{"id":95595,"date":"2022-05-11T09:22:14","date_gmt":"2022-05-11T07:22:14","guid":{"rendered":"https:\/\/rmarketingdigital.com\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/"},"modified":"2021-03-03T08:45:31","modified_gmt":"2021-03-03T11:45:31","slug":"como-vincular-google-analytics-con-google-tag-manager","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/","title":{"rendered":"How to link Google Analytics with Google Tag Manager"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/#Vincular-Google-Analytics-con-Google-Tag-Manager\" >Link Google Analytics with Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/#Creando-una-etiqueta-de-Google-Analytics-con-Google-Tag-Manager\" >Creating a Google Analytics tag with Google Tag Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/#Comenzando\" >Starting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/#Eligiendo-la-version-de-Analytics\" >Choosing the Analytics version<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/#Actualizando-a-Universal-Analytics\" >Upgrading to Universal Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/#Configurando-nuestra-etiqueta-de-GA-en-GTM\" >Setting up our GA tag in GTM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/#Configurando-las-cookies\" >Setting cookies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/#Crear-un-activador-para-nuestra-etiqueta-de-GA\" >Create a trigger for our GA tag<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/wordpress\/como-vincular-google-analytics-con-google-tag-manager\/#%C2%BFYa-vinculamos-Analytics-con-Google-Tag-Manager-y-ahora-que\" >We already link Analytics with Google Tag Manager and now what?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div itemprop=\"articleBody\">\n<p>Learn in this CourseWpress.com tutorial to link Google Analytics with Google Tag Manager and take advantage of Google tools.<\/p>\n<p><strong>Welcome to yet another installment in the Google Tools tutorial saga.<\/strong><\/p>\n<p>If you already installed <strong>Google Tag Manager <\/strong>how we teach you in our <strong>tutorial<\/strong>:<\/p>\n<p class=\"entry-title\">How to install Google Tag Manager in WordPress<\/p>\n<p>Maybe it&#039;s time you started linking some tool with the <strong>Tag Manager.<\/strong><\/p>\n<p>The first thing we will do is link <strong>Google analytics<\/strong> with Google Tag Manager.<\/p>\n<p>In case you missed our article on <strong>how to install the GTM<\/strong> in WordPress you can well take a pass through it <strong>full tutorial<\/strong>.<\/p>\n<p>However. If you already have the <strong>Google Tag Manager <\/strong>ready it&#039;s time to roll up our sleeves and get down to business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vincular-Google-Analytics-con-Google-Tag-Manager\"><\/span>Link Google Analytics with Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To link Google Analytics with Google Tag Manager we have to:<\/p>\n<ol>\n<li>Create a Google Analytics tag<\/li>\n<li>Configure the Google Analytics tag<\/li>\n<li>Create a trigger for our GA tag.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Creando-una-etiqueta-de-Google-Analytics-con-Google-Tag-Manager\"><\/span>Creating a Google Analytics tag with Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Comenzando\"><\/span>Starting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>We log in<\/strong> in our Google Tag Manager account.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1330\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/GTMWeb1.jpg\" alt=\"\" width=\"647\" height=\"288\"  \/><\/li>\n<\/ol>\n<blockquote>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/tagmanager.google.com\/?hl=en#\/home\">https:\/\/tagmanager.google.com<\/a><\/p>\n<\/blockquote>\n<ol start=\"2\">\n<li>We locate the box <strong>New Label<\/strong> and click on the button: <strong>Add New Label<\/strong>.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1446\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Nueva-Etiqueta.png\" alt=\"\" width=\"986\" height=\"399\"  \/><\/li>\n<li>A <strong>new window<\/strong>. In it we will give <strong>Name<\/strong> to our <strong>new label<\/strong>. It can be anything that helps you remember what specific function that tag does.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1447\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/3.-Se-abrir\u00e1-una-nueva-ventana-1024x429.png\" alt=\"\" width=\"1024\" height=\"429\"  \/><\/li>\n<li>Now we have to <strong>configure the tag<\/strong> that we just created. For that we click on the button: <strong><em>Label Settings<\/em>. <\/strong><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Eligiendo-la-version-de-Analytics\"><\/span>Choosing the Analytics version<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol start=\"5\">\n<li>In the section for <strong>choose the type of label<\/strong> we have several options. What concerns to <strong>Google analytics<\/strong> we will meet:<\/li>\n<\/ol>\n<ul>\n<li><strong>Universal Analytics<\/strong><\/li>\n<li>Classic Google Analytics.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1448\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Elegimos-Universal-Analytics.png\" alt=\"\" width=\"682\" height=\"438\"  \/><\/li>\n<\/ul>\n<ol start=\"6\">\n<li>It&#039;s our turn <strong>choose an option<\/strong>. How do you know which one to choose?<\/li>\n<\/ol>\n<p>We have to select the form of Analytics with which we work in <strong>our web<\/strong>. If it is a <strong>new Analytics property<\/strong>, most likely it is <strong>Universal Analytics<\/strong>. There is a way to understand and be sure:<\/p>\n<ul>\n<li>Go into: <strong>Google com\/<\/strong><\/li>\n<li><strong>Log in <\/strong>with your account<\/li>\n<li>Look for the option of: <strong>Manage<\/strong><\/li>\n<li>Follow the following route:<\/li>\n<\/ul>\n<blockquote>\n<p>Property&gt; Tracking Information&gt; Tracking Code.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1449\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Universal-Analytics-1024x381.png\" alt=\"Universal Analytics\" width=\"1024\" height=\"381\"  \/><\/p>\n<\/blockquote>\n<p>In <strong>tracking code <\/strong>we will meet our <strong>Tracking ID <\/strong>who will tell us if we are working with <strong>Universal Analytics. <\/strong>How? Easy. If our tracking ID begins with UA it means that we do work with <strong>Universal Analytics.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Actualizando-a-Universal-Analytics\"><\/span>Upgrading to Universal Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In case your property is not working with <strong>Universal Analytics<\/strong> it&#039;s easy to update.<\/p>\n<p>You just have to follow the following route in your account <strong>Analytics<\/strong>:<\/p>\n<blockquote>\n<p>Properties&gt; Universal Analytics Update<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Configurando-nuestra-etiqueta-de-GA-en-GTM\"><\/span>Setting up our GA tag in GTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now <strong>we come back<\/strong> to the <strong>Tag Manager<\/strong>. To configure our label, which in our case is <strong>Analytics. <\/strong><\/p>\n<ol start=\"7\">\n<li>In <strong>label settings<\/strong> An option will appear that says: <strong>Tracking type<\/strong>. There we select the option: <strong>Page view<\/strong>.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1450\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Nueva-variable-1024x374.png\" alt=\"New variable\" width=\"1024\" height=\"374\"  \/><\/li>\n<li>After in <strong>Google Analytics settings <\/strong>we select: <strong><em>New variable. <\/em><\/strong><\/li>\n<li>A new window will appear, it is the window of the <strong><em>new variable<\/em><\/strong>. There we enter our <strong>Tracking ID.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1451\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/All\u00ed-ingresamos-nuestro-ID-de-seguimiento-1024x423.png\" alt=\" we enter our tracking ID.\" width=\"1024\" height=\"423\"  \/><\/strong><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Configurando-las-cookies\"><\/span>Setting cookies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00a0<\/p>\n<ol start=\"10\">\n<li>Once our <strong>Tracking ID<\/strong> The next data to configure has to do with the <strong>cookies<\/strong>. The idea is to be respectful of the law (yes, the <strong>GDPR<\/strong>) and their <strong><em>privacy policies<\/em><\/strong>. To do this in the section <strong>cookie domain<\/strong> we place the option <strong>car<\/strong>. Now we click on: <strong>more options<\/strong> and in <strong>fields to configure<\/strong> we define the following parameters:<\/li>\n<\/ol>\n<ol start=\"11\">\n<li><strong>We save the changes. <\/strong><\/li>\n<li><strong>We give the variable a name. We click the Save button. <\/strong><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Crear-un-activador-para-nuestra-etiqueta-de-GA\"><\/span>Create a trigger for our GA tag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once our tag is created and configured in conclusion of linking Google Analytics with Google Tag Manager we must <strong>create a trigger<\/strong>. Too easy.<\/p>\n<ol>\n<li>We click on the button <strong>activation.<\/strong><\/li>\n<li>We will find an activator that comes by default. It is a page view activator.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1452\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Crear-un-activador.png\" alt=\"Create a trigger\" width=\"886\" height=\"207\"  \/><\/li>\n<li>We select the option: <strong>All pages<\/strong>.<\/li>\n<li>We click on the button: <strong>Keep<\/strong>.<\/li>\n<li>Ready, we already achieved <strong>link Google Analytics<\/strong> with Google Tag Manager.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFYa-vinculamos-Analytics-con-Google-Tag-Manager-y-ahora-que\"><\/span>We already link Analytics with Google Tag Manager and now what?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We can test the state of our label. To do this in the <strong>Google Tag Manager<\/strong> we place the button: <em>Preview.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1453\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/Vista-Previa-1024x369.png\" alt=\"Preview\" width=\"1024\" height=\"369\"  \/><\/em><\/p>\n<p>Now open your website in <strong>another tab in the same browser<\/strong> where do you have the <strong>Session of <em>\u00a0<\/em><\/strong><strong>Tag Manager open<\/strong>. Look at <strong>footer<\/strong> of your website: You will see a panel that indicates the tags that are running.<\/p>\n<p>If you followed each of the steps in the tutorial you will find that the label of <strong>Universal Analytics.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1454\" src=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/12\/footer.png\" alt=\"footer\" width=\"532\" height=\"351\"  \/><\/strong><\/p>\n<p>So in conclusion we just have to <strong>exit preview mode<\/strong>. And press: <strong>To post<\/strong>.<\/p>\n<p>Hey, this is just the beginning, you can go on <strong>learning<\/strong> with us. For this we have prepared the best online WordPress course in Spanish. What are you waiting for to sign up?<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Aprende en este tutorial de CursoWpress.com a vincular Google Analytics con Google Tag Manager y s\u00e1cale provecho a las herramientas de Google. Bienvenido a otra entrega m\u00e1s de la saga&#8230;<\/p>","protected":false},"author":1,"featured_media":95596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1351],"tags":[],"class_list":["post-95595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo vincular Google Analytics con Google Tag Manager - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Aprende en este tutorial de CursoWpress.com a vincular Google Analytics con Google Tag Manager y s\u00e1cale provecho a las herramientas de Google. 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