponible tout \u00e0 fait gratuitement, c&#039;est l&#039;un des \u00e9l\u00e9ments cl\u00e9s pour le d\u00e9veloppement et l&#039;optimisation des pages.<\/p>\n<p>Malgr\u00e9 son utilit\u00e9, son utilisation n&#039;est pas encore tr\u00e8s r\u00e9pandue par les grandes entreprises, et tout le monde ne conna\u00eet pas les fonctions de cet outil. En facilitant grandement l&#039;\u00e9dition du code d&#039;un site Web gr\u00e2ce \u00e0 son gestionnaire, il n&#039;est pas n\u00e9cessaire d&#039;avoir des connaissances en programmation ou en HTML, puisque les balises peuvent \u00eatre travaill\u00e9es directement depuis son interface, de mani\u00e8re simple et confortable.<\/p>\n<p>Pour l&#039;utiliser, vous devez vous familiariser avec trois concepts: les balises, les extraits de code utilis\u00e9s pour mesurer et suivre les <span style=\"color: #0000ff;\">trafic web<\/span> et les conversions; d\u00e9clencheurs, r\u00e8gles d\u00e9finies pour d\u00e9clencher des balises; et les variables, qui sont les valeurs \u00e0 mettre en \u00e9vidence dans les d\u00e9clencheurs.<\/p>\n<p>Empezar a usar Tag Manager es algo que tan solo requiere llevar adelante unos pasos sencillos mediante de un portal dedicado de Google. A partir de ese punto, y de activar la herramienta introduciendo parte de su c&oacute;digo en el campo &lt;body&gt; de una web, el resto es solo aprovecharla y descubrir poco a poco todas las posibilidades y funciones que puede llevar adelante. Es una forma mucho m&aacute;s c&oacute;moda de trabajar con la otra cara de una p&aacute;gina web.<\/p>\n<\/div>\n<div class=\"section\">\n<h3>\u00c0 quoi sert Google Tag Manager?<\/h3>\n<p>Google Tag Manager est utilis\u00e9 pour rendre le travail avec les balises d&#039;un site Web plus r\u00e9alisable. Pour ceux qui n&#039;ont pas de notions de programmation ou de langage web, c&#039;est toute une porte qui s&#039;ouvre pour pouvoir manipuler un portail sans craindre de toucher l\u00e0 o\u00f9 il ne devrait pas \u00eatre.<\/p>\n<p>Son objectif principal, cependant, est que la mesure des visites, des conversions et de tout ce qui concerne le trafic d&#039;un site soit beaucoup plus facile et supportable. Il suffirait d&#039;utiliser cet outil pour pouvoir le faire et pr\u00e9parer le code pour faire le suivi.<\/p>\n<\/div>\n<p><h3>Exemples de Google Tag Manager<\/h3>\n<\/p>\n<div id=\"mas-informacion\" class=\"section\">\n<p>Nous pouvons donner un exemple de la fa\u00e7on d&#039;introduire Google Tag Manager sur un site Web, ainsi que les balises avec lesquelles il permet un travail plus facile. Pour y entrer dans un portail comme le n\u00f4tre, <span style=\"color: #0000ff;\">https:\/\/neoattack.com<\/span>, tendr&iacute;amos que editar su c&oacute;digo e introducir dentro del cap&iacute;tulo &lt;body&gt; el fragmento de c&oacute;digo que nos diera la herramienta al activarla.<\/p>\n<p>Apr\u00e8s cela, nous aurions un acc\u00e8s automatique \u00e0 l&#039;administration d&#039;\u00e9tiquettes telles que Linkedin, Turn, VisualDNA ou tout autre que nous souhaitons ajouter pour suivre le trafic ou tout autre aspect d&#039;int\u00e9r\u00eat pour notre analyse du web.<\/p>\n<h3>En savoir plus sur le gestionnaire de balises Google<\/h3>\n<p>Si vous souhaitez en savoir plus sur Google Tag Manager, nous vous sugg\u00e9rons de consulter les articles suivants.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Concepto de Google Tag Manager \u00bfQu\u00e9 es Google Tag Manager? Google Tag Manager es una herramienta lanzada por el propio Google en el a\u00f1o 2012 con la finalidad de hacer&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-68846","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Tag Manager - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"Concepto de Google Tag Manager \u00bfQu\u00e9 es Google Tag Manager? 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