{"id":98365,"date":"2022-04-28T09:33:52","date_gmt":"2022-04-28T07:33:52","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/"},"modified":"2021-03-03T06:24:59","modified_gmt":"2021-03-03T09:24:59","slug":"que-es-la-estructura-web-y-como-crear-una-estructura-optima","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/","title":{"rendered":"What is the web structure and how to create an optimal structure"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#%C2%BFQue-es-la-estructura-web\" >What is the web structure?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#%C2%BFPor-que-es-importante-la-experiencia-de-usuario\" >Why is user experience important?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#Estructura-web-y-SEO-como-se-relacionan\" >Web structure and SEO how they relate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#%C2%BFComo-determina-google-la-experiencia-de-usuario\" >How does google determine user experience?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#%C2%BFComo-crear-una-estructura-web-optima\" >How to create an optimal web structure?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#Mantener-una-cantidad-adecuada-de-paginas-en-nuestro-sitio\" >Maintain an adequate number of pages on our site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#Crear-un-menu-principal-de-navegacion-entendible\" >Create an understandable main navigation menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#Optimizar-las-paginas-estaticas\" >Optimize static pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#Mantener-una-estructura-horizontal\" >Maintain a horizontal structure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#Potenciar-el-enlazado-interno\" >Enhance internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-la-estructura-web-y-como-crear-una-estructura-optima\/#Un-consejo-mas\" >One more tip<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>When we talk about <strong>SEO<\/strong> most of the time we refer to:<\/p>\n<ul>\n<li>Links,<\/li>\n<li>Keywords,<\/li>\n<li>Image optimization<\/li>\n<li>Plugins,<\/li>\n<\/ul>\n<p>And to an endless number of factors and items that influence the <strong>web positioning<\/strong>. But we usually forget that <strong>structure<\/strong> of our page at the same time is taxed on SEO.<\/p>\n<p>Yes, the <strong>web structure<\/strong> is an important factor directly related to navigability, <strong>user experience<\/strong> and the <strong>positioning<\/strong>.<\/p>\n<p>As we anticipated in the guide:<\/p>\n<p><strong>What is web architecture and how it influences SEO in WordPress<\/strong><\/p>\n<p><em>For <strong>ensure traceability<\/strong> of your website the first thing is to guarantee <strong>a structure or architecture<\/strong> of site that is friendly with the search engines but fundamentally with the users.<\/em><\/p>\n<p>By now you may be wondering:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-la-estructura-web\"><\/span>What is the web structure?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>The web structure<\/strong> is the <strong>organization and distribution of items on a certain site<\/strong>. It then has to do with how <strong>different pages<\/strong> that make up a website <strong>they relate<\/strong> each.<\/p>\n<p>It is usually believed and at the same time affirmed in different spaces related to the teaching of page creation that the web structure refers to an aesthetic aspect:<\/p>\n<ul>\n<li>Header<\/li>\n<li>Logo<\/li>\n<li>Browser<\/li>\n<li>Each content<\/li>\n<li>Side bars<\/li>\n<li>Footer<\/li>\n<\/ul>\n<p>And although those items are related to the structure.<\/p>\n<p>The truth of the matter is that <strong>web structure<\/strong> <strong>refers to the way in which the different pages<\/strong> that are part of a certain blog, site or ecommerce <strong>they interact with each other<\/strong>.<\/p>\n<p>What affects the <strong>navigability <\/strong>and the <strong>user experience<\/strong>.<\/p>\n<p>And this last one is very important.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFPor-que-es-importante-la-experiencia-de-usuario\"><\/span>Why is user experience important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>Because we will guarantee <strong>higher recurrence of visitors<\/strong>, longer stay time. And ultimately <strong>happy users<\/strong> with the content that we share on our website and its layout.<\/em><\/p>\n<p>The <strong>human element<\/strong> it is a capital value factor for positioning purposes.<\/p>\n<p>Long ago <strong>SEO<\/strong> ceased to be a mechanical and absurd process through which those interested in climbing positions in the <strong>SERP <\/strong>or<strong> Search Engine Results Page<\/strong> (search engine results) stacked <strong>keywords<\/strong> without thinking about the quality and usefulness of content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estructura-web-y-SEO-como-se-relacionan\"><\/span>Web structure and SEO how they relate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We already know that <strong>Google<\/strong> he is not a person, he is not human.<\/p>\n<p>Google is the closest thing to a robot that moves with <strong>algorithms:<\/strong><\/p>\n<ul>\n<li>Panda,<\/li>\n<li>Penguin,<\/li>\n<li>hummingbird,<\/li>\n<li>dove\u2026<\/li>\n<\/ul>\n<p>And that is for this reason that all it does is measure. Quantify everything. Take into account the numbers.<\/p>\n<p>To the point that it even manages to make evaluations of <strong>purely qualitative aspects<\/strong>.<\/p>\n<p><strong>Qualitative aspects?<\/strong><\/p>\n<p>Yes, more human things that are not so easy to translate into numbers.<\/p>\n<p><strong>As which?<\/strong><\/p>\n<p>How the quality of an article, the usefulness of certain content. In short, all those items that added together we call <strong>user experience<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo-determina-google-la-experiencia-de-usuario\"><\/span>How does google determine user experience?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a good robot that moves with algorithms: Measuring.<\/p>\n<p>Measuring what things?<\/p>\n<ul>\n<li>The <strong>residence time<\/strong> of users on your website, blog or ecommerce.<\/li>\n<li><strong>Click-through rate<\/strong> o CTR (Click Through Rate)<\/li>\n<li>The <strong>Scroll Depth<\/strong> of visitors<\/li>\n<li>The bounce or abandon rate<\/li>\n<li>Those shared on social networks<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo-crear-una-estructura-web-optima\"><\/span>How to create an optimal web structure?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Remembering that the structure must above all <strong>favor<\/strong> the <strong>navigability<\/strong> and <strong>user experience<\/strong>.<\/p>\n<p>To create an optimal web structure then we must:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mantener-una-cantidad-adecuada-de-paginas-en-nuestro-sitio\"><\/span>Keep an amount <em>adequate<\/em> pages on our site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This will be determined by the <strong>niche<\/strong>. They will never be the same in number of pages, the website of a veterinarian who offers his services on the net to a sports equipment store.<\/p>\n<p>Even though there is no magic number, the more pages the more difficult it is to navigate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crear-un-menu-principal-de-navegacion-entendible\"><\/span>Create an understandable main navigation menu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some pages have menus that are like the control panel of an airplane. Huge, complicated.<\/p>\n<p>Stick to the essentials. In the case of the menu <strong><em>less is more. <\/em><\/strong><\/p>\n<p>The menu is determined by the amount of <strong>pages with static information<\/strong> that you have on your website. Which brings us to the next point.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizar-las-paginas-estaticas\"><\/span>Optimize static pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do not be one of those who neglect the creation of pages with static information. Without important and much. This is why we tell you everything you need to know in this dedicated tutorial: <strong>Static pages that should not be missing on your WordPress blog. <\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mantener-una-estructura-horizontal\"><\/span>Maintain a horizontal structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-892\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/estructura-horizontal-1024x576.png\" alt=\"horizontal structure\" width=\"1024\" height=\"576\"  \/><\/p>\n<p>The structures refer to the depth that exists between the home or start of your website and its last page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-893\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Estructura-vertical-1024x576.png\" alt=\"Vertical structure\" width=\"1024\" height=\"576\"  \/><\/p>\n<p>While <strong>more vertical<\/strong> be your page, that is, the more <strong>depth levels<\/strong> have <strong>more difficult<\/strong> It will be the work of the <strong>google crawling robots or spiders<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Potenciar-el-enlazado-interno\"><\/span>Enhance internal linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The web structure or the relationship between the pages of your online site are closely associated with the <strong>internal linking<\/strong>. One of the pillars of SEO on page:<\/p>\n<p>And you can learn more about it here:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Un-consejo-mas\"><\/span>One more tip<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to get the most out of these tips from your page or blog, sign up for <strong>best online WordPress course in Spanish<\/strong>. Become an expert.<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos de SEO la mayor\u00eda de las veces hacemos referencia a: Enlaces, Palabras claves, Optimizaci\u00f3n de im\u00e1genes Plugins, Y a un sin fin de factores y items que influyen&#8230;<\/p>","protected":false},"author":1,"featured_media":98366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-98365","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 es la estructura web y c\u00f3mo crear una estructura \u00f3ptima - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Cuando hablamos de SEO la mayor\u00eda de las veces hacemos referencia a: Enlaces, Palabras claves, Optimizaci\u00f3n de im\u00e1genes Plugins, Y a un sin fin de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/was-ist-die-webstruktur-und-wie-schafft-man-eine-optimale-struktur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es la estructura web y c\u00f3mo crear una estructura \u00f3ptima\" \/>\n<meta property=\"og:description\" content=\"Cuando hablamos de SEO la mayor\u00eda de las veces hacemos referencia a: Enlaces, Palabras claves, Optimizaci\u00f3n de im\u00e1genes Plugins, Y a un sin fin de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/was-ist-die-webstruktur-und-wie-schafft-man-eine-optimale-struktur\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-28T07:33:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Que-es-la-estructura-web-y-como-crear-una-estructura-optima-4709630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/wordpress\\\/was-ist-die-webstruktur-und-wie-schafft-man-eine-optimale-struktur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/wordpress\\\/was-ist-die-webstruktur-und-wie-schafft-man-eine-optimale-struktur\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"Qu\u00e9 es la estructura web y c\u00f3mo crear una estructura \u00f3ptima\",\"datePublished\":\"2022-04-28T07:33:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/wordpress\\\/was-ist-die-webstruktur-und-wie-schafft-man-eine-optimale-struktur\\\/\"},\"wordCount\":926,\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/wordpress\\\/was-ist-die-webstruktur-und-wie-schafft-man-eine-optimale-struktur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Que-es-la-estructura-web-y-como-crear-una-estructura-optima-4709630.jpg\",\"articleSection\":[\"Wordpress\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/wordpress\\\/was-ist-die-webstruktur-und-wie-schafft-man-eine-optimale-struktur\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/de\\\/wordpress\\\/was-ist-die-webstruktur-und-wie-schafft-man-eine-optimale-struktur\\\/\",\"name\":\"Qu\u00e9 es la estructura web y c\u00f3mo crear una estructura \u00f3ptima - 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