{"id":67769,"date":"2022-06-07T16:13:35","date_gmt":"2022-06-07T14:13:35","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-astroturfing\/"},"modified":"2024-10-28T22:51:45","modified_gmt":"2024-10-28T21:51:45","slug":"astroturf","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/fr\/wiki\/astroturf\/","title":{"rendered":"Astroturf"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Qu&#039;est-ce que l&#039;astroturf?<\/h1>\n<p><\/p>\n<p>Pratique contraire \u00e0 l&#039;\u00e9thique du marketing de bouche \u00e0 oreille consistant en un contenu commercial orchestr\u00e9 sur les r\u00e9seaux sociaux avec une apparence de spontan\u00e9it\u00e9. L&#039;utilisateur est expos\u00e9 aux messages ignorant leur nature int\u00e9ress\u00e9e, et le responsable parvient ainsi \u00e0 associer certains concepts positifs \u00e0 sa marque, am\u00e9liorant ainsi sa notori\u00e9t\u00e9 en ligne. Ce type d&#039;arnaque est ex\u00e9cut\u00e9 par quelques utilisateurs strat\u00e9giquement coordonn\u00e9s pour donner l&#039;impression d&#039;une foule et ainsi g\u00e9n\u00e9rer un certain buzz artificiel.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es\u00a0astroturfing? Pr\u00e1ctica poco \u00e9tica del marketing boca-a-oreja consistente en generar de manera orquestada contenidos comerciales en medios sociales con apariencia de espontaneidad. El usuario se expone a los mensajes&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67769","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Astroturfing - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/fr\/wiki\/astroturf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Astroturfing\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es\u00a0astroturfing? 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