{"id":98424,"date":"2022-05-18T13:08:48","date_gmt":"2022-05-18T11:08:48","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/que-son-las-notificaciones-push-y-como-activarlas-en-wordpress\/"},"modified":"2021-03-03T06:08:51","modified_gmt":"2021-03-03T09:08:51","slug":"que-son-las-notificaciones-push-y-como-activarlas-en-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-las-notificaciones-push-y-como-activarlas-en-wordpress\/","title":{"rendered":"What are push notifications and how to activate them in WordPress"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-las-notificaciones-push-y-como-activarlas-en-wordpress\/#%C2%BFQue-son-las-notificaciones-push\" >What are push notifications?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-las-notificaciones-push-y-como-activarlas-en-wordpress\/#%C2%BFComo-funcionan-las-notificaciones-push\" >How do push notifications work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-las-notificaciones-push-y-como-activarlas-en-wordpress\/#%C2%BFCuales-son-las-ventajas-de-las-notificaciones-push\" >What are the advantages of push notifications?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-las-notificaciones-push-y-como-activarlas-en-wordpress\/#%C2%BFComo-activar-las-notificaciones-push-en-mi-sitio-de-WordPress\" >How to activate push notifications on my WordPress site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-las-notificaciones-push-y-como-activarlas-en-wordpress\/#%C2%BFQue-debo-saber-antes-de-instalar-un-plugin-de-notificaciones-push-en-WordPress\" >What should I know before installing a push notification plugin in WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-las-notificaciones-push-y-como-activarlas-en-wordpress\/#Configurando-notificaciones-push-en-WordPress-con-OneSignal\" >Setting up push notifications in WordPress with OneSignal<\/a><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>The <strong>push notifications<\/strong> are an excellent tool that can help you increase website numbers based on <strong>WordPress<\/strong>. In <strong>CourseWpress.com<\/strong> we teach you how to activate them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-son-las-notificaciones-push\"><\/span>What are push notifications?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1037\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/push1.png\" alt=\"push\" width=\"385\" height=\"142\"  \/><\/p>\n<p>The <strong>push notifications<\/strong> are some notes that appear on the screen and that through the web browser (<strong>Firefox<\/strong>, Chrome, Opera, Safari) inform readers about matters of interest:<\/p>\n<ul>\n<li>If we upload a new entry to our <strong>Blog<\/strong><\/li>\n<li>If we update the <strong>products<\/strong> from our store<\/li>\n<li>When we offer a <strong>new service<\/strong> or we have an offer<\/li>\n<li>Etc\u2026<\/li>\n<\/ul>\n<p>With push notifications, as we usually say for these properties, the <strong>possibilities are limitless<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo-funcionan-las-notificaciones-push\"><\/span>How do push notifications work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1036\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/push2.png\" alt=\"push\" width=\"347\" height=\"144\"  \/><\/p>\n<p>The mechanics behind these notifications are actually simple but very <strong>effective<\/strong>.<\/p>\n<p>With the <strong>push notifications<\/strong> activated, every time a visitor enters your website, they will receive a message more or less similar to this:<\/p>\n<p><strong>Do you want to receive push notifications from my website?<\/strong><\/p>\n<p>So every time a visitor accepts, we are <strong>gaining a new subscriber<\/strong> for our website.<\/p>\n<p>And that&#039;s great.<\/p>\n<p>For you who are into this internet thing, the following is not a secret:<\/p>\n<p>The <strong>bloggers<\/strong>, <strong>webmasters<\/strong> and SEOs, we are fighting a battle for <strong>internet users attention<\/strong>. We fight at every moment against dozens of distractions.<\/p>\n<p>Distractions, which separate <strong>our visitor: reader, subscriber, potential customer<\/strong> of our amazing content.<\/p>\n<p>Distractions like:<\/p>\n<ul>\n<li>Netflix series<\/li>\n<li>Notifications of all <strong>social networks<\/strong>: Facebook, Instagram, Twitter<\/li>\n<li>The email<\/li>\n<li>YouTube videos<\/li>\n<li>And know how much distraction exists on the web<\/li>\n<\/ul>\n<p>As bloggers, <strong>webmasters<\/strong>, SEOs, we fight for the reader&#039;s attention. In this way, each resource that we use to win it will suppose us a <strong>advantage<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCuales-son-las-ventajas-de-las-notificaciones-push\"><\/span>What are the advantages of push notifications?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The main advantage of <strong>push notifications <\/strong>resides in its simplicity and its <strong>effectiveness<\/strong>.<\/p>\n<p>Why?<\/p>\n<p>Because with the push, it is feasible to have <strong>subscribers<\/strong> In a simple way.<\/p>\n<p>Are <strong>much simpler<\/strong> that the subscription mechanics of the mailing lists or <strong>newsletter<\/strong>.<\/p>\n<p>Don&#039;t misunderstand us. And take this as a <strong>warning<\/strong>:<\/p>\n<p>Push notifications <strong>they do not replace your email list<\/strong>.<\/p>\n<p>They are a perfect complement to the <strong>email marketing<\/strong> but it does not replace it.<\/p>\n<p>Repeat with us, so you don&#039;t forget:<\/p>\n<p>Subscribers to <strong>push notifications <\/strong>they do not replace your <strong>email list<\/strong>.<\/p>\n<p>But they can be put into practice at the same time. You can grow your mailing list for your marketing strategy <strong>email marketing<\/strong>. And harness the potential of <strong>high CTR or good click rate<\/strong> Push notifications.<\/p>\n<p>Yes, we know, by now you will be wondering:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo-activar-las-notificaciones-push-en-mi-sitio-de-WordPress\"><\/span>How to activate push notifications on my WordPress site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For your site to be a blog, a portfolio or a <strong>ecommerce<\/strong> based on WordPres show <strong>push notifications<\/strong> you will need a plugin.<\/p>\n<p>As in almost all cases, the offer is wide.<\/p>\n<p>And if you take a pass by <strong>plugin repository<\/strong> WordPress you&#039;ll find a few to choose from.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-debo-saber-antes-de-instalar-un-plugin-de-notificaciones-push-en-WordPress\"><\/span>What should I know before installing a push notification plugin in WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before installing any plugin to display <strong>push notifications<\/strong> single <strong>you must know only one thing<\/strong>:<\/p>\n<p>Be very clear <strong>which is the browser that visitors use the most when they browse your website<\/strong>. Point.<\/p>\n<p>Knowing this will help us choose the plugin that best suits <strong>adapt to our traffic<\/strong>.<\/p>\n<p>Well, some are not compatible with all browsers.<\/p>\n<p>That is why we use:<\/p>\n<p><strong>OneSignal.<\/strong><\/p>\n<p>What is it <strong>compatible<\/strong> with the most used browsers <strong>on web and cell phone<\/strong>. And at the same time it has no cost.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Configurando-notificaciones-push-en-WordPress-con-OneSignal\"><\/span>Setting up push notifications in WordPress with OneSignal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1034\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/OneSignal.gif\" alt=\"OneSignal \" width=\"1007\" height=\"409\"\/><\/p>\n<ol>\n<li>Install and activate <strong>We prepare a tutorial if you need a guide on how to install a plugin<\/strong><strong>. <\/strong><\/li>\n<li>Now we <strong>we create<\/strong> a <strong>account<\/strong> on the plugin website: <strong>com<\/strong><\/li>\n<li>Then we create a record of <strong>Google API<\/strong>. For this we go to developers.google.com<\/li>\n<li>We create a new <strong>app<\/strong>: We give it a related name. And we name the Android package. <strong>We complete the form<\/strong> with the data they request from us. Once this is done, we choose the option: <strong>Enable Cloud Messaging Button<\/strong>.<\/li>\n<li>We copy and keep in a safe place of ours <strong>Server API Key and Sender ID.<\/strong><\/li>\n<li>We return to WordPress we locate the configuration of <strong>OneSignal<\/strong> and in the tab: <strong>Use my own Google Project Number <\/strong>we look for our<strong> Sender ID, <\/strong>we paste it<strong>. We save the changes.<\/strong><\/li>\n<li>Do you remember the account we created on the web <strong>com<\/strong>? We log in with her on the site.<\/li>\n<li>We create a new application with <strong>Add a new app.<\/strong><\/li>\n<li>We choose the option: <strong>Website Push.<\/strong><\/li>\n<li>We select the<strong> browsers <\/strong>with whom we will work<strong>.<\/strong><\/li>\n<li>Now we will choose in<strong> Target SDK <\/strong>we select<\/li>\n<li>Once this is done we will have the <strong>Rest API Key and App ID.<\/strong><\/li>\n<li>We go back to<strong> WordPress <\/strong>and in the<strong> plugin configuration <\/strong><strong>OneSignal <\/strong>we paste the <strong>Rest API Key and App ID.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1035\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/OneSignal-configuracion-1024x489.png\" alt=\"OneSignal configuration\" width=\"1024\" height=\"489\"  \/><\/strong><\/li>\n<li>So our site can already show <strong>push notifications<\/strong>.<\/li>\n<\/ol>\n<p>Do you want to continue <strong>learning?<\/strong> you can sign up <strong>to the best online and Spanish WordPress course and become an expert.<\/strong><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Las notificaciones push son una excelente herramienta que te puede ayudar a incrementar los n\u00fameros de sitio web basado en WordPress. En CursoWpress.com te ense\u00f1amos como activarlas. \u00bfQu\u00e9 son las&#8230;<\/p>","protected":false},"author":1,"featured_media":98425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[1434,1451,1439,1411,1430],"class_list":["post-98424","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress","tag-chrome","tag-netflix","tag-plugins","tag-twitter","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 son las notificaciones push y c\u00f3mo activarlas en WordPress - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Las notificaciones push son una excelente herramienta que te puede ayudar a incrementar los n\u00fameros de sitio web basado en WordPress. 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