{"id":95656,"date":"2022-06-21T06:22:10","date_gmt":"2022-06-21T04:22:10","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/introduccion-al-diseno-con-wpbakery\/"},"modified":"2021-03-03T08:29:20","modified_gmt":"2021-03-03T11:29:20","slug":"introduccion-al-diseno-con-wpbakery","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/introduccion-al-diseno-con-wpbakery\/","title":{"rendered":"Introduction to Design with WPBakery"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/introduccion-al-diseno-con-wpbakery\/#%C2%BFQue-es-WPBakery\" >What is WPBakery?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/introduccion-al-diseno-con-wpbakery\/#Caracteristicas-de-WPBakery-Page-Builder\" >Features of WPBakery Page Builder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/introduccion-al-diseno-con-wpbakery\/#Como-usar-WPBakery-Page-Builder\" >How to use WPBakery Page Builder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/introduccion-al-diseno-con-wpbakery\/#Disenando-en-WPBakery-desde-el-Frontend\" >Designing in WPBakery from the Frontend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/introduccion-al-diseno-con-wpbakery\/#Como-modificar-los-items-con-WPB\" >How to modify items with WPB<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/introduccion-al-diseno-con-wpbakery\/#El-proceso-de-diseno-con-WPBakery-se-puede-resumir-en\" >The design process with WPBakery can be summarized as<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>Have a website <strong>visually appealing <\/strong>it is essential. In this tutorial you will learn the basics of design with <strong>WPBakery<\/strong>.<\/p>\n<p>WordPress stands out above most <strong>content managers <\/strong>Because it allows users with little programming knowledge to have their own website.<\/p>\n<p>But if there is a section where WordPress is not so open, it is in that of customizations. And don&#039;t misunderstand that <strong>WordPress<\/strong><strong> it&#039;s super simple<\/strong> and open.<\/p>\n<p>Although it must be admitted that for those users who do not have the minimum knowledge of programming and <strong>Web design<\/strong>. It would be a difficult task to thoroughly modify the appearance of some <strong>theme<\/strong><strong> or template<\/strong>. Without the help of any tools.<\/p>\n<p>That&#039;s where plugins of the type come into play <strong>page builders <\/strong>or <strong>visual mock-ups<\/strong>. Of which we have spoken to you extensively in: <strong>the best visual mockups for WordPress<\/strong><strong>. <\/strong><\/p>\n<p>Among the most used visual builders such as: Beaver Builder, SiteOrigin Page Builder and Elementor was <strong>Visual Composer <\/strong>the most popular of all.<\/p>\n<p>To the point that a few years ago saying web design through visual layout designers was the same as saying <strong>Visual Composer<\/strong>.<\/p>\n<p>It is no accident that Visual Composer will become the <strong>plugin<\/strong> most downloaded WordPress of all <strong>codecanyon. <\/strong><\/p>\n<p>Now that <strong>Visual Composer<\/strong> once has become <strong>WPBakery Page Builder<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-WPBakery\"><\/span>What is WPBakery?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>WPBakery<\/strong> Page Builder is, as its name implies, a site builder of the type <strong>visual designer<\/strong>.<\/p>\n<p>And to date it has\u00a0 <strong>358,384 downloads<\/strong>. Which means that almost three hundred and sixty <strong>webmasters<\/strong> They entrust the design work to this plugin. Its makers proudly say that more than two million WordPress websites have been designed using <strong>WPBakery Page Builder. <\/strong>Not negligible amount.<\/p>\n<p>The point is that to date there is little (or rather no) tutorial on <strong>WPBakery Page Builder in Spanish<\/strong>.<\/p>\n<p>To who <strong>CourseWpress.com<\/strong> In this installment we will review some of the basic principles of design with <strong>WPBakery Page Builder <\/strong>as well as some features of the plugin<strong>. <\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Caracteristicas-de-WPBakery-Page-Builder\"><\/span>Features of WPBakery Page Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What we like about <strong>WPBakery Page Builder<\/strong><\/p>\n<ul>\n<li>Light (although we have tried <strong>visual mock-ups<\/strong> lighter)<\/li>\n<li>It comes ready to design (you don&#039;t need to configure it) it is the type <strong>install, activate and design.<\/strong><\/li>\n<li>It includes dozens of predesigned pages with interesting utilities such as: <strong>Call to actions<\/strong>, galleries, message boxes, etc.<\/li>\n<li>The logo (everything has to be said).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Como-usar-WPBakery-Page-Builder\"><\/span>How to use WPBakery Page Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you start the WPBakery Page Builder you realize that it looks like any other <strong>layout designer<\/strong> visual. In other words, you find the typical <strong>tools<\/strong> for <strong>Web design<\/strong>.<\/p>\n<p>What stands out - and is something that the developers of this plugin proudly boast - is the option of:<\/p>\n<p><strong>Backend Editor.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1123\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Backend.gif\" alt=\"Backend\" width=\"1010\" height=\"143\"\/><\/p>\n<p>But you don&#039;t need to go to the Backend to design your pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Disenando-en-WPBakery-desde-el-Frontend\"><\/span>Designing in WPBakery from the Frontend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With this layout you have three design possibilities:<\/p>\n<ol>\n<li>From the <strong>frontend<\/strong><\/li>\n<li>From the backend (like the WordPress page editor but incorporating design items from the WPBPG)<\/li>\n<li>And with the classic view (accessed through the backend).<\/li>\n<\/ol>\n<p>At <strong>frontend <\/strong>you have two possibilities:<\/p>\n<p>The first, adding a <strong>new item<\/strong> (if you are looking to start designing your page from scratch).<\/p>\n<p>The second, (and the most recommended if you want to save time) using <strong>templates<\/strong>.<\/p>\n<p>In the section of <strong>templates<\/strong> the possibilities are endless.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1124\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/templates.gif\" alt=\"templates \" width=\"819\" height=\"364\"\/><\/p>\n<p>Insert the template you want (preferably on a blank page) and start modifying the items.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-modificar-los-items-con-WPB\"><\/span>How to modify items with WPB<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are familiar with <strong>visual mock-ups<\/strong> It will be easy for you to start designing using WPBPB.<\/p>\n<p>In case it is your first time with this type of tools we will show you the <strong>basic principles<\/strong> of its operation.<\/p>\n<p>To modify an element you must place the cursor on it.<\/p>\n<p>Doing so will bring up a series of options.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1126\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Como-modificar-los-elementos-con-WPB.gif\" alt=\"How to modify elements with WPB\" width=\"597\" height=\"589\"\/><\/p>\n<ol>\n<li><strong>Row Layout<\/strong>- Row Design:<\/li>\n<li><strong>Column Settings<\/strong> - Column Configuration<\/li>\n<\/ol>\n<p>Although there are options common to all items, options such as:<\/p>\n<ol start=\"3\">\n<li><strong>Drag to move<\/strong> - Drag to move item<\/li>\n<li><strong>Edit<\/strong> - Edit item<\/li>\n<li><strong>Clone<\/strong> - Clone item<\/li>\n<li><strong>Delete<\/strong> - Remove item<\/li>\n<\/ol>\n<p>Once we know this we can easily modify (or create any element from scratch). Design principles apply to everything.<\/p>\n<p>We will modify this section, which may well be used for a <strong>call to action<\/strong> cash in some <strong>landing page<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1128\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/antes-1024x233.png\" alt=\"before\" width=\"1024\" height=\"233\"  \/><\/p>\n<p>The first thing will be to modify the header text.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1129\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/header.png\" alt=\"\" width=\"558\" height=\"479\"  \/><\/p>\n<p>We place the cursor on the text to modify.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1130\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/texto.png\" alt=\"text\" width=\"652\" height=\"208\"  \/><\/p>\n<p>We click edit.<\/p>\n<p>Options will open<\/p>\n<p>We modify the text. We will place:<\/p>\n<blockquote>\n<p>CourseWpress.com<\/p>\n<\/blockquote>\n<p>We save the changes.<\/p>\n<p>We repeat the operation with the next text element. We save the changes.<\/p>\n<p>To modify the button we click <strong>edit button<\/strong>.<\/p>\n<p>The <strong>options<\/strong> corresponding to that element.<\/p>\n<p>We add a text. And a link.<\/p>\n<p>We can choose the style of the button.<\/p>\n<p>We choose the classic style.<\/p>\n<p>In the menu it is possible to modify at the same time: border, colors, finish, size. And the color.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1132\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/naranja.png\" alt=\"Orange\" width=\"652\" height=\"461\"  \/><\/p>\n<p>For the occasion we will choose an orange. Classic, obviously. We save the changes and that&#039;s it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1133\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/despues-1024x231.png\" alt=\"\" width=\"1024\" height=\"231\"  \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"El-proceso-de-diseno-con-WPBakery-se-puede-resumir-en\"><\/span>The design process with WPBakery can be summarized as<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>You create or modify an element (depending on whether you work from scratch or with templates).<\/li>\n<li>You modify the element according to your needs.<\/li>\n<li>You save the changes and enjoy your design.<\/li>\n<\/ol>\n<p>Obviously web design is a large business. And this is just the beginning. If you need to follow <strong>learning<\/strong> you can sign up <strong>to the best online and Spanish WordPress course and become an expert.<\/strong><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Having a visually attractive website is essential. In this tutorial you will learn the basics of designing with WPBakery. WordPress stands out over most content managers\u2026<\/p>","protected":false},"author":1,"featured_media":95657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-95656","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducci\u00f3n al dise\u00f1o con WPBakery - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Tener una p\u00e1gina web de forma visual atractiva es imprescindible. En este tutorial aprender\u00e1s lo b\u00e1sico del dise\u00f1o con WPBakery. 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