{"id":67999,"date":"2022-06-04T18:01:07","date_gmt":"2022-06-04T16:01:07","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-shoppable-media\/"},"modified":"2024-10-28T22:51:52","modified_gmt":"2024-10-28T21:51:52","slug":"shoppable-media","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/shoppable-media\/","title":{"rendered":"M\u00e9dias achetables"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Qu&#039;est-ce qu&#039;un m\u00e9dia achetable?<\/h1>\n<p><\/p>\n<p>Contenu publicitaire, que ce soit au format vid\u00e9o, photo ou texte, qui fournit au client les outils essentiels pour prendre une d\u00e9cision d&#039;achat \u00e9clair\u00e9e et, dans certains cas, compl\u00e9ter la transaction. Les publicit\u00e9s sur Instagram, qui vous permettent d&#039;ajouter des liens directs vers le Web o\u00f9 le produit est vendu, sont un exemple de m\u00e9dia achetable.<\/p>","protected":false},"excerpt":{"rendered":"<p>Qu&#039;est-ce que shoppablemedia ? Des contenus publicitaires, qu\u2019ils soient au format vid\u00e9o, photo ou textuel, qui fournissent au client les outils indispensables pour prendre la bonne d\u00e9cision d\u2019achat\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67999","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shoppable media - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/shoppable-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoppable media\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es shoppable\u00a0media? Contenido publicitario, ya sea en formato de video, fotograf\u00eda o anuncio de texto, que proporciona al cliente las herramientas imprescindibles para tomar la decisi\u00f3n de compra bien...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/shoppable-media\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:51:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/shoppable-media\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/shoppable-media\\\/\",\"name\":\"Shoppable media - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-06-04T16:01:07+00:00\",\"dateModified\":\"2024-10-28T21:51:52+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/shoppable-media\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"M\u00e9dias achetables - R Digital Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/fr\/wiki\/shoppable-media\/","og_locale":"fr_FR","og_type":"article","og_title":"Shoppable media","og_description":"\u00bfQu\u00e9 es shoppable\u00a0media? 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