{"id":67952,"date":"2022-05-27T15:44:21","date_gmt":"2022-05-27T13:44:21","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-palabras-clave\/"},"modified":"2024-10-28T22:52:22","modified_gmt":"2024-10-28T21:52:22","slug":"mots-cles","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/mots-cles\/","title":{"rendered":"Mots-cl\u00e9s"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">\u00bfQu\u00e9 son las palabras\u00a0clave?<\/h1>\n<p><\/p>\n<p>T\u00e9rmino o conjunto de t\u00e9rminos que un usuario introduce en un buscador como Google cuando quiere localizar informaci\u00f3n y que este \u00faltimo utiliza para identificar los resultados y los anuncios que mejor se ajustan a la b\u00fasqueda. As\u00ed, elegir palabras clave que coincidan con las expresiones o frases que los usuarios emplean se ha convertido en una pieza b\u00e1sica tanto para el posicionamiento org\u00e1nico como para la efectividad de los anuncios. Hay tres tipos de palabras clave: navegacionales, informativas, transaccionales.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Autres d\u00e9nominations:<\/span> <br \/>Mots clefs<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 son las palabras\u00a0clave? T\u00e9rmino o conjunto de t\u00e9rminos que un usuario introduce en un buscador como Google cuando quiere localizar informaci\u00f3n y que este \u00faltimo utiliza para identificar los&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67952","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Palabras clave - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/mots-cles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palabras clave\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 son las palabras\u00a0clave? 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