{"id":67874,"date":"2022-07-02T08:30:02","date_gmt":"2022-07-02T06:30:02","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-lba\/"},"modified":"2024-10-28T22:50:09","modified_gmt":"2024-10-28T21:50:09","slug":"lba","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/lba\/","title":{"rendered":"LBA"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Qu&#039;est-ce que la publicit\u00e9 LBA ou g\u00e9olocalis\u00e9e?<\/h1>\n<p><\/p>\n<p>Activit\u00e9 publicitaire qui int\u00e8gre la promotion commerciale des smartphones avec des services de g\u00e9olocalisation, afin que des messages commerciaux personnalis\u00e9s et pertinents soient envoy\u00e9s en fonction de la localisation de l&#039;utilisateur. Bas\u00e9 sur les services LBS, il peut prendre \u00e0 la fois la forme de banni\u00e8res et de SMS.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Acronyme ou abr\u00e9viation:<\/span><br \/>LBA: publicit\u00e9 g\u00e9olocalis\u00e9e<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es LBA o location based\u00a0advertising? Actividad publicitaria que integra la promoci\u00f3n comercial smartphone con los servicios de geolocalizaci\u00f3n, de forma que se env\u00edan mensajes comerciales personalizados y relevantes en&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67874","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LBA - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/lba\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LBA\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es LBA o location based\u00a0advertising? Actividad publicitaria que integra la promoci\u00f3n comercial smartphone con los servicios de geolocalizaci\u00f3n, de forma que se env\u00edan mensajes comerciales personalizados y relevantes en...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/lba\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:50:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/wiki\\\/lba\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/wiki\\\/lba\\\/\",\"name\":\"LBA - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-07-02T06:30:02+00:00\",\"dateModified\":\"2024-10-28T21:50:09+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/wiki\\\/lba\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"LBA-R Marketing Num\u00e9rique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/fr\/wiki\/lba\/","og_locale":"fr_FR","og_type":"article","og_title":"LBA","og_description":"\u00bfQu\u00e9 es LBA o location based\u00a0advertising? 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