{"id":98381,"date":"2022-09-16T20:51:15","date_gmt":"2022-09-16T18:51:15","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/"},"modified":"2021-03-03T06:19:28","modified_gmt":"2021-03-03T09:19:28","slug":"que-son-y-como-hacer-meta-descripciones-efectivas","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/","title":{"rendered":"What are they and how to make effective meta descriptions"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#Meta-descripciones-y-SEO-on-page\" >Meta descriptions and on-page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#%C2%BFQue-es-una-meta-descripcion\" >What is a meta description?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#%C2%BFComo-agregar-una-meta-descripcion-a-mi-pagina-de-WordPress\" >How to add a meta description to my WordPress page?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#Agregar-descripcion-por-default-de-WordPress\" >Add WordPress default description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#Advertencia\" >Warning:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#Agregar-meta-descripcion-a-WordPress-usando-codigo-con-meta-name\" >Add meta description to WordPress using code with meta name<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#-Agregar-meta-descripciones-a-WordPress-usando-Yoast-SEO\" >\u00a0Add meta descriptions to WordPress using Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#Como-hacer-meta-descripciones-efectivas\" >How to make effective meta descriptions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#1-Cuida-la-extension\" >1. Take care of the extension<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#2-Evita-el-clickbait\" >2. Avoid clickbait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#3-Diles-de-que-va\" >3. Tell them what it&#039;s about<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-son-y-como-hacer-meta-descripciones-efectivas\/#En-conclusion\" >In conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>The <strong>meta descriptions<\/strong> They are always present on every page or article. \u00a0<strong>Learn<\/strong> with us to <strong>create effective meta descriptions<\/strong>.<\/p>\n<p><strong>SEO<\/strong> it is undoubtedly like the universe itself: infinite and constantly expanding.<\/p>\n<p>And it is that every day <strong>search engines<\/strong> (Google) seem to take into account more items and factors to privilege with <strong>positioning<\/strong> some sites over others.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Meta-descripciones-y-SEO-on-page\"><\/span>Meta descriptions and on-page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>meta descriptions<\/strong> are part of those items that <strong>crawler spiders<\/strong> of search engines examine for <strong>rank sites<\/strong>.<\/p>\n<p>As a meta description is an element located within the <strong>architecture<\/strong> of each page, each time we create a <strong>meta description<\/strong> we are doing what is known as <strong>SEO On Page<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-una-meta-descripcion\"><\/span>What is a meta description?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A meta description or <strong>meta description <\/strong>is a <strong>snippet of text<\/strong> from around <strong>150 characters<\/strong> where the content of the page or article is summarized. Is this the description the text that shows the <strong>search engines<\/strong> in the results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo-agregar-una-meta-descripcion-a-mi-pagina-de-WordPress\"><\/span>How to add a meta description to my WordPress page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>exist <strong>various methods<\/strong> to create meta descriptions within <strong>WordPress<\/strong>. Below we show you the best.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Agregar-descripcion-por-default-de-WordPress\"><\/span>Add WordPress default description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>one of the first <strong>customizations<\/strong> or adjustments that must be made to a website (blog, ecommerce) based on WordPress is to add a <strong>description<\/strong>.<\/p>\n<p>To add this description we must follow the following path on our WordPress desktop:<\/p>\n<blockquote>\n<p>Settings &gt; General<\/p>\n<\/blockquote>\n<p>There we add a <strong>short text<\/strong> to tell the\u00a0 <strong>visitors what&#039;s up<\/strong> our site.<\/p>\n<p>Clever.<\/p>\n<p>now our website <strong>has description<\/strong>.<\/p>\n<p>But high. Not so fast. Don&#039;t sing victory.<\/p>\n<p>That description that we added from the <strong>General adjustments<\/strong> I don&#039;t know <strong>indexes<\/strong>.<\/p>\n<p>Or that is to say that <strong>description does not appear in search engine results<\/strong>.<\/p>\n<p>This is why it is necessary to add a description <strong>using code<\/strong>, modifying the file <strong>header.php<\/strong> from our WordPress installation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertencia\"><\/span>Warning:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember that before tinkering with the code and modifying the files of your website it is important <strong>create a backup<\/strong>.<\/p>\n<p>Don&#039;t worry. In case you don&#039;t know how to create a backup we prepare a tutorial <strong>where you will learn to create a backup<\/strong>.<\/p>\n<p>Once created the <strong>back<\/strong> we can get down to work and hit the next method to add meta descriptions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Agregar-meta-descripcion-a-WordPress-usando-codigo-con-meta-name\"><\/span>Add meta description to WordPress using code with meta name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>First of all make sure that you <strong>website is supported<\/strong>.<\/li>\n<li>Open a <strong>text editor for programming<\/strong> (<strong>Notepad ++<\/strong>,<strong> Sublime Text<\/strong> or <strong>Atom<\/strong>).<\/li>\n<li>Copy on your <strong>text editor<\/strong> dedicated for programming tasks the following lines of code:<\/li>\n<\/ul>\n<blockquote>\n<p><\/p>\n<\/blockquote>\n<ul>\n<li>Modify it by adding a description that fits your site. Replaces the <strong>Here is the description of your website<\/strong> with your text.<\/li>\n<li>In the last part of the tutorial you will find some tips to <strong>write effective and powerful meta descriptions<\/strong>.<\/li>\n<li>Select and copy your description.<\/li>\n<\/ul>\n<blockquote>\n<p>&lt;meta name=\u00bbdescription\u00bb content=\u00bb <strong>Tutorials, tricks, tips and the best WordPress course in Spanish<\/strong>.\u00bb\/&gt;<\/p>\n<\/blockquote>\n<ul>\n<li>Now open your WordPress dashboard and follow the path below:<\/li>\n<\/ul>\n<blockquote>\n<p><strong>Appearance&gt; Editor<\/strong><\/p>\n<\/blockquote>\n<ul>\n<li>So choose: <strong>topic header<\/strong> or header.php<\/li>\n<li>Paste your description with tags <strong>meta name<\/strong> after <strong><\/strong> and before that <strong><\/strong>.<\/li>\n<li>Finally click on the <strong>update file button<\/strong>.<\/li>\n<\/ul>\n<p>And ready.<\/p>\n<p>Now we have a <strong>indexable meta description<\/strong> which will be valid for <strong>beginning<\/strong> from our site. But we need <strong>meta descriptions<\/strong> that serve for each page with <strong>static information<\/strong> and for each of <strong>articles<\/strong> or posts from our blog.<\/p>\n<p>For this we will use <strong>Yoast SEO<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"-Agregar-meta-descripciones-a-WordPress-usando-Yoast-SEO\"><\/span>\u00a0Add meta descriptions to WordPress using Yoast SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-504\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Yoast-Seo-Plugin-wordpress-1024x511.png\" alt=\"Yoast Seo Plugin wordpress\" width=\"1024\" height=\"511\"  \/><\/p>\n<p>Plugins for <strong>SEO work<\/strong> there are lots of them. but of all <strong>Yoast SEO<\/strong> it is essential.<\/p>\n<p>although add <strong>meta descriptions<\/strong> with the help of the Yoast it has no greater mystery. You don&#039;t have to use code or follow complicated procedures. There are a few principles that will make your <strong>more effective meta descriptions<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-hacer-meta-descripciones-efectivas\"><\/span>How to make effective meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-Cuida-la-extension\"><\/span>1. Take care of the extension<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At first Google showed only 160 characters, now <strong>display 320 characters<\/strong>. Do not pass. A couple of lines will be fine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Evita-el-clickbait\"><\/span>2. Avoid clickbait<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With how much the experts repeat to you that <strong>a meta description should have <em>hook<\/em><\/strong>. You may be tempted to make a misleading offer. Avoid that at all costs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Diles-de-que-va\"><\/span>3. Tell them what it&#039;s about<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That is the big \u201csecret\u201d. Tell in short sentences what the post\/page is about:<\/p>\n<p>Meta descriptions are always present on each page or article. Learn with us how to create effective meta descriptions.<\/p>\n<ol start=\"4\">\n<li><strong> use keywords<\/strong><\/li>\n<\/ol>\n<p>use the <strong>keyword<\/strong> with moderation, naturalness and good taste. Do not pass. Nothing <strong>Keyword stuffing<\/strong>.<\/p>\n<ol start=\"5\">\n<li><strong> Add a call to action<\/strong><\/li>\n<\/ol>\n<p>It is not about putting a <strong>button<\/strong> in the abstract. Is about <strong>make an invitation<\/strong> explicit:<\/p>\n<ul>\n<li><strong>Learn<\/strong> with us\u2026<\/li>\n<li><strong>sign up <\/strong>to our course...<\/li>\n<li><strong>Known<\/strong> all about what are <strong>plugins<\/strong> for WordPress\u2026<\/li>\n<li><strong>Can you imagine being able to link<\/strong> Instagram on WordPress? It&#039;s possible\u2026<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"En-conclusion\"><\/span>In conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meta descriptions are an important element within the <strong>positioning<\/strong> from a blog. With the tips that we share with you in this tutorial you will be able to improve yours and create more effective descriptions.<\/p>\n<p>Do you want to continue learning?<strong>Sign up for the best WordPress course online and in Spanish.<\/strong><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Las meta descripciones siempre est\u00e1n presentes en cada p\u00e1gina o art\u00edculo. \u00a0Aprende con nosotros a crear meta descripciones efectivas. El SEO es sin lugar a dudas como el mismo universo:&#8230;<\/p>","protected":false},"author":1,"featured_media":98382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-98381","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 son y c\u00f3mo hacer meta descripciones efectivas - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Las meta descripciones siempre est\u00e1n presentes en cada p\u00e1gina o art\u00edculo. \u00a0Aprende con nosotros a crear meta descripciones efectivas. 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