{"id":67845,"date":"2022-06-25T12:32:01","date_gmt":"2022-06-25T10:32:01","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-focus-group\/"},"modified":"2024-10-28T22:50:28","modified_gmt":"2024-10-28T21:50:28","slug":"focus-group","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/focus-group\/","title":{"rendered":"Groupe de discussion"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Qu&#039;est-ce qu&#039;un groupe de discussion ou un groupe de discussion?<\/h1>\n<p><\/p>\n<p>Technique d&#039;\u00e9tude utilis\u00e9e pour recueillir les avis d&#039;un segment repr\u00e9sentatif du march\u00e9 en fonction de la cible de la marque. La m\u00e9thodologie de travail consiste \u00e0 r\u00e9unir un groupe de six \u00e0 douze personnes pour discuter d&#039;un sujet, d&#039;un produit ou d&#039;un service sous la direction d&#039;un mod\u00e9rateur. Tirer des conclusions pratiques d\u00e9pendra des r\u00e9ponses honn\u00eates du groupe.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Autres d\u00e9nominations:<\/span> <br \/>Groupe de discussion<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es un focus group o grupo\u00a0focal? T\u00e9cnica de estudio utilizada para recabar opiniones de un segmento representativo del mercado en base al target de la marca. La metodolog\u00eda de&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67845","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Focus group - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/focus-group\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus group\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es un focus group o grupo\u00a0focal? 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