{"id":67958,"date":"2022-08-08T02:44:41","date_gmt":"2022-08-08T00:44:41","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-performance-marketing\/"},"modified":"2024-10-28T22:47:45","modified_gmt":"2024-10-28T21:47:45","slug":"performance-marketing","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/performance-marketing\/","title":{"rendered":"Performance marketing"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Qu&#039;est-ce que le marketing \u00e0 la performance?<\/h1>\n<p><\/p>\n<p>Mod\u00e8le de marketing num\u00e9rique dans lequel l&#039;annonceur ne paie l&#039;agence que si les objectifs convenus sont atteints. Dans le marketing \u00e0 la performance, le fournisseur et l&#039;annonceur signent un accord avec des objectifs tr\u00e8s sp\u00e9cifiques et merveilleusement sp\u00e9cifi\u00e9s, sur la base duquel la soci\u00e9t\u00e9 de marketing ne re\u00e7oit une r\u00e9mun\u00e9ration que si elle atteint les r\u00e9sultats pr\u00e9alablement convenus. Les objectifs peuvent inclure un abonnement \u00e0 un blog ou une newsletter, une nouvelle inscription d&#039;utilisateur ou une vente.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Autres d\u00e9nominations:<\/span> <br \/>Marketing des r\u00e9sultats<\/p>","protected":false},"excerpt":{"rendered":"<p>Qu&#039;est-ce que le marketing \u00e0 la performance ? Mod\u00e8le de marketing num\u00e9rique dans lequel l&#039;annonceur ne paie l&#039;agence que si les objectifs convenus sont atteints. En marketing \u00e0 la performance, le prestataire\u2026<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67958","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Performance marketing - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/performance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance marketing\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el performance\u00a0marketing? Modelo de marketing digital en el que el anunciante s\u00f3lo paga a la agencia si se logran los objetivos pactados. En el performance marketing el proveedor...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/performance-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:47:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/wiki\\\/performance-marketing\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/wiki\\\/performance-marketing\\\/\",\"name\":\"Performance marketing - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-08-08T00:44:41+00:00\",\"dateModified\":\"2024-10-28T21:47:45+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/wiki\\\/performance-marketing\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing \u00e0 la performance - R Digital Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/fr\/wiki\/performance-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Performance marketing","og_description":"\u00bfQu\u00e9 es el performance\u00a0marketing? Modelo de marketing digital en el que el anunciante s\u00f3lo paga a la agencia si se logran los objetivos pactados. En el performance marketing el proveedor...","og_url":"https:\/\/rmarketingdigital.com\/fr\/wiki\/performance-marketing\/","og_site_name":"R Marketing Digital","article_modified_time":"2024-10-28T21:47:45+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rmarketingdigital.com\/de\/wiki\/performance-marketing\/","url":"https:\/\/rmarketingdigital.com\/de\/wiki\/performance-marketing\/","name":"Marketing \u00e0 la performance - R Digital Marketing","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/#website"},"datePublished":"2022-08-08T00:44:41+00:00","dateModified":"2024-10-28T21:47:45+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rmarketingdigital.com\/de\/wiki\/performance-marketing\/"]}]},{"@type":"WebSite","@id":"https:\/\/rmarketingdigital.com\/#website","url":"https:\/\/rmarketingdigital.com\/","name":"Marketing num\u00e9rique","description":"Agence de r\u00e9f\u00e9rencement | Publicit\u00e9 sur les r\u00e9seaux sociaux | Gestion de communaut\u00e9","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rmarketingdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary\/67958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary\/67958\/revisions"}],"wp:attachment":[{"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=67958"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/fr\/wp-json\/wp\/v2\/glossary-cat?post=67958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}