{"id":95660,"date":"2022-08-19T01:43:14","date_gmt":"2022-08-18T23:43:14","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/"},"modified":"2021-03-03T08:27:32","modified_gmt":"2021-03-03T11:27:32","slug":"que-es-una-landing-page-y-como-crear-una-en-wordpress","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/","title":{"rendered":"What is a landing page and how to create one in WordPress"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#%C2%BFQue-es-una-landing-page\" >What is a landing page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#%C2%BFCuales-son-las-caracteristicas-de-una-landing-page\" >What are the characteristics of a landing page?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#1-Objetivo-claro\" >1. Clear objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#2-Llamada-a-la-accion\" >2. Call to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#3-Llamativa\" >3. Eye-catching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#4-Sencilla\" >4. Simple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-page-en-WordPress\" >Create a landing page in WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-con-WPBakery\" >Create a landing with WPBakery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-con-un-Theme\" >Create a landing with a Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-page-con-WordPress-Landing-Pages-Plugin\" >Create a landing page with WordPress Landing Pages Plugin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/que-es-una-landing-page-y-como-crear-una-en-wordpress\/#Crear-una-landing-page-con-Popup-Builder\" >Create a landing page with Popup Builder<\/a><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>A <strong>landing page<\/strong> or <em>landing page <\/em>is a powerful element within a strategy of <em>bloggin<\/em> or <strong>marketing<\/strong>. Learn with us to create one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-una-landing-page\"><\/span>What is a landing page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <strong>landing page<\/strong> It is a page that within a web or blog has the purpose of making conversions. A landing page looks for the <strong>lead capture<\/strong> (or <strong>prospects<\/strong>) through, for example, the <strong>subscription to the mailing list<\/strong>. This with the intention that those leads or prospects <strong>buy a product or service<\/strong>.<\/p>\n<p>Yes, landing pages help us earn money if we know how to do them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCuales-son-las-caracteristicas-de-una-landing-page\"><\/span>What are the characteristics of a landing page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A landing page is a hyper specialized page. As you know, it has only one purpose: <strong>generate conversions<\/strong>.<\/p>\n<p>To achieve this specific objective, a series of <strong>items<\/strong> arranged in a specific way. These items (and even more so, their arrangement) are common to all <strong>landing pages<\/strong>. Let&#039;s see what they are.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-Objetivo-claro\"><\/span>1. Clear objective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1145\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/wordpress.png\" alt=\"\" width=\"823\" height=\"378\"  \/><\/p>\n<p>All powerful landing pages have <strong>a single purpose<\/strong> (we already know what it is). That&#039;s why they are pages <strong>monkey themed<\/strong>. There is talk of <strong>only one thing<\/strong>. And everything that is said in them has to do with that <em>thing<\/em>.<\/p>\n<p>If the objective of the landing page is for the visitor to give us their <strong>e-mail<\/strong> he <strong>copy<\/strong> of the page <strong>should be clear<\/strong>. Nothing to make the visitor dizzy with strange stories.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Llamada-a-la-accion\"><\/span>2. Call to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-938\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/WordPress-Calls-to-Action.jpg\" alt=\"\" width=\"1011\" height=\"465\"  \/><\/p>\n<p>In previous installments we have talked to you about the relevance of <strong>calls to action<\/strong> or <strong>call to actions<\/strong>. We even teach you to <strong>create effective CTAs with WordPress<\/strong>. Everything that we teach you there will serve you.<\/p>\n<p>It is that when creating an effective landing page or landing page we need that all the content of it is a <strong>call to action<\/strong> enormous. A clear invitation to action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Llamativa\"><\/span>3. Eye-catching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is no effective landing page that is not <strong>flashy<\/strong>. If it is boring, hardly our visitors do <strong>click<\/strong>. At the same time, a good image tells the visitor how good the products or services are.<\/p>\n<p>As we live saying: <strong>The visitors <em>eat<\/em> with the eyes<\/strong>. Feed them well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Sencilla\"><\/span>4. Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1147\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/dropbox.png\" alt=\"\" width=\"806\" height=\"366\"  \/><\/p>\n<p>We told you in the first point. If a landing has a single <strong>clear objective<\/strong>, we must be consistent with that objective. As much as you <strong>visual designer<\/strong> allows you to include all kinds of <strong>ornaments<\/strong> and watermarks limit yourself to what is necessary.<\/p>\n<p>Once you are clear about all the points that make a landing effective, it is normal that you want to create your own. We tell you which are the tools that will help you create one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-page-en-WordPress\"><\/span>Create a landing page in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To create a landing page there is no one <strong>tool<\/strong> only. We share with you the ones we use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-con-WPBakery\"><\/span>Create a landing with WPBakery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1128\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/antes-1024x233.png\" alt=\"before\" width=\"1024\" height=\"233\"  \/><\/p>\n<p>When we know which items to include on your landing page, nothing like a <strong>visual designer<\/strong> to help us materialize the idea.<\/p>\n<p>If you follow what is exposed in our tutorial of <strong>introduction to design with WPBakery<\/strong><strong>. <\/strong>You will get your landing page after a few clicks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-con-un-Theme\"><\/span>Create a landing with a Theme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, there are websites that are pure <strong>landing page<\/strong>. Nothing of <strong>about me<\/strong>, services, blog and other stories. Those pages function as the first step of a complete <strong>sales funnel<\/strong>.<\/p>\n<p>Many of them are based on a specialized template. <strong>Templates<\/strong> What:<\/p>\n<ul>\n<li>Construction landing page<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1144\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Construction-Landing-Page.png\" alt=\"Construction Landing Page\" width=\"522\" height=\"444\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1143\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Book-landing-page.png\" alt=\"Book landing page\" width=\"502\" height=\"418\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1141\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/apppage.png\" alt=\"\" width=\"521\" height=\"418\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1142\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Lawyer-Landing-Page.png\" alt=\"Lawyer Landing Page\" width=\"519\" height=\"432\"  \/><\/p>\n<p>The themes we list are available in the <strong>WordPress template directory<\/strong>. Some are free and others are available to be used in your <strong>lite version<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-page-con-WordPress-Landing-Pages-Plugin\"><\/span>Create a landing page with WordPress Landing Pages Plugin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1140\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/WordPress-Landing-Pages-Plugin.jpg\" alt=\"WordPress Landing Pages Plugin\" width=\"587\" height=\"286\"  \/><\/p>\n<p>There are plenty of payment tools dedicated to landing pages. And finding references to them is extremely easy. That is why we include in this list:<\/p>\n<p><strong>WordPress Landing Pages <\/strong><\/p>\n<p>It is a plugin that will help you build a landing page from scratch.<\/p>\n<p>The results are effective if you want a <strong>simple landing page<\/strong>. It includes several useful options such as the ability to do <strong>page A and B test<\/strong>. We cannot ask this plugin for more for that price: <strong>Is free<\/strong>. It is regularly updated by its developers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crear-una-landing-page-con-Popup-Builder\"><\/span>Create a landing page with Popup Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the kind of discovery that makes us proud. <strong>Popup Builder<\/strong> is a plugin that has more to do with <strong>pop ups<\/strong> what with the <strong>landin pages<\/strong>. At the time we used <strong>Hello bar<\/strong> when it was discontinued we had to find another.<\/p>\n<p>So we found <strong>Popup Builder<\/strong>. Don&#039;t be fooled by its name or what it was made for. By applying some adjustments we can make any <strong>pop up<\/strong> with a form to request the data of our visitors to become an effective landing page.<\/p>\n<p>That means that the possibilities are almost endless. Of course, always remember to respect the basic characteristics of the <strong>landing pages<\/strong>.<\/p>\n<p>Remember if you want to be a <strong>expert<\/strong> in web development and everything related to the world of <strong>WordPress<\/strong> sign up for <strong>best online course in Spanish from the best content manager: WordPress.org<\/strong><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>A landing page or landing page is a powerful element within a blogging or marketing strategy. Learn with us to create one. What is a landing page?\u2026<\/p>","protected":false},"author":1,"featured_media":95661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-95660","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 es una landing page y c\u00f3mo crear una en WordPress - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Una landing page o p\u00e1gina de aterrizaje es un elemento potente dentro de una estrategia de bloggin o marketing. 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