{"id":95781,"date":"2022-05-14T04:24:02","date_gmt":"2022-05-14T02:24:02","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/como-usar-mailchimp-en-wordpress\/"},"modified":"2021-03-03T08:00:45","modified_gmt":"2021-03-03T11:00:45","slug":"como-usar-mailchimp-en-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/","title":{"rendered":"How to use Mailchimp in WordPress"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#%C2%BFQue-es-Mailchimp\" >What is Mailchimp?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#%C2%BFPor-que-usar-Mailchimp\" >Why use Mailchimp?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#%C2%BFComo-usar-Mailchimp-en-WordPress\" >How to use Mailchimp in WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#%C2%BFQue-se-necesita-para-usar-Mailchimp-en-WordPress\" >What is needed to use Mailchimp in WordPress?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#1-Crea-tu-cuenta-en-Mailchimp\" >1. Create your account in Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#2-Integrando-tu-web-de-WordPress-con-Mailchimp\" >2. Integrating your WordPress website with Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#3-Instalando-Mailchimp-en-WordPress\" >3. Installing Mailchimp in WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#4-Activando-el-plugin-integrador-de-Mailchimp-en-WordPress\" >4. Activating the Mailchimp integrator plugin in WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#5-Como-mostrar-el-Mailchimp-en-WordPress\" >5. How to display Mailchimp in WordPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-usar-mailchimp-en-wordpress\/#%C2%BFQue-cosas-pueden-hacerse-con-Mailchimp-y-WordPress\" >What things can be done with Mailchimp and WordPress?<\/a><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>One of the advantages of using <strong>WordPress<\/strong> is that it allows you to have everything you need for your business, online store or personal blog in a simple way.<\/p>\n<p>For this you don&#039;t need to know how to program and you don&#039;t have to mess with hours and hours with complicated lines of code.<\/p>\n<p>WordPress se <strong>integrates<\/strong> with the best tools and service providers online and one of those tools is Mailchimp.<\/p>\n<p>If you need to implement a <strong>strategy of <\/strong><strong>email marketing<\/strong> on your website, blog or ecommerce in this post we show you \u2014in depth\u2014 <strong>how to use Mailchimp in WordPress<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-Mailchimp\"><\/span>What is Mailchimp?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp is a <strong>supplier<\/strong> automated marketing services and <strong>email marketing<\/strong> quite powerful.<\/p>\n<p>It is easy to recognize this brand by its yellow colors and by its peculiar mascot that is ...<\/p>\n<p>Naturally:<\/p>\n<p>A chimpanzee.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1984 size-full\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Como-usar-MailChimp-En-WordPress.jpg\" alt=\"use MailChimp In WordPress\" width=\"428\" height=\"446\"  \/><\/p>\n<p>But we don&#039;t recommend Mailchimp just for an image issue.<\/p>\n<p>This is a robust tool <strong>extremely easy to use<\/strong> which at the same time integrates quite well with our website, blog or WordPress store.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor-que-usar-Mailchimp\"><\/span>Why use Mailchimp?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp is the tool for <strong>email marketing<\/strong> Favorite of thousands of bloggers, companies and online entrepreneurs around the world for various reasons.<\/p>\n<p>They say that it is the most used email marketing tool in the world and it does not surprise us at all. If you need to know the reason, here are some of the reasons:<\/p>\n<ul>\n<li>Are <strong>Easy to use<\/strong> that in a few minutes you will be an expert<\/li>\n<li>Have a <strong>quite interesting price<\/strong> \u2013And offers package options with different prices for you to choose according to your needs.<\/li>\n<li>You can use it and enjoy its best features for an unlimited time without paying anything, yes <strong>free<\/strong>.<\/li>\n<li>It has a <strong>high deliverability<\/strong> \u2013That means that the emails you send from Mailchimp reach the main inbox of your customers. Your emails will not reach the spam folder of your recipients.<\/li>\n<li>It even allows you to create landing pages or <strong>landing pages<\/strong> from the same tool so that you can implement certain conversion strategies without taking up space in your WordPress.<\/li>\n<li>It has different automation options for you to implement certain more complex email sending strategies.<\/li>\n<\/ul>\n<p>Ok, there are more reasons to use Mailchimp in WordPress, but with those you can get an idea.<\/p>\n<p>Now if you are looking to know how to use Mailchimp in WordPress, then I will explain everything step by step.<\/p>\n<p>Let&#039;s go there.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo-usar-Mailchimp-en-WordPress\"><\/span>How to use Mailchimp in WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first thing you should know is that there is no single way to use mailchimp in wordpress, there are many possibilities to integrate it.<\/p>\n<p>Once you know both tools and their potential, the possibilities are almost limitless.<\/p>\n<p>We start with the basics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-se-necesita-para-usar-Mailchimp-en-WordPress\"><\/span>What is needed to use Mailchimp in WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To use Mailchimp in WordPress you need:<\/p>\n<ul>\n<li>A blog, ecommerce, page or forum created on WordPress.org<\/li>\n<li>An account at Mailchimp (you can even start with a free account)<\/li>\n<\/ul>\n<p>Additionally, we recommend that you have a lead magnet so that your website visitors subscribe to your mailing list.<\/p>\n<p>If you don&#039;t know what a <strong>leadmagnet<\/strong> and you want to create one, we share with you an entry where we show you the whole process - we even show you how to send it with Mailchimp.<\/p>\n<p>https:\/\/www.cursowpress.com\/como-crear-y-enviar-lead-magnet-con-mailchimp\/<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Crea-tu-cuenta-en-Mailchimp\"><\/span>1. Create your account in Mailchimp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the first step and it is easy.<\/p>\n<p>Go into: <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/mailchimp.com\">https:\/\/mailchimp.com<\/a><\/p>\n<p>Press the blue button - in case you don&#039;t see the button you can go directly to:<\/p>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/login.mailchimp.com\/signup\/\">https:\/\/login.mailchimp.com\/signup\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1985\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Paso-uno-crea-una-cuenta-en-MailChimp.png\" alt=\"Step one create a MailChimp account\" width=\"354\" height=\"147\"  \/><\/p>\n<p>You will have to enter your data:<\/p>\n<ul>\n<li>Full name<\/li>\n<li>E-mail<\/li>\n<li>Company or organization - you can put the name of your website<\/li>\n<li>Domain of your website<\/li>\n<\/ul>\n<p>Later you will have to confirm your email and you will have your account created in mailchimp.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Integrando-tu-web-de-WordPress-con-Mailchimp\"><\/span>2. Integrating your WordPress website with Mailchimp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This step is crucial let&#039;s say this is where the real magic happens.<\/p>\n<p>Although this step is where we begin to <strong>to integrate<\/strong> your website with Mailchimp is actually very simple, pay attention.<\/p>\n<p>In the <strong>setting<\/strong> from your account follow the following route (although it varies slightly as updates are made, you will always find it extremely simple):<\/p>\n<p>Account&gt; Settings&gt; Domains<\/p>\n<p>Mailchimp is in <strong>English<\/strong> that&#039;s why you might come across something very identical to this:<\/p>\n<p><strong>Account&gt; Settings&gt; Domains <\/strong><\/p>\n<p>Enter the Domains \/ Domains section.<\/p>\n<p>A tab will open that says:<\/p>\n<p><strong>Verified Domains<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1976\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Verifica-tu-dominio-web-de-Wordpress-en-Mailchimp.png\" alt=\"Verify your WordPress web domain in Mailchimp\" width=\"432\" height=\"304\"  \/><\/p>\n<p>You will have to click on the option:<\/p>\n<p><strong>Verify a domain \/ Verify a Domain<\/strong><\/p>\n<p>Later you will have to enter your email account (the one you used to create your Mailchimp account, which is recommended is the same one you use to manage your website),<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1977\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Verifica-tu-dominio-de-Wordpress-en-Mailchimp-Tutorial.png\" alt=\"Verify your WordPress domain in Mailchimp Tutorial\" width=\"415\" height=\"443\"  \/><\/p>\n<p>And ready.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Instalando-Mailchimp-en-WordPress\"><\/span>3. Installing Mailchimp in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this next step we will have to go to the desktop of our website in WordPress.<\/p>\n<p>YourDomain.com\/wp-admin\/ <strong>&gt;<\/strong><\/p>\n<p>YourDomain.com\/wp-admin\/plugin-install.php<\/p>\n<p>A screen will open with some of the different plugin options that WordPress offers you for free.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1983\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Pantalla-Plugins-MailChimp-Tutorial.jpg\" alt=\"MailChimp Plugins Tutorial Screen\" width=\"615\" height=\"297\"  \/><\/p>\n<p>What you should do is write <strong>MailChimp<\/strong> in the search bar:<\/p>\n<p>You will see all the plugin options that exist to work with Mailchimp in WordPress:<\/p>\n<p>\u00a0<\/p>\n<p>Yes, there are many options, but we only need a single tool that allows us to make the connection \/ bridge between WordPress and MailChimp.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Activando-el-plugin-integrador-de-Mailchimp-en-WordPress\"><\/span>4. Activating the Mailchimp integrator plugin in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although there are hundreds of options, most plugins work quite similarly.<\/p>\n<p>In any case, you will have to follow similar steps.<\/p>\n<p>Let&#039;s install the plugin as an example:<\/p>\n<p><strong>Easy Forms for Mailchimp by YIKES<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1980\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Easy-Forms-for-Mailchimp.png\" alt=\"Easy Forms for Mailchimp\" width=\"516\" height=\"176\"  \/><\/p>\n<p>We activate it.<\/p>\n<p>And once it is active and installed we go to the general plugin options.<\/p>\n<p>You should see something like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1979\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Easy-Forms-for-Mailchimp-by-YIKES.png\" alt=\"Easy Forms for Mailchimp by YIKES\" width=\"865\" height=\"339\"  \/><\/p>\n<p>Now all we have to do is go back to the Mailchimp website.<\/p>\n<p>On the Mailchimp page - with your session active - you must follow the following route:<\/p>\n<p>Account&gt; Extras&gt; API keys<\/p>\n<p>In APU Keys you must copy the API code and return to WordPress<\/p>\n<p>Plugins&gt; Easy Forms for Mailchimp by YIKES&gt; <strong>General Settings<\/strong><\/p>\n<p>In <strong>General Settings <\/strong>you just have to copy your API code and voila:<\/p>\n<p>You already have MailChimp integrated into WordPress, but this is just the beginning.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-Como-mostrar-el-Mailchimp-en-WordPress\"><\/span>5. How to display Mailchimp in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are an observer, you will quickly realize that once you have completed the incorporation you still <em>Nothing happens<\/em>.<\/p>\n<p>This is because you must make the tool that will be responsible for capturing the emails of your audience appear.<\/p>\n<p>In previous versions of WordPress (before Gutenberg) the incorporation was done with code, but now you can do it in a simple way directly from <strong>Gutenberg<\/strong> using a block.<\/p>\n<p>\u00a0<\/p>\n<p>That will allow you to show the <strong>optin form<\/strong> of the onboarding plugin between WordPress and Mailchimp.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-cosas-pueden-hacerse-con-Mailchimp-y-WordPress\"><\/span>What things can be done with Mailchimp and WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we told you at the beginning:<\/p>\n<p>There are many possibilities to work with these two tools.<\/p>\n<p>And this is just the beginning.<\/p>\n<p>If you need to know more, you can sign up for the best online course in Spanish from the best web content manager: WordPress.<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Una de las ventajas de usar WordPress es que te posibilita tener todo lo que necesitas para tu negocio, tienda en l\u00ednea o blog personal de forma simple. 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