{"id":95517,"date":"2022-10-04T10:55:45","date_gmt":"2022-10-04T08:55:45","guid":{"rendered":"https:\/\/rmarketingdigital.com\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/"},"modified":"2021-01-03T02:27:17","modified_gmt":"2021-01-03T05:27:17","slug":"importancia-de-la-transformacion-de-eventos-presenciales","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/","title":{"rendered":"Importance of the transformation of face-to-face events"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#Importancia-de-la-transformacion-digital-de-eventos\" >Importance of the digital transformation of events<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Caracteristicas-de-un-evento-digital\" >\u27bd Characteristics of a digital event<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#Como-transformar-un-evento-a-digital\" >How to transform an event to digital<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Definir-el-contenido\" >\u27bd Define content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Preparar-la-escaleta\" >\u27bd Prepare the rundown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Incluir-turno-de-preguntas\" >\u27bd Include question time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/emprendedores\/importancia-de-la-transformacion-de-eventos-presenciales\/#%E2%9E%BD-Utilizar-herramientas-seguras\" >\u27bd Use safe tools<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div>\n<p><span style=\"font-weight: 400;\">The digitization of events is more than a reality. It is a strategic process that many companies, brands and professionals are facing more and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main reason is that having the possibility of holding a digital event, or simultaneously in person and streaming, allows it to be accessible to a greater number of people and also facilitates a better use of the resources that are invested.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, have a good <\/span><a href=\"https:\/\/www.doiser.com\/organizacion-de-eventos\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Event organization<\/span><\/a><span style=\"font-weight: 400;\"> it&#039;s key. And if your team does not need expert professionals in this field, the best option is to hire a company that provides this type of service to avoid mistakes.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">The only way for your digital event to be a success is by trusting those who know this area and perfectly handle the necessary tools to execute it.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">So, in this post we invite you to know: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Why it is important to carry out a correct digital transformation of events.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to transform your own face-to-face events into a digital option.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Importancia-de-la-transformacion-digital-de-eventos\"><\/span>Importance of the digital transformation of events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now more than ever the digitization of events is an essential action for companies. We are living in a scenario in which face-to-face meetings are becoming more restrictive every day and in which it is necessary to find alternatives.<\/p>\n<blockquote><p>One of these alternatives is based on transforming the face-to-face event into a digital event, or into an event that can be offered in both modalities.<\/p><\/blockquote>\n<p>On the other hand, the Internet has made it possible for companies to reach audiences thousands of miles away. For these people it is very difficult to attend face-to-face events.<\/p>\n<p>This is another reason why event digitization is relevant to a business. In this way, all the people who want it can attend, regardless of their location.<\/p>\n<p>From a business point of view, this can be a significant source of income. both for the sale of tickets and for the sales that can be closed. In addition, it is one more way to expand the business.<\/p>\n<p><strong>Tip:<\/strong> The ideal would be to be able to combine both modalities, face-to-face and streaming, and thus take advantage of the advantages of both and at the same time enhance the results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Caracteristicas-de-un-evento-digital\"><\/span>\u27bd Characteristics of a digital event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>And what is it that makes the digital transformation of events so attractive? Around a digital event, a series of characteristics come together that contribute to making this type of activities here to stay:<\/p>\n<ul>\n<li><strong>More coverage<\/strong>. People from anywhere in the world can attend a digital event.<\/li>\n<li><strong>Without capacity limits.<\/strong> As it is not held in a closed room, there are no capacity limits.<\/li>\n<li><strong>More scalable<\/strong>. All of the above makes the event scalable without any limitation.<\/li>\n<li><strong>Less costs.<\/strong> These are reduced by dispensing with certain mandatory elements in face-to-face mode.<\/li>\n<li><strong>Innovation<\/strong>. With the capital saved, it is possible to invest in aspects that help us offer a better user experience.<\/li>\n<li><strong>Replay possibility<\/strong>. If the event is recorded, you can get a material to offer to the attendees as a bonus.<\/li>\n<\/ul>\n<p>As you can see, the stakes are high. And, therefore, it is worth having the help of third parties when organizing a digital event. It is not only because of the investment made in its celebration, but because of everything that it implies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-transformar-un-evento-a-digital\"><\/span>How to transform an event to digital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we have already commented throughout this article, the best option to digitize events is to have a team of expert people who have first-hand knowledge of this environment and the tools that are required.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Definir-el-contenido\"><\/span>\u27bd Define content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most likely, the content of your digital event differs in part from what you had designed for the face-to-face format. If so, please review and adapt it.<\/p>\n<p>In case it is a face-to-face event and streaming at the same time, find the balance that both audiences need to get the most out of it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Preparar-la-escaleta\"><\/span>\u27bd Prepare the rundown<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is vital for any format, but in digital it is essential to avoid unnecessarily lengthening sessions.<\/p>\n<p>When we are in a physical environment, the room is reserved only for a time. We can&#039;t get over it. Therefore, all presentations and activities must be adjusted.<\/p>\n<p>Being taught online, there are no such pressures, but we do not want to bore the public either. So prepare the rundown and adjust the timing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Incluir-turno-de-preguntas\"><\/span>\u27bd Include question time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In face-to-face events, it is usual to approach the speaker at the end of the session to ask him questions. In the digital event this possibility does not exist. When this ends, the online room is closed.<\/p>\n<p>For this reason, we recommend that you include a question time in your list, so the attendees can intervene by sharing their doubts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Utilizar-herramientas-seguras\"><\/span>\u27bd Use safe tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In order not to compromise the issuance, you must use stable, secure and trustworthy tools. This is not the time for testing ... any failure could cause the effort put into the event to be wasted!<\/p>\n<p>Do you dare to transform your face-to-face event into a digital event? Follow the recommendations that we have shared with you and offer the best possible experience to your attendees.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The digitalization of events is more than a reality. It is a strategic process that many companies, brands and professionals are increasingly facing. The main reason\u2026<\/p>","protected":false},"author":1,"featured_media":95518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1366],"tags":[],"class_list":["post-95517","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emprendedores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Importancia de la transformaci\u00f3n de eventos presenciales - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"La digitalizaci\u00f3n de eventos es m\u00e1s que una realidad. 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