{"id":94273,"date":"2022-10-06T02:40:09","date_gmt":"2022-10-06T00:40:09","guid":{"rendered":"https:\/\/rmarketingdigital.com\/estrategias\/que-son-y-como-escribirlos\/"},"modified":"2020-11-25T20:05:22","modified_gmt":"2020-11-25T23:05:22","slug":"que-son-y-como-escribirlos","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/","title":{"rendered":"What are they and how to write them"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/#%C2%BFQue-es-un-caption-o-copy-caption-en-Instagram\" >\u00bfQu\u00e9 es un caption o copy caption en Instagram?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/#Como-crear-captions-en-espanol-para-Instagram\" >C\u00f3mo crear captions en espa\u00f1ol para Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/#%E2%9E%BD-Tips-para-crear-un-copy-caption-en-Instagram\" >\u27bd Tips para crear un copy caption en Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/#%E2%9E%BD-Ideas-de-captions-para-fotos-en-Instagram\" >\u27bd Ideas de captions para fotos en Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/#%E2%9E%BD-Ejemplos-de-captions-para-fotos-en-Instagram\" >\u27bd Ejemplos de captions para fotos en Instagram<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/#1-Carlos-Rios\" >1. Carlos R\u00edos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/#2-Chocolate-Nestle\" >2.\u00a0 Chocolate Nestl\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/#3-Starbucks\" >3. Starbucks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/que-son-y-como-escribirlos\/#4-Nike\" >4. Nike<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div>\n<p>Aunque Instagram sea la red social de las im\u00e1genes, no significa que el texto no tenga ning\u00fan valor en ella. De hecho, s\u00ed importa, y mucho, pues es el complemento perfecto de las im\u00e1genes.<\/p>\n<p>Este es un debate que lleva a\u00f1os gener\u00e1ndose, al tratarse de una plataforma donde priman las im\u00e1genes y los v\u00eddeos. Sin embargo, en los \u00faltimos a\u00f1os he visto c\u00f3mo muchos influencers y empresas han trabajado el copy captions de sus publicaciones en Instagram. \u00a1Y han crecido como la espuma!<\/p>\n<p>Escribir captions en espa\u00f1ol para Instagram puede ser la guinda que te falte, para darle a tus publicaciones una mayor visibilidad. Y esto lo digo con fundamento, ya que el algortimo de Instagram da m\u00e1s visibilidad a aquellas cuentas que generan m\u00e1s engagement en sus publicaciones y donde los usuarios pasan m\u00e1s tiempo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-un-caption-o-copy-caption-en-Instagram\"><\/span>\u00bfQu\u00e9 es un caption o copy caption en Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Muchos os preguntar\u00e9is qu\u00e9 es un caption en Instagram, as\u00ed que antes de darte algunos consejos para mejorar tus textos para Instagram, voy a detenerme en este concepto.<\/p>\n<blockquote>\n<p>Un caption o copy caption en Instagram no es m\u00e1s que una descripci\u00f3n que acompa\u00f1a a la imagen o v\u00eddeo.<\/p>\n<\/blockquote>\n<p>Puede ser una frase o varios p\u00e1rrafos que sirven de ayuda para entender la foto, contar una historia relacionada con la imagen, inspirar a los seguidores o abrir un di\u00e1logo.<\/p>\n<p> <strong>Importante:<\/strong> Seg\u00fan los \u00faltimos cambios en el algoritmo de Instagram, cuantas m\u00e1s interacciones generes con tus publicaciones y m\u00e1s tiempo pasen los usuarios en ellas, m\u00e1s visibilidad alcanzar\u00e1s en esta red social.<\/p>\n<p>Por tanto, un caption potente que provoque alguna emoci\u00f3n o sentimiento a tus seguidores ser\u00e1 clave para optimizar tu estrategia en Instagram<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como-crear-captions-en-espanol-para-Instagram\"><\/span>C\u00f3mo crear captions en espa\u00f1ol para Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A la hora de crear un caption en espa\u00f1ol para tu cuenta de Instagram, si quieres fomentar la participaci\u00f3n de tu comunidad y mantenerla activa, ten en mente los siguientes consejos, ideas y ejemplos.<\/p>\n<p>Estoy segura que te ayudar\u00e1n a inspirarte cuando te pongas a trabajar el copy de tus captions para fotos en Instagram ;-).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Tips-para-crear-un-copy-caption-en-Instagram\"><\/span>\u27bd Tips para crear un copy caption en Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una de las cosas m\u00e1s importantes a la hora de crear un copy caption en espa\u00f1ol para Instagram es saber a qu\u00e9 p\u00fablico te diriges. De esta forma, sabr\u00e1s sus gustos, sus preocupaciones y si ser\u00e1n capaces de entender esa publicaci\u00f3n o si necesitas contextualizar m\u00e1s tus captions.<\/p>\n<p>Adem\u00e1s de conocer a tu audiencia, estas son otras cuestiones que debes considerar al crear tus copy captions:<\/p>\n<div class=\"scbb-content-box scbb-content-box-gray\">\n<ul>\n<li>Determina el tono de tu marca y mantenlo en el tiempo.<\/li>\n<li>Transmite a tus seguidores lo que quieres que sepan sobre tu marca.<\/li>\n<li>Haz varias pruebas para ver qu\u00e9 longitud de textos funciona mejor.<\/li>\n<li>Utiliza el storytelling para generar empat\u00eda y conectar con tu comunidad.<\/li>\n<li>No vendas nada, lim\u00edtate a ofrecer contenido de valor para fidelizar.<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Ideas-de-captions-para-fotos-en-Instagram\"><\/span>\u27bd Ideas de captions para fotos en Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Te dejo algunas ideas que yo misma he aplicado en los caption para fotos en mi cuenta de Instagram y que me han ayudado a generar engagement:<\/p>\n<div class=\"scbb-content-box scbb-content-box-gray\">\n<ul>\n<li>Pon lo m\u00e1s importante en la primera frase (subt\u00edtulo) porque es lo que aparecer\u00e1 en el feed de los usuarios.<\/li>\n<li>Utiliza emojis relacionados con el tema en cuesti\u00f3n en el subt\u00edtulo y en los p\u00e1rrafos restantes para dar un aire fresco\u00a0<span style=\"font-family: Roboto, Helvetica, sans-serif;font-size: 14px\">y darle un toque personal<\/span>.<\/li>\n<li>Menciona a otros con los que colabores, as\u00ed estos lo compartir\u00e1n en su feed y en sus stories.<\/li>\n<li>Incluye hashtags en l\u00ednea con tu negocio (los m\u00e1s buscados, novedosos o los creados por ti), para ganar m\u00e1s seguidores y reforzar tu imagen.<\/li>\n<li>Lanza preguntas directas y hazles sentir a tus seguidores que su opini\u00f3n importa.<\/li>\n<li>Env\u00eda a los usuarios al link de tu bio para que ampl\u00eden informaci\u00f3n sobre el tema y visiten tu blog.<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E2%9E%BD-Ejemplos-de-captions-para-fotos-en-Instagram\"><\/span>\u27bd Ejemplos de captions para fotos en Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para terminar, quiero mostrarte algunos ejemplos de caption para fotos en Instagram para que te inspires a la hora de crear tus propios copy captions.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1-Carlos-Rios\"><\/span>1. Carlos R\u00edos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>El nutricionista y creador del movimiento Realfooding en Espa\u00f1a ha utilizado Instagram con el objetivo de concienciar y educar a la sociedad sobre los beneficios de la comida real y las desventajas de los ultraprocesados.<\/p>\n<p>En sus copy solemos ver captions largos, como si fueran entradas de posts, donde aporta su visi\u00f3n como experto, da tips y contrasta con fuentes cient\u00edficas.<\/p>\n<p><img alt='caption-carlos-rios-9316725' class=\"aligncenter wp-image-29789 size-full\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Carlos-Rios-9316725.jpg' alt=\"Ejemplo caption Instagram Carlos R\u00edos\" width='702' height='456' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Carlos-Rios-9316725.jpg 702w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Carlos-Rios-9316725-300x195.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Carlos-Rios-9316725-16x10.jpg 16w' sizes='(max-width: 702px) 100vw, 702px' data-recalc-dims=\"1\"\/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2-Chocolate-Nestle\"><\/span>2.\u00a0 Chocolate Nestl\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Este es un ejemplo de cuenta de Instagram para generar engagement. Utiliza los sorteos y retos en Instagram para ganar visibilidad y mantener activa a su comunidad.<\/p>\n<p><img alt='caption-nestle-6682949' class=\"aligncenter wp-image-29790 size-full\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Nestle-6682949.jpg' alt=\"Ejemplo caption Instagram Nestl\u00e9\" width='702' height='453' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Nestle-6682949.jpg 702w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Nestle-6682949-300x194.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Nestle-6682949-16x10.jpg 16w' sizes='(max-width: 702px) 100vw, 702px' data-recalc-dims=\"1\"\/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3-Starbucks\"><\/span>3. Starbucks<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>El texto aqu\u00ed es un complemento perfecto de la imagen. Utiliza una llamada a la acci\u00f3n, un hashtag propio y te indica que visites la bio para saber qu\u00e9 tiendas est\u00e1n ya abiertas.<\/p>\n<p><img alt='caption-starbucks-4010422' class=\"aligncenter wp-image-29791 size-full\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Starbucks-4010422.jpg' alt=\"Ejemplo caption Instagram Starbucks\" width='702' height='433' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Starbucks-4010422.jpg 702w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Starbucks-4010422-300x185.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Starbucks-4010422-16x10.jpg 16w' sizes='(max-width: 702px) 100vw, 702px' data-recalc-dims=\"1\"\/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4-Nike\"><\/span>4. Nike<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Un texto corto que no necesita m\u00e1s palabras porque la imagen lo dice todo. Pero es verdad que sin el texto no se le dar\u00eda la importancia que tiene ese d\u00eda. Otro detalle que me gusta es que deja un call to action para que sigas la cuenta oficial de Nike en Instagram.<\/p>\n<p><img alt='caption-nike-2324548' class=\"aligncenter wp-image-29792 size-full\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Nike-2324548.jpg' alt=\"Ejemplo caption Instagram Nike\" width='702' height='515' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Nike-2324548.jpg 702w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Nike-2324548-300x220.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/caption-Nike-2324548-16x12.jpg 16w' sizes='(max-width: 702px) 100vw, 702px' data-recalc-dims=\"1\"\/><\/p>\n<p><strong>CONCLUSIONES:<\/strong><\/p>\n<p>Los captions para fotos en Instagram son un complemento id\u00f3neo tanto para im\u00e1genes como para v\u00eddeos. Si aplicas todos estos consejos de copy, tus publicaciones empezar\u00e1n a generar m\u00e1s engagement y notar\u00e1s un cambio en poco tiempo.<\/p>\n<p>Al principio es normal que te cueste romper el hielo con un caption potente que enganche a tus usuarios. As\u00ed que insp\u00edrate y coge ideas de aquellos a los que les esta funcionando. Aqu\u00ed solo te muestro algunos de ellos, en Instagram podr\u00e1s encontrar mucho m\u00e1s.<\/p>\n<p style=\"text-align: center;\"><em>\u00bfTrabajas el copy caption en tus publicaciones de Instagram?, \u00bfqu\u00e9 idea te ha inspirado para crear captions m\u00e1s potentes?<\/em><\/p>\n<\/p><\/div>\n<p><script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '1222127377922349');\n  fbq('track', 'PageView');\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although Instagram is the social network of images, it does not mean that text has no value on it. In fact, it does matter, and a lot, because it is the complement...<\/p>","protected":false},"author":1,"featured_media":94274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1370],"tags":[],"class_list":["post-94273","post","type-post","status-publish","format-standard","has-post-thumbnail","category-estrategias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 son y c\u00f3mo escribirlos - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Aunque Instagram sea la red social de las im\u00e1genes, no significa que el texto no tenga ning\u00fan valor en ella. De hecho, s\u00ed importa, y mucho, pues es el\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/en\/strategies\/what-they-are-and-how-to-write-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 son y c\u00f3mo escribirlos\" \/>\n<meta property=\"og:description\" content=\"Aunque Instagram sea la red social de las im\u00e1genes, no significa que el texto no tenga ning\u00fan valor en ella. De hecho, s\u00ed importa, y mucho, pues es el\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/en\/strategies\/what-they-are-and-how-to-write-them\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-06T00:40:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/captions-en-espanol-para-instagram-MadridNYC-5243550.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"R Marketing Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/\"},\"author\":{\"name\":\"R Marketing Digital\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"headline\":\"Qu\u00e9 son y c\u00f3mo escribirlos\",\"datePublished\":\"2022-10-06T00:40:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/\"},\"wordCount\":1019,\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/captions-en-espanol-para-instagram-MadridNYC-5243550.png\",\"articleSection\":[\"Estrategias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/\",\"name\":\"Qu\u00e9 son y c\u00f3mo escribirlos - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/captions-en-espanol-para-instagram-MadridNYC-5243550.png\",\"datePublished\":\"2022-10-06T00:40:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\"},\"description\":\"Aunque Instagram sea la red social de las im\u00e1genes, no significa que el texto no tenga ning\u00fan valor en ella. De hecho, s\u00ed importa, y mucho, pues es el\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/en\\\/estrategias\\\/what-they-are-and-how-to-write-them\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/captions-en-espanol-para-instagram-MadridNYC-5243550.png\",\"contentUrl\":\"https:\\\/\\\/rmarketingdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/captions-en-espanol-para-instagram-MadridNYC-5243550.png\",\"width\":1024,\"height\":512,\"caption\":\"captions-en-espanol-para-instagram-madridnyc-5243550-1979496-png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#\\\/schema\\\/person\\\/7c0d9782b2977b840b3740f00c69a73e\",\"name\":\"R Marketing Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g\",\"caption\":\"R Marketing Digital\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What they are and how to write them - R Marketing Digital","description":"Although Instagram is the social network for images, it does not mean that the text has no value in it. In fact, it does matter, and a lot, because it is the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/en\/strategies\/what-they-are-and-how-to-write-them\/","og_locale":"en_US","og_type":"article","og_title":"Qu\u00e9 son y c\u00f3mo escribirlos","og_description":"Aunque Instagram sea la red social de las im\u00e1genes, no significa que el texto no tenga ning\u00fan valor en ella. De hecho, s\u00ed importa, y mucho, pues es el","og_url":"https:\/\/rmarketingdigital.com\/en\/strategies\/what-they-are-and-how-to-write-them\/","og_site_name":"R Marketing Digital","article_published_time":"2022-10-06T00:40:09+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/captions-en-espanol-para-instagram-MadridNYC-5243550.png","type":"image\/png"}],"author":"R Marketing Digital","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/#article","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/"},"author":{"name":"R Marketing Digital","@id":"https:\/\/rmarketingdigital.com\/#\/schema\/person\/7c0d9782b2977b840b3740f00c69a73e"},"headline":"Qu\u00e9 son y c\u00f3mo escribirlos","datePublished":"2022-10-06T00:40:09+00:00","mainEntityOfPage":{"@id":"https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/"},"wordCount":1019,"image":{"@id":"https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/#primaryimage"},"thumbnailUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/captions-en-espanol-para-instagram-MadridNYC-5243550.png","articleSection":["Estrategias"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/","url":"https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/","name":"What they are and how to write them - R Marketing Digital","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/#primaryimage"},"image":{"@id":"https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/#primaryimage"},"thumbnailUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/captions-en-espanol-para-instagram-MadridNYC-5243550.png","datePublished":"2022-10-06T00:40:09+00:00","author":{"@id":"https:\/\/rmarketingdigital.com\/#\/schema\/person\/7c0d9782b2977b840b3740f00c69a73e"},"description":"Although Instagram is the social network for images, it does not mean that the text has no value in it. In fact, it does matter, and a lot, because it is the","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rmarketingdigital.com\/en\/estrategias\/what-they-are-and-how-to-write-them\/#primaryimage","url":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/captions-en-espanol-para-instagram-MadridNYC-5243550.png","contentUrl":"https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/captions-en-espanol-para-instagram-MadridNYC-5243550.png","width":1024,"height":512,"caption":"captions-en-espanol-para-instagram-madridnyc-5243550-1979496-png"},{"@type":"WebSite","@id":"https:\/\/rmarketingdigital.com\/#website","url":"https:\/\/rmarketingdigital.com\/","name":"R Digital Marketing","description":"SEO Agency | Advertising social networks | Community Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rmarketingdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/rmarketingdigital.com\/#\/schema\/person\/7c0d9782b2977b840b3740f00c69a73e","name":"R Digital Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5599c203e0120b8ccbff4666af86f35f9b3dcad468a8bc6295313a3964a80be?s=96&d=mm&r=g","caption":"R Marketing Digital"}}]}},"_links":{"self":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/posts\/94273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/comments?post=94273"}],"version-history":[{"count":0,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/posts\/94273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/media\/94274"}],"wp:attachment":[{"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/media?parent=94273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/categories?post=94273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/en\/wp-json\/wp\/v2\/tags?post=94273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}