{"id":67807,"date":"2022-06-30T22:54:00","date_gmt":"2022-06-30T20:54:00","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-cross-device-identification\/"},"modified":"2024-10-28T22:50:15","modified_gmt":"2024-10-28T21:50:15","slug":"cross-device-identification","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/cross-device-identification\/","title":{"rendered":"Identification multi-appareils"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Qu&#039;est-ce que l&#039;identification multi-appareils\u00a0?<\/h1>\n<p><\/p>\n<p>Enregistrement de l&#039;activit\u00e9 d&#039;un consommateur en ligne sur diff\u00e9rents appareils (ordinateur de bureau, tablette, t\u00e9l\u00e9phone portable, smart TV...) fusionn\u00e9 en un identifiant unique pour pouvoir personnaliser les campagnes. Il existe deux alternatives pour l&#039;identification inter-appareils\u00a0: d\u00e9terministe et probabiliste.<\/p>","protected":false},"excerpt":{"rendered":"<p>Qu&#039;est-ce que l&#039;identification multi-appareils\u00a0? Enregistrement de l&#039;activit\u00e9 d&#039;un consommateur en ligne sur diff\u00e9rents appareils (ordinateur de bureau, tablette, t\u00e9l\u00e9phone portable, smart tv...) fusionn\u00e9 en un identifiant unique pour pouvoir...<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67807","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cross-device identification - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/cross-device-identification\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-device identification\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es cross-device\u00a0identification? Registro de la actividad de un consumidor online en diversos dispositivos (PC de escritorio, tableta, tel\u00e9fono tel\u00e9fono celular, smart tv\u2026) fusionado en un identificador \u00fanico para poder...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/cross-device-identification\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:50:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/cross-device-identification\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/cross-device-identification\\\/\",\"name\":\"Cross-device identification - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-06-30T20:54:00+00:00\",\"dateModified\":\"2024-10-28T21:50:15+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/cross-device-identification\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Identification cross-device - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/fr\/wiki\/cross-device-identification\/","og_locale":"fr_FR","og_type":"article","og_title":"Cross-device identification","og_description":"\u00bfQu\u00e9 es cross-device\u00a0identification? 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