{"id":98367,"date":"2022-10-15T21:19:46","date_gmt":"2022-10-15T19:19:46","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress\/"},"modified":"2021-03-03T06:23:59","modified_gmt":"2021-03-03T09:23:59","slug":"que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress\/","title":{"rendered":"What is internal linking and how to do it in WordPress"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress\/#Que-es-el-enlazado-interno-o-interlinking\" >What is internal linking or interlinking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress\/#%C2%BFCuales-son-las-ventajas-del-enlazado-interno-o-interlinking\" >What are the advantages of internal linking or interlinking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress\/#Estrategias-para-hacer-un-optimo-enlazado-interno-en-WordPress\" >Strategies to make an optimal internal linking in WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress\/#1-Crea-mucho-contenido-%C2%A1de-calidad\" >1. Create lots of quality content!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress\/#2-Haz-que-tus-links-sean-del-tipo-%E2%80%9Cabrir-enlace-en-una-nueva-pestana%E2%80%9D\" >2. Make your links are of the type &quot;open link in a new tab&quot;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress\/#3-No-te-compliques\" >3. Don&#039;t complicate yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-el-enlazado-interno-y-como-hacerlo-en-wordpress\/#4-Usa-anchor-text\" >4. Use anchor text<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>The <strong>internal linking<\/strong> is one of the most important aspects of <strong>SEO on page<\/strong>. In this tutorial we tell you how you can improve it.<\/p>\n<p>To us who are fully involved in this of the <strong>webs<\/strong> and of the <strong>blogs<\/strong> we are fascinated by everything related to that world.<\/p>\n<p>But <strong>SEO<\/strong> we are particularly passionate about it.<\/p>\n<p>Why are we crazy about <strong>SEO<\/strong>?<\/p>\n<p>Because we are motivated to find new and better options for <strong>optimize positioning <\/strong>of our websites in the <strong>search engine results<\/strong>.<\/p>\n<p>We all long for the <strong>whole world read our<\/strong> contents.<\/p>\n<p>We want the <strong>visitors<\/strong> be fascinated by the <strong>valuable information<\/strong> that we prepare for them.<\/p>\n<p>At the same time we hope you read each and every one of our posts.<\/p>\n<p>And we don&#039;t think we&#039;re the only ones who want that.<\/p>\n<p>Every <strong>blogger<\/strong> and <strong>webmaster<\/strong> Regardless of the level of knowledge and experience you want the same:<\/p>\n<p>Appear first in <strong>google results<\/strong> and have thousands of visits.<\/p>\n<p>Internal linking can bring us closer to achieving that goal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que-es-el-enlazado-interno-o-interlinking\"><\/span>What is internal linking or interlinking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-231\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/link-building.jpg\" alt=\"\" width=\"1000\" height=\"687\"  \/><\/p>\n<p>The <strong>internal linking<\/strong> refers to the <strong>hyperlinks<\/strong> of our <strong>Web page<\/strong>, <strong>Blog<\/strong> or <strong>ecommerce<\/strong> that instead of directing a <strong>External source<\/strong> link to another <strong>page<\/strong>\u00a0 from <strong>our same site<\/strong>, <strong>another item<\/strong> from our blog or to other products in our store. That is why at the same time it is known as <strong>interlinking<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCuales-son-las-ventajas-del-enlazado-interno-o-interlinking\"><\/span>What are the advantages of internal linking or interlinking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>Evidently the <strong>interlinking <\/strong>it has its advantages. Among which we can mention:<\/p>\n<ul>\n<li>Makes your website more <strong>traceable<\/strong> facilitating the work of <strong>crawling spiders<\/strong>.<\/li>\n<li>Let the <strong>google spiders<\/strong> and of the others <strong>search engines<\/strong> reach the least accessible pages and articles on your website.<\/li>\n<li>Facilitates indexing.<\/li>\n<li>It makes it possible to organize and <strong>rank<\/strong> the content of your website based on <strong>keywords<\/strong> of the <strong>URLs<\/strong> and anchor texts (<strong>anchor text<\/strong>).<\/li>\n<li>\u00a0Improves the <strong>browsing experience<\/strong> of the users.<\/li>\n<li>\u00a0It makes users reach the least accessible pages and articles on your website.<\/li>\n<li>Distribute the <strong>link juice<\/strong> or <strong>links juice<\/strong> all over the web page. Or in other words: The internal linking <strong>help to<\/strong> <strong>distribute authority<\/strong> throughout your website.<\/li>\n<li><strong>It does not depend on third parties<\/strong>. Unlike <strong>link building<\/strong> of <strong>SEO off<\/strong> <strong>page<\/strong>, which consists of getting quality links on sites external to ours. The <strong>interlinking<\/strong> you do it, on your own website.<\/li>\n<\/ul>\n<p>Once this is said, you will want to know how <strong>apply optimal internal binding<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias-para-hacer-un-optimo-enlazado-interno-en-WordPress\"><\/span>Strategies to make an optimal internal linking in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Crea-mucho-contenido-%C2%A1de-calidad\"><\/span>1. Create lots of quality content!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00a0<\/p>\n<p>You know what they say that the <strong>good content is king<\/strong>. And if you want to get the most out of <strong>interlinking<\/strong> you will need a blog well stocked with material.<\/p>\n<p>With much <strong>useful content<\/strong> for you <strong>objective audience<\/strong> it will be easier for you to add links of the type <strong><em>related post<\/em><\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Haz-que-tus-links-sean-del-tipo-%E2%80%9Cabrir-enlace-en-una-nueva-pestana%E2%80%9D\"><\/span>2. Make your links be of the type &quot;<em>open link in a new tab<\/em>&quot;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-902\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Haz-que-tus-links-sean-del-tipo-\u201cabrir-enlace-en-una-nueva-pesta\u00f1a\u201d-1024x576.png\" alt=\"Make your links are of the type &quot;open link in a new tab&quot;\" width=\"1024\" height=\"576\"  \/><\/p>\n<p>It has happened to all of us at some time.<\/p>\n<p>We are browsing some massive page with thousands <strong>internal links<\/strong> Wikipedia type! (a monster when it comes to internal links).<\/p>\n<p>And at some point you get lost. You end up in Z and you don&#039;t even remember if you started sailing in A, B or C.<\/p>\n<p>We don&#039;t want that to happen to our visitors.<\/p>\n<p>To prevent this, we will enable each link with the option <strong>open link in a new tab.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-No-te-compliques\"><\/span>3. Don&#039;t complicate yourself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-901\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/No-te-compliques-1024x576.jpg\" alt=\"Do not complicate yourself\" width=\"1024\" height=\"576\"  \/><\/p>\n<p>It often happens that in the world of <strong>SEO<\/strong> there are no absolute truths. But still sometimes certain tricks are often taken as if they were.<\/p>\n<p>It is the case of <strong>internal linking<\/strong> following complex formulas.<\/p>\n<p>Organize the links in <strong>silos<\/strong> as an example.<\/p>\n<p>About this particular mega bloggers like <strong>Neil patel<\/strong> They have said:<\/p>\n<p><em>It is a very complicated way where you have to invest a lot of effort in something that does not guarantee real results.<\/em><\/p>\n<p>We have tested it in some projects. And we are left with the natural method: <strong>link what is useful<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Usa-anchor-text\"><\/span>4. Use anchor text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-900\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Usa-anchor-text-1024x576.jpg\" alt=\"Use anchor text\" width=\"1024\" height=\"576\"  \/><\/p>\n<p>The <strong>anchor texts<\/strong> They are another particular where a lot has been said.<\/p>\n<p>Most of what is said looks like arcane knowledge or outright astrophysics.<\/p>\n<p>But actually what works best is common sense.<\/p>\n<p>At the time of <strong>put anchor texts you don&#039;t have to follow complicated rules<\/strong>. Because there really aren&#039;t.<\/p>\n<p>A phrase or fragment of text with the potential to be clicked is chosen and a related link is placed on it. Clever.<\/p>\n<p>This post is part of our <strong>Serie<\/strong> from <strong>articles and tutorials<\/strong> dedicated to <strong>SEO in WordPress<\/strong>:<\/p>\n<p>And that is just the beginning. If you need to be a true expert you can sign up for <strong>best WordPress course online and in Spanish<\/strong>. What are you waiting for to sign up?<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>El enlazado interno es uno de los aspectos m\u00e1s importantes del SEO on page. En este tutorial te decimos c\u00f3mo lo puedes mejorar. A nosotros que estamos metidos \u00a0de lleno&#8230;<\/p>","protected":false},"author":1,"featured_media":98368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-98367","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 es el enlazado interno y c\u00f3mo hacerlo en WordPress - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"El enlazado interno es uno de los aspectos m\u00e1s importantes del SEO on page. En este tutorial te decimos c\u00f3mo lo puedes mejorar. 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